Name

ICON Agility Services

Legal name

ICON Agility Services

Website

https://iconagility.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Enterprise Agile Transformation Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618), Business Schools and Computer and Management Training (6114)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industry

Leadership, Management & Teamwork for Business (EDAMAHAI)

Keywords

• SAFe training certification
• Agile transformation consulting
• Lean portfolio management
• Enterprise agility coaching
• AI-native SAFe enablement

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. SAFe Training & Certification: Provides 100+ SAFe, Agile, and AI courses including Leading SAFe (SA), SAFe POPM, SAFe RTE, SAFe DevOps, SAFe Scrum Master, and advanced SPCT-led courses. All courses delivered by SPCT-certified instructors with official SAFe certification exams. Revenue from course fees ranging from $1,495 to $3,495 per certification.
2. Enterprise Agile Transformation Consulting: End-to-end transformation services including Lean-Agile Transformation, Lean Portfolio Management, Product Strategy, Engineering Excellence, Government & Public Sector agility, ALM/PPM Implementation, and Organizational Change Management. Coaches embed with teams from first ART launch through enterprise-wide adoption.
3. AI Solutions & Consulting: AI-Native Transformation services including AI Operating Model redesign, AI-Native SAFe Enablement, AI Readiness assessments, AI Governance frameworks, and AI Adoption Roadmaps. Targets enterprise-scale AI leverage at portfolio and value stream levels.
4. Agile Practitioner Staffing: Provides tailored staffing solutions for agile roles including Scrum Masters, Product Owners, Agile Coaches, RTEs, Product Managers, and Enterprise Solution Architects. Sources, vets, and matches top-tier agile professionals with project needs.
5. Tool Integration Services: Broadcom ValueOps and Rally implementation services, tool integration between disparate systems (Jira and Rally), and Enterprise Agility with ValueOps tool suite. Award-winning implementation services for tooling optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

ICON Agility Services is an enterprise agility and Scaled Agile Framework (SAFe) consulting and training firm. It delivers Lean-Agile transformation coaching, SAFe certification courses, AI-native transformation consulting, agile tooling implementation, and agile practitioner staffing to large enterprises.

