Leadify

What Leadify does

Leadify is an Australian lead generation company that operates a transaction-based model supplying pre-qualified, exclusive leads to service-based businesses across Australia and New Zealand. Its core product, Pay Per Lead, delivers vetted prospects in real time to client inboxes or CRM systems, supported by a premium SMS Verified Leads (SMSV) tier introduced in 2025 and a complementary Targeted Data Lists offering for reactivation and pipeline-filling campaigns. The company's primary verticals are consumer and commercial finance (auto loans, mortgages, asset and business finance), legal services, real estate, and a secondary set of niches including solar, insurance, and real estate sellers.

The platform is anchored by a proprietary Lead and Sales Conversion Engine, an internal lead distribution system, and a Client Portal that provides real-time oversight of delivery and spend. Technology differentiators include multi-step quality filtering, SMS-based number validation, direct CRM integrations (Salesforce, HubSpot, Pipedrive), and integrations with marketing automation and calling tools (Mailchimp, ActiveCampaign, AWeber, Campaign Monitor, Sendinblue, Aircall). In February 2025 Leadify added an AI Sales Agent that conducts up to 11,000 autonomous outbound calls per day to qualify and book appointments, and in September 2023 launched Pay-Per-Call as a new format tied to call volume or duration.

Commercially, Leadify is a privately held, founder-led company (CEO Mark Ragel) based in Brisbane, serving more than 100 named clients across 10 verticals. Revenue is not publicly disclosed; the model is a take-rate on each lead with custom pricing by industry, volume, and targeting, supported by dedicated account management, weekly performance reviews, and a sales-led GTM with discovery calls and inside-sales onboarding. The company claims 1,000,000+ leads generated over five years and is recognized in the AFR Fast Starters 2022 list.

Name

Leadify

Legal name

Leadify

Website

https://leadify.com.au

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Leadify is an Australia-based lead generation platform that delivers exclusive, SMS-verified pay-per-lead and pay-per-call prospects in real time to CRM-integrated client workflows, primarily serving SMB and mid-market finance, legal, mortgage, real estate, and solar businesses across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Lead Generation Services

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Qualification & Inside Sales Support Services (BPAFAKAK)

akta.pro secondary industries

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Lead generation services
• Pay per lead
• B2B lead generation
• SMS verified leads
• Lead management platform

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Supply Chain, Technology or R&D, Personnel

Revenue model

1. Pay Per Lead: Primary revenue stream where customers purchase qualified leads at negotiated rates based on volume and industry. Leads are pre-vetted and pre-qualified before delivery.
2. Targeted Data Lists: Aged/pre-qualified lead data available in batches of 500+ records. Ideal for reactivation campaigns, cross-sells, or pipeline filling at lower cost.
3. Pay Per Call: New product offering inbound calls from high-intent leads wanting to make buying decisions. Charged on raw call volumes or call duration.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Leadify is an Australian lead generation agency that delivers high-intent, pre-qualified leads to service-based businesses on a cost-per-lead basis. Leads are sourced, vetted through multi-step quality filtering, optionally verified via SMS, and delivered in real-time to client inboxes or CRMs. The offering is bundled with dedicated account management, industry-tailored campaigns, and a proprietary Client Portal for pipeline oversight.

Product overview

Leadify is Australia’s first lead-to-sale system delivering high-quality, sales-ready leads for service-based businesses. The core product is Pay Per Lead, which delivers verified leads in real-time via proprietary CRM integration. SMS Verified Leads (SMSV) is a premium sub-product featuring double-check SMS confirmation for higher quality assurance. Targeted Data Lists provides aged/pre-qualified lead data for reactivation campaigns. The Client Portal is a proprietary platform offering calendar scheduling, email communication, and pipeline management. The AI Sales Agent is an add-on module that autonomously calls up to 11,000 leads daily, qualifies prospects through natural conversations, and books appointments directly into calendars. Pay-Per-Call delivers high-intent inbound calls charged by volume or duration. All offerings are underpinned by the proprietary Lead and Sales Conversion Engine that manages the full customer acquisition lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Pay Per Lead

Quantifiable outcome

• 500+ leads delivered in a single day during peak performance
• +4 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• TrustedFormcoreTechnology or IntegrationIntegration with TrustedForm's technology for proof of consent verification in lead generation, providing transparency and compliance in the Australian lead generation industry.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PureProfile: PureProfile is an Australian data and lead generation marketplace connecting brands with verified consumer audiences. Both companies operate AU-centric lead generation models with quality-verified data offerings targeting mid-market advertisers.
• Localsearch: Localsearch (formerly Localsearch/Aussie-owned) is an Australian marketing and lead generation provider for SMBs, offering pay-per-lead style services across finance, legal and home services. Both companies serve ANZ service businesses with bundled lead gen, CRM delivery and account management.
• Valiant (Lead Agency / Valiant Digital): Valiant is an Australian performance marketing agency focused on lead generation for financial services, legal and other verticals. Directly comparable given shared verticals, pay-per-lead pricing, and ANZ focus with similar mid-market SMB customer profile.
• Spotzer: Spotzer is a digital marketing and lead generation provider serving SMBs with bundled services including websites, SEO, and lead generation. Comparable to Leadify via SMB-focused digital lead gen across multiple verticals with managed service delivery.

Broad incumbents

• Thryv (Yellow Pages Australia): Thryv owns Yellow Pages Australia and is an SMB marketing and lead generation platform serving local service businesses with broad marketing automation, CRM and directory-driven lead tools. A broader incumbent offering lead gen as part of a wider SMB software suite.
• HubSpot: HubSpot is a broad incumbent CRM and marketing automation platform that includes lead capture forms, lead qualification, AI-assisted sales agents and CRM-integrated lead routing. Competes with Leadify via tooling that lets clients build in-house lead gen/qualification workflows.
• ActiveCampaign: ActiveCampaign is a CRM and marketing automation platform offering lead capture, scoring, qualification, and AI sales agent capabilities. Competes with Leadify at the SMB layer, especially given end-client enablement of in-house lead qualification.

Emerging players

• Vendasta: Vendasta is a SaaS marketplace that helps agencies and SMBs deliver lead generation, marketing automation and CRM services. Adjacent model where partners resell lead generation products similar to Leadify's white-label service structure.
• Lead411: Lead411 is a B2B sales intelligence and lead generation platform offering verified contact data, intent signals and lead append services. Comparable via pay-per-lead model and intent-scored verification analogous to Leadify's SMSV feature.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Leadify-100596262396069
• LinkedInlinkedin.com/company/leadifyau/posts/?feedView=all
• Instagraminstagram.com/leadifyau

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leadify