Body Alive

What Body Alive does

Body Alive is a privately held, founder-led boutique fitness operator founded in 2012 and headquartered in Cincinnati, Ohio. The company delivers heated group fitness classes — including Hot Mat Pilates, Hot Power Yoga, Hot Body Challenge, Hot Body Sculpt, Hot Barre, Body Alive Lagree, and TV Classes — across 40+ company-owned studio locations in 15+ US states, with studios maintaining 102°F rooms at 40% humidity for hot classes and 72–76°F unheated rooms. Its technology stack combines a native iOS/Android mobile app, a web-based on-demand streaming platform (Alive Online at video.bodyalivefitness.com), in-studio HD TV-based pre-recorded classes, and a Mariana Tek-powered studio management platform for booking and billing.

The business model is anchored by monthly auto-renewing unlimited memberships (studio-specific under a 'Home Studio' model), augmented by class pack credits for non-members, aggressive low-friction acquisition offers ($5 first class, 6 weeks unlimited for $36), and ancillary revenue streams including Yoga Teacher Training, Pilates Certifications, equipment/towel rentals, and corporate/business memberships. The customer base is predominantly women seeking community-oriented group fitness, with secondary segments including time-pressed professionals (Lagree 20-minute format), fitness beginners, high school students, and corporate wellness buyers. The company is led by founder/owner Stephanie Bain, with no disclosed institutional investors, parent company, or funding rounds, though dedicated 'Own A Studio' and 'Private Equity' pages on the company website indicate active exploration of capital partner or franchise structures to accelerate multi-unit growth.

Name

Body Alive

Legal name

Body Alive, LLC

Website

https://bodyalivefitness.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Body Alive is a founder-led, Cincinnati-based boutique fitness operator running 40+ heated group fitness studios across the United States, offering Pilates, yoga, barre, sculpt, and Lagree classes under monthly memberships, with a complementary on-demand streaming platform and active geographic expansion.

Ownership category

akta.pro rank

Product category

Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Power Yoga & Athletic Yoga Conditioning (HSADACAG)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Weight Loss & Body Transformation Training (HSADAAAC), Fitness & Movement Retreats (Pilates, Barre, Dance, Bootcamps) (THAJAHAG)

Keywords

• Group fitness classes
• Heated yoga studio
• Pilates instruction
• Online fitness streaming
• Fitness studio chain

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices37 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Monthly Memberships: Auto-renewing monthly memberships are the primary revenue driver. Memberships are studio-specific (Home Studio) with members charged the rate of the studio they attended most in the past 30 days. Unlimited monthly members receive priority booking (7 days in advance) and can purchase $5 drop-in credits for other studios or add a second studio for $50/month.
2. Class Pack Credits: Single class drop-ins and class pack credits (prepaid bundles) for non-members. New customers can purchase a single class or packs. Credits are studio-specific and can be used within a 5-day booking window.
3. Introductory Promotional Offers: 6 Weeks for $36 unlimited classes (new customers or those not active in 90+ days). $5 First Class offer. Promotional offers are studio-specific and cannot be frozen or extended.
4. Alive Online Streaming Subscription: Online on-demand membership with new videos added weekly. Access credentials are the same as standard Body Alive login. Monthly auto-renewal. Offered at $5 First Class rate for new online members.
5. Equipment and Towel Rentals: Yoga mats and Yogitoes available for rental at $5 each. Sweat towels $1; shower towels $5. Mat and towel purchases also available at front desk.
6. Yoga Teacher Training & Certifications: Yoga Teacher Training and Pilates Certifications offered as professional development programs for aspiring instructors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Body Alive operates a multi-location heated fitness studio chain delivering group fitness classes including Hot Power Yoga, Hot Mat Pilates, Hot Body Challenge, Hot Power Pilates, Hot Yoga Sculpt, Body Alive Lagree, TV Classes, Yoga Gone Wild, and Body Fusion across 40+ company-owned studios in the United States. The offering is supplemented by Alive Online, an on-demand digital streaming platform, and includes instructor certification programs (Yoga Teacher Training and Pilates Certifications) along with tiered membership programs for consumers, students, and businesses.

