Ticnova
Ticnova is a privately held Spanish technology group headquartered in Reus that operates the country's largest proximity network of 400+ computer and consumer electronics stores under the BEEP, PCBOX, La Fábrica del Cartucho, and BEEPBOX brands, serving SMBs, schools, government, and consumers via retail, manufacturing, and managed IT services.
- Company typePrivate
- Founded1994
- HeadquartersReus, Spain
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ticnova does
Ticnova (legal entity TICNOVA QUALITY TEAM S.L.) is a privately held Spanish technology group headquartered in Reus, with a secondary office in Alicante, that operates the country's largest network of proximity stores for computer and consumer electronics. Founded in 1994, the group runs four directly affiliated retail brands — BEEP (consumer technology, 250 stores), PCBOX (enthusiast/component retail, 140+ stores), La Fábrica del Cartucho (printer consumables, 54 stores), and BEEPBOX (hybrid experiential format, 8 stores) — totaling 400+ points of sale across Spain, and extends its footprint to 1,000+ stores through a 15% equity stake and unified-purchasing alliance with APP Informática, which together generated over €120 million in combined network revenue. The Reus factory has produced more than 1 million custom PCs, laptops, and servers at a daily capacity of 900 machines, marketed under the TICNOVA, Netway, and Innobo own-brand labels with ISO 9001/14001/50001 and EPEAT/Energy Star certifications.
Beyond retail, Ticnova operates dedicated B2B divisions — Ticnova Empresas (custom hardware, technology renting and leasing, managed print across 17,000+ devices), Ticnova Educación (Google Workspace for Education, digital classroom equipment, robotics), and public-administration sales (appearing on Catalan, Andalusian, Basque, and Navarra government procurement catalogs). Managed service offerings include G-Backup for Microsoft 365 (Veeam-powered, 3-year retention), a cloud datacenter platform with on-demand VLAN/VPN/backup provisioning, and a comprehensive cybersecurity suite covering firewall/VPN, endpoint antivirus, MFA, and phishing awareness training.
Revenue mechanics are diversified across ten streams: franchise/retail hardware sales, enterprise hardware projects, technology renting and pay-per-use subscriptions (12-60 month terms, from €25.59/month + VAT), managed print, cloud and cybersecurity managed services, professional IT services (outsourcing, consulting, maintenance), Kit Digital subsidized digitalization for SMBs/self-employed (€2,000-€12,000 grants via Red.es), and energy/telecom consulting (Orange, Yoigo, Adamo, Audax, Finetwork). Customers include SMBs and self-employed (primary segment), educational institutions, government bodies, individual consumers, and franchisees; pricing is largely quote-based with limited public disclosure beyond Kit Digital grant tiers and subscription starting prices.
Ticnova firmographics
Firmographics- Name
- Ticnova
- Legal name
- TICNOVA QUALITY TEAM S.L.
- Website
- https://ticnova.es
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ticnova is a privately held Spanish technology group headquartered in Reus that operates the country's largest proximity network of 400+ computer and consumer electronics stores under the BEEP, PCBOX, La Fábrica del Cartucho, and BEEPBOX brands, serving SMBs, schools, government, and consumers via retail, manufacturing, and managed IT services.
- Ownership category
- akta.pro rank
Ticnova industry classification
Industry- Product category
- Computer and Consumer Electronics Retail
- NAICS
- Computer and Peripheral Equipment Manufacturing (3341), Other Computer Related Services (541519), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Electronic Computers (3571), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Business Desktops (Commercial PCs) (HDACAAAB)
- akta.pro secondary industry
- Business Laptops (Commercial Notebooks) (HDACAAAG)
Keywords
Where Ticnova is headquartered
LocationHeadquarters
- HQ city
- Reus
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Ticnova business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Store Sales (Franchise): Revenue from franchise fees and centralized purchasing margins across 400+ franchise stores operating under BEEP, PCBOX, La Fábrica del Cartucho, and BEEPBOX brands. Franchises sell hardware, software, and technical services to end consumers.
- Enterprise IT Solutions Sales: Direct sales of custom-built PCs, laptops, servers, networking, printing, and peripheral equipment to businesses, educational institutions, and government bodies. Includes project-based custom configurations.
- Technology Renting and Leasing: Technology renting, leasing, and renting 360° plans covering equipment such as PCs, laptops, printers, servers, smartphones, and TPVs with all-inclusive monthly fees, including maintenance and support.
- Technology Rental: Short-to-medium-term rental of technology equipment (PCs, laptops, monitors, printers, servers, smartphones) with flexible periods and equipment replacement in case of malfunction.
- Pay-per-Use Technology Subscription: Technology subscription model with monthly payments of 12, 24, 36, 48, or 60 months covering hardware, software, and services in a single monthly invoice.
