Lead411
Lead411 is a Boulder, Colorado-based B2B sales intelligence platform that provides verified contact data, growth intent signals, and direct-dial phone numbers to SMB, mid-market, and enterprise sales and marketing teams, with tiered subscriptions starting at $49/month.
- Company typePrivate
- Founded2011
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Lead411 does
Lead411 is a privately-held B2B sales intelligence platform headquartered in Boulder, Colorado, providing verified contact data, growth intent signals, and direct-dial phone numbers to sales, marketing, recruiting, and account-based marketing teams. The core platform is built on a contact and company database refreshed through multi-layer verification that combines machine learning, human review, and real-time email validation (with BounceBan handling catchall addresses), and it tracks more than 30,000 technologies for technographic filtering. Layered on top of the data asset are an AI Search Assistant for natural language querying, lead scoring driven by hiring and funding signals, Bombora-sourced intent data, a Chrome Extension for in-browser enrichment, and a Lead Enrichment API for programmatic access. Native integrations with Salesforce, HubSpot, Pipedrive, and Outreach.io embed the data into standard revenue workflows.
Lead411 operates a tiered subscription model with three publicly disclosed plans — Spark at $49/month, Ignite starting at $150/month, and the Blaze enterprise tier sold on custom multi-year contracts — supplemented by usage-based export allocations that roll over monthly, a 7-day free trial with 50 leads, and optional add-ons for Bombora intent data and API access. The company runs a hybrid go-to-market: field sales for Blaze enterprise accounts, inside sales for mid-market annual subscriptions, self-serve for SMB and individual users, a reseller and technology partner ecosystem, and an API-first distribution channel for developer integration. Marketing relies heavily on SEO-optimized competitor comparison content targeting ZoomInfo, Apollo, and other incumbents, alongside G2, TrustRadius, and Crozdesk review presence and an event/content-driven demand engine.
The customer base spans 'thousands of companies' from early-stage startups through SMB and mid-market accounts across multiple verticals (SaaS/Tech, Healthcare, Financial/Fintech, Cybersecurity, Manufacturing, Legal, Real Estate/Construction), with no single logo dominating. The company operates globally in terms of data coverage and distribution, is registered as a data broker under Texas state law, and has no disclosed funding rounds, parent company, or executive leadership changes in the available data — representing notable transparency gaps rather than evidence of absence.
Lead411 firmographics
Firmographics- Name
- Lead411
- Legal name
- Lead411
- Website
- https://lead411.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lead411 is a Boulder, Colorado-based B2B sales intelligence platform that provides verified contact data, growth intent signals, and direct-dial phone numbers to SMB, mid-market, and enterprise sales and marketing teams, with tiered subscriptions starting at $49/month.
- Ownership category
- akta.pro rank
Lead411 industry classification
Industry- Product category
- Sales Intelligence
- NAICS
- Directory and Mailing List Publishers (51314)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industries
- Lead Qualification & Inside Sales Support Services (BPAFAKAK), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where Lead411 is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lead411 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Subscription Plans: Lead411 generates revenue through tiered subscription plans (Spark, Ignite, Blaze) with monthly and annual billing options. Higher tiers offer increased export limits and premium features like buyer intent data and API access.
- Usage-based Exports: Export-based usage tiers where plans include specific monthly or annual export allocations. Unused exports roll over to the next billing cycle. Additional exports available at higher tiers.
- API Access Licensing: API access is included in higher-tier plans, enabling platforms and applications to embed Lead411's B2B data through developer-friendly integrations.
- Buyer Intent Data Add-on: Bombora buyer intent data is available as an optional add-on with certain plans or as part of annual subscriptions, providing additional revenue upsell opportunities.