Product overview

Body Alive is a multi-location heated fitness studio chain offering a unified platform of in-studio group fitness classes and digital on-demand content. The core offering consists of heated class formats including Hot Mat Pilates, Hot Power Yoga, Hot Body Challenge, Hot Power Pilates, Hot Yoga Sculpt, Body Alive Lagree, TV Classes, Yoga Gone Wild, and Body Fusion—each conducted in heated rooms (102°F with 40% humidity for hot classes, 72°-76°F for unheated). These classes are delivered across 30+ physical studio locations and supplemented by Alive Online, the company's on-demand digital platform. Additional offerings include Yoga Teacher Training and Pilates Certifications for instructor development. Membership tiers include Business Membership, High School Student Membership, and Mother Daughter Membership, alongside standard unlimited and class pack options.

Differentiator

Problem solved

Functional benefit

Brands

• Alive Online: Online/digital platform offering on-demand fitness classes from Body Alive instructors.

Products and services

• 6 Weeks for $36 Unlimited Classes Introductory promotional offer providing 6 weeks of unlimited classes at one Home Studio location for new customers or members inactive 90+ days. Not valid for Lagree classes and cannot be frozen or extended.
• $5 First Class Drop-In Trial drop-in offer of $5 for the first class, available to new customers or those who have not visited in 90+ days at any Body Alive studio location (plus 6% sales tax for Kentucky members).
• Monthly Unlimited Membership Monthly auto-renewing membership granting unlimited access to classes at the member's Home Studio, with priority 7-day advance booking. Studio-specific pricing; members are charged at the rate of the studio they attended most in the past 30 days.
• Annual Membership Annual membership option with a 7-day advance booking window, providing unlimited access at the Home Studio. Pricing is quote-based per location and not publicly disclosed.
• $50 Add-On Studio Membership Monthly add-on subscription priced at $50/month allowing unlimited members to access a second Body Alive studio location beyond their Home Studio.
• Class Pack Credits Prepaid bundles of single class credits for non-members; studio-specific with a 5-day booking window. Available for new customers who want to attend classes without a monthly commitment.
• $5 Drop-In Credits Per-class drop-in credit priced at $5 for unlimited members to attend classes at studios outside their designated Home Studio.
• Business Membership Corporate wellness membership program that allows businesses and organizations to provide employee fitness benefits through Body Alive studio access.
• High School Student Membership Discounted membership program for high school students aged 14+ that grants access to studio classes; members under 16 require a parental consent form.
• Mother Daughter Membership Special membership option designed for mothers and daughters to attend Body Alive classes together as a bundled offering.
• Alive Online On-Demand Streaming Subscription Monthly auto-renewing digital subscription providing on-demand access to recorded classes from Body Alive instructors via the video.bodyalivefitness.com platform, with new videos added weekly and login credentials shared with the standard Body Alive account.
• Yoga Teacher Training Professional certification program for individuals seeking to become yoga instructors, with in-house training recognized by ACE fitness industry standards.
• Pilates Certifications Professional certification program for Pilates instructors, with in-house training recognized by ACE fitness industry standards.
• Hot Power Yoga Class Structured heated yoga class conducted in the studio environment that builds the foundation for a heated yoga practice and increases stamina, strength, and flexibility.
• Hot Mat Pilates Class Heated mat-based Pilates class conducted at 102°F with 40% humidity that focuses on core strength, stability, and controlled movements.
• Hot Body Challenge Class Rated Cincinnati's best group fitness class; a 45 to 60-minute high-intensity workout combining 65% strength work and 35% cardio through lunges, kicks, squats, and punches.
• Hot Power Pilates Class Heated Pilates class with extreme focus on core muscles, training all muscle groups to move effectively and improve overall performance.
• Hot Yoga Sculpt Class Heated yoga class incorporating sculpting elements to build strength and toning throughout the practice.
• Hot Body Alive Movement Class Heated fitness class combining choreographed movement and music for an energizing group workout experience.
• Hot Dynamic Body Bar Class Heated fitness class using body bar exercises for dynamic strength training in a group setting.
• Body Alive Lagree Class High-intensity, low-impact exercise method using specialized Lagree fitness equipment and Time Under Tension principles to tighten, strengthen, and tone; available at Body Alive Mason and Loveland locations.
• TV Classes Pre-recorded filmed classes from Body Alive instructors shown on HD TVs inside heated studios, covering Hot Power Yoga, Hot Mat Pilates, Hot Yoga Sculpt, Hot Body Challenge, and Barre; supplements live class offerings.
• Yoga Gone Wild Class Heart-pumping barefoot mat class with high and low impact movements, clapping, and fun combinations that build strength and cardiovascular endurance.
• Body Fusion Class Heated fitness class requiring athletic shoes that combines strength and movement exercises, with optional 1-3 lb weights for added intensity.
• Hot Mat Pilates – Body, Mind, Spirit Class Class incorporating Hot Mat Pilates exercises with an emphasis on anatomy and alignment, using relaxed music and an exploratory approach to deepen the mind/body connection.
• Equipment and Towel Rentals Studio amenities and rentals including yoga mats and Yogitoes at $5 each, sweat towels at $1, and shower towels at $5; mat and towel purchases are also available at the front desk.