Product overview

ICON Agility Services is a consulting and training firm, not a software product company. Its offering is a portfolio of professional services organized into three pillars: (1) Agile Consulting & Coaching, (2) AI Solutions, and (3) Automation & Tooling Solutions. The core service portfolio includes Lean-Agile Transformation Consulting, SAFe implementation, Lean Portfolio Management, Product Strategy Roadmaps, Organizational Change Management, Engineering Excellence, Government & Public Sector Agility, Agile ALM/PPM Implementation, and Agile Practitioner Staffing. The AI Solutions pillar is anchored by ICON's proprietary Hyperadaptive Model and includes AI-Native Operating Model redesign, AI-Native SAFe Enablement, AI Adoption Roadmaps, AI in PI Planning, and AI Governance for SAFe. Tooling solutions cover Broadcom ValueOps and Broadcom Rally implementation, plus tool integration services. ICON also delivers over 100 SAFe, Agile, and AI training courses and certification programs, alongside a library of workshops (including Business Agility/SAFe Executive Overview, ValueOps, LPM, LACE Formation, Agile Enablement, Lean Kanban, DevOps Discovery, TDD, ATDD/BDD, Design Thinking, and AI Prompt Engineering) and free assessment tools (Agile Maturity Scorecard and AI Readiness Diagnostic). All services are delivered by SPCT-certified instructors and coaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Lean-Agile Transformation Consulting Expert coaches embed with teams, align leadership, and drive measurable results from team level through enterprise-wide SAFe adoption, staying through full transformation. For large enterprises undertaking agile transformation.
• AI-Native Transformation & Consulting Consulting to scale AI with purpose through clear goals, structure, and enterprise-grade roadmaps, including the proprietary Hyperadaptive Model for integrating AI into Agile practices. For enterprises seeking to leverage AI at scale.
• Lean Portfolio Management (LPM) Aligns strategy to execution, funds value streams, and reduces waste with structured LPM practices across the enterprise portfolio.
• Product Strategy Roadmaps Builds data-driven roadmaps connecting vision with market-winning execution and delivery outcomes.
• Organizational Change Management Coaching Guides complex change with proven coaching techniques for smoother adoption and stronger executive buy-in across transformations.
• Engineering Excellence Uplevels engineering practices for faster delivery, DevSecOps integration, and higher-quality software releases.
• Government & Public Sector Agility Drives mission readiness with secure, compliant, and highly governed agility frameworks for defense, intelligence, and civilian agencies.
• Agile ALM/PPM Implementation Deploys and optimizes Application Lifecycle Management and Project Portfolio Management tooling for clarity, speed, and portfolio precision.
• Agile Practitioner Staffing Augments teams with highly skilled, certified Agile professionals including Scrum Masters, RTEs, Product Owners, Product Managers, and Enterprise Solution Architects.
• Broadcom ValueOps Implementation End-to-end ValueOps implementation connecting investment to delivery for consistent, predictable flow across enterprise portfolios.
• Broadcom Rally Implementation Complete setup, training, and integration of Broadcom Rally's agile engine for teams, sprints, and portfolios.
• Tool Integration Services Unifies workflows between disparate tools (e.g., Jira and Rally) with expert implementation that removes friction and boosts delivery speed.
• AI-Native ValueOps Diagnostic Workshop A 4-hour virtual or private diagnostic session powered by nVeris AI analytics that reveals hidden delays, inefficient handoffs, structural blockers, and systemic friction points in organizational value streams.
• AI-Native Operating Model Redesigns the enterprise operating model to capture AI leverage at scale, including governance, funding, and portfolio redesign aligned to SAFe cadences.
• AI-Native SAFe Enablement AI-native SAFe consulting that improves flow, quality, and business outcomes by integrating AI tools into SAFe practices without disrupting existing cadences.
• AI Adoption Roadmap for SAFe Organizations A phased roadmap for introducing AI inside existing SAFe cadences, sequenced around PI boundaries.
• AI Governance for SAFe Operational framework for governing AI across Agile Release Trains, covering continuous visibility, behavioral enforcement at runtime, and proof-based compliance for auditors.
• SAFe Training Courses Over 100 SAFe, Agile, and AI courses including Leading SAFe (SA), SAFe POPM, SAFe RTE, SAFe DevOps, SAFe Scrum Master, and advanced SPCT-led courses, available as open-enrollment virtual sessions and private enterprise classes.
• AI-Native Foundations Certification 2-day immersive course equipping participants to confidently navigate AI change, use AI tools responsibly, and unlock ROI from AI investments; awarded AI Native Foundations Certification.
• Hyperadaptive Model ICON's proprietary people-first framework that integrates AI into existing Agile practices iteratively, governs it responsibly, and adapts continuously as capabilities and business needs evolve.
• Agile Maturity Scorecard Free 2-minute assessment that identifies where value streams are breaking down and what to focus on next for agile improvement.
• AI Readiness Diagnostic Free diagnostic that identifies where an enterprise stands on the AI readiness spectrum across governance, funding, portfolio decisions, value stream integration, and leadership ROI measurement.
• SAFe Workshops Portfolio A library of targeted workshops including Business Agility/SAFe Executive Overview, ValueOps, Lean Portfolio Management, LACE Formation, Agile Enablement, Lean Kanban, DevOps Discovery, TDD, ATDD/BDD, Design Thinking, and AI Prompt Engineering, delivered to enterprise teams and leaders.

