Matchware
MatchWare builds certified mind-mapping software (MindView Suite and MindView AT) for business, education, and neurodiverse users, distributing it via direct field sales across the USA, UK, Germany, Sweden, France, and Denmark under the Everway group.
- Company typePrivate
- Founded1992
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Matchware does
MatchWare, founded in 1992 and headquartered in Copenhagen with additional offices in Tampa and Woking, develops professional mind-mapping software distributed under the MindView Suite and MindView AT brands, plus a meeting management product, MeetingBooster. MindView Suite targets business users with visual thinking, Gantt chart, and Work Breakdown Structure capabilities; MindView AT is a separately positioned assistive-technology variant certified by the Digital Accessibility Centre, with built-in text-to-speech, speech-to-text, screen-reader compatibility (JAWS, SuperNova, ZoomText), and integration with Dragon Professional, Windows Speech Mode, Mac VoiceOver, Texthelp, and Claro. The company maintains ISO 27001, WCAG, Section 508, and VPAT compliance, holds British Dyslexia Association approval, and is a member of the Business Disability Forum, ENEI, BATA, and DAT Europe.
The platform serves four primary customer segments — Business & Enterprise (project managers, corporate teams), Education (students and institutions, including neurodiverse learners), Neurodiverse Individuals (dyslexia, autism, ADHD), and DSA/workplace assessors — across the USA, UK, Germany, Sweden, France, and Denmark. Named customers include McKesson, AMD, HSBC, GSK, AstraZeneca, Bayer, Allscripts, Mastercard, KPMG, Schneider, Arriva, Suez, and more than twenty universities, with a documented McKesson deployment managing over 600 projects valued from $50k to multimillion dollars.
MatchWare generates revenue from software licenses for MindView Suite and MindView AT via direct field sales, supplemented by a free-trial, webinar-driven, self-serve funnel. The company is self-financed and profitable, operates wholly-owned subsidiaries in five countries outside Denmark, and has recently joined the Everway group as a strategic platform company.
Matchware firmographics
Firmographics- Name
- Matchware
- Legal name
- MatchWare
- Website
- https://matchware.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MatchWare builds certified mind-mapping software (MindView Suite and MindView AT) for business, education, and neurodiverse users, distributing it via direct field sales across the USA, UK, Germany, Sweden, France, and Denmark under the Everway group.
- Ownership category
- akta.pro rank
Matchware industry classification
Industry- Product category
- Mind Mapping Software
- NAICS
- Software Publishers (5132), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Whiteboarding & Visual Collaboration (BPAMAMAI)
Keywords
Where Matchware is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Matchware business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licenses: MatchWare derives revenue from selling professional mind mapping software licenses under the MindView Suite and MindView AT product lines. Pricing is available through their website 'Buy' section.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Matchware product offering
Product offeringCore offering
MatchWare develops and sells professional mind mapping and visual thinking software for three segments: MindView Suite for business and project management users, MindView AT as an assistive technology product certified for neurodiverse individuals with dyslexia, autism, and ADHD, and MeetingBooster for meeting management. The software is sold via download with subscription and perpetual licensing options across Windows, macOS, iPad, iPhone, Android, and Chromebook.
Product overview
MatchWare offers a unified suite of visual thinking and mind mapping software with two primary products: MindView Suite for professional business and project management use, and MindView AT (Assistive Technology) specifically designed for individuals with neurodiversity such as dyslexia, autism, and ADHD. Both products share core mind mapping capabilities but are differentiated by accessibility features - MindView AT includes built-in text-to-speech, speech-to-text, and comprehensive screen reader compatibility. MeetingBooster provides meeting management functionality within the same ecosystem. The company also maintains dedicated portals for educational institutions (DSA Assessors' Hub) and workplace assessors.
Differentiator
Problem solved
Functional benefit
Brands
- MindView Suite: Professional mind mapping software for business and education users, featuring visual thinking tools, Gantt charts, and project management capabilities.
- MindView AT
- MeetingBooster
Products and services
- MindView Suite
Quantifiable outcome
- Enhanced knowledge retention and memory recall which improved test scores by at least 11% at Johns Hopkins University
- +1 more outcomes
Companies that use Matchware
Customer profileNamed customers35 records
Segments4 records
Ideal customer profiles3 records
Matchware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
Matchware partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Digital Accessibility CentrecoreThe Digital Accessibility Centre provides certification for MatchWare's accessibility features, validating that MindView AT meets accessibility standards for screen readers, speech-to-text, and other assistive technologies.
