What HaasOnline does

HaasOnline (legally Haasonline Technology Limited) is a privately held software company founded in 2014 and headquartered in Rotterdam, the Netherlands, that builds crypto trading automation products for individual and SMB traders. The platform runs automated bots across spot and derivatives markets on behalf of users, with non-custodial access to user funds held at external exchanges. HaasOnline serves a hybrid persona base ranging from beginners deploying pre-configured dollar-cost averaging and grid bots, to advanced users writing custom strategies in HaasScript (a purpose-built scripting language with 500+ commands) and operating multi-exchange proprietary trading setups through TradeServer Enterprise.

The product architecture centers on two deployment modes of a core TradeServer engine: TradeServer Cloud (a SaaS offering priced from $9 to $149 per month) and TradeServer Enterprise (a self-hosted on-premise license). Both deploy 11+ pre-configured bot types including DCA, Grid Trading, Arbitrage, Scalping, Market Making, Flash Crash, Zone Recovery, and Order bots, plus a WaveRunner grid bot with anchor-scale safety. Underlying tooling includes a visual drag-and-drop designer with over 600 visual blocks, an intelligent text-based IDE, a concurrent batched backtesting engine, a paper trading simulator, portfolio and dashboard modules, and an Enterprise MCP server that connects Claude and other AI assistants to bot control and live market data. The platform integrates natively with 20+ major exchanges including Binance, Coinbase, Kraken, Bybit, BitMEX, OKX, KuCoin, and Bitfinex across 38 supported venues.

HaasOnline operates a product-led, self-serve go-to-market motion with a 7-day free trial of TradeServer Cloud Standard and community-driven marketing via Discord, Telegram, YouTube, HaasOnline Academy, and HaasScripts.com. Revenue is generated entirely through recurring subscriptions (cloud tiers billed monthly or annually with an annual discount, and Enterprise licenses with monthly billing). The company is bootstrapped with no disclosed funding rounds or institutional ownership, maintains an 11-50 employee headcount, and reports cumulative platform metrics of 36,876 traders, 88,069 bots deployed, $6.4B in trading volume, 82M orders executed, and 13.8M backtests since founding.

Name

HaasOnline

Legal name

Haasonline Technology Limited

Website

https://haasonline.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

HaasOnline builds crypto trading automation software for individual and SMB traders, offering TradeServer Cloud and self-hosted Enterprise deployments with HaasScript, 11+ pre-configured bots, 38 exchange integrations, and an Enterprise MCP server for AI-assisted bot management.

Ownership category

akta.pro rank

Product category

Crypto Trading Automation Software

NAICS

Custom Computer Programming Services (541511)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Services-Computer Programming Services (7371)

akta.pro primary industry

Algorithmic Trading & Execution Platforms (FSAFANAN)

akta.pro secondary industry

Digital Asset/Crypto Trade Execution Platforms (FSAFANAO)

Keywords

• Crypto trading automation
• Algorithmic trading bots
• Automated trading software
• Cryptocurrency exchange integration
• Trading bot platform

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. TradeServer Cloud Subscriptions: Monthly and annual subscription plans for cloud-hosted automated trading platform with tiered pricing ranging from $9/month to $149/month. Annual plans offer discounts. Includes 7-day free trial for Standard plan.
2. TradeServer Enterprise Licenses: Self-managed on-premise trading solution sold as license for local deployment. Includes built-in MCP server and advanced features like machine learning for enhanced trading strategies. Each license permits one active instance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

HaasOnline develops and sells automated cryptocurrency trading software delivered through TradeServer Cloud (SaaS) and TradeServer Enterprise (self-hosted on-premise). The platform is powered by HaasScript, a proprietary scripting language with over 500 commands, a visual drag-and-drop editor, and an intelligent IDE, enabling users to build, backtest, paper-trade, and deploy bots across 20+ cryptocurrency exchanges including Binance, Coinbase, Kraken, Bybit, and OKX. Pre-configured bot types cover DCA, Grid Trading, Arbitrage, Scalping, Market Making, and more, while Enterprise adds machine learning features and an MCP server for AI-assistant integration.

Product overview

HaasOnline offers a platform-plus-modules product architecture centered around TradeServer (available as Cloud or Enterprise editions) combined with HaasScript, their proprietary scripting language. The platform provides 11+ pre-configured trading bot types including DCA, Grid Trading, Arbitrage, Scalping, and Market Making bots, along with advanced tools for backtesting, paper trading, market research, and portfolio management. WaveRunner is a specialized grid trading bot with unique anchor-scale safety features. Enterprise users can leverage the MCP server to connect AI assistants like Claude for managing bots and creating HaasScripts. The platform integrates with 20+ cryptocurrency exchanges including Binance, Bybit, Coinbase, Kraken, and supports TradingView signals integration.

Differentiator

Problem solved

Functional benefit

Brands

• TradeServer Cloud: Cloud-hosted automated trading platform with 99.9% uptime
• TradeServer Enterprise
• HaasScript
• HaasBot
• WaveRunner
• HaasScripts.com

Products and services

• TradeServer Cloud Cloud-hosted SaaS automated crypto trading platform with 99.9% uptime that runs HaasScript-powered bots, backtests, paper trading, and pre-configured strategies across 20+ cryptocurrency exchanges. Aimed at individual traders who want 24/7 automated execution without managing infrastructure.
• TradeServer Enterprise Self-hosted on-premise automated crypto trading software with no trade volume restrictions, encrypted API key storage, machine learning features, HaasAPI for custom exchange support, and an embedded MCP server for AI assistant (Claude, Cursor) control. Targeted at professional traders and small proprietary trading firms needing full control, privacy, and customization.

