Sportmeets

What Sportmeets does

Sportmeets (legal entity: Sportmeets UK Ltd, Company No. 07184943) is a UK-based, privately held recreational sports management platform founded in 2010 by Miroslav Solanka and headquartered in Glasgow. The platform enables individual sporters and group organizers to create sports groups, schedule events (meets), track attendance and payments, and run ranked ladder competitions for 1-on-1 sports such as squash, tennis, and badminton. Its core architecture is a self-serve web platform with multi-channel communication (SMS, email, Twitter DMs, Facebook), social login via Facebook and Twitter, and PayPal-powered payment tracking supporting multiple currencies. Supporting features include sports profiles for player matching, a badge/achievement system, and a dedicated Campus sub-brand for university sports.

The business operates on a freemium-plus-subscription-plus-usage model: core access is free, while group organizers pay recurring monthly fees to maintain groups and ladder competitions, and additional SMS credits beyond an initial 100 free per group are sold on a usage basis. Go-to-market is product-led and community-led, relying on organic social, SEO, user referrals, and social-network-driven invitations rather than paid acquisition. Documented scale includes 149 groups and 1,682 sporters near London alone, with active user engagement in at least six European cities (London, Glasgow, Prague, Athens, Bratislava, Madrid). The company has remained micro-sized (1-10 employees) throughout its operational history and has disclosed only a single 2010 seed round of $54,075 from Openfund, with no subsequent capital raises.

Sportmeets' customer base is highly distributed across individual recreational players, SMB organizers, and a small set of workplace sports programs, with no enterprise concentration. The platform has achieved genuine niche product-market fit in recreational sports ladder management, evidenced by 15+ years of continuous operation and customer testimonials from named organizations. However, the absence of disclosed revenue, AI capabilities, leadership additions, or scaling investment signals positions Sportmeets as a sustainable micro-business rather than a venture-scale growth company.

Name

Sportmeets

Legal name

Sportmeets UK Ltd

Website

https://sportmeets.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportmeets is a UK-based self-serve web platform founded in 2010 that enables recreational sporters and group organizers to schedule events, run ladder competitions, track attendance, and collect payments via a freemium-plus-subscription model with social and PayPal integrations.

Ownership category

akta.pro rank

Product category

Recreational Sports Management Platform

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur & Grassroots Tournament Organizers (MPAKADAH)

akta.pro secondary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Recreational sports platform
• Sports group management
• Ladder competition software
• Sports event organization
• Team management software

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Group Fees: Monthly subscription fees charged to group organizers for running sports groups on the platform. Organizers pay to maintain their groups.
2. Ladder Competition Fees: Fees for organizing ladder competitions, paid either monthly on an ongoing basis or purchased for a set period of time.
3. Basic Access (Free): Core access to the website and selected features is free. Users can join groups, RSVP to events, and use basic functionality without charge.
4. SMS Credits: Groups can purchase additional SMS message credits beyond the initial 100 free credits for sending event notifications.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Sportmeets is a web-based platform that lets recreational sporters find local groups, organize sports events (game, practice, one-on-one, social), and run ranked ladder competitions (e.g., squash, tennis, badminton). Organizers can schedule meets, track attendance and payments via PayPal, and broadcast through SMS, email, Twitter, or Facebook, while players can record results, earn badges, and discover compatible opponents and groups nearby.

