AXON VIBE AG
Axon Vibe AG is a Swiss software company that provides a smartphone-based multi-modal mobility platform, including patented automatic ticketing and behavior change rewards, to public transport operators such as SBB, Deutsche Bahn, MTA New York, and JR East.
- Company typePrivate
- Founded2014
- HeadquartersLuzern, Switzerland
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What AXON VIBE AG does
Axon Vibe AG is a Swiss-headquartered software company, founded in 2014 and based in Lucerne, that builds a smartphone-based multi-modal mobility platform for public transport operators and city authorities. The platform combines patented location-tracking technology with predictive travel-pattern matching against real-time road and rail traffic to enable automatic journey detection, frictionless check-in/be-out and be-in/be-out ticketing, contextual behavior change interventions, and rewards financed by green governmental funds and local merchants. Its products power branded deployments for tier-one transit customers including Swiss Federal Railways (SBB) — covering SmartWay, EasyRide, and the myRIDE BiBo pilot — Deutsche Bahn (Tickin, TiMo, Ticket NRW, egon, DB Regio Guide), MTA New York, East Japan Railways (TokyoNudge), Mobicia (London Live Bus Countdown, 1.6M MAU), and the RailEasy-partnered Sojo GB app; a separate drive-to-store module targets retail merchants with redemption-based contextual campaigns.
The company operates a B2B enterprise model: primary revenue comes from quote-based, multi-year licensing of its mobility platform to transit operators and authorities, supplemented by transaction-fee revenue from retail drive-to-store campaigns. Go-to-market is enterprise field sales supported by sustained presence at major industry events (InnoTrans, UITP Summits, APTA, Transport Ticketing Global, IT-TRANS). Axon Vibe is privately held with 100+ employees across offices in Switzerland, the UK, the US (Brooklyn), Hong Kong, and Vietnam, and its leadership team includes CEO Roman Oberli, founder/chairman Stefan Muff, CTO Luca Scheuring, CBO Kilian Ulm, and North America MD Boris Matz. Multiple deployments have won industry recognition including the 2021 Transport Ticketing Award, two German Innovation Awards, and the RailTech Innovation Award for the Deutsche Bahn Tickin app.
AXON VIBE AG firmographics
Firmographics- Name
- AXON VIBE AG
- Legal name
- Axon Vibe AG
- Website
- https://axonvibe.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Axon Vibe AG is a Swiss software company that provides a smartphone-based multi-modal mobility platform, including patented automatic ticketing and behavior change rewards, to public transport operators such as SBB, Deutsche Bahn, MTA New York, and JR East.
- Ownership category
- akta.pro rank
AXON VIBE AG industry classification
Industry- Product category
- Smart Mobility Software
- NAICS
- Taxi and Ridesharing Services (485310)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Ride-Hailing Platform Technology Providers (White-Label, Dispatch, Payments) (THADADAM)
- akta.pro secondary industry
- Car Rental & Ground Mobility Aggregators (THAKAAAJ)
Keywords
Where AXON VIBE AG is headquartered
LocationHeadquarters
- HQ city
- Luzern
- HQ country
- Switzerland
- HQ region
- Europe
Offices6 records
Markets served
AXON VIBE AG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Technology Licensing to Transport Operators: Licensing of multi-modal journey detection technology to public transport operators (SBB, Deutsche Bahn, MTA, JR East) for integration into their mobile apps. Revenue from software licensing, implementation fees, and ongoing platform fees.
- Contextual Marketing Campaigns: AI-powered drive-to-store campaigns for retail merchants. Merchants pay on redemption - commission on sales plus COGS on product giveaways. No setup fees for businesses.
- Behavior Change Rewards Management: Rewards incentivized by green governmental funds and local merchant contributions. Platform facilitates the distribution of travel fare incentives and merchant rewards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | B2B Enterprise Licensing |
| Transaction based/ take rate | Pay-as-you-go | Pay on Redemption for Retailers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
AXON VIBE AG product offering
Product offeringCore offering
AXON VIBE AG provides a smartphone-based multi-modal mobility platform to public transport operators and authorities. Its patented location-tracking technology automatically detects journeys across public transport, bike, foot, and other modes, enabling frictionless check-in/be-out (CiBo) and be-in/be-out (BiBo) ticketing. The platform pairs journey detection with psychological behavior-change interventions and a rewards ecosystem funded by green government funds and local merchants to encourage sustainable travel choices.
