Soft Cloud

What Soft Cloud does

SoftCloud (also trading as SoftCloud Tec and SoftCloud TripHub) is a UK-registered travel technology SaaS company founded in 2014 and headquartered in London, with an additional US office address in Larkinhaven. The company builds cloud-based booking and sub-agent management software for travel agencies, tour operators, OTAs, consolidators, and DMCs, with stated geographic coverage across the UK, Africa, the Caribbean, and the US. Its core offering consists of two products sharing a common infrastructure branded collectively as SoftCloud TripHub: SoftCloud IBE (Internet Booking Engine), a consumer-facing booking portal for flights, hotels, holiday packages, and cruise; and SoftCloud B2B, a sub-agent management platform handling multi-tier agent hierarchies, credit limits, custom markups, automated commissions, and performance analytics. A separate TeamHelp module provides help-desk and customer support tooling.

Underlying architecture is built on direct API integrations with the two major non-Amadeus GDS platforms — Travelport and Sabre — for airline content and ticketing, and with bed banks Stuba, TBO, and Hotelbeds for hotel inventory, supplemented by NDC-ready connectivity for airline-rich content from carriers including British Airways, Lufthansa, and American Airlines. Payment processing is integrated with Stripe, PayPal, and Barclaycard under PCI DSS Level 1 controls, with multi-currency and multi-language support, 99%+ uptime SLA, and ATOL/PTR 2018 compliance workflows built in. An AI-powered dynamic packaging engine combines flights, hotels, and ancillary components at point of sale, which the company claims increases conversion rates by up to 40%. Deployment is white-label, allowing agencies to fully brand the booking journey, with a stated go-live timeline of 14 days and onboarding handled entirely by the SoftCloud team without developer involvement from the agency.

The revenue model is flat-rate monthly SaaS subscription across tiered plans: IBE Starter at £99/month (flight-only), IBE Pro at £149/month (flight + hotel), IBE Advanced at £199/month, plus higher IBE Core/Plus/Pro tiers at £149–£299/month and TripHub B2B priced at £495 for 5 licenses or £995 for 20 licenses, with a 20% discount on annual commitments and a one-month free trial on IBE. Go-to-market is sales-led via "Book a Demo" CTAs with self-serve free-trial entry, supported by an educational content/SEO engine targeting UK travel-agency technology queries and paid acquisition through Meta/Facebook lead forms. No revenue, funding, ownership, headcount trend, or management team information is disclosed in the available source materials, and the management_team and funding_rounds fields are empty.

Name

Soft Cloud

Legal name

SoftCloud

Website

https://softcloudtec.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SoftCloud is a UK-based SaaS company providing a cloud-based Internet Booking Engine (IBE) and B2B sub-agent management software to travel agencies, tour operators, and OTAs across the UK, Africa, the Caribbean, and the US.

Ownership category

akta.pro rank

Product category

Travel Booking Engine Software

NAICS

Travel Agencies (561510)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), OTA Package Holiday Platforms (Dynamic Packaging) (THAKAAAE), Hotel & Accommodation Booking Platforms (THALAFAB)

Keywords

• Travel booking engine
• Sub-agent management software
• GDS integration platform
• OTA commission reduction
• White-label travel SaaS

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription (IBE & B2B): Monthly recurring SaaS subscription fees for access to the Internet Booking Engine (IBE) and/or B2B Sub-Agent Management platform. Tiers range from £99/month (Starter/Flight-only IBE) to £495/5-licenses or £995/20-licenses for the TripHub B2B platform. The model is primarily flat SaaS with no hidden segment fees on included GDS integrations, allowing agencies to scale without per-booking variable costs.
2. Annual Plan Discount: Agencies subscribing annually receive a 20% discount off the monthly subscription rate, incentivizing longer-term commitments and reducing churn.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

SoftCloud builds and sells a cloud-based travel technology platform (commercially branded as SoftCloud TripHub) comprising two core products: the SoftCloud IBE (Internet Booking Engine) for direct consumer bookings of flights, hotels, packages and cruise, and SoftCloud B2B (Sub-Agent Management Platform) for managing trade agent networks. Both products share direct GDS connectivity (Travelport, Sabre), bed bank integration (Stuba, TBO, Hotelbeds), payment gateway integration (Stripe, PayPal, Barclaycard), AI-powered dynamic packaging and white-label deployment, and are sold on a monthly SaaS subscription to travel agencies, tour operators, OTAs, consolidators and DMCs.

Product overview

SoftCloud is a unified travel technology platform comprising two core products: SoftCloud IBE (Internet Booking Engine) for consumer-direct bookings and SoftCloud B2B (Sub-Agent Management Platform) for managing trade agent networks. Both products share the same infrastructure connecting to Travelport and Sabre GDS platforms and Stuba/TBO hotel bed banks. The platform is collectively branded as SoftCloud TripHub, offering white-label deployment, real-time inventory, dynamic packaging, and built-in compliance workflows for ATOL and UK Package Travel Regulations 2018. A separate help desk product called TeamHelp provides customer support tools.

