What AAA Agency does

AAA Agency is a privately held, full-cycle influencer marketing agency headquartered in Singapore (139 Cecil Street, YSY Building) with operating roots in a holding company established around 2017 and a workforce of 251–500 employees. The firm specializes in the gaming industry but has expanded into adjacent non-gaming consumer verticals, serving enterprise clients that include Wargaming, NCSoft/Innova, Ubisoft, Lilith Games, Plarium, Exness, Capital.com, and NordVPN. With 100+ documented campaigns over its operating history, the agency positions itself as a bridge between brand-side clients and content creators (streamers, YouTubers, cosplayers, vloggers) across YouTube, Twitch, TikTok, and Instagram.

The company operates two core service lines. The Influencer Campaigns offering covers the full project lifecycle — market analysis, media presence strategy, brief adjustments, influencer matching and management, ad placement control, and analytics and reporting. The Special Projects offering delivers performable creative solutions and full-cycle project execution across digital and physical formats, including flagship case studies such as the Lineage II 15th anniversary Hot Calendar (cosplay calendar produced in a large print run) and a World of Warships: Legends sketch filmed aboard the real HMS Caroline. A supplementary thought-leadership product — the annual State of Gaming & Influencer Marketing Report and region-specific editions such as Japan's World of Gaming & Influencer Marketing 2025 — supports inbound demand generation.

The revenue model is professional services: project-based, bespoke pricing with no public rate cards; revenue is earned through campaign management fees and custom creative production fees. Distribution is direct B2B enterprise sales with inbound via website contact and email. The agency holds no disclosed external funding and appears to be founder/management-owned. Geographic reach is global, with documented campaign activity spanning North America, the United Kingdom, Germany, France, Romania, Austria, Poland, Hungary, Spain, India, Brazil, the MENA region, and Japan. No proprietary technology platform, AI/ML capabilities, APIs, or SDKs are disclosed.

Name

AAA Agency

Legal name

AAA Agency

Website

https://aaagncy.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

AAA Agency is a Singapore-headquartered, privately held influencer marketing agency specializing in gaming and adjacent consumer verticals, running full-cycle campaign management and creative special projects for enterprise brands across YouTube, Twitch, TikTok, and Instagram.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Esports Sponsorship, Sales & Brand Activation Agencies (MPAFADAJ), Brand Partnerships & Endorsement Agencies (MPAIAGAF), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Influencer marketing
• Gaming marketing
• Creator campaigns
• Brand storytelling
• Creative campaigns

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Influencer Marketing Campaign Services: End-to-end influencer campaign management for brands, including market analysis, influencer matching, ad placement, and analytics/reporting. Services span multiple platforms (YouTube, Twitch, TikTok, Instagram) and formats (integrated videos, dedicated videos, live streams, TikTok videos). Revenue is generated through professional service fees for campaign planning, execution, and management.
2. Special Creative Projects: Custom performable creative solutions for brands across different budgets. Includes cosplay calendar production, video production with real-world locations, branded content creation, and brand ambassador program development. These projects often involve multi-format deliverables and are priced based on scope and complexity.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

AAA Agency is a full-cycle influencer marketing agency that matches brands with ideal influencers (streamers, YouTubers, cosplayers, vloggers) and runs end-to-end campaigns covering market analysis, media presence strategy, influencer matching and management, ad placement control, and analytics/reporting. Its two core service lines are Influencer Campaigns and Special Projects (custom performable creative solutions such as cosplay calendars, location-shot videos, and brand ambassador programs), delivered for gaming publishers and selected non-gaming consumer brands on YouTube, Twitch, TikTok, and Instagram.

