Phone House

What Phone House does

Phone House (legal entity The Phone House Spain S.L.) is a Spanish omnichannel consumer electronics and telecommunications retailer headquartered in Madrid and operating as a subsidiary of Dominion, a diversified group. The company sells smartphones, tablets, computers, gaming consoles, wearables, televisions, photography equipment, smart-home devices, and accessories, alongside an integrated services stack that includes the Rentik mobile renting subscription, reNuevos certified pre-owned devices, the Reacondicionados refurbished outlet, Removil buy-back, Reparaciones repair services, and Zurich-underwritten mobile insurance. Its go-to-market combines nationwide physical retail stores with same-hour click-and-collect, a full e-commerce site at phonehouse.es, telephone sales, a franchise program, and a marketplace hosting multiple third-party sellers shipping across Spain and the EU.

The underlying platform is a multi-channel retail and marketplace architecture: first-party inventory sits alongside listings from authorized third-party sellers (TodoConsolas SL, EuroMarketplace, LEASI, MS2 Digital, BCB Darty, Infopavon, SITELICON, OCASIONIA, Grupo Hub Sales, Electropolis, Minfo), with online-exclusive offers, financing (3-18 month plans from €50 to €3,000), and tariff-comparison integrations against Spanish carriers (Orange, Yoigo, Lowi, Jazztel, Finetwork, MásMóvil, Pepephone, LlamaYa, Vodafone). The technology stack is described in functional retail terms rather than as a proprietary tech platform, and there is no disclosed AI/ML, API, or SDK surface.

The business model blends one-time product sales (own inventory plus marketplace commission), subscription/recurring revenue (Rentik rentals, mobile insurance), and affiliate referral economics on telecom tariff sign-ups. Customer segments are predominantly Spanish consumer retail (with budget, mid, and premium device tiers) plus a secondary SMB/business segment and a franchise partner channel; no enterprise or B2B anchor customers are disclosed, and revenue is not publicly reported. Strategic positioning leans on distribution density, brand recognition built since 1997, and the device-lifecycle services ecosystem rather than on proprietary technology differentiation.

Name

Phone House

Legal name

The Phone House Spain S.L.

Website

https://phonehouse.es

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Phone House is a Spanish omnichannel consumer electronics and telecom retailer (subsidiary of Dominion) selling smartphones, tablets, gaming, and home electronics through nationwide stores, e-commerce, franchise network, and a third-party marketplace, with integrated device services including renting, refurbishment, repair, buy-back, and mobile insurance.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Consumer Electronics and Appliances Rental (53221)

SIC

Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Electronics Rental, Leasing & Subscription (Refurbished/Pre-Owned) (CRACAJAI)

akta.pro secondary industries

Refurbished, Used & Recommerce Smartphones (CRACALAG), Consumer Electronics & Mobile Device Leasing (FSAKANAB)

Keywords

• Consumer electronics retail
• Smartphone retail sales
• Mobile repair services
• Device insurance offerings
• Telecom tariff comparison

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time sales of consumer electronics including smartphones, tablets, computers, gaming consoles, TVs, audio equipment, and accessories. Products sold through both owned inventory and marketplace third-party sellers.
2. Marketplace Commission: Commission revenue from third-party sellers operating on the Phone House marketplace platform, including various electronics retailers from Spain and across Europe.
3. Mobile Services: Revenue from mobile insurance products (Protección Total and Protección Esencial), mobile repair services, and the Rentik mobile renting service.
4. Telecom Services: Partnership-based revenue through referrals to telecom operators (Finetwork, Orange, Yoigo, Lowi, Jazztel, MásMóvil, Pepephone, Vodafone) for mobile and fiber tariff contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Phone House is a Spain-based omnichannel consumer electronics retailer that sells new, certified pre-owned (reNuevos), and refurbished (Reacondicionados) devices — smartphones, tablets, laptops, gaming consoles, wearables, TVs, audio, cameras, and smart-home products — through its own physical stores, e-commerce site (phonehouse.es), telephone sales, and an in-house marketplace hosting third-party sellers. It wraps the hardware offering with an integrated services stack: Rentik mobile renting, Reparaciones in-house mobile repairs, Removil device buy-back, Seguros de Móvil mobile insurance (underwritten by Zurich Insurance Europe AG), and a multi-operator mobile and fiber tariff comparison and sales service.

