Name

Oink Games

Legal name

株式会社オインクゲームズ

Website

https://oinkgames.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Board Games

NAICS

Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (339930)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Family/Party Board Games Retail (CRALALAB)

akta.pro secondary industries

Mobile & F2P Game Studios (MPAFAAAB), Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

• Board game publishing
• Party game design
• Analog card games
• Digital game adaptations
• Tabletop gaming

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Board Game Sales: Physical analog games sold through official online store, retail partners, and events. Games range from compact card games to larger board games with various price points.
2. Digital Game Sales: Video game adaptations sold through Nintendo eShop, Steam, App Store, and Google Play. Includes both paid titles and free-to-play with in-app purchases.
3. Merchandise & Goods: Branded merchandise including t-shirts, pins, bags, mugs, designer notebooks, art books, and accessories featuring game artwork and characters.
4. Custom Game Production: Custom branded games produced for corporate partners and organizations, such as the 'Coop Nine-Tiles' created for the Japanese Consumers' Cooperative Union's 75th anniversary.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Oink Games designs, develops, and publishes compact analog board and card games with simple rules and quick playtimes (typically 5-30 minutes), and develops digital adaptations of those games for Nintendo Switch, Steam, iOS, and Android. Their portfolio spans party games, deduction games, auction games, cooperative games, bluffing games, and puzzle games, complemented by branded merchandise and a flagship Harajuku retail store.

Product overview

Oink Games is a Japanese board game publisher offering a portfolio of over 80 distinct titles, primarily compact analog board games alongside digital game adaptations. The core product line consists of original party games, card games, deduction games, auction games, cooperative games, bluffing games, and puzzle games packaged in small boxes. Key flagship titles include エセ芸術家ニューヨークへ行く (A Fake Artist Goes to New York), ナインタイル (Nine Tiles) with multiple variants, インサイダーゲーム (Insider), 海底探険 (Deep Sea Adventure), 小早川 (Kobayakawa), and SCOUT. Digital distribution is handled through レッツプレイ！オインクゲームズ for Nintendo Switch/PS5/Steam/iOS/Android, with individual titles like MUJO, OLYM, タケシとヒロシ, and ダンジョンマン available on mobile and console platforms. The portfolio includes licensed collaborations with Sanrio, Moomin, Pokémon, Disney Villains, Toy Story, and 宇宙兄弟. A merchandise line of accessories (designer notebooks, metal medals, pin badges, apparel, storage solutions) and a flagship retail store (Oink Games TOKYO in Harajuku) complement the product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Oink Games Analog Board Games Catalog Core product line of compact analog board and card games with quick playtimes and simple rules, including flagship titles such as A Fake Artist Goes to New York, Nine-Tiles, Insider, Deep Sea Adventure, Kobayakawa, SCOUT, In a Grove, and Startups, alongside their sequels and variants. Targeted at families, friend groups, and casual players.
• Let's Play! Oink Games (レッツプレイ！オインクゲームズ) Digital game compilation allowing players to enjoy Oink Games' board games online and offline across multiple platforms, with CPU battle mode and multiplayer connectivity. Targeted at consumers who want to play Oink Games titles remotely or on-the-go.
• MUJO Standalone tile-matching puzzle game where players combine same-colored tiles to grow snowballs and attack monsters, with a Greek mythology theme, no game over, and 3 million downloads achieved. Available on iOS and Nintendo Switch.
• OLYM Tile-combining puzzle game and sequel to MUJO with 130 stages, where players group connected pieces to attack enemies and progress through challenges.
• Takeshi and Hiroshi (タケシとヒロシ) Narrative digital game combining puppet animation and RPG gameplay, depicting the story of two brothers. Available on Apple Arcade and Nintendo Switch with localization in 13 languages.
• Dungeonman (ダンジョンマン) Online multiplayer digital game featuring straight-moving heroes who trade mobility for demonic powers, with dungeon co-op and league PvP modes with demon collection and customization.
• Oink Games Licensed Collaboration Board Games Licensed collaboration analog board games adapting Oink Games titles (primarily the Nine-Tiles puzzle game) with characters and themes from major entertainment IPs including Sanrio Characters, Moomin, Pokémon, Disney Villains, Toy Story, and Space Brothers.
• Oink Games Goods & Accessories Branded merchandise line including designer notebooks documenting game creation processes, metal medals, pin badges, T-shirts, tote bags, mugs, coasters, stickers, pouches, storage boxes, playing cards, art books, and collectible items featuring game artwork and characters. Targeted at fans, collectors, and lifestyle consumers of the brand.
• Custom Branded Game Production Service B2B service producing custom branded versions of Oink Games titles for corporate partners and organizations to commemorate anniversaries, distribute to members, or use for events. Example: 'Coop Nine-Tiles' created for the Japanese Consumers' Cooperative Union's 75th anniversary.

