What ParrotUncle does

Parrot Uncle is a U.S.-based direct-to-consumer e-commerce brand operated by Eileen grays LLC, founded in 2013 and headquartered in City of Industry, California. The company's core product portfolio is centered on ceiling fans and lighting fixtures — including fandeliers, HVLS fans, flush-mount fans, smart fans, chandeliers, pendant lights, wall sconces, and vanity lights — built around DC motor technology, integrated LED lighting, remote control systems, and select smart-home-connected SKUs. The catalog spans roughly 273 ceiling fan SKUs with price points ranging from approximately $49 for entry-level wall sconces to $739 for premium fandeliers, and has expanded into adjacent categories including furniture, electric fireplaces and heaters, and home improvement items such as smart sensors, gateways, and DIY/wall switches. Product development incorporates named designer collaborations (Marco Venturi, Marcus Webb, Yuki Tanaka, Rebekah Cole) and is split across three brands: Parrot Uncle (core), Vaczon (value/commercial), and Perimost (premium).

The business operates a multi-channel go-to-market model. The primary channel is the Shopify-hosted parrotuncle.com storefront, supplemented by the Parrot Uncle Pros Trade Program (tiered B2B discounts up to 50%, dedicated account management, tax-exempt checkout, and no minimum order quantity for designers, architects, contractors, property stagers, hospitality buyers, and retailers), a ShareASale affiliate network (5-8% commission, Program ID 123472), and a Creator Rewards Program that pays up to $2,000 for viral social content. Distribution runs through eight-plus U.S. warehouses (California, New Jersey, Texas, Georgia) and international hubs in Canada, Germany, the U.K., Spain, Japan, and Australia, with multi-carrier shipping (UPS, FedEx, USPS, DHL, OnTrac) supporting free standard shipping on most orders and a 30-day return window.

The company is privately held under a California LLC with no disclosed external funding, public listing, or institutional investors, and is described as founder- or privately controlled. Customer concentration is diffuse — "millions of homeowners" plus a long tail of trade and creator channels — and there are no disclosed enterprise anchors. No revenue, headcount, or margin figures are publicly disclosed in the source data, and no patents, AI/ML capabilities, management team bios, or regulatory actions are documented.

Name

ParrotUncle

Legal name

Eileen grays LLC

Website

https://parrotuncle.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Parrot Uncle is a U.S. DTC e-commerce brand (Eileen grays LLC, founded 2013) selling ceiling fans, lighting, furniture, and smart-home products direct to homeowners, trade professionals, and international buyers via parrotuncle.com and a multi-region fulfillment network.

Ownership category

akta.pro rank

Product category

Home Ceiling Fans and Lighting

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (4492), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Electric Housewares & Fans (3634)

akta.pro primary industry

Ceiling Fans Retail (Standard, Low-Profile, Outdoor) (CRAIAHAB)

akta.pro secondary industries

Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)

Keywords

• Ceiling fans
• Lighting fixtures
• Home furniture
• Designer ceiling fans
• Smart home products

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Parrot Uncle generates revenue through direct-to-consumer sales of ceiling fans, lighting fixtures, furniture, and heating products via its e-commerce platform. Products are sold as one-time purchases with prices ranging from approximately $49 to $699 for ceiling fans, and similar ranges for lighting and furniture items. The company offers free standard shipping on most orders.
2. Trade Program Sales: B2B sales to trade professionals (interior designers, architects, contractors, retailers) through the Parrot Uncle Pros program with tiered pricing up to 50% off for high-volume buyers.
3. Affiliate Commissions: Revenue sharing with affiliates through ShareASale program, earning 5-8% commission on referred sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Parrot Uncle designs, sources, and sells its own branded home goods through its e-commerce storefront at parrotuncle.com, with ceiling fans as the flagship category (fandeliers, HVLS fans, flush mount, smart, and mini fans in sizes from 20 to 120 inches). The company also sells lighting fixtures (chandeliers, pendant lights, wall sconces, vanity lights), furniture (living room, bedroom, kitchen/dining, outdoor), heating products (electric fireplaces and heaters), and home improvement items (smart switches, gateways, sensors).

Product overview

ParrotUncle is a U.S.-based online home goods brand (operated by Eileen Grays LLC since 2013) specializing in ceiling fans, lighting, furniture, and heating products. The core product portfolio centers on Ceiling Fans (including fandeliers, HVLS fans, flush mount fans, smart fans, and various styles from industrial to luxury) and Lighting (chandeliers, pendant lights, wall sconces, vanity lights, and flush mounts), which are sold alongside complementary Furniture collections (living room, bedroom, kitchen/dining, outdoor), Heating products (electric fireplaces and heaters), and Home Improvement items (mirrors, rugs, smart home devices). The brand also operates designer collaborations (Marco Venturi, Marcus Webb, Yuki Tanaka, Rebekah Cole), manages ancillary programs (Trade Program, Affiliate Program, Creator Rewards), and offers sub-brands Vaczon (affordable/commercial) and Perimost (premium luxury). All products are sold through ParrotUncle.com with free shipping, a 30-day return policy, and limited warranties.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceiling Fans Wide range of ceiling fans in various styles (modern, industrial, farmhouse, luxury, caged, bladeless), sizes from 20 to 120 inches, and configurations including fandeliers, flush mount, HVLS, mini, quiet, and smart fans. Sold direct to consumers and trade professionals.
• Lighting Comprehensive lighting collection including chandeliers, pendant lights, flush ceiling lights, wall sconces, vanity lights, semi-flush lights, island lights, and solar lighting available in modern, industrial, farmhouse, rustic, and bohemian styles.
• Furniture Home furniture collection spanning living room (TV stands, sofas, coffee tables, end tables, acoustic panels), bedroom (chests, nightstands, beds, mattresses, ottomans), kitchen and dining (dining tables, chairs, stools, stand mixers, storage cabinets), and outdoor furniture (patio sofas, umbrellas, table and chair sets).
• Heating Products Electric heating products including electric fireplaces (insert, wall-mount, remote control, touch screen options) and electric heaters (LED display, freestanding, remote control models).
• Home Improvement Products Home improvement products including mirrors, area rugs, smart home devices (smart sensors, smart gateways), and smart controls (DIY smart switches, smart wall switches).
• Marco Venturi Designer Collection Exclusive designer collection by Italian industrial designer Marco Venturi featuring HVLS ceiling fans with clean lines, precision-crafted aluminum blades, and ultra-quiet engineering inspired by modern industrial spaces.
• Marcus Webb Designer Collection Exclusive designer collection by Brooklyn architect Marcus Webb featuring caged ceiling fan silhouettes, aged brass, and dark steel designs for dramatic industrial interiors.
• Yuki Tanaka Designer Collection Exclusive designer collection by Kyoto-trained designer Yuki Tanaka featuring natural rattan, handwoven textures, and organic proportions in farmhouse lighting fixtures.
• Rebekah Cole Designer Collection Exclusive designer collection by Nashville-based designer Rebekah Cole featuring American farmhouse-style ceiling fans and lighting with warm wood, matte black finishes, and heirloom-quality textures.
• Gift Cards Gift cards available for purchase to give Parrot Uncle products as gifts to friends and family.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Marco VenturiflagshipStrategic or Co-development PartnerItalian industrial designer Marco Venturi collaborates on Parrot Uncle's designer collections, creating HVLS ceiling fans inspired by modern industrial spaces and minimalist European interiors. His collection features clean lines, precision-crafted aluminum blades, and ultra-quiet engineering combining power, comfort, and modern style. Featured products include Silent Storm, Padus, Jupiter, and Porter ceiling fans.
• Marcus WebbflagshipStrategic or Co-development PartnerBrooklyn-born architect Marcus Webb creates Parrot Uncle's caged ceiling fan collection characterized by raw industrial energy, caged silhouettes, aged brass, and dark steel. His uncompromising vision creates lighting that sets the room's entire mood, featuring products like the 12" Flush Mount Low Profile Caged Small Ceiling Fan and various farmhouse fandeliers.
