Digital Niche Agency

What Digital Niche Agency does

Digital Niche Agency (DNA) is a privately held digital marketing services agency founded in 2014 and headquartered in Marina del Rey (Santa Monica area), California. The company provides an integrated suite of marketing services — Digital Advertising, Marketing Strategy, Content Marketing, Outreach, and Creative Design — delivered on a project or retainer basis to two customer groups: (1) founders and companies preparing for equity crowdfunding capital raises (Regulation CF, Regulation A+, Regulation D) and (2) scaling consumer, e-commerce, and B2B brands seeking growth marketing services.

DNA's core offering is built around an internally developed 8-section marketing strategy framework that covers industry research, competitor analysis, audience personas, channel strategy, creative messaging, partnerships, financial projections, and activation planning. Execution is supported by in-house media buying across Meta, LinkedIn, and other digital channels; full-stack creative and video production; publisher and influencer outreach; and podcast guesting strategy. The agency has supported over 900 brands and more than 500 capital-raising campaigns, with disclosed client outcomes including a $75M raise (EnergyX), a $64M raise (Mode Mobile), and 10.2x ROAS (Rad Intel). Cumulative capital raised by DNA-supported clients exceeds $100 million.

Revenue is generated through professional services fees. Go-to-market is sales-led, combining direct outreach, referrals, content marketing (podcast 'Test. Optimize. Scale.', webinars, blog), and partnerships with major crowdfunding platforms including Wefunder, StartEngine, Republic, and SeedInvest. DNA is led by co-founders Jason Fishman (CEO) and Tim Martinez (COO), with a team of approximately 11-50 employees including specialized account, content, creative, and media-buying roles, plus a CFO and General Counsel. The company is independently owned with no disclosed outside investors, parent company, or subsidiaries.

Name

Digital Niche Agency

Legal name

Digital Niche Agency Inc.

Website

https://digitalnicheagency.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Niche Agency is a Los Angeles-based digital marketing services firm founded in 2014 that specializes in investor acquisition and growth marketing for equity crowdfunding issuers and scaling brands, having supported 500+ capital-raising campaigns and 900+ brands.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Digital marketing services
• Equity crowdfunding marketing
• Investor acquisition campaigns
• Growth marketing agency
• Paid media advertising

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: DNA generates revenue by providing digital advertising, content marketing, strategy, outreach, and creative design services to brands and companies conducting capital raises. Services are delivered on a project or retainer basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Digital Niche Agency is a B2B growth marketing agency that delivers integrated digital marketing services — including paid advertising, marketing strategy, content marketing, publisher/influencer outreach, and in-house creative and video design — primarily to scaling consumer, e-commerce, and B2B brands, with a niche specialization in marketing for equity crowdfunding capital-raising campaigns. Engagements are sold as project or retainer-based professional services rather than as a software product.

Product overview

Digital Niche Agency is a digital marketing services agency that operates as a unified service offering rather than a software platform. The company provides an integrated suite of marketing services including Digital Advertising, Strategy (with an 8-section marketing framework), Content Marketing, Outreach (podcast guesting, influencer, and publisher outreach), and Creative Design. These services work together as a coordinated customer and investor acquisition solution specifically designed for capital-raising campaigns, particularly equity crowdfunding. The company was founded in 2014, is headquartered in Los Angeles, and has supported over 900 brands with more than 500 capital-raising campaigns, helping clients raise over $100 million through investment crowdfunding.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Advertising
• Marketing Strategy
• Content Marketing
• Outreach (Publisher, Influencer, Podcast Guesting, Media Placements)
• Creative Design (In-House Creative Studio)

Quantifiable outcome

• 10x Return on Ad Spend (ROAS) goal for campaigns
• +6 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered client, platform partner and data partner.

• Green Rain Energy HoldingsclientGTM or Marketing Partner · 28 November 2025Digital marketing services agreement for Regulation Crowdfunding campaign to support capital raise of up to $5 million. DNA will provide digital marketing services to help raise capital from public and non-accredited investors.
• Wefunderplatform partnerChannel Partner/ Reseller/ DistributorEquity crowdfunding platform partner; one of the platforms DNA works with frequently for client capital raises
• StartEngineplatform partnerChannel Partner/ Reseller/ DistributorEquity crowdfunding platform partner; frequently used for client capital raises
• Republicplatform partnerChannel Partner/ Reseller/ DistributorEquity crowdfunding platform partner; frequently used for client capital raises
• SeedInvestplatform partnerChannel Partner/ Reseller/ DistributorEquity crowdfunding platform partner; one of the platforms DNA works with
• Kingscrowddata partnerStrategic or Co-development PartnerResearch and data partner providing industry benchmarking data and annual reports on crowdfunding performance that inform DNA's strategies and content marketing

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• WebFX: Large digital marketing agency offering advertising, content, and creative services across many verticals. Represents the broad incumbent alternative DNA competes against when clients seek generalist partners.
• Influence & Co. Content marketing and PR agency with a sizable media-placement network. Overlaps with DNA's outreach, content, and media-relations service lines, particularly for thought-leadership-driven campaigns.
• Disruptive Advertising: Established full-service digital marketing agency with paid media, SEO, and creative services. Competes with DNA's general 'Scaling Brands' offering, though without the equity-crowdfunding specialization.

Direct peers

• Enventys Partners: Full-service product development and crowdfunding marketing agency that operates across Reg CF, Reg A+, and ecommerce launches. Directly comparable to DNA's integrated strategy-to-execution model for issuers.
• The Crowdfunding Formula: Specialist agency and training provider for crowdfunding campaign marketing. Overlaps with DNA's equity-crowdfunding focus and serves the same founder-buyer segment.
• Backer Club: Backer acquisition and community engagement services for crowdfunding campaigns. Competes with DNA in the investor/audience-building layer of capital-raise marketing.
• CrowdCrux: Crowdfunding marketing agency and industry publication that produces content, training, and services for campaign creators. Comparable thought-leadership-plus-services model to DNA.
• Funded Today: Direct competitor focused on digital advertising and marketing for crowdfunding and pre-order campaigns. Closely aligned with DNA's core offering of paid-media-driven conversion for capital-raising issuers.

Others

• Kingscrowd: Equity crowdfunding research and data platform that is also a DNA research partner. Adjacent ecosystem participant that influences issuer and investor behavior in DNA's core market.

Emerging players

• Side Hustle Nation: Content-led community and resources for crowdfunding founders, with adjacent service offerings. Overlaps with DNA's content-marketing and thought-leadership positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/DNAgency_CA
• YouTubeyoutube.com/c/DigitalNicheAgency
• Facebookfacebook.com/digitalnicheagency
• LinkedInlinkedin.com/company/digital-niche-agency
• Instagraminstagram.com/digitalnicheagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Niche Agency