- Managed Print Services: Managed printing solution with per-page or fixed billing, including automatic consumable delivery, device monitoring, and lifecycle management. Currently managing over 17,000 devices.
- Cloud and Cybersecurity Managed Services: Cloud datacenter infrastructure, G-Backup for Microsoft 365, Cibersecurity suite, and connectivity services billed on a per-seat or subscription basis.
- Professional IT Services: IT outsourcing, technology consulting, maintenance and repairs, installations, and configuration services billed per intervention, by hour bundles, or through part-time technician contracts.
- Kit Digital Digitalizer Services: As an authorized Digitalizer Agent for Spain's Kit Digital government program, Ticnova offers subsidized digital solutions (websites, e-commerce, social media, CRM, BI, cybersecurity) to eligible SMBs and self-employed professionals.
- Energy and Telecom Consulting: Advisory services for telecommunications, energy, and photovoltaic solar consulting, helping businesses optimize communications and utility costs with exclusive agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Kit Digital Segment III (1-3 employees, self-employed) |
| Subscription | Multi-year contract | Kit Digital Segment I (10-50 employees) |
| Subscription | Multi-year contract | Kit Digital Segment II (3-10 employees) |
| Unit Pricing | One time/ perpetual license | Kit Digital Secure Workstation (Segment III) |
| Subscription | Monthly | Pay-per-Use Technology Subscription |
| Hybrid | Monthly | Managed Print Services |
| Other | Monthly | Telecom and Energy Consulting |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels9 records
Ticnova product offering
Product offeringCore offering
Ticnova is a Spanish technology group that manufactures and assembles custom desktop PCs, laptops, and servers at its ISO-certified factory in Reus under proprietary brands (TICNOVA, Netway, Innobo), and distributes computer and consumer electronics through a national franchise network of 400+ proximity retail points of sale under the BEEP, PCBOX, La Fábrica del Cartucho, and BEEPBOX banners, complemented by B2B IT services for enterprises, educational institutions, and public administration including cloud infrastructure, managed cybersecurity, managed print, WiFi/connectivity, technology renting, and pay-per-use subscriptions.
Product overview
Ticnova is a Spanish technology company operating a multi-brand retail franchise network with over 400 points of sale across Spain. The company offers a comprehensive portfolio organized around several divisions: retail chains (BEEP, PCBox, La Fábrica del Cartucho, BeepBox, APP_) for consumer and expert IT sales; Ticnova Empresas for business technology solutions; Ticnova Educación for educational institutions; and an in-house manufacturing facility producing custom PCs and servers. Additional offerings include cloud services (G-Backup, Cibersecurity, Cloud Data Center), managed services (WiFi/connectivity, print services), technology renting/subscription programs, and participation in the Kit Digital government digitalization aid program. The product portfolio spans from consumer electronics retail to enterprise infrastructure, managed services, and manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- Netway: Own brand combining quality and style in a wide range of products, including gaming computers.
- Innobo
- DLC E70
Quantifiable outcome
- Over 1 million computers and servers manufactured
- +4 more outcomes
Companies that use Ticnova
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Ticnova technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Ticnova partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- MicrosoftcoreMicrosoft Gold Partner status, providing Ticnova access to Microsoft licensing, support, and co-marketing resources. Also a key software provider for enterprise solutions.
- IntelcoreIntel Technology Provider partner, enabling access to Intel components and technology roadmap for custom PC manufacturing.
- GooglecoreGoogle for Education Partner, enabling Ticnova to deploy Google Workspace for Education and Chromebooks in schools. Provides training, certification, and go-to-market support.
- HPcorePreferred hardware partner for enterprise equipment including PCs, laptops, servers, and printing solutions.
- LenovocoreLenovo Authorized Service Provider (ASP) for warranty and repair services. Preferred partner for Think series PCs and servers.
- DellcoreStrategic hardware partner providing enterprise PCs, laptops, servers, and storage solutions.
- CiscocorePreferred networking hardware partner for enterprise Wi-Fi and connectivity solutions.
- Aruba (HPE)coreWireless networking and enterprise connectivity solutions provider for business Wi-Fi deployments.
- UbiquitiEnterprise and SMB networking equipment for Wi-Fi and connectivity solutions.
- OrangecoreExclusive telecom partnership for telecommunications and Kit Digital program management. Orange is a key partner for mobile and fixed-line services.
- YoigominorExclusive telecom agreements for mobile services through Ticnova's telecommunications consulting division.
- AdamominorExclusive fiber and connectivity services partner.
- AudaxminorExclusive energy services partner for business consulting.
- FinetworkminorExclusive telecommunications services partner.
- APP InformáticacoreStrategic alliance unifying purchasing and logistics services across 1,000+ stores. TICNOVA holds 15% ownership in APP. Combined network generates over €120M in revenue.
- Eurecat (Tecnológic Centre de Catalunya)minorCollaborated on the BEEP Electronic Art Collection, using Eurecat-developed luminitic cement for Paul Friedlander's installation at Ars Electronica.
