25/8 Consulting

What 25/8 Consulting does

25/8 Consulting is a privately-held leadership development and HR consulting firm founded in 2010 and headquartered in Luck, Wisconsin. The company delivers one-on-one and group coaching, leadership training, keynote speaking, Mastermind groups, and HR compliance and recruiting services. It is led by founder Emily Lindus, with HR expert Lynn Nemitz joining in March 2021 to expand the HR practice. The target customers are small to mid-sized organizations, with a visible concentration in construction and trade-services companies (e.g., Lutgen Companies, LeafGuard of Cincinnati, Werner Roofing, Lindus Construction, Keeney Home Services, We R Food Safety).

The firm's service portfolio is built on four authorized-content pillars — Everything DiSC and Five Behaviors assessments (Wiley), PXT Select selection assessments (Wiley), and John Maxwell Team leadership frameworks (Emily Lindus serves as Executive Director). These tools are deployed via on-site workshops, webinars, individual coaching engagements, and packaged training products (e.g., a $297 15 Laws Webinar and a $395 Developing the Leader Within You 2.0 course). Coaching and HR engagements are quote-based with 30-day, 90-day, and 12-month contract options, while workshops are priced per person.

The go-to-market is direct and consultative: dedicated phone lines for coaching and Mastermind intake, a website contact form plus a SurveyMonkey-driven new-client intake process, content marketing via blog and free downloadable guides, and selective event participation (e.g., TOP 500 LIVE 2023). The firm has no disclosed funding, no patents or proprietary technology, no M&A activity, and operates with 1-10 employees, making it a small founder-led micro-consulting practice rather than a scaled training business.

Name

25/8 Consulting

Legal name

25/8 Consulting

Website

https://25-8leadership.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

25/8 Consulting is a founder-led leadership development and HR consulting firm serving small and mid-sized businesses, primarily in construction and trade industries, through coaching, workshops, DiSC assessments, and John Maxwell-branded training programs.

Ownership category

akta.pro rank

Product category

Leadership Development and Coaching

NAICS

Human Resources Consulting Services (541612), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Leadership Development & Executive Coaching (BPAHAGAD)

akta.pro secondary industries

Learning, Training & Corporate Education Consulting (BPAHAGAE), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Leadership development
• Executive coaching
• Personality assessments
• HR consulting
• Team building

Headquarters

HQ city

Luck

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Training Programs: Train the Trainer for DISC certification, 15 Laws Webinar ($297) with book and workbook, Developing the Leader Within You 2.0 ($395) with workbook and 6 training sessions, Half Day Workshops (per person pricing).
2. Coaching Services: One-on-one private and confidence coaching, group coaching in small settings on-site or webinar format. Available in 30 day, 90 day, and 12 month contract options.
3. Keynote Speaking: Customized presentations including 10 minute briefings, Lunch and Learn sessions, keynote speeches, half day and full day workshops, in-house corporate training, and executive/ersonal retreats.
4. Mastermind Groups: Optimistic support networks studying leadership, communications and growth principles in safe group settings with like-minded peers. Weekly support via phone and email.
5. HR Services: HR department setup, employee handbook development, policy development, audits, recruiting, employee relations management, and compliance consulting.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

25/8 Consulting is a leadership training and coaching firm that delivers one-on-one and group coaching, leadership development workshops, keynote speaking, and Mastermind group sessions, augmented by Everything DiSC, PXT Select, and Five Behaviors personality/behavioral assessments, and John Maxwell Team leadership curricula. In 2021, the firm added HR consulting services covering HR department setup, employee handbook development, policy creation, recruiting, and compliance. Services are delivered on-site at client locations, via webinar, and through structured training programs.

Product overview

25/8 Consulting is a leadership development and HR consulting firm offering a portfolio of coaching, training, and assessment services. The core offerings include one-on-one and group coaching, leadership training, keynote speaking, and Mastermind groups, supported by Everything DiSC personality assessments and John Maxwell Team training programs. HR Services were added in 2021 to provide compliance consulting, recruiting, and policy development. The company operates as an authorized partner for Wiley brands (Everything DiSC, PXT Select, Five Behaviors) and John Maxwell Team programs, delivering these through workshops, webinars, training sessions, and consulting engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• One-on-One Coaching Private individual and confidence coaching delivered in weekly sessions with tailored programs, accountability, and interaction components for individual leaders and professionals.
• Mastermind Group Optimistic support networks that study leadership, communications, and growth principles in safe group settings with like-minded peers, with weekly phone and email support.
• Leadership Training Influence-based leadership development training to help leaders energize their teams and elevate team performance, leveraging John Maxwell Team methodologies including Developing the Leader Within You 2.0 and the 15 Invaluable Laws of Growth.
• Keynote Speaking Customized presentations including 10-minute briefings, lunch and learn sessions, keynote speeches, half-day and full-day workshops, in-house corporate training, and executive/personal retreats.
• Everything DiSC Research-validated personality assessment program with applications including Workplace, Management, Work of Leaders, Sales, and 363 Leaders, measuring Dominance, Influence, Steadiness, and Conscientiousness behavioral styles.
• Human Resources Services Comprehensive HR consulting including department setup, employee handbook creation, policy development, HR audits, job descriptions, SOPs, recruiting, screening, interviewing, onboarding, and federal and state compliance assistance.
• PXT Select Selection assessment and employee evaluation tool by Wiley that empowers organizations with a simple, human, and smart approach to hiring through actionable candidate data.
• Five Behaviors of a Cohesive Team Team development assessment program based on Patrick Lencioni's model focusing on trust, conflict, commitment, accountability, and results focus within teams.
• John Maxwell Team Training Leadership training programs based on John Maxwell's methodologies including The 17 Indisputable Laws of Teamwork, 21 Irrefutable Laws of Leadership, and The 15 Invaluable Laws of Growth.