- Custom Enterprise Solutions: Custom pricing for enterprise Blaze tier with unlimited access, custom onboarding, and dedicated support for large-scale outreach organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial with 50 exports for new users to test the platform |
| Subscription | Monthly | Spark tier for individuals and small teams at $49/month |
| Subscription | Monthly | Ignite tier for growing teams with API access starting at $150/month |
| Subscription | Multi-year contract | Blaze enterprise tier with unlimited exports and custom pricing |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels7 records
Lead411 product offering
Product offeringCore offering
Lead411 operates a B2B sales intelligence platform that provides real-time verified contact data (emails and direct dial phone numbers) for millions of B2B contacts, paired with growth intent signals (hiring, funding, executive changes) and a Lead Enrichment API. The platform is sold via tiered subscriptions (Spark, Ignite, Blaze), offers CRM integrations, a Chrome Extension, and Bombora behavioral intent data for prioritized outbound prospecting.
Product overview
Lead411 is a unified B2B sales intelligence platform that combines a core leads database with multiple integrated modules and add-on services. The core platform provides verified contact data, company insights, and prospecting tools, while the product portfolio includes A.I. Assistant for intelligent search, Bombora Intent Data for buyer intent signals, Chrome Extension for in-browser prospecting, CRM Enhancer for data enrichment, Data Verification for accuracy assurance, Lead Scoring for prioritization, B2B Direct Dials for contact reach, and Lead Enrichment API for programmatic access. Growth Intent Data and Bombora Intent are included as optional or bundled features depending on subscription tier.
Differentiator
Problem solved
Functional benefit
Products and services
- Lead411 B2B Sales Intelligence Platform An all-in-one B2B sales intelligence platform providing real-time verified contact data (emails and direct dial phone numbers), growth intent signals, trigger alerts, and sales leads to help businesses identify and reach decision-makers quickly. Sold via tiered subscriptions (Spark, Ignite, Blaze) and used by sales development teams, marketing operations, and recruiters for outbound prospecting.
- Lead Enrichment API A developer-facing API that enables seamless programmatic connection of Lead411's B2B sales lead database into platforms, CRMs, or applications. API access is included with the Ignite and Blaze plans and allows developers to retrieve verified contact data, company profiles, and enrichment features.
- Lead411 Chrome Extension A browser extension enabling data enrichment and capture of B2B contact information as users browse LinkedIn and company websites. Distributed as a standalone product for product-led adoption among sales reps and marketers.
Quantifiable outcome
- 97% email deliverability average for optimized verified emails
- +2 more outcomes
Companies that use Lead411
Customer profileNamed customers10 records
Segments11 records
Ideal customer profiles3 records
Lead411 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature9 records
Lead411 partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, secondary and minor.
- BomboracoreNative Bombora intent data integration allows Lead411 customers to access behavioral intent signals showing which companies are actively researching or in buying mode for specific topics. Bombora pricing is included with Pro/Ignite annual subscriptions.
- SalesforcecoreNative CRM integration with Salesforce enables seamless data sync, lead enrichment, and automated workflows between Lead411's B2B data platform and Salesforce CRM.
- HubSpotcoreNative CRM integration with HubSpot allows users to sync contact data, enrich leads, and automate sales workflows directly within the HubSpot platform.
- PipedrivesecondaryNative integration with Pipedrive CRM enables Lead411 users to enrich Pipedrive contacts with verified B2B data and sync prospecting workflows.
- Outreach.iosecondaryIntegration with Outreach.io sales engagement platform enables users to enrich outreach sequences with Lead411 contact data and maintain data accuracy across sales workflows.
- BounceBansecondaryBounceBan is used as the primary verification tool for catchall emails, enhancing Lead411's email validation accuracy for deliverability assurance.
- Reseller PartnersminorCertified reseller partners can resell Lead411 B2B data solutions to end customers, expanding distribution through channel partner network.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Lead411 competitors and assessment
Company assessmentDirect peers
- Apollo.io: Apollo.io combines a B2B contact database with sales engagement tooling and is the second named competitor in Lead411's GTM. The two compete head-to-head on prospecting data, intent, and CRM/sequencing integrations for SMB and mid-market outbound teams.
- Seamless.AI: Seamless.AI offers real-time B2B contact and company search with a Chrome-extension-led model and credit-based pricing. Like Lead411, it is positioned as a more affordable ZoomInfo alternative for outbound sales teams.