Product overview

Phone House is a Spanish electronics retail and services company operating both physical stores and an e-commerce platform. The core offering centers on consumer electronics retail encompassing smartphones, tablets, computers, gaming consoles, wearables, and accessories across multiple price tiers from budget to premium. The company operates several distinct sub-brands and service lines: reNuevos (certified pre-owned phones) and Reacondicionados (refurbished electronics) for the used device market; Rentik for mobile device renting; Reparaciones for repair services; Removil for buy-back of used devices; and Seguros de Móvil for insurance coverage underwritten by Zurich Insurance. The company also operates as a telecom reseller offering mobile and fiber tariffs from multiple operators (Orange, Yoigo, Lowi, Jazztel, Finetwork, MásMóvil, Pepephone, LlamaYa) through an integrated comparison and sales platform. Additionally, Phone House maintains a marketplace model connecting customers with third-party sellers for select product categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Smartphones and Mobile Phones New and used smartphones from major brands including Apple, Samsung, Xiaomi, OPPO, ZTE, Motorola, and vivo, sold with contract options, renting plans, or outright purchase to individual consumers in Spain.
• reNuevos (Certified Pre-Owned Phones) Phone House's certified pre-owned phone program offering refurbished-grade devices with quality assurance to Spanish consumers seeking lower-priced alternatives to new models.
• Reacondicionados (Refurbished Electronics) Refurbished electronics including smartphones, tablets, and computers available through the Phone House outlet marketplace at reduced prices, backed by a 1-year warranty.
• Rentik (Mobile Device Renting) Mobile phone renting service allowing customers in Spain to lease devices with flexible terms on a recurring monthly payment basis.
• Reparaciones (Mobile Phone Repairs) Mobile phone repair services including screen replacement, battery replacement, and technical support for Spanish consumers, booked online and fulfilled by Phone House.
• Removil (Device Buy-Back) Service allowing customers in Spain to sell their used mobile phones to Phone House through a dedicated online portal at removil.phonehouse.es.
• Seguros de Móvil (Mobile Phone Insurance) Mobile phone insurance coverage for theft, damage, and fraudulent calls up to €3,000, underwritten by Zurich Insurance Europe AG and distributed by Phone House on a monthly subscription basis with the first month free.
• Tablets and iPads Tablet devices including iPads, Samsung Galaxy Tab series, Lenovo tablets, and ZTE tablets sold to individual consumers through Phone House retail and online channels.
• Computers and Laptops Desktop computers, laptops, all-in-one PCs, and computer components including RAM, processors, and storage sold to individual consumers through Phone House retail and online channels.
• Gaming Consoles and Video Games Gaming consoles including PlayStation 5, PlayStation 4, Xbox Series S/X, Nintendo Switch, Nintendo 3DS, Nintendo Wii, and Nintendo Wii U, along with video games for various platforms, sold to Spanish consumers.
• Wearables Smartwatches, smartbands, and smartglasses including Apple Watch, Samsung Galaxy Watch, and Mibro devices sold to individual consumers.
• Mobile Accessories Phone accessories including cases, screen protectors, chargers, cables, headphones, and speakers sold to individual consumers alongside smartphones and mobile devices.
• Televisions and Audio Smart TVs, home cinema systems, sound bars, speakers, and audio equipment from brands like LG, Samsung, Philips, and Xiaomi sold to Spanish consumers.
• Photography and Cameras Digital cameras including reflex, compact, and action cameras from Canon, Nikon, and Sony sold to Spanish consumers.
• Home and Smart Home Smart home devices, home appliances, personal care products, and connected speakers including Google Home and Amazon Echo sold to Spanish consumers.
• Gaming Controllers and Accessories Gaming controllers and gamepads for PC, PlayStation, Xbox, and Nintendo Switch from brands including Thrustmaster, Razer, NACON, Hori, and PowerA, sold to Spanish consumers.
• Tarifas Móvil y Fibra (Mobile and Fiber Tariffs) Mobile phone and fiber internet tariff comparison and sales service partnering with multiple telecom operators including Orange, Yoigo, Lowi, Jazztel, Finetwork, MásMóvil, Pepephone, Vodafone, and LlamaYa, contracted by Spanish consumers through Phone House stores and website.
• Phone House Marketplace Third-party seller marketplace within Phone House where authorized sellers (TodoConsolas SL, EuroMarketplace, LEASI, MS2 Digital, BCB Darty, Infopavon, SITELICON, OCASIONIA, Grupo Hub Sales, Electropolis, Minfo) offer products including electronics, gaming, and accessories to Spanish consumers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

13 partnerships are on record, tiered core.

