Tracki
Tracki is a privately held GPS hardware and software provider selling compact 4G LTE trackers for vehicles, assets, pets, and people via direct-to-consumer e-commerce and Amazon, monetized through low-cost monthly cellular subscriptions with global coverage.
- Company typePrivate
- Founded2019
- HeadquartersCedarhurst, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tracki does
Tracki Inc. is a privately held, Delaware-incorporated consumer electronics company headquartered at 450 Seventh Avenue, New York, that designs, sells, and supports compact 4G LTE GPS tracking hardware and a companion cloud tracking platform under the Tracki™ brand. The product portfolio centers on three hardware lines: the Tracki Universal Real-Time GPS Tracker ($13.99 entry-level device, 1.75x1.5x0.55 inches, up to 75-day battery in power-save mode), the Tracki Pro (ruggedized, 10,000mAh battery, 2–12 month endurance, IP67-rated for fleet and industrial use), and the Tracki Pet Mini (IP67, collar-mountable for dogs and cats). Devices use a hybrid positioning stack combining GPS/A-GPS/GLONASS with Wi-Fi indoor fingerprinting and Bluetooth for last-100-feet accuracy, and ship with a built-in international SIM enabling operation in 190+ countries without local SIM provisioning.
The business model is hybrid hardware-plus-subscription: one-time device sales generate upfront gross margin, while mandatory cellular connectivity subscriptions ($3.99–$19.95/month depending on cadence and product) produce recurring revenue. Prepaid multi-year bundles (6 months to 2 years) extend contract tenor and lower effective monthly pricing. Go-to-market is product-led and direct-to-consumer via tracki.com (Shopify-powered) and Amazon marketplace, augmented by content marketing, paid social, and third-party PR. Customer segments are horizontal across vehicle owners, families (children and elderly), pet owners, and small fleet/logistics operators, with no enterprise sales motion visible in the source data. The company also offers an accessories line (extended batteries, waterproof magnetic cases, vehicle wiring kits, OBD cables) that deepens installed-base monetization.
Operationally, Tracki is bootstrapped and founder-owned with no disclosed venture or private equity rounds, 51–100 employees, and EU/UK GDPR data representation via Ametros in Cork and Hereford. Scale signals include 42,559+ Amazon reviews (4.2 stars), a #5 Best Seller ranking in Amazon's GPS Trackers category, and SafeWise's 2026 'best screenless alternative' recognition for the kids segment.
Tracki firmographics
Firmographics- Name
- Tracki
- Legal name
- Tracki Inc.
- Website
- https://tracki.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tracki is a privately held GPS hardware and software provider selling compact 4G LTE trackers for vehicles, assets, pets, and people via direct-to-consumer e-commerce and Amazon, monetized through low-cost monthly cellular subscriptions with global coverage.
- Ownership category
- akta.pro rank
Tracki industry classification
Industry- Product category
- GPS Tracking Devices
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Transportation Services (4700), Computer Communications Equipment (3576)
- akta.pro primary industry
- High-Value Asset & Cargo Security Tracking (Anti-Theft, Geofencing, Seals/Locks) (TLAEAMAI)
- akta.pro secondary industry
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)
Keywords
Where Tracki is headquartered
LocationHeadquarters
- HQ city
- Cedarhurst
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Tracki business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure
Revenue model
- GPS Device Hardware Sales: One-time sales of GPS tracking hardware devices including Tracki Universal ($13.99), Tracki Pro ($28.99), Tracki Pet ($22.66-$47.99), bundled subscription packages (6-month $119.52, 12-month $200.88, 2-year $286.80), and accessories (batteries, magnetic boxes, wiring kits). Revenue from direct e-commerce and Amazon marketplace sales.
