Glean
Linktree is a self-serve link-in-bio platform serving 70M+ creators, small businesses, musicians, coaches and nonprofits globally with a freemium, product-led model spanning analytics, commerce, bookings, and audience tools.
- Company typePrivate
- Founded2006
- HeadquartersFlorianópolis, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Glean does
Linktree is a self-serve, product-led link-in-bio platform that lets users create a single customizable web page aggregating all their social, commerce and content links, then distribute that URL across social-media bios, QR codes, short links and digital wallet cards. The core product is a hosted landing-page builder with modular features including Analytics (with AI-backed Smart Insights and Insights Chat), Social Planner, Instagram Auto Reply, QR Code Generator, Link Shortener, Polls, Bookings, Subscribe, Contact Forms, Audience Management, Digital Products, Courses (powered by Kajabi), Linktree Shop, Sponsored Links, Rewards, and AI-assisted profile-image generation — supported by integrations with Stripe, Google Calendar/Meet/Zoom, Mailchimp, Klaviyo, Kit, Beehiiv, Canva, Unsplash and Coverr. The platform serves a long-tail of individual creators, influencers, small businesses, music artists, service providers/coaches, and nonprofits globally, with marquee users including Selena Gomez, HBO, Pharrell, the LA Clippers and Good Mythical Morning.
The business model is freemium with four monthly tiers (Free, Starter, Pro, Premium) plus transaction fees of 12% / 9% / 9% / 0% respectively on digital-product and course GMV, and additional Stripe processing fees of ~2.9% + $0.30 per sale. Distribution is fully self-serve via web and mobile apps (iOS/Android), with no sales motion; growth has been primarily organic and viral because every published Linktree URL embedded in a social bio functions as a distribution surface for the brand. The company is headquartered in Collingwood, Australia (1-9 Sackville St), was reporting 5M users by May 2020, 10M by February 2021, and claims 70M+ users today, having raised a $45M Series funding round in March 2021.
Note on data integrity: the input was provided under the company label "Glean," but the underlying sources pertain entirely to Linktree and to a Brazilian university Lean study group also using the Linktree platform. No information in the supplied data describes the AI-enterprise-search company commonly known as Glean; the analysis above is therefore scoped strictly to what the evidence supports.
Glean firmographics
Firmographics- Name
- Glean
- Website
- https://glean.com.br
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Linktree is a self-serve link-in-bio platform serving 70M+ creators, small businesses, musicians, coaches and nonprofits globally with a freemium, product-led model spanning analytics, commerce, bookings, and audience tools.
- Ownership category
- akta.pro rank
Glean industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- akta.pro primary industry
- White-Label/Hosted Publishing Platforms (MPACAIAJ)
- akta.pro secondary industries
- Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG), Creator Marketplaces & Booking Platforms (MPACAGAB)
Keywords
Where Glean is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Glean business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Digital Product Sales Commission: Linktree takes a percentage of each digital product sale. Fees vary by plan: 12% for Free, 9% for Starter & Pro, and 0% for Premium. Stripe processing fees of approximately 2.9% + $0.30 per sale also apply.
- Subscription Plans: Tiered subscription model with Starter, Pro, and Premium plans offering increasing feature access including analytics, customization, and reduced transaction fees
- Course Sales (via Kajabi): Online course creation and sales with Kajabi integration, subject to Linktree transaction fees
- Booking Fees: Revenue from paid booking sessions for services like coaching and consultations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan |
| Subscription | Monthly | Starter Plan |
| Subscription | Monthly | Pro Plan |
| Subscription | Monthly | Premium Plan |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Glean product offering
Product offeringCore offering
The company operates a link-in-bio SaaS platform that lets individuals and brands create a single customizable landing page hosting multiple outbound links to social profiles, websites, stores, and content. Beyond the core page, it offers integrated monetization modules for selling digital products and courses, scheduling paid bookings, and running sponsored links, along with AI-powered analytics, audience management, and cross-platform social scheduling tools.