Quantifiable outcome

• Takes 6.2 months to train an employee to break-even point
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Everything DiSC (Wiley)coreTechnology or IntegrationAuthorized partner for Everything DiSC assessment solutions. Provides access to validated personality assessments including Workplace, Management, Work of Leaders, Sales, and 363 Leaders programs. Everything DiSC has 40+ years of research backing with 8M+ participants impacted.
• Five BehaviorscoreTechnology or IntegrationAuthorized Partner for Five Behaviors team development assessment. The Five Behaviors model focuses on building trust, healthy conflict, commitment, accountability, and results focus within teams.
• PXT Select (Wiley)coreTechnology or IntegrationPXT Select Authorized Partner providing selection assessment solutions. Empowers organizations with simple, human approach to hiring decisions. Research-validated tools provide actionable candidate data.
• John Maxwell TeamcoreStrategic or Co-development PartnerEmily Lindus serves as Executive Director for The John Maxwell Team. Provides access to John C. Maxwell's leadership frameworks including The 17 Indisputable Laws of Teamwork, 21 Irrefutable Laws of Leadership, and The 15 Invaluable Laws of Growth training programs.
• ContractorFlowminorGTM or Marketing PartnerWelcome message for ContractorFlow clients on contact page indicates partnership for serving contractor clients. ContractorFlow is a business management platform for contractors.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Insperity: Insperity is a large HR outsourcing and PEO firm providing HR administration, compliance, recruiting, and benefits to SMBs. Its HR services directly overlap with 25/8 Consulting's HR compliance offering, though at a much larger scale with technology-driven delivery.
• DDI (Development Dimensions International): DDI is a global leadership and talent management consulting firm offering assessments, training, and coaching for mid-market to Fortune 500 clients. It competes in the same leadership training and assessment space as 25/8 Consulting but at much greater scale and with proprietary assessment IP.
• Dale Carnegie Training: Dale Carnegie Training is a long-established leadership, sales, and corporate training franchise offering courses on interpersonal skills, leadership, and presentation. It serves the same SMB and enterprise leadership training market as 25/8 Consulting through a global franchise network, representing a direct incumbent competitor.
• FranklinCovey: FranklinCovey is a large, publicly-traded leadership and organizational performance consulting firm offering The 7 Habits, leadership development, and execution-focused training. It competes in the same enterprise leadership development category as 25/8 Consulting but at significantly larger scale and broader content portfolio.

Emerging players

• BetterUp: BetterUp is a digital coaching and leadership development platform serving enterprise clients with virtual one-on-one coaching, AI-driven insights, and leadership assessments. It represents an emerging, technology-enabled competitor to 25/8 Consulting's traditional one-on-one coaching model, particularly at the enterprise tier.

Direct peers

• Crucial Learning (formerly VitalSmarts): Crucial Learning offers training in communication, leadership, and influence based on bestselling books (Crucial Conversations, Crucial Influence). It competes directly with 25/8 Consulting in corporate leadership and communication training, particularly for SMB and mid-market segments.
• GiANT Worldwide: GiANT Worldwide is a leadership development company offering coaching, team workshops, and assessment-based programs to global clients. It directly competes with 25/8 Consulting's Everything DiSC-based coaching, leadership training, and team development offerings.
• John Maxwell Team: John Maxwell Team is the parent organization of which Emily Lindus serves as Executive Director. It is a global network of certified coaches, trainers, and speakers delivering John Maxwell leadership content directly comparable to 25/8 Consulting's training programs, mastermind groups, and coaching services.
• The Ken Blanchard Companies: Ken Blanchard Companies provides leadership development programs (e.g., SLII) and coaching services to organizations globally. It directly overlaps with 25/8 Consulting's leadership training, coaching, and team effectiveness offerings for SMB and enterprise clients.

Others

• Wiley Everything DiSC Authorized Partners: The Wiley Everything DiSC Authorized Partner network consists of hundreds of independent consultants and training firms delivering DiSC assessments globally. They are direct competitors to 25/8 Consulting's Everything DiSC practice but operate as ecosystem peers sharing the same upstream content platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/25_8Leadership
• Facebookfacebook.com/258Leadership
• LinkedInlinkedin.com/company/25-8leadership

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 25/8 Consulting