Wewe Media Group
Wewe Media Group is a Singapore-headquartered performance marketing company founded in 2013 that connects global brand advertisers with a network of 800+ publishers and traffic partners across eight countries, monetizing through CPA, revenue-share, and other performance-based pricing models.
- Company typePrivate
- Founded2013
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wewe Media Group does
Wewe Media Group is a Singapore-headquartered performance marketing company founded in 2013 that operates a two-sided affiliate network connecting global brand advertisers with a base of 800+ publishers and traffic partners. The company is incorporated as Wewe Media Group Pte Ltd under Singapore law and is privately held with no disclosed institutional capital or parent company. Its named advertiser roster spans tier-one global brands including Walmart, Marriott International, Temu, Prime Video, NerdWallet, TotalAV, BetMGM, LendingTree, and Vivint, with operations distributed across eight countries in North America, EMEA, APAC, ANZ, and LATAM.
The core platform combines proprietary tracking and attribution infrastructure (with third-party tracker integrations such as Binom), first-party audience data, and KPI-driven campaign management running on Insertion Order structures with both Hard KPIs (retention rate, chargeback threshold) and Soft KPIs (average order value). Service offerings span display, native, push, email, content syndication, search/social, and owned push-database campaigns sourced via Pushnami, supported by rules-based automation, dedicated affiliate managers, and compliance frameworks covering GDPR, CCPA/CPRA, PIPEDA, and PDPA.
The company monetizes through a mix of performance-based pricing models — CPA, CPM, CPC, CPL, CPD, CPI, CPPU, and revenue share — triggered by validated conversion events within agreed attribution windows. Go-to-market combines direct enterprise sales to brand owners and agencies with a self-service publisher portal, positioning the business as a performance intermediary rather than a media buyer or demand-side platform.
Wewe Media Group firmographics
Firmographics- Name
- Wewe Media Group
- Legal name
- Wewe Media Group Pte Ltd
- Website
- https://wewe.media
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wewe Media Group is a Singapore-headquartered performance marketing company founded in 2013 that connects global brand advertisers with a network of 800+ publishers and traffic partners across eight countries, monetizing through CPA, revenue-share, and other performance-based pricing models.
- Ownership category
- akta.pro rank
Wewe Media Group industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate & Partner Media Buying (BPAFABAJ)
- akta.pro secondary industries
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Performance Analytics, Attribution & Marketing Measurement (MPAAACAH), Affiliate Marketing & Partner Networks (BPAMALAI)
Keywords
Where Wewe Media Group is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Wewe Media Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Affiliate/Performance Marketing Fees: Wewe Media generates revenue through performance-based pricing models including CPA (Cost Per Action), CPM (Cost Per Mille), CPC (Cost Per Click), CPL (Cost Per Lead), CPD (Cost Per Download), CPI (Cost Per Install), CPPU (Cost Per Paying User), and revenue share arrangements. The company acts as an intermediary between brand advertisers seeking customer acquisition and publishers/influencers driving traffic. Payment is triggered upon validated conversion events within agreed attribution windows.
- Premium Ad Inventory: Revenue generated through proprietary ad inventory and premium media placement across the company's publisher network, optimized for measurable customer acquisition outcomes.
- Managed Services: Full-service campaign management including targeting strategy, campaign optimization, and strategic consulting for brands seeking sustained growth performance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom enterprise agreements based on campaign performance metrics and volume |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Wewe Media Group product offering
Product offeringCore offering
Wewe Media Group operates a global performance marketing platform and affiliate network that connects brand advertisers with a network of 800+ publishers and traffic partners. The company delivers measurable customer acquisition outcomes for global brands through first-party data targeting, proprietary tracking and attribution infrastructure, KPI-focused campaign management, and multi-channel ad distribution (display, native, push, email, content syndication, search, and social). Revenue is generated through performance-based pricing models including CPA, CPM, CPC, CPL, CPI, CPD, CPPU, and revenue share arrangements.
