UpStage Technologies
- Company typePrivate
- Founded2010
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
UpStage Technologies firmographics
Firmographics- Name
- UpStage Technologies
- Legal name
- UpStage Technologies
- Website
- https://upstagecrm.io
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
UpStage Technologies industry classification
Industry- Product category
- Performing Arts CRM Software
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Conference & Trade Show Registration Platforms (THAHAFAB)
- akta.pro secondary industries
- Account-Based Ticketing (ABT) Platforms (THAIAMAA), Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)
Keywords
Where UpStage Technologies is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UpStage Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Annual Software License: Flat annual subscription fee covering all platform features including CRM, ticketing, fundraising, memberships, patron portal, box office app, and ticket scanning. No per-user, per-storage, or per-feature add-ons.
- Transaction Processing: Per-ticket transaction fee of 2.9% + $0.30 for all card types. Organizations retain their own revenue directly.
- Professional Services - Project Evaluation: Pre-purchase evaluation services priced at flat fee ranging from $2,000 to $5,000 based on scope (website analysis, third-party integrations, data volume). Applied 100% toward first year annual fee if customer proceeds.
- Custom Development: Engineering team available for custom features, advanced automations, or unique platform modifications aligned with specific organization needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core Platform License (All-Inclusive) |
| Transaction based/ take rate | Pay-as-you-go | Transaction Processing |
| One time/ perpetual license | Pay-as-you-go | Project Evaluation (Pre-Purchase) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
UpStage Technologies product offering
Product offeringCore offering
UpStage Technologies provides a unified cloud-based CRM, ticketing, fundraising, membership, and patron management platform built exclusively for nonprofit performing arts organizations. The platform consists of four integrated applications (CRM App, Box Office App, My.App patron portal, and Ticket Scanning App) running on AWS serverless architecture. It serves orchestras, operas, theatres, choruses, festivals, museums, gardens, and dance companies with features spanning reserved seating ticketing, subscription packages, digital ticket delivery, donor management, recurring giving, membership programs, and AI-assisted reporting.
Product overview
UpStage Technologies offers UpStage CRM, a unified cloud-based ticketing and CRM platform built exclusively for nonprofit performing arts organizations. The platform consists of four integrated applications: the CRM App (administrative command center), Box Office App (ticket sales and event management), My.App (patron-facing portal for purchases and account management), and Ticket Scanning App (browser-based entry management). These core apps are complemented by functional modules covering event ticketing, ticket packages and subscriptions, digital ticketing, fundraising, memberships, user management, business intelligence with AI-assisted reporting, box office operations, automated benefits, email communications via MailChimp, digital gift cards, website services, and customer support. The entire ecosystem runs on a serverless cloud architecture and is fully managed with no hardware investments required from clients.
Differentiator
Problem solved
Functional benefit
Brands
- UpStage CRM: Flagship ticketing CRM platform designed specifically for nonprofit performing arts organizations
- CRM App
- Box Office App
- My.App
- Ticket Scanning App
Products and services
- UpStage CRM Platform Unified cloud-based ticketing and CRM platform for nonprofit performing arts organizations combining CRM, box office operations, fundraising, membership management, patron portal, and AI-assisted reporting in a single system. Runs on AWS serverless architecture with four integrated applications: CRM App (administrative command center), Box Office App (ticket sales), My.App (patron portal), and Ticket Scanning App (browser-based entry management).
- Project Evaluation Pre-purchase evaluation service priced at a flat fee of $2,000-$5,000 based on scope, including website and CRM analysis, third-party integration review, stakeholder conversations, and a comprehensive implementation plan. 100% of the fee is credited toward the first year annual subscription if the customer proceeds.
- Custom Development Engineering services for custom features, advanced automations, or unique platform modifications aligned with specific organizational needs of performing arts clients, delivered as managed services by UpStage's engineering team.
Quantifiable outcome
- First-year project total approximately 21% less than PatronManager
- +2 more outcomes
Companies that use UpStage Technologies
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles1 record
UpStage Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature8 records
UpStage Technologies partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered key, core and general.
- Association of California Symphony Orchestras (ACSO)keySession Sponsor at 2026 ACSO Annual Conference (August 6-8, Santa Rosa, CA) in partnership with Santa Rosa Symphony. First-time sponsorship bringing company face-to-face with 250-300 orchestra professionals from California and Western United States.
- Columbia College Chicago (Expanded)coreEnhanced collaboration for Advanced Box Office Software Analysis course. Students engage in hands-on platform exploration using comprehensive Admin Competency Checklist covering patron management, event setup, ticketing operations, and pricing strategies. Collaborative group analysis and direct presentation of usability findings to CEO Drew McManus during in-class sessions. Real-time engagement with UpStage team providing industry-standard tools for experiential learning.
- Columbia College ChicagocoreEducational partnership making UpStage the official CRM platform for the college's Box Office Management & Ticketing Strategies course. CEO Drew McManus serves as guest lecturer. Students gain hands-on experience with industry-standard ticketing software through structured learning including Admin Competency Checklists, group analysis projects, and direct usability feedback presentations to company leadership. Program expanded in 2025 to include Advanced Box Office Software Analysis course with refined curriculum.