• FinetworkcoreGTM or Marketing PartnerMobile virtual operator whose tariffs are offered through Phone House stores and website, including fiber and mobile packages.
• OrangecoreGTM or Marketing PartnerMajor telecom operator with tariffs and mobile plans available through Phone House retail and online channels.
• YoigocoreGTM or Marketing PartnerSpanish mobile operator whose services are offered alongside other telecom providers through Phone House.
• LowicoreGTM or Marketing PartnerLow-cost mobile operator available through Phone House comparison and sales platform.
• JazztelcoreGTM or Marketing PartnerTelecom operator whose mobile and fiber services are offered through Phone House.
• MásMóvilcoreGTM or Marketing PartnerSpanish telecom operator with promotional fiber+mobile bundles advertised on Phone House website.
• PepephonecoreGTM or Marketing PartnerMobile operator available for tariff comparisons and sales through Phone House.
• VodafonecoreGTM or Marketing PartnerGlobal telecom operator whose services are offered alongside other providers through Phone House.
• SamsungcoreChannel Partner/ Reseller/ DistributorKey brand partner with dedicated product pages and featured promotions across Samsung smartphones, tablets, and wearables.
• ApplecoreChannel Partner/ Reseller/ DistributorPremium brand partner offering iPhones, iPads, and accessories through Phone House retail and online channels.
• XiaomicoreChannel Partner/ Reseller/ DistributorStrategic smartphone and electronics brand with dedicated pages and featured promotional campaigns.
• DominioncoreStrategic or Co-development PartnerParent company of The Phone House Spain S.L., as indicated by Dominion logo appearing on the website footer.
• Zurich Insurance Europe AGcoreStrategic or Co-development PartnerInsurance provider for Phone House mobile protection plans (Protección Total and Protección Esencial), with Zurich providing the actual insurance policies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Refurbed: Refurbed is a European refurbished electronics marketplace operating in Spain, competing with Phone House's reNuevos certified pre-owned and Reacondicionados refurbished device offerings in the recommerce smartphone and electronics category.
• Back Market: Back Market is a refurbished electronics marketplace operating in Spain, directly competing with Phone House's reNuevos and Reacondicionados sub-brands in the certified pre-owned smartphone and recommerce category.

Regional players

• Worten Spain: Worten is a Portuguese-origin consumer electronics retailer operating in Spain with similar product categories (smartphones, computing, TV, gaming) and store-based omnichannel model comparable to Phone House's positioning in Iberia.

Direct peers

• Fnac Spain: Fnac operates Spanish retail stores and e-commerce for consumer electronics, computing, gaming, and entertainment products, with similar omnichannel positioning and category overlap to Phone House's electronics and services portfolio.
• PC Componentes: PC Componentes is a Murcia-based Spanish consumer electronics and computing e-commerce specialist (acquired by Amazon), directly competing with Phone House in computing, gaming, and consumer electronics with a strong online-first model.
• MediaMarkt Spain: MediaMarkt is Spain's largest consumer electronics specialist retailer with extensive physical stores and e-commerce, directly competing with Phone House across smartphones, computing, TV/audio, and home appliances with similar omnichannel and service-bundling strategies.

Broad incumbents

• Orange Spain Retail: Orange Spain operates its own branded retail stores and online channels for smartphones, mobile services, and fiber, competing with Phone House for both device sales and tariff customer relationships as a direct operator-owned retail channel.
• Carrefour Spain: Carrefour operates hypermarkets and e-commerce in Spain selling consumer electronics, smartphones, and home appliances as part of a wider retail portfolio, with overlapping electronics assortment to Phone House's catalog.
• El Corte Inglés: Spain's leading department store chain sells consumer electronics, smartphones, and computing through dedicated technology sections both in-store and online, with overlapping product assortment and services comparable to Phone House's electronics retail.
• Amazon Spain: Amazon Spain is the dominant e-commerce platform in Spain selling consumer electronics, smartphones, and computing products, plus operates as a marketplace hosting third-party sellers — overlapping Phone House's online retail and marketplace model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PhoneHouse_Es
• YouTubeyoutube.com/user/PhoneHouseSpain
• Facebookfacebook.com/phonehouse.es
• Instagraminstagram.com/phonehousees
• TikToktiktok.com/@phonehousees
• LinkedInlinkedin.com/company/the-phone-house-espa-a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phone House