Product overview
Wewe Media Group operates a unified performance marketing platform that connects brand advertisers with a network of 800+ publishers and traffic partners across global markets. The platform is structured around the core Wewe Media Performance Marketing Platform — a proprietary infrastructure providing tracking, attribution, first-party data targeting, and KPI-focused campaign management — supplemented by specialized sub-products and service modules. Key products include Publisher & Traffic Partner Network for affiliate distribution, Push Notification Campaigns (combining owned push databases via Pushnami with paid push traffic from third-party networks), Precision Marketing Campaigns (case-specific targeting and optimization), Campaign Scaling & Optimization Services (including rules-based automation), Tracking & Attribution Infrastructure (with third-party tracker integrations like Binom), Social Commerce Integration, and Multi-Channel Ad Services covering display, native, email, review sites, content syndication, and search/social. Affiliate Manager Support and Affiliate Education & Onboarding serve as ongoing enablement modules. The platform supports multiple pricing models including CPA, CPC, CPM, CPL, CPI, CPD, CPPU, and CPAU, across verticals such as iGaming, Sweepstakes, Credit Card Trials, Dating, Nutra, Insurance, and CPI.
Differentiator
Problem solved
Functional benefit
Products and services
- Wewe Media Performance Marketing Platform
- Publisher & Traffic Partner Network
- Push Notification Campaigns
- Multi-Channel Ad Services
Quantifiable outcome
- 50,000+ new monthly subscribers generated across key verticals
- +3 more outcomes
Companies that use Wewe Media Group
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Wewe Media Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature3 records
Wewe Media Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- TemucoreWewe Media partnered with Temu to drive global growth through precision marketing strategies. The collaboration involved sophisticated desktop and mobile targeting using demographic, behavioral, and interest-based data, real-time campaign optimization, and strategic ad placement on high-traffic websites frequented by online shopping enthusiasts. The partnership targeted the 25-55 age group with a 23/77 male/female audience split across key regions.
- Marriott InternationalcoreWewe Media serves as one of Marriott's key partners, leveraging targeted traffic sources aligned with Marriott's brand guidelines to expand reach to broader audiences. The partnership operates on CPA and revenue share models, with primary focus on the United States, Australia, Canada, and other English-speaking countries. Wewe Media has established a strong foundation with Marriott and continues to experience tremendous growth through this collaboration.
- Bet MGMcoreBrand partner in the iGaming/casino vertical. Wewe Media helps Bet MGM acquire customers through performance-driven marketing campaigns across the company's publisher network.
- WalmartcoreBrand partner in the retail sector. Wewe Media delivers performance marketing campaigns to drive customer acquisition and brand growth for Walmart.
- Prime VideocoreBrand partner in the streaming entertainment vertical. Wewe Media supports Prime Video's brand growth and engagement campaigns through targeted traffic solutions.
- QuinStreetminorPerformance marketing network partner. QuinStreet logo appears in the brand partners section, indicating collaborative marketing efforts in the affiliate ecosystem.
- MegaPushminorPush traffic source partnership. Wewe Media recommends MegaPush as a push traffic source for affiliates and has referral/affiliate relationships in place.
- PropellerAdsminorPush and pop traffic platform partnership. Wewe Media features PropellerAds as a recommended traffic source with established account manager relationships.
- RevcontentminorNative advertising platform partnership. Revcontent is recommended as a traffic source for campaigns with good affiliate relationships in place.
- ZeroparkminorPush and native traffic platform partnership. Featured as a recommended traffic source for affiliates working with Wewe Media.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Wewe Media Group competitors and assessment
Company assessmentDirect peers
- Admitad: Global affiliate network with strong presence in emerging markets (Russia/CIS, LATAM, Asia) and a publisher portal - comparable to Wewe on cross-region affiliate expansion and CPA-based monetization, with similar multi-vertical coverage including e-commerce and finance.