Differentiator

Problem solved

Functional benefit

Brands

• SoftCloud IBE: Internet Booking Engine - cloud-based travel booking platform for flights, hotels, packages, and cruise bookings with GDS integration (Travelport, Sabre) and bed bank connectivity (Stuba, TBO).
• SoftCloud B2B
• SoftCloud TripHub

Products and services

• SoftCloud IBE (Internet Booking Engine) Fully white-label, cloud-based consumer-facing booking engine that lets travel agencies sell flights, hotels, holiday packages and cruise directly through their own branded website. Connects to Travelport and Sabre GDS systems and Stuba and TBO bed banks for real-time inventory and pricing; supports multi-channel booking across desktop, mobile and tablet; integrates with Stripe, PayPal and Barclaycard for PCI DSS-compliant payments; and ships with AI-powered automated offer creation.
• SoftCloud B2B (Sub-Agent Management Platform) Intelligent, cloud-based sub-agent management platform that enables travel agencies to manage multi-level agent hierarchies, automate commission calculations and payouts, control credit limits, apply custom markup rules per agent, generate bulk quotations, and monitor performance through a centralized real-time dashboard.
• SoftCloud TripHub Integrated travel commerce platform that brings together booking engine, sub-agent management, GDS and bed bank connectivity, dynamic packaging and UK regulatory compliance workflows (ATOL, PTR 2018) under a single branded system for travel agencies, tour operators, OTAs and DMCs.
• TeamHelp Help desk and customer support platform offering ticket management, live chat, multi-channel support capabilities and a customizable dashboard for team workflows, positioned as a support automation add-on product for travel agency teams.

Quantifiable outcome

• AI-powered dynamic packaging increases customer conversion rates by up to 40%
• +5 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TravelportcoreTechnology or IntegrationSoftCloud IBE integrates directly with Travelport GDS platform, providing real-time flight availability, live pricing, and e-ticket issuance for travel agencies. Travelport is one of the three major GDS providers alongside Sabre and Amadeus, enabling SoftCloud to access global airline content and NDC feeds.
• SabrecoreTechnology or IntegrationSoftCloud IBE integrates directly with Sabre GDS platform, providing real-time flight availability, live pricing, and e-ticket issuance for travel agencies. Sabre connectivity enables agencies to access airline content and BSP settlement capabilities.
• StubacoreTechnology or IntegrationSoftCloud integrates with Stuba bed bank via API, providing real-time hotel availability and net pricing from Stuba's global hotel inventory. Stuba connectivity is part of SoftCloud's 500+ global supplier network for hotel content.
• TBO (Travel Business Online)coreTechnology or IntegrationSoftCloud integrates with TBO bed bank via API, providing real-time hotel availability and net pricing from TBO's global hotel inventory. TBO connectivity is part of SoftCloud's strategy to offer 500+ global supplier options for hotel bookings.
• StripecoreTechnology or IntegrationSoftCloud IBE integrates with Stripe payment gateway for secure, PCI DSS-compliant payment processing with one-click checkout and built-in fraud detection. Stripe supports multi-currency transactions across all IBE plans.
• PayPalcoreTechnology or IntegrationSoftCloud IBE integrates with PayPal payment gateway for secure, PCI DSS-compliant payment processing with one-click checkout and built-in fraud detection. PayPal is one of three payment gateway integrations alongside Stripe and Barclaycard.
• BarclaycardcoreTechnology or IntegrationSoftCloud IBE integrates with Barclaycard payment gateway for secure, PCI DSS-compliant payment processing. Barclaycard is particularly important for UK agency credibility with corporate clients and is included on all IBE plans with multi-currency support.
• Meta (Facebook)minorGTM or Marketing PartnerSoftCloud uses Meta/Facebook lead forms for advertising campaigns, collecting prospect data subject to Meta's privacy policy. SoftCloud uses this data solely to contact prospects about its products and services. Meta's privacy policy governs data collection on these forms.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lemax: Lemax is a SaaS travel platform providing booking engines, B2B agent portals, and tour operator software. It competes head-to-head with SoftCloud in selling white-label, configurable booking and agent-management systems to mid-market OTAs and tour operators.
• Traveltek: Traveltek is a UK-based travel technology provider offering GDS-connected booking engines and B2B distribution platforms to travel agents, tour operators, and OTAs. It is the most direct comparator to SoftCloud given overlapping product scope (flights, hotels, packages) and B2B agency tooling.
• Mystifly: Mystifly is a B2B air travel content aggregator offering flight booking, consolidation, and post-booking tools to travel agencies. It overlaps with SoftCloud on the core IBE flight-booking value proposition for small and mid-sized agencies.
• BookingHound: BookingHound provides online booking engines and reservation management software for tours, activities, attractions, and short-term experiences. It is comparable to SoftCloud in the B2B "white-label booking engine" category and the SaaS GTM motion targeting SMB operators.
• Tramada: Tramada is a travel management and booking platform serving travel agencies with quoting, booking, supplier connectivity, and back-office workflows. It competes with SoftCloud across both consumer booking engines and agency-side management tooling.

Broad incumbents

• CWT: CWT is a global corporate travel management company operating its own booking platform, traveler servicing, and corporate self-booking tools. It overlaps with SoftCloud's corporate (SME) travel segment but at much larger scale and as part of a full-service TMC offering.
• Travelport: Travelport is a global GDS and travel retailing platform serving agencies, airlines, and hotels. It is both a SoftCloud integration partner and a broad incumbent in travel booking technology that competes for agency software wallet share.
• Sabre: Sabre is a leading global GDS and travel technology provider offering agent point-of-sale, agency booking platforms, and corporate travel tools. It is a core SoftCloud integration partner and a broad incumbent competing for travel agency software spend.
• Amadeus: Amadeus is one of the three major global GDS providers and offers a broad suite of travel technology including agent point-of-sale, online booking engines, and corporate travel tools. It competes with SoftCloud at the platform level but as part of a much wider portfolio and at enterprise scale.

Others

• Hotelbeds: Hotelbeds is a global bed bank and B2B hotel distribution platform that sells hotel inventory to travel agents and tour operators. It is an ecosystem partner/adjacent enabler to SoftCloud rather than a direct competitor, sitting on the supplier side of the same agency software stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/softCloudIBE
• LinkedInlinkedin.com/company/softcloudtec
• Instagraminstagram.com/softcloudtec
• Xx.com/softcloudtecuk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soft Cloud