Product overview
AXON VIBE AG offers a unified smartphone-based multi-modal mobility platform that provides automatic ticketing, behavior change interventions, and rewards for sustainable travel. The core platform combines patented location-tracking technology that predicts travel patterns with real-time traffic matching across all transport modes. The platform powers multiple branded sub-products including: the Automatic Ticketing (CiBo/BiBo) system for frictionless journey detection and fare calculation; the Mobility Rewards Platform for incentivizing sustainable behavior; Local Store Marketing/Hospitality for drive-to-store campaigns; and white-label apps like Sojo GB, TokyoNudge, SBB SmartWay, and SBB EasyRide. The company also powers partner-branded apps including DB Tickin, DB Regio Guide, DB TiMo, DB egon, Ticket NRW, MTA App, and London Live Bus Countdown. The architecture combines journey detection technology, contextual behavior change interventions, and integrated rewards across public transport operators and retail merchants.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-Modal Mobility Platform Smartphone-based multi-modal mobility platform sold to public transport operators and authorities that matches customers' predicted travel patterns with real-time traffic on roads and rail to offer more efficient and less polluting travel options.
- Automatic Ticketing (CiBo / BiBo) Patented automatic ticketing technology that detects journeys across public transport, bike, foot, and other modes without manual check-in or check-out, supporting both check-in/be-out (CiBo) and be-in/be-out (BiBo) for transport operators.
- Mobility Rewards Platform Platform that rewards commuters with travel fare incentives (financed by green governmental funds) and valuable rewards from local merchants when they respond to contextual behavior-change interventions such as off-peak or public-transit travel.
- Local Store Marketing / Hospitality Module AI-powered contextual drive-to-store marketing module that uses location analytics to predict when and where people travel, triggers campaigns at the right moment, and drives retail footfall via QR-redeemable vouchers, priced on a pay-on-redemption basis.
- Sojo GB App (white-label inter-modal travel app) White-label door-to-door inter-modal travel app for partners to brand as their own, providing journey planning, real-time updates, and behavior-driven reward campaigns for sustainable travel.
Quantifiable outcome
- Elimination of wrongly charged full day rates when passengers forget to check out
- +3 more outcomes
Companies that use AXON VIBE AG
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
AXON VIBE AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
AXON VIBE AG partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and supporting.
- RailEasycoreLaunch of Sojo GB app - Great Britain's first free-to-use anywhere-to-anywhere inter-modal travel app in partnership with UK-based RailEasy to reward people with money-saving vouchers for traveling green.
- Swiss Federal Railways (SBB)flagshipFive-year strategic development cooperation announced August 2019 to develop and market the world's leading personalized and inter-modal mobility app. SBB and Axon Vibe collaborate on multiple initiatives including SmartWay app (2019), EasyRide technology (2024), and myRIDE Be-in/Be-out pilot (2026).
- Partnership for New York CitysupportingAxon Vibe advanced to pilot phase through MTA New York's First-Ever Transit Tech Lab in partnership with Partnership for New York City to address the challenge of predicting subway delays and communicating them to customers.
- Deutsche Bahn (DB)flagshipAxon Vibe's door-to-door journey detection technology powers Deutsche Bahn's check-in/be-out ticketing solutions across multiple apps: Tickin, DB TiMo, Ticket NRW, egon, and DB Regio Guide. Multiple app launches from 2020-2024.
- MTA New YorkflagshipPartnership for development of the official MTA app for trip planning and service information. Axon Vibe's smart transit technology provides real-time contextual notifications. Previously developed Essential Connector App during COVID-19. NYSERDA supported the initiative.
- East Japan Railways (JR East)coreLaunch of TokyoNudge App in May 2022 including contextual campaigns to reward loyal passengers, sweeten disruptions, and reward behavior change with offers from Beck's Coffee Shop, NewDays, and Station Work.