Quantifiable outcome

• Board games adapted to digital formats for Nintendo Switch, Steam, iOS, and Android
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, minor and major.

• Naias Harajuku BuildingcoreStrategic or Co-development Partner · 1 March 2026Oink Games TOKYO flagship store is located at Naias Harajuku building, 3rd floor, at 6-16-13 Jingumae, Shibuya, Tokyo.
• Drosselmeyer Workshop (株式会社ドロッセルマイヤー商會)minorStrategic or Co-development PartnerLicensed and adapted 'Riesen Zahn putzen' (Giant Dragon's Toothbrush) as 'Troll' (トロル), reimagining the original with new art and mechanics.
• Kenbill (株式会社ケンビル)minorStrategic or Co-development PartnerProduced international version of 'Bye Bye Lemmoning' as 'Flotsam Fight' (フロッサムファイト) with modified game system. Domestic sales through Kenbill and Saiful stores.
• Reiner KniziamajorStrategic or Co-development PartnerLicensed and Japanese-localized classic Knizia designs including Stamps (モダン・アート), Saruyama (さるやま/Penguin Party), and Twins.
• team InsiderrrrmajorStrategic or Co-development PartnerCollaborative creation of Insider (インサイダーゲーム) series with creator Akihiro Ito and team Insiderrrr.
• Jean-Claude Pellin & Jens MerklmajorStrategic or Co-development PartnerOriginal designers of Nine-Tiles series. Created Nine-Tiles Panic as sequel to Nine-Tiles.
• 新澤大樹 (Daiki Shinzawa)minorStrategic or Co-development PartnerCo-designer of 'The Birds, the Beasts and the Bat' (卑怯なコウモリ) and Maskmen (マスクメン).
• 齋藤隆 (Takashi Saito)minorStrategic or Co-development PartnerDesigner of Hey Yo (ヘイヨー), adapted from 'Fibrals' with rhythm device, and Tricks and the Phantom (トリックと怪人).
• 上杉真人 (Masato Uesugi)minorStrategic or Co-development PartnerDesigner of Durian (ドリアン) and Dungeon of Mandom Eight (ダンジョンオブマンダムエイト).
• Kakegurui Production CommitteeminorStrategic or Co-development PartnerCreated Dual Clash Poker (デュアルクラッシュ・ポーカー) as official game from 'Kakegurui' (賭ケグルイ) movie, with game supervision.
• 佐々木吾朗 (Goro Sasaki)majorStrategic or Co-development PartnerLong-time co-designer with company founder 佐々木隼. Created Deep Sea Adventure series, Troika, Souvenirs from Venice, and Subtropical Japan.
• 漫道 (Manga Do)minorStrategic or Co-development PartnerMoon Adventure (月面探険) special edition created in collaboration with 'Space Brothers' (宇宙兄弟) manga series.

Scale indicators8 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Bezier Games: US-based independent board game publisher known for compact party and social deduction games (e.g., The Resistance, One Night Ultimate Werewolf). Most directly comparable to Oink in scope, party-game focus, and indie scale.
• Stonemaier Games: US-based publisher of award-winning tabletop games including Wingspan, Scythe, and Viticulture. Comparable as a creator-led indie publisher with global distribution and strong design quality reputation.
• IELLO: French board game publisher focused on accessible, family-friendly tabletop games with strong international distribution. Similar compact, design-led catalog philosophy.
• Cryptozoic Entertainment: US tabletop publisher with both physical board games and digital adaptations (digital board game apps, mobile apps). Closely comparable analog-digital hybrid model and party-game catalog focus.
• AMIGO Spiel + Freizeit: German board and card game publisher specializing in compact, accessible party and family games (e.g., Bohnanza, 6 nimmt!). Comparable scale, format, and German-market distribution overlap.
• CMON (Cool Mini Or Not): Publisher of board games with associated digital adaptations and strong Kickstarter presence. Comparable indie-to-mid-tier publisher with both physical and digital game offerings.
• Japanime Games: US publisher specializing in bringing Japanese tabletop games and aesthetics to English-speaking markets. Comparable Japanese-design-to-Western-market translation focus, though smaller and focused on curation rather than original IP.

Broad incumbents

• Asmodee: World's largest board game publisher (Catan, Ticket to Ride, many more). Functions as a broad incumbent competitor that also distributes indie publishers' games — relevant as the dominant force in the channel Oink accesses.

Regional players

• Pegasus Spiele: German board game publisher with strong European retail distribution. Comparable catalog style and serves the same EU consumer base that Oink Games GmbH targets.
• Devir Games: Spanish/Portuguese-language board game publisher with strong Iberian and Latin American distribution. Comparable indie publisher of original and licensed party/family games in non-English-speaking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oinkgms
• Facebookfacebook.com/OinkGamesEU
• Instagraminstagram.com/oinkgms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oink Games