PetCentric Health

Name

PetCentric Health

Legal name

PetCentric Health, LLC

Website

https://petcentrichealth.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

PetCentric Health provides subscription-based holistic primary care plans for pets through partnerships with independent veterinary hospitals. Its proprietary petFSA™ Flexible Spending Allowance and MarketHub partner ecosystem help practices deliver predictable preventive care pricing to pet parents.

Ownership category

akta.pro rank

Product category

Veterinary Care Plans

NAICS

Veterinary Services (54194), Pet Care (except Veterinary) Services (81291)

SIC

Hospital & Medical Service Plans (6324)

akta.pro primary industry

Pet Insurance (FSAJAKAG)

akta.pro secondary industry

Accident & Supplemental (Non-Life) Insurance (FSAJAKAA)

Keywords

• Veterinary care plans
• Pet healthcare subscriptions
• Veterinary practice management
• Preventive pet care
• Pet wellness programs

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Care Plan Fees: Monthly or annual subscription fees paid by pet parents for primary care plans. Plans include routine/preventive care services plus an FSA (Flexible Spending Allowance) for unexpected expenses. Pet parents pay predictable monthly fees; vets receive direct payments from PetCentric for covered care provided.
2. Veterinary Practice Partnership Fees: No ongoing fees for veterinary providers using the programs. PetCentric assumes credit risk for wellness payment plans and provides administrative, marketing, and operational support to partner hospitals.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

PetCentric Health designs, administers, and manages subscription-based primary care plans for pets through partner veterinary hospitals. Each plan bundles routine preventive services (exams, vaccines, screenings, parasite prevention) with a proprietary petFSA (Pet Flexible Spending Allowance) for unexpected medical needs. The company provides a web and mobile platform, marketing support, and back-office administration to enable independent vet hospitals to offer customized subscription care plans to their pet-parent clients.

Product overview

PetCentric Health offers a subscription-based primary care platform designed for veterinary hospitals and pet parents. The core offering is the PetCentric Health Primary Care Plan, a subscription model that bundles preventive care services (exams, vaccines, screenings) with the proprietary petFSA (Pet Flexible Spending Allowance) for unexpected medical costs. The ecosystem includes a web-based application for pet parents to manage subscriptions and track health data, MarketHub for preferred partner savings, and integrations with ASPCA Poison Control, Embark DNA testing, PetScript Pharmacy, and PetPremium insurance. The company operates as a B2B partner for veterinary practices, providing administrative, marketing, and operational support while enabling customizable care plan strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• PetCentric Health Primary Care Plan Subscription-based veterinary primary care plan offering annual preventive services (exams, vaccines, screenings, parasite prevention) bundled with the proprietary petFSA allowance for unexpected medical needs. Sold through partner independent veterinary hospitals to pet parents on monthly or annual payment terms.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Dunes Veterinary CliniccoreChannel Partner/ Reseller/ Distributor · 16 June 2025Dunes Veterinary Clinic in Myrtle Beach, SC officially joined PetCentric Health family. Clinic will offer PetCentric's subscription-based care plans, custom-to-the-hospital plans, and MarketHub partnerships. Dr. Danny Soileau and Dr. Devin Soileau provide comprehensive health services including general medicine, surgery, imaging, lab services, and laser therapy.
• PetPremium (P3 Technologies)coreGTM or Marketing Partner · 9 October 2023Strategic partnership with leading pet insurance provider. PetPremium offers policy comparison tool accessible to PetCentric veterinarians and pet parents. Enables pet parents to access comprehensive insurance for accidents, illnesses, and preventive care. Collaboration provides complete pet health solution combining subscription care plans (for wellness, pharmaceutical, sick visits) with insurance (for unexpected large expenses).
• Embark Veterinary Inc.coreStrategic or Co-development Partner · 24 July 2023Partnership with the industry leader in dog DNA testing. Embark's DNA testing capabilities are integrated into PetCentric Health subscription plans, enabling veterinarians to gain valuable insights into dogs' genetic health risks. Veterinarians can integrate Embark Dog DNA Test Kits into PetCentric plans, or pet parents can use their pet FSA to add the kit as a diagnostic service. Joint mission to help dogs lead longer, healthier lives through preventive care based on genetic profiles.
• PetScript Compounding PharmacycoreStrategic or Co-development Partner · 12 June 2023Partnership with compounding pharmacy specializing in affordable veterinary medications. PetScript provides customized medications made with pets' health and taste preferences in mind. Through PetCentric's subscription, veterinarians have access to exclusive PetScript pharmaceuticals. Free medication for staff pets offered as additional benefit. Partnership addresses veterinarian burnout by making medications more affordable and accessible.
• Peach Vet Pet WellnesscoreChannel Partner/ Reseller/ Distributor · 1 June 2023Peach Vet Pet Wellness in Roswell, GA is the first Georgia and flagship Atlanta partner of PetCentric Health. Founded by Dr. Juliette Van Galder, the boutique clinic offers primary care plans for puppies, adult dogs, senior dogs, and cats. Partnership enables owners to budget and save up to 45% on annual wellness exams, preventative tests and vaccines.
• ASPCA Animal Poison Control CentercoreStrategic or Co-development Partner · 1 January 2023Partnership provides PetCentric pet parents with dedicated phone line directly to ASPCA's experts with no additional fee outside their subscription. Pet parents receive preferential access to ASPCA APCC which handles millions of cases annually. The partnership is integrated into subscription plans, with fees first deducted from FSA Allocated Amount.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trupanion: Leading North American pet insurance and wellness plan provider offering subscription-based monthly products that combine accident/illness coverage with preventive care benefits. Closest comparable to PetCentric in combining a subscription with a recurring pet-health financial product.
• Embrace Pet Insurance: Pet insurance carrier offering wellness plan add-ons bundled with accident and illness coverage. Operates a similar subscription-plus-optional-benefits model that competes with PetCentric's primary care + petFSA construct.
• Pets Best: Pet insurance company with a wellness rewards/optional preventive rider that lets pet owners budget predictable monthly amounts for routine care. Directly analogous to PetCentric's subscription-plus-allowance positioning.
• Petplan: Established pet insurance and wellness provider offering subscription-based coverage including preventive care benefits. Competes for the same predictable-budgeting consumer use case that PetCentric targets.
• Pet Assure: Veterinary discount plan that operates as a subscription paid by pet parents and accepted at participating vet clinics. Conceptually the closest B2B2C analog to PetCentric's plan model, with similar reliance on enrolled clinic networks.
• Pawp: Subscription-based pet healthcare membership offering 24/7 vet telehealth and an emergency fund. Competes with PetCentric for the same under-50, subscription-native pet parent segment via a different delivery mechanism.
• Dutch: Subscription pet telehealth and pharmacy provider connecting pet parents to licensed veterinarians for a monthly fee. Comparable in monetizing the predictable-spend pet parent via recurring digital health delivery.

Broad incumbents

• Modern Animal: Membership-based veterinary clinic chain offering subscription wellness plans at owned locations. Broader incumbent that competes in the subscription vet care category, though via owned clinics rather than independent vet partnerships.
• Small Door Veterinary: Membership-based veterinary clinic operator with annual fees covering exams and preventive care. Competes for the same consumer demand for predictable pet healthcare spending, but through a clinic-ownership model rather than a B2B platform.

Emerging players

• Vetster: Online veterinary telehealth marketplace connecting pet parents to licensed vets on a pay-per-visit or membership basis. Adjacent subscription-style pet health delivery model, though without PetCentric's in-clinic care plan layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PetCentric-Health-100083682652331
• LinkedInlinkedin.com/company/petcentrichealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PetCentric Health