- MobiciacoreEnhancement of London Live Bus Countdown app (1.6 million monthly active users) with smart pro-active travel alerts and personalized context-driven campaigns to boost engagement and drive footfall to nearby stores.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AXON VIBE AG competitors and assessment
Company assessmentDirect peers
- Masabi: UK-based mobile ticketing platform for transit operators (JustRide), selling software to agencies like NJ Transit and Virgin Trains under a similar B2B2C white-label model to Axon Vibe's automatic ticketing business.
- Transit App: Montreal-based multi-modal journey planning app that partners with transit agencies to deliver real-time information and ticketing, overlapping directly with Axon Vibe's mobility and behavior-change use cases for the same operator buyer.
- Moovit: Israel-origin (now Intel-owned) multi-modal mobility app that integrates with transit operators worldwide for trip planning and MaaS, competing for the same operator relationships and commuter mindshare as Axon Vibe.
- Citymapper: London-based multi-modal journey planner and MaaS operator, directly comparable to Axon Vibe on consumer-facing mobility experiences, though it does not focus on B2B ticketing licensing to operators.
- Fluidtime: Austrian/German provider of MaaS and ticketing platforms (FluidHub) sold to public transport authorities, with a similar DACH-region focus and white-label, B2B2C model to Axon Vibe.
- MaaS Global (Whim): Helsinki-based subscription MaaS service combining public transit, taxi, bike, and rental into a single monthly plan, directly comparable to Axon Vibe's multi-modal orchestration concept and behavior-change focus.
- Bytemark: US-based mobile ticketing and fare collection SaaS for transit agencies, with a comparable B2B2C licensing model to Axon Vibe and overlapping customer base among North American public transport operators.
Broad incumbents
- Cubic Transportation Systems: One of the largest global providers of transit fare collection, ticketing, and mobility platforms (including Umo MaaS), serving many of the same operator customers Axon Vibe targets, but as part of a much broader defense and transportation portfolio.
- Moovel: Daimler/Mercedes-Benz Mobility-owned MaaS platform aggregating public transit, ride-hail, and micromobility in multiple cities, comparable to Axon Vibe's multi-modal orchestration ambition but backed by an OEM rather than sold to operators.
Emerging players
- Optibus: Israel-based AI platform for transit operations, scheduling, and optimization serving bus operators, adjacent to Axon Vibe's mobility stack but focused on the back-end planning side rather than consumer ticketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AXON VIBE AG social profiles
Digital presenceAXON VIBE AG compliance and trust
Trust signalCompliance2 records
AXON VIBE AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
AXON VIBE AG leadership team
Management profileNumber of profiles
Profiles6 records
AXON VIBE AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AXON VIBE AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AXON VIBE AG
What does AXON VIBE AG do?
AXON VIBE AG provides a smartphone-based multi-modal mobility platform to public transport operators and authorities. Its patented location-tracking technology automatically detects journeys across public transport, bike, foot, and other modes, enabling frictionless check-in/be-out (CiBo) and be-in/be-out (BiBo) ticketing. The platform pairs journey detection with psychological behavior-change interventions and a rewards ecosystem funded by green government funds and local merchants to encourage sustainable travel choices.
Is AXON VIBE AG a public or private company?
AXON VIBE AG is a private company. It is classified as venture growth investor backed and is currently operating.
When was AXON VIBE AG founded?
AXON VIBE AG was founded in 2014. It employs 101 to 250 people.
Where is AXON VIBE AG based?
AXON VIBE AG is headquartered in Luzern, Switzerland, in the Europe region.
How does AXON VIBE AG make money?
Three revenue lines are on record. Technology Licensing to Transport Operators are the primary driver. The others are contextual Marketing Campaigns and behavior Change Rewards Management.
Who are AXON VIBE AG's main competitors?
Direct peers on record are Masabi, Transit App, Moovit, Citymapper, Fluidtime, MaaS Global (Whim) and Bytemark. Broad incumbents are Cubic Transportation Systems and Moovel. Optibus is listed as an emerging player.
Does AXON VIBE AG have an API?
No public API is recorded for AXON VIBE AG.
What industry is AXON VIBE AG in?
AXON VIBE AG's product category is Smart Mobility Software. Its primary akta.pro industry code is THADADAM, Ride-Hailing Platform Technology Providers (White-Label, Dispatch, Payments), with a secondary code of THAKAAAJ, Car Rental & Ground Mobility Aggregators. Its NAICS code is 485310 and its SIC code is 4700.