TC Nutrition

What TC Nutrition does

TC Nutrition Canada is a Saskatoon-headquartered, privately held sports nutrition and supplement brand that manufactures and packages its own products in Canada. Founded in 2017, the company sells a focused catalog built around the Batch 27 pre-workout family (including regular, Lite, stimulant-free, and Energy Drink variants), amino acid products (AminoLyte EAAs, AM, and PM), multiple creatine monohydrate formats, Complete Isolate Protein, HydraBurn for weight management, and an Essential Series (KSM-66 Ashwagandha, Glutamine, Collagen Peptides), plus the recently introduced MultiGreens all-in-one superfood. Pricing spans roughly $9.99 to $59.99 per unit, with bundle discounts, a $100 free-shipping threshold, and Sezzle 4-installment payments. The company does not operate a proprietary technology platform; its stack is a standard Shopify storefront with Corner-powered support and Sezzle for payments.

TC Nutrition runs a hybrid go-to-market combining direct-to-consumer e-commerce via ca.tc-nutrition.com with a Canadian wholesale network of more than ten retail partners, including Walmart Canada (flagship), Popeyes Canada, Supplement King, Supplement World, ShopSanté, Herc's, Boss Supplements, Reflex Supplements, Body Energy Club, and Supplement Source. The company also offers a TC Rewards loyalty program (5 points per $1 spent) and operates Facebook and Instagram social channels for top-of-funnel acquisition. Operating geographies are listed as both Canada and the United States, with shipping restricted only in Northwest Territories, Nunavut, and Yukon, indicating cross-border DTC ambition despite a Canadian-brand positioning. The team is small (1-10 employees) and the only recorded capital event is a non-dilutive 2023 engagement with Prairies Economic Development Canada, with no equity funding disclosed.

Revenue is not disclosed and no management team, certifications, patents, awards, M&A activity, or external funding rounds are present in the source data. End customers are segmented across fitness enthusiasts and athletes (primary), health-conscious consumers, and general health seekers. Customer concentration risk sits at the wholesale-channel level rather than at the end-customer level: while individual consumers are a long-tail, the company is materially dependent on its retail partner network and Walmart Canada in particular for shelf-driven volume.

Name

TC Nutrition

Legal name

TC Nutrition Canada

Website

https://ca.tc-nutrition.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

TC Nutrition is a privately held, Saskatoon-based Canadian sports nutrition brand that manufactures and sells its own line of pre-workout, amino acid, creatine, protein, and wellness supplements through a Shopify DTC site and a network of 10-plus Canadian retailers including Walmart Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: TC Nutrition generates revenue through direct-to-consumer online sales via their Shopify-powered e-commerce platform. Customers purchase supplements at listed prices with shipping calculated at checkout.
2. Retail/Wholesale Distribution: Revenue generated through wholesale relationships with retail partners who purchase TC Nutrition products for resale in physical and online stores.
3. TC Rewards Loyalty Program: Customer loyalty program where members earn points on purchases (5 points per $1 spent) and can redeem for store credit and free shipping. Points system drives repeat purchases and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

TC Nutrition manufactures and sells a portfolio of nutritional supplements centered on the Batch 27 pre-workout family and supported by EAAs/BCAAs, creatine monohydrate, whey isolate protein, weight management and wellness formulations. Products are sold direct-to-consumer via the company's Shopify-powered Canadian website and through wholesale relationships with Canadian retailers. All products are proudly manufactured in Canada.

Product overview

TC Nutrition is a Canadian sports nutrition and supplement company offering a comprehensive portfolio of science-backed fitness and wellness products. The core product line centers on the Batch 27 pre-workout family (including Batch 27, Batch 27 Lite, and stimulant-free variants), supported by amino acid products (AminoLyte EAAs, AM, and PM for different times of day), multiple creatine monohydrate formats (powder in various serving sizes and capsules), and protein supplements (Complete Isolate). Additional offerings include HydraBurn for weight management, the TC Essential Series featuring targeted supplements like KSM-66 Ashwagandha, Glutamine Powder, and Enhanced Collagen Peptides, an energy drink line (Batch 27 Energy Drink), and MultiGreens all-in-one superfood. The company also offers accessories (shaker bottles), apparel, and gift cards. Products are proudly manufactured in Canada with free shipping on orders over $100.

Differentiator

Problem solved

Functional benefit

Brands

• TC Essential Series: Essential supplement line including KSM-66 Ashwagandha, Glutamine Powder, Creatine Powder, and Collagen Peptides
• TC Rewards