- Monthly Connectivity Subscription: Monthly subscription plans required for cellular data connectivity. Plans range from $3.99 to $19.95/month depending on tracking frequency and plan duration. Pre-paid multi-month and annual plans available at discounted rates. Monthly fee pays for worldwide SIM card using GSM network to report real-time positioning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Tracki Universal GPS Tracker - $13.99 device + monthly subscription |
| Hybrid | Multi-year contract | Tracki Universal 6-month bundle - $119.52 |
| Hybrid | Multi-year contract | Tracki Universal 12-month bundle - $200.88 |
| Hybrid | Multi-year contract | Tracki Universal 2-year bundle - $286.80 |
| Hybrid | Monthly | Tracki Pro GPS Tracker - $28.99 device + subscription |
| Hybrid | Monthly | Tracki Pet Mini GPS Tracker - $47.99 device + subscription |
| Hybrid | Monthly | Tracki Pet GPS Tracker - $22.66 device + subscription |
| Unit Pricing | Pay-as-you-go | Accessories - $16.88-$38.88 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Tracki product offering
Product offeringCore offering
Tracki manufactures and sells compact 4G LTE GPS tracking hardware devices — the Tracki Universal (entry-level), Tracki Pro (industrial, waterproof), and Tracki Pet (mini, collar-mount) — paired with a required monthly cellular connectivity subscription and a companion iOS/Android app and web platform for real-time location monitoring, geofencing, alerts, and location history. Distribution is primarily direct-to-consumer through the tracki.com storefront and Amazon Marketplace, targeting vehicle owners, families, pet owners, and small/mid-market fleet operators across 190+ countries.
Product overview
Tracki offers a portfolio of compact GPS tracking devices and a cloud-based tracking platform for personal and business use. The core product lineup includes the Tracki Universal (entry-level, 1.75x1.5x0.55 inches, 650mAh battery) and Tracki Pro (rugged, 10,000mAh battery, IP67 waterproof) for vehicles, assets, and fleet management, plus the Tracki Pet variant (miniature, collar-mountable, IP67 waterproof) for pet tracking. All devices operate on 4G LTE cellular networks with GPS satellite positioning and Wi-Fi/Bluetooth indoor tracking capability. Products are offered with various subscription bundle lengths (6 months, 12 months, 2 years) and support accessories including extended batteries, waterproof magnetic cases, and vehicle wiring kits. The unified Tracki mobile app (iOS/Android) and web platform provide centralized management of all devices with features including real-time location viewing, geofencing alerts, history playback, and SOS functionality.
Differentiator
Problem solved
Functional benefit
Brands
- Tracki Pro: Professional-grade GPS tracker with 10,000mAh battery, waterproof rugged design, and 2-12 month battery life per charge. Designed for fleet, logistics, and industrial asset tracking.
- Tracki Pet
Products and services
- Tracki Universal Real-Time GPS Tracker Compact 4G GPS tracker for vehicles, assets, and people worldwide, with real-time location updates every 15-60 seconds, geofencing, SOS alerts, and up to 75-day battery life in power-save mode. Requires an accompanying monthly Tracki cellular subscription.
- Tracki Pro GPS Tracker Professional-grade rugged GPS tracker with a 10,000mAh battery delivering 2-12 months per charge, IP67 waterproof rating, Wi-Fi and accelerometer support, designed for fleet management and harsh industrial environments. Requires an accompanying monthly Tracki cellular subscription.
- Tracki Pet Real-Time GPS Tracker Miniature 4G pet GPS tracker with collar attachment, IP67 waterproof rating, 500mAh battery lasting up to 7 days, SOS functionality, and geofencing safe-zone alerts. Requires an accompanying monthly Tracki cellular subscription starting at $3.99/month on long-term prepaid terms.
- Tracki Mobile Application Cross-platform iOS and Android mobile app and web-based interface for real-time location tracking, geofence management, alerts (app, email, SMS), location history access, SOS monitoring, and multi-device management (up to 100 devices per account) across all Tracki hardware devices.
- Waterproof Magnetic Box with 3500mAh Battery Extender Magnetic waterproof accessory case that extends a Tracki device's battery life up to 6x normal capacity, designed for covert or harsh-environment mounting of Tracki GPS trackers on vehicles, equipment, or outdoor assets.
- 600mAh Replacement Battery for Tracki GPS Tracker High-efficiency lithium-ion replacement battery for the Tracki Universal GPS tracker, sold as a user-replaceable spare to extend field runtime.
- 12-24 Volt to Micro USB Vehicle/Marine Power Stabilizer and Wiring Kit Hard-wiring kit that converts 12-24V vehicle or marine battery power to stable Micro USB output, enabling continuous charging of a Tracki GPS tracker from a vehicle or boat electrical system.
- Tracki OBD Wiring Cable OBD-II to Micro USB adapter cable for direct plug-in to a vehicle's diagnostic port, providing continuous power supply and optional integration with vehicle systems for Tracki GPS tracking.