Quantifiable outcome

• Hot yoga can burn up to 330 calories/hour for women and 460 for men (vs. ~183 for traditional yoga), according to referenced studies
• +4 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• CorePower Yoga: National heated yoga and Pilates studio chain with roughly 200+ locations. Most direct competitor to Body Alive in heated power yoga, hot Pilates, signature class formats, and subscription-based memberships targeting similar female group-fitness demographics.
• Club Pilates: Fast-growing Pilates-focused franchise with 750+ studios owned by Xponential Fitness. Direct competitor on group Pilates format, community-led culture, and multi-location franchise/expansion playbook targeting similar women-led group-fitness consumers.
• Solidcore: Boutique Pilates/sculpt studio chain offering high-intensity low-impact workouts on specialized equipment. Comparable to Body Alive Lagree in modality, target demographic, and premium-priced membership model.
• Y7 Studio: Boutique heated yoga chain operating flow-style classes in darkened, candlelit studios. Direct competitor in the heated yoga space with similar brand positioning around music-driven, community-led, athleisure-aligned culture.
• Hot 8 Yoga: Heated yoga studio chain with multiple US locations offering hot power yoga, barre, and Pilates. Direct competitor across overlapping class formats, heated room format, and subscription-based model.
• Pure Yoga: Premium boutique yoga studio chain operating multiple US locations. Comparable in heated yoga formats, instructor credentialing focus, and community-led premium positioning.

Broad incumbents

• Orangetheory Fitness: Large group-fitness franchise with 1,500+ locations globally. Overlaps with Body Alive on women-led group-fitness demographic, HIIT/sculpt class formats, and subscription membership structure, but operates as a broader incumbent rather than heated-specialist.
• F45 Training: Global functional group-fitness franchise with ~1,500 studios. Comparable in franchise-driven expansion velocity and group-format model, but targets a different (often co-ed) fitness consumer.
• Xponential Fitness: Public franchisor of boutique fitness brands including Club Pilates, CycleBar, StretchLab, and YogaSix. Relevant both as a competitive parent owning overlapping brands and as a benchmark public-market comp for boutique-fitness valuation.

Emerging players

• SLT (Strengthen Lengthen Tone): Boutique Pilates/sculpt chain offering 50-minute high-intensity low-impact full-body workouts. Comparable in microformer-based Lagree-adjacent positioning and female-skewing premium demographic, though smaller scale than Body Alive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bodyalivefitness
• LinkedInlinkedin.com/company/yoga-alive
• Instagraminstagram.com/body.alive/?hl=en
• TikToktiktok.com/@bodyalivefitness
• Xx.com/_BodyAlive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Body Alive