- RocketReach: RocketReach provides B2B contact and company lookup with credit-based export pricing and APIs, directly comparable to Lead411's Spark/Ignite tiers. Both serve individual contributors, recruiters, and SMB sales teams globally.
- Clearbit (HubSpot): Clearbit, now part of HubSpot, provides B2B data enrichment and APIs embedded inside marketing and sales workflows. Its API-first, enrichment-centric model overlaps with Lead411's Lead Enrichment API and CRM Enhancer product positioning.
- Cognism: Cognism is a B2B sales intelligence platform emphasizing verified emails, direct dials, and intent data with a stronger EMEA footprint. It overlaps with Lead411 on data accuracy, intent signals, and CRM integrations for mid-market and enterprise outbound teams.
- SalesIntel: SalesIntel provides human-verified B2B contact data, intent, and technographics, competing on data accuracy similar to Lead411's 97% deliverability claim. Both target B2B revenue teams needing decision-maker contacts and buying signals.
- ZoomInfo: ZoomInfo is the largest B2B sales intelligence and contact data platform and Lead411's primary named competitor. Both sell verified B2B contacts, company data, intent signals, and CRM integrations to sales and marketing teams, differing primarily on price, contract flexibility, and export limits.
- Lusha: Lusha provides B2B contact data (emails and direct dials) and prospecting features via a browser extension and SaaS platform, closely mirroring Lead411's Chrome Extension-led, SMB-friendly offering. Both target individual reps and small sales teams with credit- or seat-based pricing.
Emerging players
- Clay: Clay is an AI-powered data enrichment and outbound workflow tool that lets users compose contact and company data from multiple providers. It is an emerging challenger to traditional B2B databases like Lead411 by orchestrating rather than owning data.
Broad incumbents
- Apollo.io (Outreach.io and Salesloft comparison): Outreach.io is a sales engagement platform that integrates with B2B data sources including Lead411. It is a partner/ecosystem incumbent rather than a direct contact-data competitor, but represents how engagement platforms bundle or threaten standalone data vendors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lead411 social profiles
Digital presenceLead411 compliance and trust
Trust signalCompliance1 record
Lead411 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lead411 leadership team
Management profileNumber of profiles
Lead411 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lead411 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lead411
What does Lead411 do?
Lead411 operates a B2B sales intelligence platform that provides real-time verified contact data (emails and direct dial phone numbers) for millions of B2B contacts, paired with growth intent signals (hiring, funding, executive changes) and a Lead Enrichment API. The platform is sold via tiered subscriptions (Spark, Ignite, Blaze), offers CRM integrations, a Chrome Extension, and Bombora behavioral intent data for prioritized outbound prospecting.
Is Lead411 a public or private company?
Lead411 is a private company. It is classified as unknown and is currently operating.
When was Lead411 founded?
Lead411 was founded in 2011. It employs 11 to 50 people.
Where is Lead411 based?
Lead411 is headquartered in Boulder, United States, in the North America region.
How does Lead411 make money?
Five revenue lines are on record. Subscription Plans are the primary driver. The others are usage-based Exports, API Access Licensing, buyer Intent Data Add-on and custom Enterprise Solutions.
Who are Lead411's main competitors?
Direct peers on record are Apollo.io, Seamless.AI, RocketReach, Clearbit (HubSpot), Cognism, SalesIntel, ZoomInfo and Lusha. Clay is listed as an emerging player. Apollo.io (Outreach.io and Salesloft comparison) is listed as a broad incumbent.
Does Lead411 have an API?
Yes. Lead411 offers a Lead Enrichment API that enables seamless connection of the B2B sales lead database into platforms, CRMs, or applications. API Access is included with the Ignite plan. The API allows developers to programmatically access verified contact data, company profiles, and enrichment features.
What industry is Lead411 in?
Lead411's product category is Sales Intelligence. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of BPAFAKAK, Lead Qualification & Inside Sales Support Services. Its NAICS code is 51314 and its SIC code is 7370.