CampLife

What CampLife does

CampLife, LLC is a privately held, bootstrapped SaaS company headquartered in Mount Juliet, Tennessee, that has continuously developed and sold campground reservation and management software since 2006. The platform unifies online reservations, guest communications, cash and accrual accounting, point-of-sale, payment processing, dynamic pricing, occupancy optimization, recurring billing, mobile check-in, gate integration, work orders, e-signature and document storage, remote/mass utility metering, self-service reservation kiosks, and detailed reporting into a single cloud system, with a flexible business-rule interface that lets parks configure rate, membership, and availability logic.

The company sells on a sales-led, quote-based subscription model with a primary "Schedule a Demo" funnel, followed by a personalized onboarding process staffed by dedicated Onboarding Coaches who migrate existing reservations and guest data and configure custom rules. Customer success is supported by unlimited phone/email/chat access (8am-5pm CST), weekly training webinars, and a 200+ video training library. The customer base spans SMB family-owned parks through multi-property enterprise operators across the United States (named logos include Normandy Farms, Zion Canyon Campground, Gettysburg Campground, Artillery Ridge, Kalbus Country Harbor, American Land & Leisure, and Summer Breeze USA RV Resorts), with the platform serving 1000+ RV parks and campgrounds.

Monetization is subscription recurring revenue with no public pricing. Distribution is concentrated in direct US enterprise/small-business sales; supporting integrations are limited to a handful of partner relationships (Wild Energy, MarineSync, Flipto, Arise Health). No public funding rounds, no acquisitions, no disclosed leadership changes, and no geographic expansion beyond the United States are documented in the data. Revenue is undisclosed; at 11-50 employees and a 1000+ customer install base in a niche vertical, revenue is most plausibly in the single-digit-to-low-double-digit millions ARR, with low confidence.

Name

CampLife

Legal name

CampLife, LLC

Website

https://getcamplife.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

CampLife, LLC is a Tennessee-based SaaS company that has built cloud-based campground reservation and management software since 2006, serving over 1,000 RV parks and campgrounds across the United States on a subscription basis.

Ownership category

akta.pro rank

Product category

Campground Management Software

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Campground management software
• RV park reservation software
• Outdoor hospitality software
• Campground booking platform
• RV resort management system

Headquarters

HQ city

Mount Juliet

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription: CampLife operates as a subscription-based SaaS platform for campground management software. The company provides cloud-based reservation software, accounting, POS, and operational tools to RV parks and campgrounds on a recurring subscription basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

CampLife provides cloud-based campground reservation and management software for RV parks, campgrounds, and outdoor resorts. The platform unifies online reservations, guest communications, accounting, payment processing, point-of-sale, dynamic pricing, recurring billing, gate and kiosk integration, mobile check-in, customizable reporting, and a flexible business rule engine. It is sold as a recurring SaaS subscription with personalized onboarding and award-winning support.

Product overview

CampLife offers a unified campground reservation software platform that combines reservation management, guest communications, accounting, point of sale, and activities management into a single system. The core CampLife Reservation Software platform includes features for online reservations, e-signature and document storage, remote and mass meter reading, recurring billing, dynamic pricing, gate integration, work orders, reservation kiosk, payment processing, occupancy maximization, detailed reporting, mobile check-in, cash and accrual accounting, reservation add-ons, and custom business rules. The company has been building campground reservation software since 2006 and provides award-winning support, onboarding coaching, and over 200 training videos. CampLife serves over 1000 RV parks and campgrounds, from massive corporate operations to modest family-owned properties.

Differentiator

Problem solved

Functional benefit

Products and services

• CampLife Reservation Software Cloud-based campground management software platform for RV parks, campgrounds, and outdoor resorts that unifies online reservations, guest communications, accounting, payment processing, point-of-sale, dynamic pricing, recurring billing, gate and kiosk integration, mobile check-in, customizable reporting, and a flexible business rule engine. Sold as a recurring SaaS subscription with personalized onboarding and dedicated customer support.

Quantifiable outcome

• 45-65% of reservations processed online, approximately 10,000 online reservations per year for one campground
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Resort Data Processing (RDP): RDP provides campground and resort management software with reservations, point of sale, and reporting. It competes head-to-head with CampLife for the same campground/RV park operator customer.
• Campspot: Campspot is a leading campground reservation and management software platform serving RV parks and campgrounds with online booking, dynamic pricing, and POS. It is the closest direct competitor to CampLife, targeting the same outdoor-hospitality operator base.
• Staylist: Staylist is a campground booking and marketing platform designed for RV parks and campgrounds. It overlaps with CampLife's reservation and online booking capabilities.
• NewBook / Amadeus NewBook: NewBook is a property management system serving holiday parks, campgrounds, and RV resorts with reservations, guest management, and integrated payments. It is a direct peer in the campground/RV park software vertical.
• ResNexus: ResNexus provides reservation and property management software for campgrounds, RV parks, and lodging operations. It overlaps directly with CampLife's core feature set and customer segment.

Broad incumbents

• RMS Cloud: RMS Cloud offers property management software across hospitality including campgrounds and RV parks. As a broader incumbent, it competes with CampLife on integrated reservation and guest management features.
• Guesty: Guesty is a leading vacation-rental and alternative-accommodation property management platform. While focused on short-term rentals, its adjacent SaaS model and target overlap with outdoor hospitality make it a relevant comparable.
• Cloudbeds: Cloudbeds is a broader hospitality platform serving hotels, hostels, vacation rentals, and alternative accommodations. It represents a larger incumbent that could expand downward into the campground segment.

Emerging players

• Bookinglayer: Bookinglayer is a reservation platform for outdoor accommodations, tours, and activity providers. As an emerging vendor, it represents a newer entrant targeting adjacent outdoor-hospitality use cases.

Others

• SiteMinder: SiteMinder is a hotel commerce platform with broader distribution and channel-management capabilities. It is thematically related as an adjacent hospitality technology vendor that influences the competitive landscape for vertical SaaS like CampLife.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@camplifesoftware/videos
• Facebookfacebook.com/campgroundautomation
• LinkedInlinkedin.com/company/camplifeinc
• Xx.com/CAS_Sunrise

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CampLife