- Business Disability ForumcoreMatchWare is a member of the Business Disability Forum, demonstrating commitment to workplace accessibility and inclusive technology solutions for disabled employees.
- British Dyslexia AssociationcoreMatchWare holds approval from the British Dyslexia Association for their assistive mind mapping software, validating effectiveness for dyslexic users.
- Employers Network for Equality & Inclusion (ENEI)minorMatchWare is a member of ENEI, demonstrating commitment to workplace equality and inclusion practices.
- British Assistive Technology Association (BATA)minorMatchWare is a member of BATA, connecting with the assistive technology ecosystem in the UK.
- DAT EuropeminorMatchWare is a member of DAT Europe, participating in the disabled accessible technology community in Europe.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Matchware competitors and assessment
Company assessmentDirect peers
- MindMeister (MeisterLabs): MeisterLabs' MindMeister is a leading cloud-based mind mapping product targeting the same business and education buyers as MindView Suite, with overlapping visual collaboration functionality and similar freemium/SaaS go-to-market.
- XMind: XMind is one of the most widely used mind mapping tools globally and competes head-to-head with MindView Suite on visual thinking, Gantt-style planning and cross-platform availability for individual and enterprise users.
- Coggle: Coggle is a web-based mind mapping and flowcharting tool used by business and education users; it directly overlaps MindView's core visual thinking use case and competes for the same SMB and education segments.
- MindNode: MindNode is an Apple-platform mind mapping app serving individual professionals and students; it competes directly with MindView's visual thinking workflow on macOS and iOS.
- Inspiration Software: Inspiration Software focuses on visual learning, mind mapping and outlining tools for K–12 and higher education, particularly for students with learning differences—closely matching MatchWare's MindView AT positioning.
Broad incumbents
- Miro: Miro is a broad visual collaboration platform used by enterprises for whiteboarding, planning and diagramming; it is a broad incumbent that absorbs much of the mind-mapping use case inside a much larger collaborative workspace.
- ClickUp: ClickUp is a broad work/project management platform that increasingly bundles mind maps, whiteboards and Gantt charts—directly competing with MindView Suite's project management use case at the enterprise level.
- Microsoft Visio: Microsoft Visio is the incumbent diagramming and visual planning product embedded in the Microsoft 365 enterprise stack, competing with MindView's Work Breakdown Structure and diagramming use cases for enterprise customers.
- Lucidchart (Lucid Software): Lucidchart and Lucidspark offer visual collaboration, diagramming and whiteboarding used by enterprises; they overlap with MindView's business planning, WBS and SWOT analysis use cases inside a much broader collaboration suite.
Emerging players
- Texthelp: Texthelp provides literacy, reading and writing assistive technology (Read&Write, Equatio) used widely in education and DSA-funded deployments; it is a complementary and partly competing player in the same accessibility ecosystem as MindView AT.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Matchware social profiles
Digital presenceMatchware compliance and trust
Trust signalCompliance4 records
Matchware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matchware leadership team
Management profileNumber of profiles
Profiles1 record
Matchware subsidiaries and ownership
Company hierarchySubsidiaries5 records
Matchware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matchware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matchware
What does Matchware do?
MatchWare develops and sells professional mind mapping and visual thinking software for three segments: MindView Suite for business and project management users, MindView AT as an assistive technology product certified for neurodiverse individuals with dyslexia, autism, and ADHD, and MeetingBooster for meeting management. The software is sold via download with subscription and perpetual licensing options across Windows, macOS, iPad, iPhone, Android, and Chromebook.
Is Matchware a public or private company?
Matchware is a private company. It is classified as corporate owned and is currently operating.
When was Matchware founded?
Matchware was founded in 1992. It employs 11 to 50 people.
Where is Matchware based?
Matchware is headquartered in Tampa, United States, in the North America region.
How does Matchware make money?
One revenue line is on record: software Licenses.
Who are Matchware's main competitors?
Direct peers on record are MindMeister (MeisterLabs), XMind, Coggle, MindNode and Inspiration Software. Broad incumbents are Miro, ClickUp, Microsoft Visio and Lucidchart (Lucid Software). Texthelp is listed as an emerging player.
Does Matchware have an API?
No public API is recorded for Matchware.
What industry is Matchware in?
Matchware's product category is Mind Mapping Software. Its primary akta.pro industry code is BPAMAMAI, Whiteboarding & Visual Collaboration. Its NAICS code is 5132 and its SIC code is 7372.