What Backer Club does

Backer Club LLC (BackerClub) is a privately held two-sided crowdfunding community platform founded in 2014 and headquartered in Asheboro, North Carolina. The company aggregates project creators from leading crowdfunding platforms and exposes their campaigns to a curated community of "superbackers" — repeat backers who pledge across multiple projects. BackerClub reports that more than 8,500 projects have been featured on the platform, with over 1,250,000 pledges, $17.5M+ pledged, and distribution across 130+ countries.

The platform's core products include a curated Projects Feed, an email newsletter with 180,000+ subscribers, Giveaways, a Reward Points system (BackerBucks), tiered Creator Promotion Packages, and a Podcast. The technical stack centers on integrations with Kickstarter and Indiegogo as upstream campaign sources, with PayPal integrated as the payout rail for BackerBucks rewards.

BackerClub's business model is a one-sided monetization approach: the platform is free for backers, while creators pay for promotional packages priced from $199 to $2,999 to access the newsletter subscriber base and curated placement. The company has not raised institutional funding and operates as a bootstrapped small business.

Name

Backer Club

Legal name

Backer Club LLC

Website

https://backerclub.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

BackerClub is a two-sided crowdfunding community platform founded in 2014 that connects project creators from Kickstarter and Indiegogo with a global community of superbackers, monetizing via paid creator promotion packages priced $199-$2,999.

Ownership category

akta.pro rank

Product category

Crowdfunding Marketing Services

NAICS

Business Support Services (5614)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

Keywords

• Crowdfunding promotion
• Project marketing
• Creator services
• Reward program
• Newsletter advertising

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Creator Promotional Packages: BackerClub generates revenue by charging project creators for promotional packages that include website listings, newsletter placements, social media exposure, and feedback services. Packages range from Basic ($199) to Ultimate ($2,999) with varying levels of visibility and support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

BackerClub is a two-sided crowdfunding community platform connecting project creators with a vetted base of superbackers. Creators pay for tiered promotional packages ($199-$2,999) that bundle newsletter placements, social media promotion, staff ratings, podcast features, and analytics; members join free, earn reward points (BackerBucks), and discover Kickstarter and Indiegogo projects through the curated Projects Feed, daily newsletters, and giveaways.

Product overview

BackerClub is a two-sided crowdfunding community platform that connects project creators with superbackers. The platform consists of a Projects Feed for discovering vetted Kickstarter and Indiegogo projects, email Newsletters (The Digest and Dedicated Blasts) reaching 180,000+ subscribers, Giveaways for member rewards, and a tiered Creator Promotion system ($199-$2,999 Basic through Ultimate packages). Members earn Reward Points through site interaction to enter Giveaways, while creators receive services including newsletter placement, social media promotion, staff ratings, podcast interviews, and campaign analytics. Since 2014, the platform has facilitated 8,500+ projects and $17.5 million in pledges.

Differentiator

Problem solved

Functional benefit

Products and services

• Creator Promotion Packages

Quantifiable outcome

• Projects listed on BackerClub perform better on average on crowdfunding platforms due to community exposure
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• KickstartercoreTechnology or IntegrationKickstarter is a core technology partner where BackerClub integrates to scrape campaign content for website listings and track member pledging activity. When members navigate from BackerClub to Kickstarter projects, referral parameters are included in URLs for tracking.
• IndiegogocoreTechnology or IntegrationIndiegogo is integrated with BackerClub to scrape campaign content for website listings and track member pledging activity. Referral tracking parameters are included in URLs for traffic attribution.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Funded Today: Funded Today is a crowdfunding marketing agency offering campaign promotion, advertising, and creative services for Kickstarter and Indiegogo creators. Directly competes with BackerClub's promotional packages by offering paid campaign marketing to the same creator base.
• Jellop: Jellop is a crowdfunding advertising agency that runs paid acquisition campaigns for Kickstarter and Indiegogo projects. Closely comparable to BackerClub in serving creators with paid promotion to acquire backers, with overlapping value proposition.
• Enventys Partners: Enventys Partners is a full-service product launch and crowdfunding agency offering marketing, PR, and video production for Kickstarter/Indiegogo creators. Competes with BackerClub for creator marketing budgets across the same platform ecosystem.
• BackerKit: BackerKit is a post-campaign backer management and survey/fulfillment platform integrated with Kickstarter and Indiegogo. Operates in the same creator-back-platform ecosystem as BackerClub, though focused on post-campaign fulfillment rather than pre-campaign promotion.
• Killer Launch Strategies: Killer Launch Strategies is a crowdfunding marketing and advertising agency serving Kickstarter and Indiegogo creators. Comparable paid-promotion alternative to BackerClub's tiered promotional packages.
• PledgeManager: PledgeManager is a post-campaign upsell, add-on, and pledge management platform for crowdfunding creators. Comparable ecosystem participant serving the same Kickstarter/Indiegogo creator base, though focused on post-fundraising workflows rather than backer acquisition.

Emerging players

• Gadget Flow: Gadget Flow is a product discovery and promotion platform with a large consumer audience interested in new gadgets and crowdfunding projects. Comparable as a discovery channel for backers but does not focus exclusively on active crowdfunding campaigns.
• Product Hunt: Product Hunt is a product discovery platform where makers launch and surface new products to an engaged early-adopter community. Adjacent in offering curated discovery and audience exposure for new products, but operates outside the crowdfunding model.
• The Gilded Group: The Gilded Group is a PR and marketing agency specializing in crowdfunding campaigns on Kickstarter and Indiegogo. Competes with BackerClub for creator marketing budgets, though positioned as a PR-led boutique rather than newsletter-driven discovery.

Broad incumbents

• Indiegogo: Indiegogo is one of the two primary crowdfunding platforms that BackerClub integrates with. Functions as both a partner and indirect upstream incumbent in the creator marketing value chain, since BackerClub's promotional services ultimately drive traffic to Indiegogo-hosted campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/backerclub
• Facebookfacebook.com/BackerClub
• LinkedInlinkedin.com/company/backerclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Backer Club