Telmore
- Company typePrivate
- Founded2000
- HeadquartersTaastrup, Denmark
- Headcount51–100
- GTM typeB2C
- OfferingServices
Telmore firmographics
Firmographics- Name
- Telmore
- Legal name
- TDC Brands A/S
- Website
- https://telmore.dk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Telmore industry classification
Industry- Product category
- Mobile Telecommunications Services
- NAICS
- Telecommunications Resellers (517121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Fixed Wireless Access (FWA) Mobile Operators (HDAIAAAG)
Keywords
Where Telmore is headquartered
LocationHeadquarters
- HQ city
- Taastrup
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Telmore business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Mobile subscriptions: Monthly subscription fees for mobile plans ranging from basic (79 kr) to premium (599 kr) with varying voice, data, and streaming inclusions. Revenue from recurring monthly fees.
- Hardware sales: Sale of mobile phones (Apple iPhones, Samsung Galaxy, Nokia) with mobile subscriptions, with subsidies and promotional discounts.
- Add-on services: Additional charges for 5G (29 kr/month), data sharing SIM cards (49 kr/month), international calls, and other optional services.
- World Data (roaming): International roaming data packages (10 GB for 99 kr) for travel outside EU, providing additional revenue from non-EU travel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mobilabonnement - 3 timer tale, 3 GB data |
| Subscription | Monthly | Mobilabonnement 5G - Fri tale, 20 GB |
| Subscription | Monthly | Mobilabonnement 5G - Fri tale, 50 GB |
| Subscription | Monthly | Mobilabonnement 5G - Fri tale, 100 GB |
| Subscription | Monthly | Mobilabonnement 5G - Fri tale, Fri data |
| Subscription | Monthly | Telmore Play Musik - Fri tale, 60 GB + Telmore Musik |
| Subscription | Monthly | Telmore Play Mix - 2 streaming services, Fri tale, 100 GB |
| Subscription | Monthly | Telmore Play Mix - 3 streaming services, Fri tale, Fri data |
| Subscription | Monthly | Telmore Play Mix - 4 streaming services, Fri tale, Fri data |
| Subscription | Monthly | Telmore Play Mix - 5 streaming services, Fri tale, Fri data |
| Subscription | Monthly | Telmore Play - Full bundle, 9 streaming services, Fri tale, Fri data |
| Usage-based | Monthly | Telmore Go - Pay-as-you-go |
| Subscription | Monthly | 5G add-on |
| Subscription | Monthly | Data sharing SIM card |
| Usage-based | Pay-as-you-go | World Data package |
| Subscription | Monthly | Telmore to Telmore |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Telmore product offering
Product offeringCore offering
Telmore is a Danish online-only mobile virtual network operator (MVNO) that sells mobile subscription plans (Mobilabonnement) ranging from pay-as-you-go (Telmore Go) to premium unlimited-data 5G plans, home internet (fixed and mobile broadband), mobile phones (Apple iPhone, Samsung Galaxy, Nokia), and the Telmore Play streaming bundle that aggregates up to 9 entertainment services (Netflix, Disney+, Viaplay, Max, TV2 Play, Prime Video, SkyShowtime, Telmore Musik, Saxo) into a single subscription. The company sells bundled subscription + hardware packages and add-ons (5G, data-sharing SIMs, international roaming) on top of TDC NET's 5G network.
Product overview
Telmore is a Danish online-only telecommunications provider (founded in 2000, part of TDC Brands) offering a portfolio of mobile subscription plans, home internet, and bundled streaming services. The core products are its mobile subscription plans (Mobilabonnement) ranging from budget prepaid-style (Telmore Go) to premium unlimited-data plans, paired with home internet services. The flagship add-on is Telmore Play, which bundles multiple streaming services (Netflix, Disney+, Viaplay, Max, TV2 Play, Prime Video, SkyShowtime, Saxo, Nordisk Film+, and more) into a single subscription alongside voice and data. Telmore Musik, a proprietary music streaming service with over 100 million tracks, is bundled into select plans. Additional services include 5G add-ons, EU and international roaming (World Data), data sharing SIMs, family subscriptions, children's subscriptions, and the self-service Mit Telmore app for account management. The company operates exclusively online without physical retail stores, selling through its website and partner retailers like POWER and Humac.
Differentiator
Problem solved
Functional benefit
Brands
- Telmore Play: Bundled mobile subscription with access to streaming services including Netflix, Disney+, Viaplay, Max, TV2 Play, Prime Video, SkyShowtime, Telmore Musik, and Saxo.
- Telmore Musik
- Mit Telmore
- Telmore Go
- Mobilchef
Quantifiable outcome
- Up to 542 kr/month savings by bundling streaming services through Telmore Play
- +2 more outcomes
Companies that use Telmore
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Telmore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability9 records
Feature3 records
Telmore partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Wolt+minorWolt+ is a food delivery benefit offered to Telmore customers. Telmore customers receive 6 months of Wolt+ service for free, adding value to their subscription.
- POWERcorePOWER is Denmark's largest electronics and hard goods retailer. Partnership allows customers to see and test phones in physical stores before purchasing Telmore subscriptions. POWER offers sharp discounts and mobile deals combined with Telmore plans.
- HumaccoreHumac is Denmark's leading Apple expert retailer. Partnership targets Apple enthusiasts, offering iPhones, iPads, MacBooks with expert advice. Good discounts on Apple products when combined with Telmore subscriptions.
- NetflixcoreNetflix is available as part of Telmore Play streaming bundle. Telmore shares customer email, phone number, and customer ID with Netflix for account activation. Monthly verification confirms customer still has Telmore Play.
