Advantix

What Advantix does

Advantix is a managed connectivity experience (MCx) provider delivering multi-carrier cellular connectivity and telecom expense management (TEM) to enterprise customers. Its core offering centers on SmartSIM, a multi-carrier SIM technology that provides LTE/5G connectivity to 600+ global carriers through intelligent carrier switching with instantaneous auto-failover. The proprietary Grooov SaaS platform (rebranded in 2024 from Telecom Lifecycle Management) provides end-to-end management of carriers, data plans, devices, orders, expenses, and invoices on a single dashboard, while BLITZ carrier middleware enables seamless carrier switching across the platform. Adjacent modules include Voyager Voice, Single-Carrier SIM, Always ON for Wireless Networks, SmartSpend wireless and wireline optimization (with claimed savings up to 35%), Managed Mobility, and Fixed TEM.

The company operates exclusively through a 100% indirect channel model, selling via solution providers, managed service providers, technology distributors (with ScanSource/Intelisys as the flagship distribution partner, named Advantix Top Mobility Supplier in 2023), and resellers who bundle Advantix connectivity with mobile hardware from technology partners including Zebra, Honeywell, Cisco Meraki, Samsung, Apple, Panasonic, Cradlepoint, Datalogic, Ingenico, and Teltonika. Pricing is quote-based under monthly subscription and managed-services arrangements. Enterprise customers span foodservice distribution, financial services, retail, logistics/courier, and food products distribution — primarily across North America (US, Canada, Mexico) with claimed global reach via carrier partnerships.

Founded in its current form in 2018 through the merger of TeraNova and the legacy Advantix entity, the company was acquired by ScanSource (NASDAQ: SCSC) in August 2024 and now operates as a wholly-owned subsidiary within ScanSource's ISS Group (Intelligent Solutions & Services Group), combined with DataXoom. Advantix holds SOC 2 Type 1 certification and has been recognized on the Inc. 5000 list of fastest-growing private companies in 2024.

Name

Advantix

Legal name

Advantix ScanSource, LLC

Website

https://advantixsolutions.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Advantix is a managed connectivity experience (MCx) provider offering multi-carrier cellular data services (SmartSIM) and telecom expense management via a proprietary Grooov SaaS platform, serving enterprise customers across North America through an exclusive channel partner model and now operating as a wholly-owned subsidiary of ScanSource.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed Connectivity Services: Recurring subscription-based services providing multi-carrier cellular connectivity with built-in failover capabilities. Services include SIM provisioning, carrier management, and network monitoring.
2. Telecom Expense Management (TEM): SaaS-based TEM services enabling enterprises to manage, optimize, and report on telecom spend across multiple carriers, devices, and plans. Includes audit and optimization services.
3. Device/Hardware Services: Services related to SIM-enabled hardware including device management, provisioning, and support. May include associated hardware procurement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Advantix provides global, multi-carrier cellular data connectivity and Telecom Expense Management (TEM) for enterprise wireless and fixed telecom programs. Its MCx (Managed Connectivity Experience) model pairs proprietary SmartSIM technology with the Grooov SaaS platform and BLITZ carrier middleware to deliver ubiquitous LTE/5G coverage with automatic failover across 600+ carriers, while consolidating multi-carrier, multi-device, and multi-plan management and telecom spend optimization on a single pane of glass.

Product overview

Advantix is a managed connectivity experience (MCx) provider offering a platform-plus-modules architecture built around its proprietary SaaS platform. The core offering centers on MCx, which combines blended multi-carrier connectivity with telecom expense management. The main platform is Grooov (formerly Telecom Lifecycle Management), which provides end-to-end management of carriers, data plans, devices, orders, expenses, and invoices on a single pane of glass. The connectivity portfolio includes SmartSIM (multi-carrier SIM with auto-failover to 600+ global carriers), Single-Carrier SIM, Always ON for Wireless Networks, and Voyager Voice. The SmartSpend suite provides wireline and wireless optimization, Managed Mobility, and Fixed TEM services. The platform integrates carrier APIs, network management, and business-intelligence (BI) dashboarding to give customers real-time visibility and control of telecom assets.

Differentiator

Problem solved

Functional benefit

Brands

• Grooov: SaaS platform for connectivity and technology expense management (formerly Telecom Lifecycle Management). Enables end-to-end management of carriers, data plans, devices, orders, expenses, and invoices.
• SmartSIM
• MCx (Managed Connectivity Experience)

Products and services

• MCx (Managed Connectivity Experience) Advantix's core managed connectivity experience combining blended multi-carrier connectivity with expense management, BLITZ carrier middleware, the core SaaS platform, and TEM history and expertise, delivered to enterprises that need ubiquitous coverage and auto-failover.
• Grooov Platform SaaS platform enabling end-to-end management of multiple carriers, data plans, devices, orders, expenses, and invoices on a single pane of glass, with real-time data on carrier switching, network uptime, and business-intelligence dashboarding for enterprise telecom and connectivity programs.
• SmartSIM Multi-carrier SIM that connects SIM-enabled hardware devices to multiple cellular networks via intelligent carrier switching, providing LTE/5G connectivity to 600+ carriers globally with inherent redundancy and instantaneous auto-failover for enterprise devices and fleets.
• Single-Carrier SIM Single-carrier SIM option for devices or enterprise use cases that do not require multi-carrier connectivity, sold alongside SmartSIM as part of Advantix's connectivity portfolio.
• Always ON for Wireless Networks Connectivity solution ensuring persistent, always-on connectivity for wireless networks, used for business continuity, failover scenarios, and streamlining the opening of stores domestically and internationally.
• Voyager Voice Voice services offering that may include mobile voice, SMS messaging, caller ID, call waiting, and three-way calling features, packaged for enterprise voice needs.
• SmartSpend Wireline Optimization Optimization services for wireline telecom expenses that help enterprises control and reduce wireline costs, part of the SmartSpend suite.
• SmartSpend Wireless Optimization Forensic audit-led wireless optimization services that can save IT and finance teams up to 35% on wireless expenses as part of the SmartSpend suite.
• Managed Mobility Managed mobility solutions that create efficiency and free up staff to focus on high-value projects, including device management, carrier coordination, and support services for enterprise mobility programs.
• Fixed TEM Telecom expense management for fixed/wireline services that helps enterprises better control and continually optimize telecom usage and costs.
• BLITZ Carrier Middleware Carrier middleware technology that is part of the MCx model, enabling connectivity management and carrier switching capabilities across the platform.