Product overview

Sportmeets is a unified online platform for recreational sports event management and community building. The core offering consists of three interconnected modules: Sport Groups (for managing teams, clubs, and societies), Meets (for organizing events, games, and matches with RSVP and attendance tracking), and Ladder Competitions (for ranked 1-on-1 sports). Supporting features include Sports Profiles (for player matching), Badge achievements, and Payment/Expense tracking via PayPal. The platform also includes a dedicated Campus offering for university sports. All features are accessible through web and mobile-friendly interfaces, with integrations for Facebook, Twitter, and SMS notifications enabling multi-channel communication and RSVP workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Sport Groups Core platform module for creating and running sports groups, teams, clubs, and societies; gives organizers member communication, event scheduling, attendance tracking, and expense sharing for a recurring Group Fee.
• Meets (Events) Sports event management system for scheduling games, matches, practice sessions, one-on-one competitions, and social gatherings, with invites, voting, attendance tracking, and score recording via multi-channel RSVP (SMS, email, Twitter, Facebook).
• Ladder Competitions Ranked 1-on-1 competition format for sports such as squash, tennis, and badminton; players challenge each other, record match results, and the system updates rankings automatically, sold as a monthly or fixed-period Ladder Competition Fee subscription.
• Sports Profile User profile offering where players list sports they love, skill levels, and availability; enables finding compatible sporters and groups in the user's local area through the platform's recommendation engine.
• Campus (University Sports) Dedicated section of Sportmeets for university sports centres and student societies to manage sports groups, events, and ladder competitions on campus.

Quantifiable outcome

• Grow volleyball group to 20 members in one month
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• PayPalcoreTechnology or IntegrationPayPal integration enables online payment processing for group fees, event attendance charges, and ladder competition payments. Organizers can receive money from players via PayPal, and the platform supports multiple currencies.
• FacebookcoreTechnology or IntegrationFacebook integration allows users to login with Facebook accounts and share sports activities, events, and results on Facebook. The platform leverages Facebook social graph for discovery and invitations.
• TwittercoreTechnology or IntegrationTwitter integration enables RSVP via Twitter Direct Messages. Users can confirm attendance by replying to Sportmeets with yes/no/maybe through Twitter, and events can be shared on Twitter.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spond: Spond is a free sports team management app popular in Scandinavia and Europe for organizing practices, matches, RSVPs, and payments. It targets the same amateur/recreational organizer persona as Sportmeets and competes head-to-head in several of its European geographies.
• Heja: Heja is a mobile-first team communication and management app for amateur sports clubs across Europe. Comparable to Sportmeets in target users (recreational club organizers and players) and core functionality (events, RSVPs, group chat), with stronger mobile and freemium execution.
• TeamSnap: TeamSnap is a leading team and group management platform for recreational and youth sports, offering rosters, scheduling, payments, and communication. It directly overlaps Sportmeets' group management, RSVP, and payment features, with a much larger mobile-first user base.
• SportEasy: SportEasy is a European team management platform for amateur clubs covering events, attendance, and payments. It mirrors Sportmeets' core feature set with stronger mobile and B2B positioning toward clubs and academies.
• Teamer: Teamer is a UK-based amateur sports team management platform for finding local teams, joining leagues, and managing fixtures. It overlaps Sportmeets' UK recreational market, including group/club features and event coordination.
• Playbook (Recreational Sports): Playbook is a recreational sports app for finding local games, joining groups, and organizing pickup sports. It competes directly with Sportmeets' meet-creation, local discovery, and community-led group model.

Broad incumbents

• LeagueApps: LeagueApps provides sports league and tournament management software for organizers of youth and adult recreational leagues. Its registration, scheduling, and payments stack overlaps Sportmeets' group/ladder/event management for amateur organizers.
• Meetup: Meetup is the largest general-purpose group event platform, including many recreational sports groups. It is a broad incumbent whose meetup/RSVP/group model overlaps Sportmeets' Meets feature, though it is not specialized for sports.

Regional players

• Pitchero: Pitchero is a UK-focused club and league management platform for grassroots sports clubs, with payments, websites, and member management. It targets the same UK grassroots sports organizer persona that Sportmeets serves with its group and ladder tools.

Emerging players

• Let's Do This: Let's Do This is a marketplace for sports events and endurance races, connecting participants to organizers. It overlaps Sportmeets' event/meet creation model but focuses on paid, ticketed mass-participation events rather than free recreational meetups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sportmeets
• Facebookfacebook.com/sportmeets
• LinkedInlinkedin.com/company/sportmeets-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportmeets