european telecom

What european telecom does

European Telecom Solutions is a privately-held UK B2B telecommunications provider headquartered in Llangennech, South Wales, founded in the early 1990s. The company delivers integrated communications — hosted VoIP, business broadband, MVNO mobile, Wi-Fi, CCTV, and nationwide engineering — primarily to multi-site businesses and retail chains across the UK, Ireland, and Europe. Its flagship retail offering, "Shop in a Box," consolidates POS, broadband, Wi-Fi, VoIP, and CCTV deployment under a single managed-service contract for retail clients including Holland & Barrett (500+ stores) and Day's Motor Group (18 sites, 600+ employees, 20-year relationship). Ten additional named customers span automotive, legal, real estate, hospitality, healthcare, and consumer brands.

The technical core is the proprietary ETS Connect hosted VoIP platform, launched in August 2026, which provides end-to-end encryption, fraud prevention, and a cross-platform soft client (Windows, macOS, iOS, Android). ETS became the first MVNO in Wales in 2017 through a partnership with EE, giving it bespoke tariff access and the capability to issue Multi-Network SIMs that roam across EE, Vodafone, O2 and Three in the UK, EU and US. ETS holds Wildix Gold Partner status (since 2021), enabling its X-Hoppers push-to-talk product with AI-driven query answering and real-time CCTV-integrated theft alerts for retail floors. AI features are third-party (Wildix) rather than developed in-house.

Revenue is recurring subscription across telephony, broadband and mobile, supplemented by managed-service fees for retail deployments and project-based engineering revenue. Pricing is not publicly disclosed but business phone numbers start at £1/month, with 90% of services on 30-day rolling contracts — a structurally low contractual switching-cost profile that is offset by long-tenured relationships (15–20 years with key accounts). Distribution is direct and consultative, with dedicated account management for enterprise clients and website/phone-led inbound for SMBs; no reseller or distributor network is disclosed.

Name

european telecom

Legal name

European Telecom Systems Supplies Ltd

Website

https://europeantelecomsolutions.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Short description

European Telecom Solutions is a Wales-based B2B telecommunications provider offering hosted VoIP, MVNO mobile, broadband, Wi-Fi, and managed retail deployment services primarily to multi-site retail chains and SMEs across the UK, Ireland, and Europe.

Ownership category

akta.pro rank

Product category

Business Telecommunications

NAICS

Telecommunications Resellers (517121), Wired Telecommunications Carriers (517111), All Other Telecommunications (5178)

SIC

Telephone Communications (No Radiotelephone) (4813), Communications Services, Nec (4899)

akta.pro primary industry

VoIP Access & ITSP Services (HDAIAHAD)

akta.pro secondary industries

Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI), Multi-Site Enterprise Connectivity Bundles (Hybrid WAN/MPLS+Internet) (HDAIAFAL), End-User Computing Outsourcing (EUC / Desktop Services) (BPAEAMAE)

Keywords

• Business telecommunications
• Hosted VoIP services
• Business broadband
• MVNO mobile services
• Retail network deployment

Headquarters

HQ city

Llangennech

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hosted VoIP Services: Monthly subscription-based hosted VoIP phone systems with flexible user scaling. Includes hardware options (one-time purchase or monthly service plans).
2. Broadband and Connectivity Services: Business broadband including SoGEA, FTTP, EAD (leased lines), and 4G failover solutions. Offered with various speed tiers and SLAs.
3. Mobile Services: MVNO mobile services with access to all four major UK networks. Bespoke tariffs for individual and sharer plans. Handsets available via outright purchase or 12/24-month payment options.
4. Retail Solutions (Shop in a Box): Comprehensive retail deployment services including POS systems, cabling, Wi-Fi, broadband, and CCTV installation and management.
5. Engineering Services: Nationwide engineering services for structured cabling, network installation, and hardware management. Covers routers, switches, and equipment from Draytek, Ubiquiti, Cisco, and Fortinet.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

European Telecom Solutions provides business telecommunications services including hosted VoIP through its proprietary ETS Connect platform, business broadband (SoGEA, FTTP, EAD leased lines, and 4G failover), MVNO-based mobile services across all four UK networks with multi-network IoT SIMs, Wi-Fi installation, and nationwide engineering for structured cabling and network hardware. It also delivers end-to-end 'shop in a box' retail deployment solutions that integrate VoIP, broadband, POS, Wi-Fi, and CCTV across multi-site retail estates.