Product overview

AAA Agency is a full-cycle influencer marketing agency offering two primary services: Influencer Campaigns (covering market analysis, media strategy, influencer matching, ad placement, and analytics) and Special Projects (creative brief development and full-cycle project execution in digital and beyond). The agency operates across two vertical segments: Gaming (connecting brands with gaming content creators, vloggers, streamers, and influencers) and Non-Gaming (authentic brand storytelling through influencers). As a supplementary offering, the agency publishes the annual "State of Gaming & Influencer Marketing Report" providing industry research and insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Campaigns Full-cycle influencer marketing services for brands, covering market analysis, media presence strategy, brief adjustments, influencer matching and management, ad placement control, and analytics and reporting across YouTube, Twitch, TikTok, and Instagram.
• Special Projects Custom performable creative solutions for brands across different budgets, covering the full special project cycle in digital and beyond, including creative brief development, market analysis, and analytics/reporting (e.g., cosplay calendars, real-location video campaigns, brand ambassador programs).
• Gaming Influencer Marketing Vertical-specific influencer marketing for gaming brands, connecting them with gaming content creators, vloggers, streamers, and influencers across diverse social media platforms to energize global gaming audiences.
• Non-Gaming Influencer Marketing Vertical-specific influencer marketing for non-gaming consumer brands (fintech, VPN, education, betting, lifestyle), in which influencers craft authentic stories around the product or brand to amplify reach and engagement.
• State of Gaming & Influencer Marketing Report Annual industry research report exploring trends in video games and influencer marketing, based on data from leading analytics platforms and expert insights.

Quantifiable outcome

• Over 300K views and 2.5x increase in CTR on Google Ads for Lineage II Essence Assassin campaign
• +6 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• WargamingcoreStrategic or Co-development PartnerAAA Agency has a longstanding partnership with Wargaming, working on multiple campaigns for World of Warships and World of Warships: Legends. Projects include a comedy sketch filmed on HMS Caroline with YouTube creator Squire, influencer campaigns across Europe (Germany, France, Romania, UK, Austria), and special projects bringing the game into the real world. The agency also promoted the World of Warships: Legends mobile launch through banners and newsletter placements on Mini Review and integrated videos on mobile gaming YouTube channels.
• NCSoft / InnovacoreStrategic or Co-development PartnerAAA Agency partnered with NCSoft/Innova on multiple Lineage II campaigns: the 15th anniversary Hot Calendar featuring 12 cosplay spreads produced in a large print run, and the Lineage II Essence Assassin class launch featuring cosplayer Angie Arrow (Gamescom 2021 winner) creating a detailed costume and promotional video. The agency also ran multi-format influencer campaigns in Poland, Spain, US, and UK for Lineage II Essence.
• Lilith GamescoreStrategic or Co-development PartnerAAA Agency partnered with Lilith Games on the AFK Journey brand awareness campaign in Poland. The agency organized Twitch influencer activations (Kezman22, N3utr4LSF) featuring 1-hour streams with QR codes, chatbots with links and promo codes, and on-screen banners, achieving an average CCV of 750.
• PlariumcoreStrategic or Co-development PartnerAAA Agency partnered with Plarium on the Raid: Shadow Legends user acquisition campaign targeting US and Europe markets. Four macro-influencers were engaged on TikTok (fishinwithtate, mrlandry, imnotkenneth, crazycae) with creative strategies tailored to each creator's style, achieving 400K+ views.
• Capital.comminorStrategic or Co-development PartnerAAA Agency partnered with fintech company Capital.com on an influencer marketing campaign targeting male demographics interested in financial content. YouTube creators Juan Rodz and Charlie Seddine created integrated and dedicated videos, achieving 310K+ views.
• NordVPNminorStrategic or Co-development PartnerAAA Agency partnered with NordVPN on a user acquisition campaign targeting USA and Europe to increase app downloads. The campaign used YouTube shorts and Instagram stories/reels with creator BATZAIR, achieving 3M+ views.
• ExnesscoreStrategic or Co-development PartnerAAA Agency partnered with Exness on multiple campaigns: a MENA brand ambassador program featuring influencer Momen Medhat (140K subscribers) sharing personal trading experiences and tutorials, and brand awareness campaigns in India targeting trading and cryptocurrency channels with influencers Devansh Rai and Traders Paradise Live. The agency also worked on Exness campaigns for Studybay, targeting Gen Z in USA and LATAM with micro-influencers on Instagram stories.
• FarlightminorStrategic or Co-development PartnerAAA Agency partnered with Farlight on the Call of Dragons expansion into Poland and Hungary. Local fantasy and strategy multiplayer game influencers (parisplatynov, Overpow, MrSetoKami, Gluhammer, Kondyss) were engaged for live streams at peak hours with banners and chatbot links, achieving CCV of 700.
• SoftConstructminorStrategic or Co-development PartnerAAA Agency partnered with SoftConstruct on the B.F.T.H Arena iGaming event promotion in new regions. Standard ad integrations were created with relevant local influencers Crypto Freedom and Momo.
• JustMobyminorStrategic or Co-development PartnerAAA Agency partnered with JustMoby on the Ice Cream Cooking for Kids educational game brand awareness campaign targeting the US market. Family entertainment YouTube channels (Trinity and Beyond, Miss Linky, Heidi and Zidane Kids Fun) created standard and creative integrations, achieving 260K+ views.
• BetBoom BrazilminorStrategic or Co-development PartnerAAA Agency partnered with BetBoom Brazil on an expansion campaign targeting Brazilian sports fandoms. Top Brazilian sports-themed YouTube creators (Vini Vainer, BASKA DE VILA, JotaPlays) created graphic ad integrations and how-to guides, achieving 380K+ views.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WPP: WPP is the world's largest advertising holding company, encompassing agencies (GroupM, Ogilvy, VMLY&R) with influencer and gaming marketing practices. Comparable to AAA Agency in serving enterprise gaming and consumer clients, but at vastly greater scale and with bundled service offerings.
• DDB Worldwide: DDB is a global creative advertising agency network (part of Omnicom) offering influencer marketing as part of broader integrated campaigns. Comparable to AAA Agency in serving large enterprise brands with creative campaigns, but operates as a much larger holding-company network with influencer marketing as one capability among many.