Products and services

• Batch 27 Pre Workout Fully dosed pre-workout powder designed to enhance athletic performance, available in multiple flavors.
• Batch 27 Lite Lighter pre-workout formulation designed for those seeking reduced stimulation before exercise.
• Batch 27 - Stimulant Free Pre Workout Stimulant-free pre-workout powder focusing on pump and performance without caffeine or stimulants.
• AminoLyte EAAs Essential and branched-chain amino acids (EAAs/BCAAs) supplement for muscle recovery and performance.
• AminoLyte AM Daytime amino acid formula designed to support morning workouts and daily activity.
• AminoLyte PM Evening amino acid formula designed to support recovery during sleep and rest periods.
• Creatine Monohydrate Powder Creatine monohydrate powder supplement supporting muscle strength, power, and athletic performance, in 60-serving format.
• Creatine Capsules Capsule form of creatine monohydrate for convenient dosing.
• Complete Isolate Protein Powder High-quality whey isolate protein powder providing concentrated protein for muscle building and recovery.
• HydraBurn Energy-enhancing weight management supplement designed to support fat loss and energy during training.
• KSM-66 Ashwagandha Ashwagandha root extract supplement (KSM-66 formulation) supporting stress management and overall wellness.
• Glutamine Powder Glutamine amino acid powder supplement supporting muscle recovery and immune function.
• Enhanced Collagen Peptides Powder Collagen protein powder supplement utilizing scientifically studied collagen peptides for connective tissue and joint support.
• Batch 27 Energy Drink Ready-to-drink energy drink sold in a 12-pack format.
• MultiGreens - All-in-One Superfood + Multivitamin All-in-one superfood and multivitamin powder combining greens, vitamins, and minerals for comprehensive daily nutrition support.
• TC Nutrition Gift Card Digital gift card available in denominations of $10, $25, $50, and $100 for purchasing TC Nutrition products.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• Supplement King CanadacoreChannel Partner/ Reseller/ DistributorMajor Canadian supplement retailer offering TC Nutrition products both in-store and online.
• Popeyes CanadacoreChannel Partner/ Reseller/ DistributorNational fitness and supplement retail chain in Canada carrying TC Nutrition products.
• Walmart CanadaflagshipChannel Partner/ Reseller/ DistributorMajor big box retailer offering TC Nutrition products to mass market consumers across Canada.
• Supplement World CanadacoreChannel Partner/ Reseller/ DistributorCanadian specialty supplement retailer featuring TC Nutrition products.
• ShopSantécoreChannel Partner/ Reseller/ DistributorQuebec-based health supplement retailer carrying TC Nutrition products.
• Herc'scoreChannel Partner/ Reseller/ DistributorOntario-based fitness and supplement retailer with TC Nutrition products available.
• Boss SupplementscoreChannel Partner/ Reseller/ DistributorOnline Canadian supplement retailer featuring TC Nutrition brand products.
• Reflex SupplementscoreChannel Partner/ Reseller/ DistributorCanadian supplement retailer carrying TC Nutrition products.
• Body Energy ClubcoreChannel Partner/ Reseller/ DistributorCanadian fitness and supplement retailer featuring TC Nutrition products.
• Supplement SourcecoreChannel Partner/ Reseller/ DistributorCanadian supplement retailer with TC Nutrition products available.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Klean Athlete: Canadian-headquartered sports nutrition brand focused on NSF-certified supplements for athletes. Comparable to TC Nutrition in Canadian origin and target athlete consumer, though positioned at a more clinical/premium tier.
• Bucked Up: US-based sports nutrition brand famous for its DAS Labs pre-workout line and lifestyle branding. Highly comparable to TC Nutrition in flagship pre-workout hero SKU, flavor-driven limited editions, and apparel/accessory extensions.
• Ghost Lifestyle: Sports nutrition and lifestyle brand with a strong flavor/collaboration identity across pre-workout, protein, and apparel. Comparable to TC Nutrition in mascot-led lifestyle positioning and limited-edition flavor drops.
• Believe Supplements: Canadian sports nutrition and supplement brand focused on pre-workout, creatine, protein, and lifestyle apparel. Comparable to TC Nutrition in SKU mix, Canadian manufacturing positioning, and DTC-plus-retail GTM.
• Alpha Lion: Sports nutrition and activewear brand offering pre-workout, protein, EAAs, and apparel. Directly comparable to TC Nutrition's mix of supplements plus branded apparel and accessory SKUs.
• Inspired Nutraceuticals: Canadian sports nutrition brand built around pre-workout (DVST8), protein, and supplements with a strong lifestyle-brand identity. Closely comparable to TC Nutrition in product mix (pre-workout, protein, creatine, EAAs), DTC-first strategy, and Canadian origin.
• Raw Nutrition: Sports nutrition brand offering pre-workout (Thavage), protein, EAAs, and creatine with a celebrity-founder-led brand. Comparable to TC Nutrition in core sports-nutrition SKU mix and influencer-style brand storytelling.

Broad incumbents

• Cellucor (C4): Established US sports nutrition brand built around the C4 pre-workout franchise, with broader mass-market distribution. Overlaps with TC Nutrition's Batch 27 pre-workout category but at much larger scale.
• MuscleTech: Large North American sports nutrition brand with broad pre-workout, protein, creatine, and fat-burner portfolios. Comparable to TC Nutrition's HydraBurn and Batch 27 categories but operating at mass-market scale with deep retail penetration.
• Optimum Nutrition: Glanbia-owned global sports nutrition brand and category leader in protein (Gold Standard Whey), creatine, and EAAs. Comparable to TC Nutrition's creatine, isolate protein, and EAA lines but at a global scale with materially higher marketing and distribution muscle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/tc.nutra
• Instagraminstagram.com/tcnutrition
• LinkedInlinkedin.com/company/tc-nutrition

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TC Nutrition