Quantifiable outcome

• 40%+ faster regulatory delivery time, meeting two previously at-risk compliance deadlines for a global bank
• +5 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Broadcom (ValueOps/Rally)coreChannel Partner/ Reseller/ Distributor · 1 January 2025Regional Partner of the Year 2025 for exceptional Rally & ValueOps expertise. Provides Broadcom ValueOps and Rally implementation services, tool integration, and enterprise agility solutions using Broadcom tooling.
• Scaled Agile, Inc.coreTechnology or IntegrationPlatinum SPCT (SAFe Practice Consultant Trainer) Partner - the highest partner designation from Scaled Agile. Among the first partners globally to achieve this status. Authorized to deliver official SAFe certification courses and exams. AI-Native Charter Partner.
• nVerissupportingTechnology or IntegrationAI analytics platform powering the AI-Native ValueOps Diagnostic Workshop. Combines nVeris AI analytics with ICON's transformation expertise to reveal workflow constraints and systemic friction points.

Scale indicators10 records

Recent moves6 records

Emerging players

• Planview: Planview is a leading PPM/Lean Portfolio Management and Agile tooling vendor whose products (Planview Clarizen, LeanKit, Portfolios) are increasingly bundled with transformation services by consulting partners including ICON (SAFe LPM with Planview). Adjacent rather than directly competitive on transformation services.

Direct peers

• agile42: agile42 is a global SAFe SPCT partner headquartered in Europe, offering SAFe training, executive coaching, and end-to-end agile transformations. Comparable to ICON in target customers (mid-to-large enterprises), product breadth (SAFe + DevOps + leadership coaching), and dependency on Scaled Agile credentials.
• cPrime: cPrime is a long-standing Scaled Agile SPCT partner offering SAFe training, agile transformation consulting, and Atlassian/Agile tooling implementations. Direct overlap with ICON in SAFe certification courses, enterprise coaching engagements, and tooling services to Fortune 1000 buyers.
• AppliedFrameworks: AppliedFrameworks, founded by SAFe Fellow David Starr, is a Boulder-based SAFe SPCT partner providing enterprise agile coaching, training, and transformation services. Closely comparable to ICON in scale, methodology emphasis on regulated/enterprise contexts, and developer ecosystem partnerships.
• Agile Sherpas: Agile Sherpas is a SAFe SPCT partner providing agile transformation, leadership coaching, and certification training to mid-market and enterprise clients. Overlaps with ICON in SAFe course offerings and enterprise coaching motions for regulated and technology buyers.

Broad incumbents

• Accenture: Accenture offers enterprise agile/SAFe transformation at global scale alongside its broader technology and consulting practice. They frequently appear on the same enterprise transformation shortlists as ICON, though with a much broader service portfolio and global delivery model.
• Deloitte (Deloitte Consulting): Deloitte's Human Capital and Technology Transformation practices operate large-scale SAFe/agile consulting and transformation engagements for many of the same Fortune 100 clients as ICON. While Deloitte's offering is portfolio-wide versus ICON's specialist focus, they frequently compete head-to-head on large RFPs.
• Scaled Agile, Inc. Scaled Agile is the creator and licensor of the SAFe framework and operates a partner ecosystem of which ICON is a top member. Although SAI is not a direct competitor (it partners with rather than competes with implementation firms), it controls certification, course content, and the SPCT credentialing pipeline that underpins ICON's premium positioning.
• Broadcom (Rally / ValueOps): Broadcom owns the Rally and ValueOps product lines that ICON implements through its Regional Partner of the Year 2025 relationship. Rally/ValueOps compete against Atlassian Jira in enterprise agile tooling; the strategic interplay between these vendors and ICON's tool-integration revenue is direct.

Others

• Atlassian: Atlassian is the maker of Jira, Confluence, and (via acquisition) AgileCraft/Jira Align — the principal competitor tool stack to Rally/ValueOps. ICON helps clients migrate from Jira Align to Rally, putting Atlassian in an adjacent competitive position across both tooling and partner ecosystems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iconagility
• YouTubeyoutube.com/channel/UCqbbDbLg-2fj59V4-dQtRzg
• Facebookfacebook.com/IconATG
• LinkedInlinkedin.com/company/iconagilityservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICON Agility Services