• Yuki TanakaflagshipStrategic or Co-development PartnerKyoto-trained, San Francisco-based designer Yuki Tanaka brings a serene, biophilic philosophy to Parrot Uncle with natural rattan, handwoven textures, and organic proportions. Her light-filled aesthetic creates spaces that breathe as much as they illuminate through farmhouse lighting collections including wall sconces, flush mounts, and chandeliers.
• Rebekah ColeflagshipStrategic or Co-development PartnerNashville-based designer Rebekah Cole captures the soul of American farmhouse living with warm wood, matte black, and textured materials that tell a story. Her exclusive collection brings gathered-at-the-table warmth to ceiling fans and lighting that feel like heirlooms, featuring products like the 56" Soft Brass Solid Wood Blades LED Ceiling Fan.
• UPScoreOthersPrimary logistics partner for package delivery across the United States, enabling fast and reliable shipping of ceiling fans, lighting, and furniture products to customers.
• FedExcoreOthersMajor logistics partner providing shipping services for Parrot Uncle products across domestic and international markets.
• USPSminorOthersUnited States Postal Service partnership for certain delivery services and final-mile shipping solutions.
• DHLcoreOthersInternational logistics partner enabling Parrot Uncle's global reach with shipping services to Europe, Asia, Australia, and other international markets.
• OnTracminorOthersRegional delivery provider for last-mile shipping solutions in select U.S. markets.
• ShareASalecoreGTM or Marketing PartnerAffiliate network platform (Program ID: 123472) enabling Parrot Uncle's affiliate marketing program with 5-8% commission rates. ShareASale provides tracking, reporting, and payment processing for affiliate partners.
• VaczonminorOthersSister brand mentioned for wholesale commercial ceiling fans and affordable fan options, targeting a different market segment than Parrot Uncle's main offerings.
• PerimostminorOthersPremium brand for high-end, luxurious ceiling fans that enhance interior design, mentioned as an upscale alternative to Parrot Uncle's core products.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Minka-Aire: Premium ceiling fan brand under Minka Group, known for designer fans and integrated lighting. Competes head-to-head with Parrot Uncle's fandelier and designer ceiling fan lines.
• Progress Lighting: Major U.S. lighting manufacturer with extensive residential chandelier, pendant, and flush-mount lines. Directly comparable in product categories (chandeliers, pendants, vanity) and trade distribution.
• Big Ass Fans: Manufacturer of HVLS (High Volume Low Speed) industrial and commercial fans. Directly comparable to Parrot Uncle's HVLS line (72-120 inch) for commercial and large residential spaces.
• Hunter Fan Company: One of the largest U.S. ceiling fan manufacturers and brands, sold through Home Depot and DTC. Directly competes with Parrot Uncle on DC-motor, smart, and traditional ceiling fans across all major style segments.
• Modern Forms: Smart ceiling fan brand under WAC Lighting focused on app-controlled, architectural-grade fans. Competes with Parrot Uncle's Smart Fans category directly on the smart-home value proposition.
• Craftmade: U.S. ceiling fan and lighting manufacturer with broad residential product lines. Direct competitor in traditional, modern, and outdoor ceiling fan categories served through electrical distribution and online channels.
• Fanimation: Designer ceiling fan manufacturer known for distinctive, customizable fans. Comparable to Parrot Uncle's designer collaborations (e.g., Marco Venturi) and premium positioning.

Broad incumbents

• Wayfair: Massive DTC home goods marketplace carrying ceiling fans, lighting, and furniture from hundreds of brands. Indirect competitor that aggregates demand Parrot Uncle would otherwise capture directly.
• Build.com: Online home improvement retailer carrying ceiling fans, lighting, and plumbing fixtures. Comparable to Parrot Uncle in category breadth and trade-pro graphic coverage, though broader in scope.
• Lamps Plus: Established U.S. lighting retailer with both showroom and e-commerce presence. Competes with Parrot Uncle's lighting category (chandeliers, pendants, wall sconces) at the trade and consumer levels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/parrot_uncle
• Xx.com/ParrotUncle
• LinkedInlinkedin.com/company/parrotuncle

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ParrotUncle