Buzzmonitor
- Company typePrivate
- Founded2013
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Buzzmonitor firmographics
Firmographics- Name
- Buzzmonitor
- Legal name
- Buzzmonitor Tecnologia LTDA
- Website
- https://getbuzzmonitor.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Buzzmonitor industry classification
Industry- Product category
- Social Media Intelligence Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
Keywords
Where Buzzmonitor is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Buzzmonitor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Platform License): Buzzmonitor operates as a SaaS platform with monthly subscription licenses. Pricing is based on features such as number of mentions per month, number of brands in Social Analytics module, number of brands in CRM module, and number of users. Plans are customized per client via commercial proposals. Annual contracts with automatic renewal, with prices adjusted annually per IGP-M/FGV index.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 14-day free trial with full platform access |
| Subscription | Annual | Custom paid plans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Buzzmonitor product offering
Product offeringCore offering
Buzzmonitor is a SaaS platform that enables brands and agencies to monitor social media conversations, manage multichannel customer service, analyze brand and competitor performance, schedule and publish content, and identify influencers. The unified platform combines Social Listening, Social CRM, Social Analytics, Publisher, Dashboards, and Trends modules with AI-powered features for sentiment analysis and content generation.
Product overview
Buzzmonitor is a comprehensive social media management and Customer Experience platform providing social intelligence solutions. The platform operates as a unified system combining six core products: Social Listening for monitoring brand and competitor mentions across social media; Social CRM for centralized multichannel customer service; Social Analytics for KPI measurement and performance analysis; Publisher for content scheduling and team workflows; Dashboards for customizable real-time reporting; and Trends for market research and trend discovery. These core modules are complemented by platform-specific monitoring sub-products (Instagram, Facebook, Twitter, YouTube, App Store) and dedicated use case modules covering Brand Monitoring, Competitor Analysis, Influencer Analysis, Crisis Management, Team Management, Audience Analytics, Content Strategy, Data Insights, Market Research, and Franchise Management. The platform integrates AI capabilities including sentiment analysis, ChatGPT-powered content generation, and automated tagging to support the full social media management lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Listening Monitors brand mentions, competitor mentions, and industry conversations across major social media platforms (Facebook, Instagram, Twitter/X, YouTube, LinkedIn, TikTok, WhatsApp), providing real-time dashboards, sentiment analysis, and campaign performance tracking for agencies and brand teams.
- Social CRM Centralized customer service module that enables ticket management, user identification across platforms, and AI-assisted automated service across all digital channels for brands managing high-volume social customer support.
- Social Analytics Analytics module providing KPI measurement, custom report creation, and performance analysis for brands and competitors on social media, with over 50 metrics for evaluating brand, team, and competitor performance.
- Publisher Content scheduling and publishing module for managing posts across multiple social media profiles (Facebook, Twitter/X, Instagram, LinkedIn), including workflow management and team approval processes.
- Dashboards Customizable reporting dashboard module for visualizing brand performance, competitor analysis, and social media metrics in real-time, shareable with teams and clients.
- Trends Market trends monitoring module for discovering industry behaviors, consumer preferences, and emerging trends in real-time across global social media conversations.
- Buzz GPT AI-powered content generation tool leveraging ChatGPT integration for enhancing social media content production, response text optimization, and automated post scheduling insights.
Quantifiable outcome
- Respond to customers up to 3 times faster with AI-powered tools and centralized omnichannel management
- +5 more outcomes
Companies that use Buzzmonitor
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Buzzmonitor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature13 records
Buzzmonitor partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, core infrastructure and minor.
- Facebook (Meta)coreBuzzmonitor is a Facebook Partner and follows all norms imposed by Facebook for data access and social media monitoring. This partnership enables Buzzmonitor to integrate with Facebook's API for social listening, dark post monitoring, and social news tracking. Buzzmonitor also integrates with Instagram via the Facebook/Meta ecosystem.
- Google (Cloud Infrastructure)core infrastructureBuzzmonitor stores data on Google Cloud servers (United States) as part of its data storage infrastructure. Google is referenced in privacy policies and terms of service as a data hosting provider. Also integrates with Google My Business for franchise review management.
- Amazon Web Services (AWS)core infrastructureBuzzmonitor stores data on Amazon Web Services (AWS) servers (United States) as part of its data storage and cloud infrastructure, as stated in its privacy policy and terms of service.
- Hetznercore infrastructureBuzzmonitor stores data on Hetzner servers/ clusters in Germany as part of its data storage infrastructure, as stated in its privacy policy.
- Twitter / XcoreBuzzmonitor integrates with Twitter via its API for real-time social monitoring, influencer identification, keyword searches in user bios, and engagement tracking. Twitter's Developer Policy governs data collection limits (maximum 1.5 million tweets per 30-day window per organization).