- Taller Baix CampminorSocial responsibility partnership providing equal opportunities and inclusion of people with physical and/or intellectual disabilities in the manufacturing production chain.
- Red.es (Kit Digital Program)coreOfficial Digitalizer Agent for the Spanish government's Kit Digital program, administered by Red.es, providing subsidized digital solutions to eligible SMBs and self-employed professionals with grants of €2,000-€12,000.
Scale indicators15 records
Recent moves12 records
Expansion highlights6 records
Ticnova competitors and assessment
Company assessmentDirect peers
- PC Componentes: Spain's largest pure-play IT and consumer electronics e-tailer, with strong private labels (PcComponentes, Prixton). Directly competes with Ticnova's PCBOX and BEEP franchises on component and PC pricing, but operates without a franchise store footprint.
- LDLC (LDLC Group): French IT e-tailer and chain with strong enthusiast/prosumer positioning and own-brand PCs. Most direct European analog to PCBOX on components and custom builds.
- MCR Info Electrónica: Spanish IT distributor and value-added reseller serving SMB, education, and enterprise with hardware, software, and managed services. Competes with Ticnova Empresas in B2B and education channels.
Regional players
- Also Group: DACH-headquartered IT distributor and services provider with strong SMB and managed services portfolio. Comparable in vertical mix (distribution + managed services) but mainly German-speaking geography.
- Coolblue: Dutch/Belgian consumer electronics and IT retailer with strong web-and-store proposition. Comparable business model (online + physical) for consumer tech retail, though operating in different geography.
Broad incumbents
- Worten: Iberian (Portugal + Spain) consumer electronics and IT retailer owned by Ceconomy. Overlaps Ticnova's consumer and SMB retail positioning across the Iberian market.
- Bechtle AG: European IT systems integrator and reseller with multi-country presence, combining hardware, services, and managed offerings. Comparable to Ticnova Empresas' enterprise and education stack but at much larger pan-European scale.
- MediaMarkt Iberia: Pan-European consumer electronics big-box incumbent with substantial Spanish store footprint. Competes head-on with BEEP and PCBOX in consumer tech and increasingly in SMB IT solutions.
- FNAC Darty (Iberia): French-headquartered multichannel retailer with stores across Iberia selling consumer electronics, IT, books, and entertainment. Competes with BEEP on consumer technology assortment.
Others
- Ingram Micro (Spain): Global IT distributor with Spanish operations serving resellers and integrators. Functions upstream of Ticnova as a supplier relationship while also serving adjacent reseller partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ticnova social profiles
Digital presenceTicnova compliance and trust
Trust signalCompliance10 records
Ticnova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ticnova leadership team
Management profileNumber of profiles
Profiles5 records
Ticnova funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ticnova M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ticnova
What does Ticnova do?
Ticnova is a Spanish technology group that manufactures and assembles custom desktop PCs, laptops, and servers at its ISO-certified factory in Reus under proprietary brands (TICNOVA, Netway, Innobo), and distributes computer and consumer electronics through a national franchise network of 400+ proximity retail points of sale under the BEEP, PCBOX, La Fábrica del Cartucho, and BEEPBOX banners, complemented by B2B IT services for enterprises, educational institutions, and public administration including cloud infrastructure, managed cybersecurity, managed print, WiFi/connectivity, technology renting, and pay-per-use subscriptions.
Is Ticnova a public or private company?
Ticnova is a private company. It is classified as management employee owned and is currently operating.
When was Ticnova founded?
Ticnova was founded in 1994. It employs 101 to 250 people.
Where is Ticnova based?
Ticnova is headquartered in Reus, Spain, in the Europe region.
How does Ticnova make money?
Ten revenue lines are on record. Retail Store Sales (Franchise) is the primary driver. The others are enterprise IT Solutions Sales, technology Renting and Leasing, technology Rental, pay-per-Use Technology Subscription, managed Print Services, cloud and Cybersecurity Managed Services, professional IT Services, kit Digital Digitalizer Services and energy and Telecom Consulting.
Who are Ticnova's main competitors?
Direct peers on record are PC Componentes, LDLC (LDLC Group) and MCR Info Electrónica. Regional players are Also Group and Coolblue. Broad incumbents are Worten, Bechtle AG, MediaMarkt Iberia and FNAC Darty (Iberia). Ingram Micro (Spain) is listed as an others.
Does Ticnova have an API?
No public API is recorded for Ticnova.
What industry is Ticnova in?
Ticnova's product category is Computer and Consumer Electronics Retail. Its primary akta.pro industry code is HDACAAAB, Business Desktops (Commercial PCs), with a secondary code of HDACAAAG, Business Laptops (Commercial Notebooks). Its NAICS code is 3341 and its SIC code is 3571.