- Impact.com: Global affiliate and partnership marketing platform connecting brands with publishers; offers tracking, attribution, and performance management tools - direct competitor to Wewe's affiliate network offering at a larger enterprise scale.
- ClickBank: Long-standing affiliate network connecting digital product advertisers with publishers on CPA/revenue-share terms - overlaps with Wewe's affiliate marketplace model and offers a comparable scale of global publishers.
- Rakuten Advertising: Performance marketing network owned by Rakuten, offering affiliate, search, and display buying to global brands. Direct peer in the affiliate/partner media buying space with comparable global brand partnerships and CPA/CPC revenue models.
- PartnerStack: B2B-focused affiliate and partnership management platform with SaaS-style self-service portal for publishers - a closer peer match on the productized technology layer of Wewe's publisher network, though skewed to B2B SaaS advertisers.
- Awin (formerly Zanox): Global affiliate marketing network operating in 100+ markets with both advertiser and publisher tools, attribution, and reporting - the same two-sided marketplace model Wewe operates, with comparable enterprise brand partnerships.
- CJ Affiliate (formerly Commission Junction): One of the largest global affiliate networks, connecting advertisers with publishers via CPA-based performance campaigns. Directly comparable business model to Wewe's affiliate distribution platform, including global brand-side reach and Insertion Order workflow.
- TUNE (now part of Tune): Affiliate and partner marketing platform with tracking, attribution, and partner management used by global advertisers for CPA campaigns - comparable to Wewe's enterprise performance offering with more SaaS orientation.
Emerging players
- Voluum (by ClickFlare): Affiliate tracking, attribution, and campaign optimization platform widely used by performance marketers - overlapping with Wewe's tracking/attribution infrastructure module and the Binom integration reference; serves as both partner and partial substitute.
Regional players
- MGID: Native advertising and push traffic platform referenced in Wewe's traffic source partnerships - operates as both partner and partial adjacent participant in performance marketing supply chain serving global advertisers, with complementary rather than direct overlap to Wewe's network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Wewe Media Group social profiles
Digital presenceWewe Media Group compliance and trust
Trust signalCompliance4 records
Wewe Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wewe Media Group leadership team
Management profileNumber of profiles
Profiles2 records
Wewe Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wewe Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wewe Media Group
What does Wewe Media Group do?
Wewe Media Group operates a global performance marketing platform and affiliate network that connects brand advertisers with a network of 800+ publishers and traffic partners. The company delivers measurable customer acquisition outcomes for global brands through first-party data targeting, proprietary tracking and attribution infrastructure, KPI-focused campaign management, and multi-channel ad distribution (display, native, push, email, content syndication, search, and social). Revenue is generated through performance-based pricing models including CPA, CPM, CPC, CPL, CPI, CPD, CPPU, and revenue share arrangements.
Is Wewe Media Group a public or private company?
Wewe Media Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wewe Media Group founded?
Wewe Media Group was founded in 2013. It employs 11 to 50 people.
Where is Wewe Media Group based?
Wewe Media Group is headquartered in Singapore, Singapore, in the Asia region.
How does Wewe Media Group make money?
Three revenue lines are on record. Affiliate/Performance Marketing Fees are the primary driver. The others are premium Ad Inventory and managed Services.
Who are Wewe Media Group's main competitors?
Direct peers on record are Admitad, Impact.com, ClickBank, Rakuten Advertising, PartnerStack, Awin (formerly Zanox), CJ Affiliate (formerly Commission Junction) and TUNE (now part of Tune). Voluum (by ClickFlare) is listed as an emerging player. MGID is listed as a regional player.
Does Wewe Media Group have an API?
No public API is recorded for Wewe Media Group.
What industry is Wewe Media Group in?
Wewe Media Group's product category is Performance Marketing Services. Its primary akta.pro industry code is BPAFABAJ, Affiliate & Partner Media Buying, with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 54183 and its SIC code is 7311.