- YouTube (Google)coreBuzzmonitor integrates with YouTube via its API for video monitoring, comment tracking, channel monitoring, and playlist-level analytics. Users can search for mentions within channels, comments, replies, videos, or playlists.
- LinkedIncoreBuzzmonitor integrates with LinkedIn for social monitoring, allowing users to correlate and compare brand channel performance on LinkedIn alongside other social platforms.
- WhatsApp BusinesscoreBuzzmonitor integrates with WhatsApp Business for customer service management, allowing centralized multichannel response from a single screen including WhatsApp interactions alongside other social platforms.
- HotjarminorBuzzmonitor uses Hotjar session replay tools (alongside Smartlook and similar) to monitor user activity on the platform for usability improvement purposes, as disclosed in its terms of service.
Scale indicators4 records
Recent moves4 records
Expansion highlights7 records
Buzzmonitor competitors and assessment
Company assessmentDirect peers
- Talkwalker: Social listening and analytics platform serving enterprise brands and agencies with sentiment analysis, crisis detection, and influencer identification—directly comparable to Buzzmonitor's listening module.
- Mention: Social media monitoring and listening tool for brands and agencies, with alerts, sentiment analysis, and competitor tracking—closely aligned with Buzzmonitor's Social Listening core module.
- Sprout Social: Public US-listed social media management platform offering social publishing, engagement, analytics, and listening—directly overlapping Buzzmonitor's core modules and serving similar agency and brand customers.
- Brandwatch: Social listening and analytics platform (now part of Cision) with consumer intelligence, influencer marketing, and competitive benchmarking—closely overlapping Buzzmonitor's listening and analytics modules.
- Khoros: Enterprise social media management and customer engagement platform with publishing, moderation, and care capabilities—comparable to Buzzmonitor's CRM and publisher modules for large brand customers.
- Emplifi: Customer experience and social media management platform (formed via merger of Socialbakers and Astute) competing directly with Buzzmonitor across publishing, analytics, and influencer marketing.
- Hootsuite: Established social media management platform with publishing, monitoring, analytics, and AI features. Targets the same mid-market and enterprise segments as Buzzmonitor with broader global brand recognition.
Emerging players
- NetBase Quid: AI-powered consumer and market intelligence platform with social analytics and sentiment analysis, competing for the same enterprise social intelligence budgets as Buzzmonitor's analytics offerings.
Broad incumbents
- Meltwater: Public media intelligence platform offering social listening, analytics, and consumer insights with broader media monitoring coverage. Competes for enterprise social intelligence RFPs.
- Sprinklr: Public enterprise customer experience platform with extensive social media management, listening, and care capabilities. Significantly larger and broader in scope, competing for the same enterprise RFPs Buzzmonitor targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Buzzmonitor social profiles
Digital presenceBuzzmonitor compliance and trust
Trust signalCompliance2 records
Buzzmonitor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buzzmonitor leadership team
Management profileNumber of profiles
Profiles1 record
Buzzmonitor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buzzmonitor M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buzzmonitor
What does Buzzmonitor do?
Buzzmonitor is a SaaS platform that enables brands and agencies to monitor social media conversations, manage multichannel customer service, analyze brand and competitor performance, schedule and publish content, and identify influencers. The unified platform combines Social Listening, Social CRM, Social Analytics, Publisher, Dashboards, and Trends modules with AI-powered features for sentiment analysis and content generation.
Is Buzzmonitor a public or private company?
Buzzmonitor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Buzzmonitor founded?
Buzzmonitor was founded in 2013. It employs 251 to 500 people.
Where is Buzzmonitor based?
Buzzmonitor is headquartered in São Paulo, Brazil, in the Latin America region.
How does Buzzmonitor make money?
One revenue line is on record: saaS Subscription (Platform License).
Who are Buzzmonitor's main competitors?
Direct peers on record are Talkwalker, Mention, Sprout Social, Brandwatch, Khoros, Emplifi and Hootsuite. NetBase Quid is listed as an emerging player. Broad incumbents are Meltwater and Sprinklr.
Does Buzzmonitor have an API?
Yes. Buzzmonitor offers an open API for integrating data to business systems. The API is used to access contents and functionalities of the main social networks including YouTube, LinkedIn, Instagram, Facebook, and Twitter. Users can download and integrate data to their business through the open API. The privacy documentation confirms data portability rights where users can request their data in a structured and interoperable format.
What industry is Buzzmonitor in?
Buzzmonitor's product category is Social Media Intelligence Software. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM). Its NAICS code is 541810 and its SIC code is 7311.