Artfundi
Artfundi is a vertical SaaS platform that provides galleries, art fairs, artists, collectors, and institutions with integrated inventory management, CRM, invoicing, website, and RFID-based art tracking and security, sold via tiered subscriptions and enterprise contracts.
- Company typePrivate
- Founded2011
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Artfundi does
Artfundi (legal entity: Way Out Front LTD, incorporated in South Africa) is a vertical SaaS platform purpose-built for art-world professionals, including galleries, art fairs, artists, collectors, and institutions. The company was founded in 2011 by Tamzin Lovell initially as an in-house solution for her own galleries in Cape Town and London, and has since been rebuilt as a multi-tenanted cloud SaaS platform serving customers globally, with operational offices in Cape Town (V&A Waterfront) and London (Kemp House, City Road). Its platform combines inventory management, CRM, multi-currency invoicing, instant PDF catalogues, website solutions, online viewing rooms, private viewings, content/curation tools, and a SAFEGUARD tier that integrates RFID hardware with software for real-time location and environment monitoring of artworks.
The company's business model is a tiered subscription SaaS with three published plans (Simplify at 3 users/3,000 artworks, Amplify at 5 users/5,000 artworks, and Safeguard on annual contract) plus quote-based Enterprise Solutions and bespoke RFID hardware sales under ISO 27001 protocols. Go-to-market blends a product-led self-serve 14-day free trial with a sales-led motion for enterprise customers, supported by a digital agency services arm, content marketing via blog and SupportHub, and direct email newsletter distribution. Customers include art galleries (Afriart, CD Gallery, Gallery Momo, Omenka, RK Contemporary), art fairs (Latitudes, Turbine), foundations and centres (Ben Enwonwu Foundation, Javett Art Centre), a university (UNISA), and an art trust (Villa Will Trust), with integrations spanning Stripe for payments, Google Analytics, Brevo for email, and a Jira Service Management widget for support. Artfundi has no disclosed external funding, founder-controlled ownership, and a headcount in the 11–50 band; the platform is in active product evolution as of 2025 with the Artfundi+ System Introduction and is pursuing ISO 27001 certification to unblock institutional sales.
Artfundi firmographics
Firmographics- Name
- Artfundi
- Legal name
- Way Out Front LTD
- Website
- https://artfundi.tech
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Artfundi is a vertical SaaS platform that provides galleries, art fairs, artists, collectors, and institutions with integrated inventory management, CRM, invoicing, website, and RFID-based art tracking and security, sold via tiered subscriptions and enterprise contracts.
- Ownership category
- akta.pro rank
Where Artfundi is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices3 records
Markets served
Artfundi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain
Revenue model
- Subscription SaaS: Three-tier subscription model (Simplify, Amplify, Safeguard) with monthly or annual billing. Each tier includes specific features and user limits.
- Enterprise Custom Solutions: Tailored enterprise solutions with custom pricing, dedicated project management, technical support and maintenance.
- Safeguard Hardware and Software: Bespoke RFID hardware and accompanying software for art tracking and security solutions.
- Professional Services: Done-for-you services including website design, bulk data import, and training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Simplify: Core CRM, invoicing, inventory management and catalogue tools for small galleries |
| Subscription | Monthly | Amplify: Website, SEO and content tools for growing galleries |
| Subscription | Annual | Safeguard: RFID-based art tracking and security for institutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Artfundi product offering
Product offeringCore offering
Artfundi provides a cloud-based, multi-tenanted SaaS platform that combines art inventory management, CRM, multi-currency invoicing, instant PDF/catalogue generation, website building with SEO, online viewing rooms, private viewings, and content curation tools into a single integrated system for galleries, artists, fairs, collectors, and institutions. It also offers an enterprise-grade SAFEGUARD product that pairs bespoke software with RFID tags, readers, and environmental sensors to monitor the real-time location and condition of artworks, backed by ISO 27001-aligned security.
Product overview
Artfundi is a SaaS art management platform built specifically for artworld professionals (galleries, artists, fairs, collectors, and institutions). The platform operates on a tiered subscription model with three main plans: SIMPLIFY (entry-level CRM, invoicing, inventory management for up to 3000 artworks), AMPLIFY (mid-tier adding website tools, SEO, and content management for up to 5000 artworks), and SAFEGUARD (enterprise-grade RFID tracking and security monitoring). Enterprise customers receive fully customized solutions with bespoke hardware/software, API access via secure layer, ISO27001 protocols, and dedicated project management. The core platform modules include inventory management, instant catalogues/PDFs, CRM and invoicing, website solutions, online viewing rooms, private viewings, and content curation tools. The SAFEGUARD add-on provides RFID-based real-time art tracking with environment monitoring and movement management.