Quantifiable outcome

• Up to 35% savings on wireless and wireline expenses through forensic audits and optimization
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core, strategic and flagship.

• Zebra TechnologiescoreTechnology or IntegrationTechnology partnership for SmartSIM integration into Zebra hardware devices, enabling enterprise customers to deploy multi-carrier connectivity through Zebra mobile computers, scanners, and printers.
• HoneywellcoreTechnology or IntegrationTechnology partner for hardware integration, enabling SmartSIM connectivity in Honeywell mobile computers and scanning devices.
• CradlepointcoreTechnology or IntegrationTechnology partner for wireless edge networking solutions, integrating multi-carrier connectivity with Cradlepoint routers and network appliances.
• AzugastrategicStrategic or Co-development PartnerStrategic partnership providing combined fleet management and connectivity solutions for enterprise customers.
• SamsungcoreTechnology or IntegrationTechnology partner for Samsung mobile devices and hardware integration with SmartSIM connectivity solutions.
• ApplecoreTechnology or IntegrationTechnology partner for Apple iOS devices, enabling SmartSIM connectivity integration with iPhones and iPads.
• Cisco MerakicoreTechnology or IntegrationTechnology partner for Cisco Meraki networking equipment with SmartSIM multi-carrier connectivity integration.
• PanasoniccoreTechnology or IntegrationTechnology partner for Panasonic Toughbook and Toughpad devices, integrating SmartSIM connectivity solutions.
• Intelisys / ScanSourceflagshipChannel Partner/ Reseller/ DistributorIntelisys, a ScanSource company, serves as primary distribution partner. Named Advantix Top Mobility Supplier in 2023. ScanSource acquired Advantix in 2024, launching the ISS Group.
• DatalogiccoreTechnology or IntegrationTechnology partner for Datalogic mobile scanning and data collection devices with SmartSIM connectivity.
• IngenicocoreTechnology or IntegrationTechnology partner for Ingenico payment terminals and point-of-sale devices with SmartSIM connectivity integration.
• UnitechcoreTechnology or IntegrationTechnology partner for Unitech mobile computing and data collection devices with SmartSIM connectivity.
• TeltonikacoreTechnology or IntegrationTechnology partner for Teltonika industrial networking and IoT devices with SmartSIM connectivity.
• PointMobilecoreTechnology or IntegrationTechnology partner for PointMobile mobile computers and scanners with SmartSIM connectivity integration.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• EMnify: EMnify offers cellular IoT connectivity with multi-carrier SIMs, a cloud-native connectivity management API, and global carrier coverage — directly comparable to Advantix's SmartSIM + Grooov platform for enterprise customers deploying connected devices across geographies.
• vCom Solutions: vCom Solutions delivers IT spend management including telecom expense management and managed mobility services, directly comparable to Advantix's TEM and managed connectivity offerings for mid-market and enterprise customers.
• Aeris Communications: Aeris provides managed cellular IoT connectivity platforms with multi-carrier support, comparable to Advantix's SmartSIM offering for enterprise fleet, asset tracking, and connected device use cases.
• Cass Information Systems: Cass Information Systems offers telecom expense management and managed services as part of its broader expense management platform, overlapping with Advantix's SmartSpend TEM and managed mobility offerings for enterprise customers.
• Tangoe (Mobileum): Tangoe (now part of Mobileum) is one of the largest telecom expense management (TEM) and mobility management providers — overlapping directly with Advantix's SmartSpend, Managed Mobility, and Fixed TEM service lines for enterprise customers.
• Calero-MDSL: Calero-MDSL provides telecom expense management (TEM) and technology expense management (TEM/MDSM) services to enterprises, directly comparable to Advantix's SmartSpend Wireless/Wireline Optimization, Managed Mobility, and Fixed TEM offerings.
• KORE Wireless: KORE Wireless provides managed IoT/M2M cellular connectivity with multi-carrier SIM management and a connectivity management platform — a directly comparable offering to Advantix's SmartSIM + Grooov stack, particularly for enterprise and channel-led deployments.
• Wireless Logic Group: Wireless Logic is a managed connectivity provider for IoT/M2M with multi-carrier SIMs and a connectivity management platform across global cellular networks. Highly comparable to Advantix's multi-carrier SIM and managed services model, with similar vertical focus on enterprise and industrial customers.
• Pod Group (G+D/Aeris): Pod Group provides multi-carrier IoT/M2M connectivity with global SIM management and enterprise connectivity management platforms — directly comparable to Advantix's SmartSIM multi-carrier failover and Grooov management platform.

Emerging players

• MDSL (now part of Calero): MDSL is a TEM and technology expense management provider serving enterprises globally — overlapping with Advantix's SmartSpend portfolio, particularly for international enterprise telecom expense management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/askadvantix
• Facebookfacebook.com/advantixsolutions
• LinkedInlinkedin.com/company/advantix-solutions-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advantix