- Chorus AmericakeySilver Level Partnership sponsorship of 2024 Chorus America Annual Conference & Exhibition (June 6-8, Atlanta, GA). Company exhibition booth presence with representatives demonstrating platform capabilities to choral organization leadership.
- StripecorePayment gateway powering box office and ticketing transaction processing. Stripe-powered gateways for fast, secure payment acceptance. UpStage does not charge administrative fees on chargebacks; Stripe handles payment processing infrastructure.
- MailchimpgeneralDirect email marketing integration with Mailchimp. Export tagged patron segments directly into Mailchimp for targeted campaigns. Customizable transaction emails and intuitive segmentation tools. Integration allows adding tags at time of export for enhanced campaign effectiveness.
- INTIXgeneralMember of INTIX (International Ticketing Industry Association), a professional organization serving the ticketing industry.
- League of Chicago TheatresgeneralMember of League of Chicago Theatres (LCT), supporting Chicago's theatre ecosystem.
- NTENgeneralMember of NTEN (Nonprofit Technology Enterprise Network), supporting nonprofit technology professionals.
- Americans for the ArtsgeneralMember of Americans for the Arts, the leading nonprofit organization for advancing the arts in America.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
UpStage Technologies competitors and assessment
Company assessmentDirect peers
- Arts People: Cloud-based CRM, ticketing, and donor management software for small-to-mid-sized nonprofit arts organizations. Named directly in UpStage's comparison content; serves an overlapping customer segment of performing arts and cultural nonprofits.
- Ludus: Cloud-based ticketing and box office management software serving performing arts, festivals, venues, and nonprofits. Named in UpStage's competitor comparison pages; comparable SaaS model and target customer profile.
- PatronManager: Salesforce-native CRM, ticketing, and fundraising platform for arts and cultural organizations — UpStage's most directly compared competitor and the basis of its pricing claims. PatronManager was acquired by Ticketure in 2026, a transaction UpStage actively uses in marketing.
- AudienceView: Ticketing, CRM, and audience engagement platform for arts, entertainment, sports, and live events. Comparable SaaS architecture and overlapping target market in performing arts venues and organizations.
- Spektrix: UK-based cloud ticketing, CRM, and fundraising platform specifically for arts and live entertainment organizations. Named directly by UpStage in comparison pages; competes for the same nonprofit performing arts customer base, primarily in the UK but expanding internationally.
- CueBox: Ticketing and CRM platform tailored for small and mid-sized performing arts organizations. Named directly in UpStage's competitor comparison content; competes head-to-head for the same niche customer segment.
Broad incumbents
- Blackbaud: Large enterprise nonprofit software suite covering CRM, fundraising, ticketing, financial management, and marketing. Blackbaud's arts-and-culture vertical products (e.g., ticketing and patron solutions) overlap with UpStage's functionality at the higher end of the market.
- Tessitura Network: The largest enterprise ticketing/CRM platform for performing arts, culture, and entertainment organizations globally. UpStage competes directly on functionality but at a smaller, more flexible, more affordable scale than this entrenched incumbent.
- Salesforce Nonprofit Cloud: Enterprise nonprofit CRM platform used by many larger arts organizations. UpStage explicitly positions against the workarounds required by general-purpose Salesforce-based CRMs like PatronManager; competes at the broader CRM layer for nonprofit and arts segments.
Others
- Ticketure: Ticketing platform that acquired PatronManager in 2026 — the acquisition UpStage cites as evidence of industry consolidation and as a reason arts organizations should choose an independent alternative like UpStage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
UpStage Technologies social profiles
Digital presenceUpStage Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
UpStage Technologies leadership team
Management profileNumber of profiles
Profiles4 records
UpStage Technologies funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UpStage Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UpStage Technologies
What does UpStage Technologies do?
UpStage Technologies provides a unified cloud-based CRM, ticketing, fundraising, membership, and patron management platform built exclusively for nonprofit performing arts organizations. The platform consists of four integrated applications (CRM App, Box Office App, My.App patron portal, and Ticket Scanning App) running on AWS serverless architecture. It serves orchestras, operas, theatres, choruses, festivals, museums, gardens, and dance companies with features spanning reserved seating ticketing, subscription packages, digital ticket delivery, donor management, recurring giving, membership programs, and AI-assisted reporting.
Is UpStage Technologies a public or private company?
UpStage Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UpStage Technologies founded?
UpStage Technologies was founded in 2010. It employs 1 to 10 people.
Where is UpStage Technologies based?
UpStage Technologies is headquartered in Chicago, United States, in the North America region.
How does UpStage Technologies make money?
Four revenue lines are on record. Annual Software License is the primary driver. The others are transaction Processing, professional Services - Project Evaluation and custom Development.
Who are UpStage Technologies's main competitors?
Direct peers on record are Arts People, Ludus, PatronManager, AudienceView, Spektrix and CueBox. Broad incumbents are Blackbaud, Tessitura Network and Salesforce Nonprofit Cloud. Ticketure is listed as an others.
Does UpStage Technologies have an API?
No public API is recorded for UpStage Technologies.
What industry is UpStage Technologies in?
UpStage Technologies's product category is Performing Arts CRM Software. Its primary akta.pro industry code is THAHAFAB, Conference & Trade Show Registration Platforms, with a secondary code of THAIAMAA, Account-Based Ticketing (ABT) Platforms. Its NAICS code is 56192 and its SIC code is 7370.