Direct peers

• Click Management: Click Management is a gaming and lifestyle talent management and influencer agency representing creators and brokering brand partnerships. Comparable to AAA Agency in gaming-focused creator representation and brand partnership brokering.
• Viral Nation: Viral Nation is a global influencer marketing and talent agency operating across gaming, entertainment, and consumer brands with proprietary technology for campaign measurement. Comparable to AAA Agency in serving enterprise clients through creator-led campaigns.
• Wehype: Wehype is a Sweden-based influencer marketing agency specialized in gaming and entertainment, connecting game publishers with content creators. Directly comparable to AAA Agency in vertical focus, creator-led delivery, and enterprise gaming publisher client base.
• Moburst: Moburst is a global mobile-first marketing agency offering influencer marketing, ASO, and user acquisition for app and game clients. Comparable to AAA Agency in mobile gaming user acquisition campaigns and influencer-driven app installs (e.g., NordVPN, Raid: Shadow Legends work).
• Goat Agency: Goat Agency is a global influencer marketing agency with strong gaming and entertainment credentials, delivering creator-led campaigns for major brands. Comparable to AAA Agency in offering end-to-end influencer campaign management across multiple platforms and verticals including gaming.
• The Influencer Marketing Group: The Influencer Marketing Group is a full-service influencer marketing agency delivering campaign strategy, creator sourcing, and analytics for enterprise brands. Comparable to AAA Agency in end-to-end service model and multi-platform execution.
• Aderize: Aderize is a France-based influencer marketing agency specializing in gaming, esports, and entertainment. Directly comparable to AAA Agency in its gaming-vertical specialization, multi-platform creator activation, and European publisher client base.
• Gameinfluencer: Gameinfluencer is a gaming-focused influencer marketing agency working with streamers, YouTubers, and creators to deliver campaigns for game publishers. Operates in the same niche as AAA Agency with comparable service offerings (campaign management, influencer matching, performance reporting).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AAA Agency