Differentiator
Problem solved
Functional benefit
Products and services
- Artfundi Platform Cloud-based multi-tenanted SaaS art management platform for galleries, artists, fairs, collectors and institutions, providing inventory management, CRM and multi-currency invoicing, instant PDF and catalogue generation, website building with SEO, online viewing rooms, private viewings, and content curation tools.
- SAFEGUARD RFID Art Tracking and Security Active art and artifact security solution using RFID tags, readers and environmental sensors to monitor real-time location and conditions, with a rules engine for movement management, dashboard visualisation, and SMS/email alerts, delivered as bespoke hardware plus software under ISO 27001-aligned protocols.
- Artfundi Enterprise Solutions Bespoke enterprise-grade implementation of the Artfundi platform for museums, universities, foundations and large institutions, including custom software and RFID hardware, ISO 27001 protocols, custom secure-API integrations, dedicated project management, technical support, and ongoing maintenance.
Quantifiable outcome
- Reduce time on admin through automated catalogue creation
- +2 more outcomes
Companies that use Artfundi
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Artfundi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
Artfundi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ADvTECH GroupminorADvTECH and Artfundi partnered to offer two graphic design internships in a hybrid work environment. ADvTECH, a leader in education, collaborated with Artfundi to provide hands-on experience in both the education and art industries. The 12-month internships ran from January to December 2025 in Sandton and remote.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
Artfundi competitors and assessment
Company assessmentDirect peers
- Artlogic: UK-based art gallery management software offering inventory, CRM, website, and online viewing rooms — the closest direct competitor to Artfundi across the same SMB-to-mid-market gallery segment.
- Gallery Systems: Provides TMS (The Museum System) and eMuseum for museum and institutional collection management — directly comparable to Artfundi's SAFEGUARD and Enterprise institutional offerings.
- Artsystems: Gallery business management software for art dealers, offering inventory, consignor, contact and financial management — overlapping core functionality with Artfundi's gallery-focused modules.
- ArtBase: Long-standing gallery management and inventory software serving galleries and artists with similar CRM, inventory and website functionality to Artfundi's Simplify and Amplify tiers.
- MasterArt: Cloud-based art inventory and management platform for galleries, collectors and institutions — comparable to Artfundi across inventory, CRM and online viewing capabilities.
Emerging players
- ArtCloud: Modern cloud-based art inventory and gallery management platform targeting SMB galleries — overlapping functionality with Artfundi's Simplify tier but with a younger product footprint.
- Exhibbit: Virtual exhibition and online viewing room platform for galleries and artists — competes most directly with Artfundi's Online Viewing Rooms and Private Viewings modules.
- Collectify: Art collection management software aimed at collectors and smaller institutions — partially overlapping with Artfundi's Collectors and Institutions segments.
Broad incumbents
- Axiell: Global software provider to libraries, archives and museums with collection management products (e.g., Adlib/Axiell Collections) — competes with Artfundi at the institutional end of the market.
- Artsy: Largest global online art marketplace with adjacent gallery CMS and website tools — a broad incumbent whose gallery services overlap with Artfundi's Website Solutions and viewing-room features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Artfundi social profiles
Digital presenceArtfundi compliance and trust
Trust signalCompliance1 record
Artfundi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artfundi leadership team
Management profileNumber of profiles
Profiles1 record
Artfundi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artfundi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artfundi
What does Artfundi do?
Artfundi provides a cloud-based, multi-tenanted SaaS platform that combines art inventory management, CRM, multi-currency invoicing, instant PDF/catalogue generation, website building with SEO, online viewing rooms, private viewings, and content curation tools into a single integrated system for galleries, artists, fairs, collectors, and institutions. It also offers an enterprise-grade SAFEGUARD product that pairs bespoke software with RFID tags, readers, and environmental sensors to monitor the real-time location and condition of artworks, backed by ISO 27001-aligned security.
Is Artfundi a public or private company?
Artfundi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Artfundi founded?
Artfundi was founded in 2011. It employs 11 to 50 people.
Where is Artfundi based?
Artfundi is headquartered in Cape Town, South Africa, in the Africa region.
How does Artfundi make money?
Four revenue lines are on record. Subscription SaaS are the primary driver. The others are enterprise Custom Solutions, safeguard Hardware and Software and professional Services.
Who are Artfundi's main competitors?
Direct peers on record are Artlogic, Gallery Systems, Artsystems, ArtBase and MasterArt. Emerging players are ArtCloud, Exhibbit and Collectify. Broad incumbents are Axiell and Artsy.
Does Artfundi have an API?
Yes. APIs are available within the Enterprise solution. The SAFEGUARD plan specifically mentions "APIs via secure layer" as a feature. Integrations are handled via security layer and within ISO27001 protocols. Enterprise customers can have integrations customized through secure API access.