- Disney+coreDisney+ is available as part of Telmore Play streaming bundle. Telmore shares customer ID with Disney+ for account activation. Monthly verification confirms customer still has Telmore Play.
- ViaplaycoreViaplay streaming service is included in Telmore Play bundle. Telmore shares customer email and ID with Viaplay for account setup.
- MaxcoreMax (formerly HBO Max) streaming service included in Telmore Play bundle.
- TV2 PlaycoreTV2 Play streaming service included in Telmore Play bundle.
- SkyShowtimecoreSkyShowtime streaming service included in Telmore Play bundle. Telmore shares customer ID with SkyShowtime for account activation.
- Telmore MusikcoreProprietary music streaming service with 100+ million tracks. Access provided through Telmore Musik app for mobile subscribers.
- TDC NETcoreTDC NET is the network infrastructure provider powering Telmore's mobile services. TDC NET's network has been ranked Denmark's best for 11 consecutive years by Teknologisk Institut.
- TDC BrandscoreTelmore is part of TDC Brands family of 6 brands (Telmore, YouSee, TDC Erhverv, Relatel, Hiper, eesy). TDC Brands is Denmark's leading service provider with 3000 employees.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Telmore competitors and assessment
Company assessmentBroad incumbents
- Nuuday: Nuuday is the Danish telecom group that owns TDC Brands and therefore indirectly owns Telmore. It is comparable as the broader parent group across consumer, business, and wholesale telecom, providing context for Telmore's strategic positioning within the Danish market.
- 3 Denmark (Hi3G): 3 Denmark is one of Denmark's four MNOs offering mobile, broadband, and entertainment bundles. It competes directly with Telmore for Danish consumer mobile customers but operates its own network and has broader incumbent scale.
- Telenor Denmark: Telenor Denmark is a major MNO serving consumers and businesses with mobile, broadband, and streaming tie-ins. Comparable to Telmore on consumer mobile and entertainment bundling, but with full MNO infrastructure ownership.
- Telia Denmark: Telia Denmark is a leading MNO offering mobile subscriptions, broadband, and content services to Danish consumers and enterprises. It competes with Telmore in the Danish mobile market with similar convergence-bundle ambitions.
Direct peers
- Oister: Oister is a Danish low-cost MVNO operating on Telia/TDC networks with a digital-first, no-frills mobile offering. It is directly comparable as a Danish MVNO targeting price-sensitive consumers via online channels.
- CBB Mobil: CBB Mobil is a Danish MVNO offering budget mobile subscriptions with a focus on low-cost plans and digital distribution. Comparable to Telmore's Telmore Go and value-tier positioning within the Danish MVNO landscape.
- Call me (Telia): Call me is a Danish youth-oriented low-cost mobile brand operating as an MVNO on Telia's network. Comparable to Telmore in serving value-conscious Danish consumers with simple online subscription management.
- YouSee: YouSee is Telmore's sister brand under TDC Brands A/S, also serving Danish consumers with mobile, broadband, and streaming bundles. It is the most directly comparable peer because it shares parent ownership, the TDC NET infrastructure, and a similar convergence value proposition, differentiated mainly by cable/broadband legacy and TV distribution.
- TDC Erhverv: TDC Erhverv is the B2B arm of TDC Brands, offering mobile, connectivity, and cloud to Danish enterprises. It is comparable as a TDC Brands sibling using the same network infrastructure, but with a business-customer focus rather than Telmore's consumer-first model.
Emerging players
- Lebara: Lebara is a European MVNO offering low-cost mobile and international calling services across multiple countries. Comparable to Telmore in MVNO business model and digital-first GTM, but with a multi-country footprint and an international-caller focus rather than Denmark-only.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Telmore social profiles
Digital presenceTelmore compliance and trust
Trust signalCompliance3 records
Telmore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Telmore leadership team
Management profileNumber of profiles
Telmore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Telmore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Telmore
What does Telmore do?
Telmore is a Danish online-only mobile virtual network operator (MVNO) that sells mobile subscription plans (Mobilabonnement) ranging from pay-as-you-go (Telmore Go) to premium unlimited-data 5G plans, home internet (fixed and mobile broadband), mobile phones (Apple iPhone, Samsung Galaxy, Nokia), and the Telmore Play streaming bundle that aggregates up to 9 entertainment services (Netflix, Disney+, Viaplay, Max, TV2 Play, Prime Video, SkyShowtime, Telmore Musik, Saxo) into a single subscription. The company sells bundled subscription + hardware packages and add-ons (5G, data-sharing SIMs, international roaming) on top of TDC NET's 5G network.
Is Telmore a public or private company?
Telmore is a private company. It is classified as corporate owned and is currently operating.
When was Telmore founded?
Telmore was founded in 2000. It employs 51 to 100 people.
Where is Telmore based?
Telmore is headquartered in Taastrup, Denmark, in the Europe region.
How does Telmore make money?
Four revenue lines are on record. Mobile subscriptions are the primary driver. The others are hardware sales, add-on services and world Data (roaming).
Who are Telmore's main competitors?
Broad incumbents on record are Nuuday, 3 Denmark (Hi3G), Telenor Denmark and Telia Denmark. Direct peers are Oister, CBB Mobil, Call me (Telia), YouSee and TDC Erhverv. Lebara is listed as an emerging player.
Does Telmore have an API?
No public API is recorded for Telmore.
What industry is Telmore in?
Telmore's product category is Mobile Telecommunications Services. Its primary akta.pro industry code is HDAIAAAG, Fixed Wireless Access (FWA) Mobile Operators. Its NAICS code is 517121 and its SIC code is 4812.