Quantifiable outcome

• $6.4B trading volume executed on platform
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability2 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core.

• BloFincoreTechnology or IntegrationExchange integration partner. BloFin offers institutional-grade trading infrastructure with deep liquidity and advanced trading features accessible through HaasOnline's automated platform.
• BitMEXcoreTechnology or IntegrationIntegration with one of the most established crypto derivatives exchanges. BitMEX bot designed for leverage trading with professional-grade execution and real-time data analysis.
• KuCoincoreTechnology or IntegrationExchange integration supporting diverse trading strategies including scalping to grid trading on an easy-to-use platform with multiple cryptocurrencies.
• OKXcoreTechnology or IntegrationMajor exchange integration partner providing access to spot and derivatives trading through HaasOnline's automated trading platform.
• BitgetcoreTechnology or IntegrationExchange integration for derivatives and spot trading with advanced order types and risk management features, delivering fast execution and reliable connectivity.
• LBankcoreTechnology or IntegrationExchange integration providing access to LBank's trading markets through HaasOnline's automated platform.
• CoinbasecoreTechnology or IntegrationIntegration with one of the largest US-based cryptocurrency exchanges, providing access to Coinbase's trading markets.
• GeminicoreTechnology or IntegrationIntegration with regulated US-based cryptocurrency exchange for accessing Gemini's trading markets through HaasOnline bots.
• BinancecoreTechnology or IntegrationIntegration with world's largest cryptocurrency exchange. Binance bot designed for efficiency and high-volume trading with real-time data analysis and crypto signals.
• Binance FuturescoreTechnology or IntegrationIntegration with Binance's futures trading platform for leveraged trading strategies.
• Binance UScoreTechnology or IntegrationIntegration with Binance's US-regulated platform for US-based traders.
• BybitcoreTechnology or IntegrationHigh-performance exchange integration for derivatives and spot trading with advanced order types, risk management features, fast execution, and reliable connectivity.
• KrakencoreTechnology or IntegrationIntegration with one of the most trusted global cryptocurrency exchanges for sophisticated trading techniques and complex order types.
• Kraken FuturescoreTechnology or IntegrationIntegration with Kraken's futures trading platform for advanced derivatives strategies.
• PoloniexcoreTechnology or IntegrationExchange integration for accessing Poloniex trading markets through automated trading bots.
• WOO XcoreTechnology or IntegrationExchange integration providing access to WOO X trading platform through HaasOnline's automation.
• PhemexcoreTechnology or IntegrationIntegration with Phemex for contracts trading through HaasOnline's automated platform.
• HuobicoreTechnology or IntegrationExchange integration for accessing Huobi (HTX) trading markets through automated trading.
• BitfinexcoreTechnology or IntegrationIntegration with Bitfinex exchange for accessing trading markets through HaasOnline bots.
• Gate.iocoreTechnology or IntegrationExchange integration providing access to Gate.io's trading markets through automated trading bots.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 3Commas: 3Commas is a leading cloud-based crypto trading bot platform offering DCA, Grid, Futures, and options bots with SmartTrade terminal. It is a direct competitor to HaasOnline, targeting the same retail and SMB crypto trader base with subscription pricing and multi-exchange support.
• Cryptohopper: Cryptohopper is a cloud-based automated crypto trading platform with a marketplace for strategies and signals, supporting dozens of exchanges. It directly competes with HaasOnline in the multi-exchange retail algo-trading subscription category.
• Pionex: Pionex is both an exchange and a crypto trading bot platform offering free built-in grid and DCA bots. It directly competes with HaasOnline by bundling free automation with execution, putting pricing pressure on subscription-based bot platforms.
• Bitsgap: Bitsgap offers algorithmic crypto trading bots (Grid, DCA, futures), portfolio management, and a demo/paper-trading mode across 30+ exchanges. It is a direct subscription-based competitor to HaasOnline's TradeServer Cloud and paper trading product.
• TradeSanta: TradeSanta provides cloud-based crypto trading bots for DCA, Grid, and futures strategies across major exchanges. It directly competes with HaasOnline for entry-level to intermediate retail traders on price and ease of use.
• Trality: Trality offers Python-based and rule-based crypto trading bots with a hosted cloud infrastructure and backtesting. It directly overlaps with HaasOnline's HaasScript-based strategy builder and backtesting engine for advanced retail and quant traders.
• Coinrule: Coinrule is a no-code automated crypto trading platform with rule-based bots, templates, and exchange integrations. It directly competes with HaasOnline's Visual Designer for beginner and intermediate retail traders who do not want to code.
• WunderTrading: WunderTrading provides automated crypto trading bots, copy-trading, TradingView integration, and multi-exchange support. It is a direct subscription-based competitor in the same retail algo-trading category as HaasOnline.
• NapBots: NapBots is a cloud-based algorithmic crypto trading platform offering pre-built strategy subscriptions across multiple exchanges. It directly competes with HaasOnline's Enterprise tier and bot marketplace offerings.

Emerging players

• HummingBot: HummingBot is an open-source framework for building and running high-frequency crypto market-making and arbitrage bots. It overlaps with HaasOnline's advanced user base and arbitrage/market-making bots, and serves as a free alternative for technically sophisticated users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/haasonline
• YouTubehaas.bot/youtube
• Facebookhaas.bot/facebook

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HaasOnline