GlassFrog
GlassFrog is a privately-held SaaS platform founded in 2007 by Brian Robertson that operationalizes the Holacracy self-management methodology. It serves 1,000+ organizations including Siemens, Danone, and Engie via a freemium subscription model with an AI assistant.
- Company typePrivate
- Founded2007
- HeadquartersSpring City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GlassFrog does
GlassFrog is a privately-held SaaS company founded in 2007 by Brian Robertson — the originator of the Holacracy governance framework — and registered as GlassFrog LLC in Delaware. The company provides a cloud-based organizational management platform designed to operationalize self-management methodologies including Holacracy, Teal, and Sociocracy. Its core product enables organizations to define roles, accountabilities, circles, domains, and policies in a living, dynamic structure that replaces traditional hierarchical org charts. Functional capabilities span governance and tactical meeting tools (with custom templates for agile ceremonies, sprint planning, and retrospectives), project and action management with Kanban-style boards, and a Goals & Targets module supporting OKRs and KPIs. The platform is delivered through a web application (app.glassfrog.com) with native iOS and Android clients and exposes a programmatic API for data access; FrogBot, an AI companion add-on, interprets each customer's own organizational structure to generate governance proposals and guide employees through policies and accountabilities.
The business operates a freemium model with a no-credit-card-required self-serve signup, a public demo organization for evaluation, a 30-day Premium trial, and monetized add-ons (Goals & Targets and FrogBot AI). Distribution combines a product-led growth motion for SMB and individual users with a consultative enterprise sales motion that includes complimentary coaching calls for larger accounts. GlassFrog reports serving more than 1,000 organizations, with named enterprise customers including Siemens, Danone, Engie, ABN AMRO, and HolacracyOne. GDPR compliance is supported through an EU representative in Cork, Ireland, EU-resident servers, and Standard Contractual Clauses.
The company is independently owned with no disclosed venture capital funding, no identified parent company, and no M&A activity in the available record, supporting a founder-aligned capital structure. Operating geographies are global, with explicit EU enablement. No patents, formal partnerships, awards, or external investor roster are disclosed; the team remains small at 11–50 employees despite 17 years of operation, consistent with a focused, niche SaaS rather than a venture-scaled growth business.
GlassFrog firmographics
Firmographics- Name
- GlassFrog
- Legal name
- GlassFrog LLC
- Website
- https://glassfrog.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GlassFrog is a privately-held SaaS platform founded in 2007 by Brian Robertson that operationalizes the Holacracy self-management methodology. It serves 1,000+ organizations including Siemens, Danone, and Engie via a freemium subscription model with an AI assistant.
- Ownership category
- akta.pro rank
GlassFrog industry classification
Industry- Product category
- Organizational Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
- akta.pro secondary industries
- Work Management & Collaboration Suites (BPAMAMAG), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where GlassFrog is headquartered
LocationHeadquarters
- HQ city
- Spring City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
GlassFrog business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Premium Subscription: Subscription-based SaaS revenue with tiered pricing (Free and Premium). Premium includes advanced features like Live Chat support, Asynchronous Governance Proposals, Role Templates, meeting statistics/reports, extended checklist/metric frequency options, and premium add-ons.
- Goals & Targets Add-on: Premium add-on for OKR and goal-setting functionality, billed as part of Premium subscription.
- AI Assistant Add-on: Premium add-on for FrogBot AI capabilities, billed as part of Premium subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with core GlassFrog functionality |
| Subscription | Monthly | Premium subscription with advanced features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
GlassFrog product offering
Product offeringCore offering
GlassFrog is a cloud-based SaaS platform that operationalizes Holacracy and self-management methodologies by providing role-based organizational management, dynamic org charts, governance and tactical meeting tools, OKR tracking, and the FrogBot AI assistant. The platform enables teams to define roles, accountabilities, projects, policies, and metrics in a living, evolving structure with both Free and Premium subscription tiers.
Product overview
GlassFrog is a self-management platform providing organizational clarity and team agility tools. The portfolio consists of the core GlassFrog Platform (for role-based organizational management, governance meetings, and tactical meetings) supplemented by the FrogBot AI Companion (an add-on providing AI-powered navigation and proposal generation), the Goals & Targets module (for OKR management), and several other features including Projects & Actions management, Dynamic Org Charts, and Inclusive Governance capabilities. The platform supports Holacracy and other self-management methodologies with both free and premium tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- GlassFrog Platform
Quantifiable outcome
- GlassFrog elevates 1,000+ organizations to new heights
- +1 more outcomes
Companies that use GlassFrog
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles2 records
GlassFrog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature7 records
GlassFrog partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
GlassFrog competitors and assessment
Company assessmentBroad incumbents
- ClickUp: All-in-one productivity platform bundling docs, goals, whiteboards, and tasks; competes for the same agile-team and self-management-adjacent buyers GlassFrog targets with a much broader feature set.
- Asana: Horizontal work-management platform competing for the same budget and user mindshare; offers goals, project tracking, and org-wide visibility that partially substitutes for GlassFrog's role and governance functionality.
- Monday.com: Broad work-management suite with customizable workflows, OKR modules, and enterprise editions that overlap with GlassFrog's project, goal, and accountability tracking capabilities.
- Lattice: Performance and people-management platform that overlaps with GlassFrog on goals/OKRs, role clarity, and organizational visibility, but serves a broader HR-centric buyer rather than self-management practitioners.
Others
- Miro: Collaborative whiteboard platform commonly used by agile and self-managed teams for governance and tactical meetings; complementary to GlassFrog for visual collaboration but not a direct substitute for its structured governance tooling.
Emerging players
- Notion: Flexible workspace tool increasingly used by self-managed teams to document roles, policies, and decision logs; an indirect substitute that benefits from strong PLG adoption but lacks constitutional governance tooling.
- Basecamp: Lightweight team collaboration and project management product positioned around flat-team workflows; competes for the same flat-organization buyer as GlassFrog with simpler, non-constitutional tooling.
- Trello: Kanban-style project management product used by small agile and self-organizing teams; overlaps with GlassFrog's Projects & Actions module but lacks governance and Holacracy-specific capabilities.
Direct peers
- Workboard: OKR and goals platform that overlaps directly with GlassFrog's Goals & Targets module and is sold to similar enterprise agile-transformation buyers; differs by lacking Holacracy-specific governance features.
- HolacracyOne: The organization founded by Brian Robertson to propagate the Holacracy methodology; GlassFrog is the commercial software spin-out of this community and remains tightly coupled to it as a customer, methodology steward, and ecosystem driver.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
GlassFrog social profiles
Digital presenceGlassFrog compliance and trust
Trust signalCompliance1 record
GlassFrog financial estimates
Financial estimateRevenue estimate
Valuation estimate
GlassFrog leadership team
Management profileNumber of profiles
Profiles1 record
GlassFrog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GlassFrog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GlassFrog
What does GlassFrog do?
GlassFrog is a cloud-based SaaS platform that operationalizes Holacracy and self-management methodologies by providing role-based organizational management, dynamic org charts, governance and tactical meeting tools, OKR tracking, and the FrogBot AI assistant. The platform enables teams to define roles, accountabilities, projects, policies, and metrics in a living, evolving structure with both Free and Premium subscription tiers.
Is GlassFrog a public or private company?
GlassFrog is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GlassFrog founded?
GlassFrog was founded in 2007. It employs 11 to 50 people.
Where is GlassFrog based?
GlassFrog is headquartered in Spring City, United States, in the North America region.
How does GlassFrog make money?
Three revenue lines are on record. Premium Subscription is the primary driver. The others are goals & Targets Add-on and AI Assistant Add-on.
Who are GlassFrog's main competitors?
Broad incumbents on record are ClickUp, Asana, Monday.com and Lattice. Miro is listed as an others. Emerging players are Notion, Basecamp and Trello. Direct peers are Workboard and HolacracyOne.
Does GlassFrog have an API?
Yes. GlassFrog offers an API that enables programmatic access to organizational data. The API allows users to access data submitted through the API in accordance with policies and account limits. Users may systematically retrieve data or other content from the Services to create or compile collections, databases, or directories using authorized API or similar means.
What industry is GlassFrog in?
GlassFrog's product category is Organizational Management Software. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of BPAMAMAG, Work Management & Collaboration Suites. Its NAICS code is 513210 and its SIC code is 7372.