Product overview
Linktree is a link-in-bio platform providing a unified hub where users create a single customizable page containing all their important links for social media, websites, stores, and content. The core Linktree platform works alongside modular features including analytics (with AI-powered Smart Insights), Social Planner for cross-platform posting, Instagram Auto Reply, QR Code Generator, Link Shortener, Poll, Bookings for scheduling, Subscribe for audience notifications, Contact Forms, and Audience Management. Monetization is enabled through Digital Products, Courses (Kajabi-powered), Linktree Shop, Sponsored Links, and Rewards. Customization features include Templates, Marketplace apps, header and background customization with Canva and AI tools, Music Links, and PDF Display. The platform is available in Free, Starter, Pro, and Premium tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Linktree Core Platform A SaaS link-in-bio platform offered as a self-serve subscription service with Free, Starter, Pro, and Premium tiers. Users create a single customizable landing page listing multiple outbound links to social profiles, websites, online stores, and content destinations, then add the Linktree URL to social media bios. The platform targets individual creators, influencers, small businesses, nonprofits, and musicians globally.
Quantifiable outcome
- 200% increase in donations for nonprofits
- +2 more outcomes
Companies that use Glean
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Glean technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability11 records
Feature9 records
Glean partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- StripecoreStripe is used as the payment processor for all digital product sales, course sales, and booking transactions on Linktree. Handles payment collection, processing fees, and payout scheduling to seller bank accounts.
- Google CalendarcoreGoogle Calendar integration for the Bookings feature, allowing automatic conflict detection and availability management for scheduled appointments.
- KajabicoreKajabi powers the Courses feature on Linktree, enabling creators to create and sell online courses.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Glean competitors and assessment
Company assessmentDirect peers
- Shorby: Link-in-bio and smart link platform aimed at creators and marketers; overlapping functionality including link shortening, branded pages, and analytics.
- Bento: Link-in-bio platform offering free, customizable creator pages with built-in monetization (tip jar, store, links). Directly competes with Linktree on the same core link-in-bio proposition.
- Taplink: Link-in-bio platform particularly strong in international markets with built-in payments, CRM, and digital product sales — competes with Linktree especially outside the US.
- Beacons: Creator platform with link-in-bio plus storefront, email, media kit, and AI tools — closely matches Linktree's expanding feature set and targets the same creator and SMB segments.
- Stan Store: Creator commerce platform offering link-in-bio alongside native storefronts, courses, bookings, and email — a direct competitor with deeper built-in commerce economics than Linktree's transactional model.
- Bio.link: Simple link-in-bio page builder for creators and artists; competes on the same core use case with a leaner feature set.
Broad incumbents
- Squarespace: Website builder that competes for SMB creators seeking a more comprehensive digital presence; Linktree's Linktree Shop and templates compete with Squarespace's commerce and site-building tools.
- Kajabi: Course and knowledge commerce platform that powers Linktree's Courses feature but also competes directly as an end-to-end creator monetization stack with its own link-in-bio-like landing pages.
- Bitly: Established link shortener and link management platform — overlaps with Linktree's Link Shortener and QR code features, serving a broader enterprise and SMB base.
Emerging players
- Later: Social media scheduling and analytics platform — overlaps with Linktree's Social Planner and Analytics features, and both target the same creator/SMB audience for content workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Glean social profiles
Digital presenceGlean financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glean leadership team
Management profileNumber of profiles
Glean funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glean
What does Glean do?
The company operates a link-in-bio SaaS platform that lets individuals and brands create a single customizable landing page hosting multiple outbound links to social profiles, websites, stores, and content. Beyond the core page, it offers integrated monetization modules for selling digital products and courses, scheduling paid bookings, and running sponsored links, along with AI-powered analytics, audience management, and cross-platform social scheduling tools.
Is Glean a public or private company?
Glean is a private company. It is classified as unknown and is currently operating.
When was Glean founded?
Glean was founded in 2006. It employs 1 to 10 people.
Where is Glean based?
Glean is headquartered in Florianópolis, Brazil, in the Latin America region.
How does Glean make money?
Four revenue lines are on record. Digital Product Sales Commission is the primary driver. The others are subscription Plans, course Sales (via Kajabi) and booking Fees.
Who are Glean's main competitors?
Direct peers on record are Shorby, Bento, Taplink, Beacons, Stan Store and Bio.link. Broad incumbents are Squarespace, Kajabi and Bitly. Later is listed as an emerging player.
Does Glean have an API?
No public API is recorded for Glean.
What industry is Glean in?
Glean's product category is Social Media Management Software. Its primary akta.pro industry code is MPACAIAJ, White-Label/Hosted Publishing Platforms, with a secondary code of MPACAFAG, Creator Sponsorship & Brand Deal Monetization Tools. Its NAICS code is 516210.