Quantifiable outcome
- GPS accuracy within 15 meters (~50 feet)
- +4 more outcomes
Companies that use Tracki
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Tracki technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Tracki partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreThird-party e-commerce platform for payment processing on tracki.com website. Shopify processes customer payment card details. Privacy policy references shopify.com/legal/privacy.
Scale indicators6 records
Recent moves3 records
Expansion highlights5 records
Tracki competitors and assessment
Company assessmentDirect peers
- Spytec GPS: Spytec sells vehicle, asset, and personal GPS trackers with monthly subscription plans and a comparable Amazon storefront presence, targeting the same consumer/fleet use cases as Tracki.
- BrickHouse Security: BrickHouse Security offers GPS trackers, hidden trackers, and personal safety devices through its own e-commerce site, directly competing with Tracki in the consumer tracking category with similar subscription-based hardware.
- LandAirSea: LandAirSea is a direct competitor offering consumer and fleet GPS trackers with cellular connectivity and subscription plans, mirroring Tracki's Universal/Pro positioning across vehicle and asset tracking with a similar direct-to-consumer + Amazon sales motion.
- Bouncie: Bouncie sells a connected-car OBD GPS device with subscription for families, teen drivers, and small fleets — overlapping Tracki's 'vehicles and cars' segment with a comparable subscription pricing structure.
- Tractive: Tractive is a leading dedicated GPS pet tracker with subscription plans and a mobile app, directly competing with Tracki Pet in the pet-tracking vertical with similar miniaturized, waterproof hardware.
- Jiobit (Life360): Jiobit, now part of Life360, offers a small cellular GPS tracker for kids, pets, and seniors with a subscription — directly competing with Tracki's 'loved ones' family safety use case on miniaturization and recurring service.
- Vyncs: Vyncs provides OBD-II GPS vehicle trackers with subscription connectivity for families and small fleets, directly comparable to Tracki's vehicle-tracking use case with a similar recurring-service model.
- Fi (smart dog collar): Fi sells GPS-enabled smart collars for dogs with subscription plans for location and health tracking, closely comparable to Tracki Pet as a premium pet-tracking device with recurring connectivity.
Broad incumbents
- Geotab: Geotab is a large enterprise fleet telematics platform with GPS tracking and analytics, adjacent to Tracki Pro as a broader incumbent in the fleet/asset segment where Tracki currently competes with a lighter-weight SMB offering.
- Tile: Tile is an established Bluetooth-only tracker brand with a much broader consumer base and now part of Life360, adjacent to Tracki because it competes for the same lost-item use cases but lacks Tracki's GPS/cellular outdoor range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tracki social profiles
Digital presenceTracki financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tracki leadership team
Management profileNumber of profiles
Profiles1 record
Tracki funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tracki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tracki
What does Tracki do?
Tracki manufactures and sells compact 4G LTE GPS tracking hardware devices — the Tracki Universal (entry-level), Tracki Pro (industrial, waterproof), and Tracki Pet (mini, collar-mount) — paired with a required monthly cellular connectivity subscription and a companion iOS/Android app and web platform for real-time location monitoring, geofencing, alerts, and location history. Distribution is primarily direct-to-consumer through the tracki.com storefront and Amazon Marketplace, targeting vehicle owners, families, pet owners, and small/mid-market fleet operators across 190+ countries.
Is Tracki a public or private company?
Tracki is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tracki founded?
Tracki was founded in 2019. It employs 51 to 100 people.
Where is Tracki based?
Tracki is headquartered in Cedarhurst, United States, in the North America region.
How does Tracki make money?
Two revenue lines are on record. GPS Device Hardware Sales are the primary driver. The others are monthly Connectivity Subscription.
Who are Tracki's main competitors?
Direct peers on record are Spytec GPS, BrickHouse Security, LandAirSea, Bouncie, Tractive, Jiobit (Life360), Vyncs and Fi (smart dog collar). Broad incumbents are Geotab and Tile.
Does Tracki have an API?
No public API is recorded for Tracki.
What industry is Tracki in?
Tracki's product category is GPS Tracking Devices. Its primary akta.pro industry code is TLAEAMAI, High-Value Asset & Cargo Security Tracking (Anti-Theft, Geofencing, Seals/Locks), with a secondary code of HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers). Its NAICS code is 33451 and its SIC code is 4700.