Product overview

European Telecom Solutions offers a portfolio of telecommunications products and managed services for businesses, primarily delivered as integrated solutions rather than a single unified platform. The core offering includes Retail Solutions (a comprehensive 'shop in a box' service), ETS Connect (proprietary hosted VoIP), Broadband (SoGEA, FTTP, EAD leased lines, 4G failover), ETS Mobile (multi-network MVNO service), Wi-Fi Solutions, and Engineering services. Products are designed to work together: for example, Retail Solutions integrates VoIP, broadband, Wi-Fi, POS, and CCTV as a managed deployment, while the proprietary ETS Connect VoIP platform provides the underlying phone system with the Connect App for mobile/desktop access. The company also resells and installs hardware from brands like Yealink, Snom, Draytek, Ubiquiti, Cisco, and Fortinet.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Solutions Comprehensive 'shop in a box' managed service for retail businesses that consolidates technology deployment including cabling, phone systems (VoIP), broadband, POS systems, CCTV, and Wi-Fi installation and management. Includes project management, deployment, storage in warehouses, and dedicated 24/7 support.
• ETS Connect (Hosted VoIP) Proprietary hosted VoIP platform developed in-house, providing businesses with a flexible communication solution featuring end-to-end encryption, fraud prevention, call recording, auto attendant, call queuing, and integration with the Connect App for desktop and mobile devices.
• Broadband Business broadband services including SoGEA, FTTP (Fibre to the Premises), EAD (Leased Line/Ethernet Access), and 4G failover solutions. Provides speeds up to 10 Gbps on leased lines with 99.9% uptime SLA and 8-hour fix time.
• ETS Mobile Mobile telecommunications service providing access to all four major UK networks (EE, Vodafone, O2, Three) with bespoke tariffs, multi-network IoT SIMs, handset procurement, and mobile data backup solutions. Operates as an MVNO.
• Wi-Fi Solutions Business Wi-Fi installation and management services featuring access point deployment, dead spot elimination, live monitoring, guest network creation with captive portal for customer data collection, and indoor/outdoor coverage options.
• Engineering Services Nationwide engineering services covering structured cabling, network installation and management, and hardware installation. Supports brands including Draytek, Ubiquiti Networks, tp-link, Cisco, Cisco Meraki, and Fortinet.

Quantifiable outcome

• Support calls answered within 60 seconds by UK-based team
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• TalkTalk Wholesale ServicescoreChannel Partner/ Reseller/ Distributor · 1 January 2023ETS won the Future Connect 2023 'Biggest Deal' award from TalkTalk Wholesale Services, recognizing significant partnership volume and value.
• WildixcoreTechnology or Integration · 1 January 2021Gold Partner status achieved in 2021. Wildix is the primary VoIP platform provider, offering flexible, cost-effective, and reliable phone systems. The partnership enables ETS to provide Wildix solutions including X-Hoppers push-to-talk for retail environments. With the BT copper line switch-off approaching in 2027, Wildix is positioned as the future-proof solution for businesses.
• UK's Largest 4G/5G Mobile Network (EE)coreTechnology or Integration · 1 January 2017Partnership secured in 2017 to become the first MVNO in Wales. This enables ETS Mobile to offer exclusive tariffs leveraging the most stable network, extensive coverage, and fast 4G/5G speeds at significantly reduced costs.
• EE, Vodafone, O2, ThreecoreTechnology or IntegrationETS Mobile has access to all four major UK mobile networks, allowing them to guarantee the best possible coverage and speeds for customers. Multi-Network IoT SIMs automatically connect to the strongest signal across all four networks.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Gamma Communications: UK-listed provider of hosted voice, UCaaS, SIP trunking and mobile/connectivity services to SMEs and mid-market. Highly comparable to ETS in product mix (hosted VoIP, broadband, mobile) and target customer profile.
• Daisy Communications: Major UK B2B telecoms and IT managed services provider covering VoIP, broadband, mobile, connectivity and cloud. Closely comparable to ETS in service breadth and SME/mid-market focus.
• Wavenet: UK B2B connectivity, cloud and unified communications provider serving SMEs and mid-market. Comparable to ETS in hosted VoIP, broadband and managed connectivity offerings.
• Spitfire Network Services: UK independent ISP and hosted telephony provider offering broadband, Ethernet, SIP and cloud voice to SMEs and mid-market. Directly comparable to ETS in product portfolio and customer segment.
• FluidOne: UK B2B connectivity and unified communications provider focused on multi-site businesses, with SD-WAN, broadband, voice and mobile. Comparable to ETS in enterprise multi-site deployment focus.
• Chess ICT: UK B2B provider of telephony, connectivity, mobile and IT managed services aimed at SMEs and mid-market. Comparable to ETS in product breadth and consultative sales model.

Broad incumbents

• TalkTalk Business: Wholesale and direct business arm of TalkTalk, a major UK carrier and existing ETS wholesale partner (TalkTalk Wholesale). Provides broadband, Ethernet, voice and mobile to UK businesses at much larger scale.
• BT Business: UK incumbent carrier selling fixed-line, broadband, mobile and unified communications to businesses of all sizes. Dominant incumbent whose PSTN switch-off creates both opportunity and competitive threat for ETS.
• Virgin Media O2 Business: Major UK business telecom and connectivity provider formed from the Virgin Media/O2 merger. Offers broadband, leased lines, mobile and unified communications at national scale, comparable in product set to ETS.
• Vodafone Business UK: UK arm of global carrier selling mobile, fixed, IoT and unified communications to enterprise and SME customers. Comparable to ETS in mobile/MVNO positioning and multi-network enterprise offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EuropeanTelecom
• Facebookfacebook.com/EuropeanTelecomSolutions/?locale=en_GB
• LinkedInlinkedin.com/company/european-telecom-solutions-ets
• Instagraminstagram.com/european.telecoms.solutions
• TikToktiktok.com/@europeantelecomsolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about european telecom