Keeping Current Matters

What Keeping Current Matters does

Keeping Current Matters (KCM) is a subscription-based content and marketing platform founded in 2007 and headquartered in Richmond, Virginia, that supplies real estate agents with done-for-you, brand-personalized content, hyper-local market data, and AI-assisted creation tools. Its product stack is tiered across three individual memberships — Social Edge (AI-powered social media automation), KCM Expert (research, playbooks, and local market data at $59.95/month or $599/year), and KCM Elite with RealTalk (video scripts and teleprompter-driven mobile recording at $99.95/month) — plus separate Team Membership for 2–24 agents and Group Membership for 25+ agents or 10+ mortgage/title professionals with custom pricing, affiliate commissions, and dedicated account management. The platform combines a 15-year content library with data feeds from Realtor.com and Altos Research powering KCM Local (zip-code-level market visuals), automates social posting to Facebook, LinkedIn, Twitter, and Instagram, and supports English and Spanish output.

The company operates a hybrid go-to-market model that pairs a self-serve, product-led 14-day free trial with a channel-driven enterprise motion through partnerships with NVAR (13,000 members), LIBOR (27,000 members), Samson Properties (6,300+ agents), LeadingRE, and Tom Ferry International. KCM does not publicly disclose revenue; as of mid-2022 it had 40 employees (up from 21 in 2020), and in June 2026 it was acquired by HousingWire as the fifth acquisition in HousingWire's roll-up strategy, joining Altos and RealTrends under HousingWire Solutions led by EVP Mark Adams. Post-acquisition, KCM's content distribution is positioned to be enhanced by additional local market intelligence from HousingWire's adjacent data assets.

Name

Keeping Current Matters

Legal name

Keeping Current Matters, Inc.

Website

https://keepingcurrentmatters.com

Company type

Private

Founded year

2007

Operating status

Acquired

Headcount range

51–100 employees

Short description

Keeping Current Matters (KCM) is a subscription-based content and marketing platform serving 20,000+ US real estate agents with AI-powered social tools, hyper-local market data, video creation, and branded personalized content across tiered memberships.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Software

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYMPAJAMAD

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Digital Publishing Platforms (E-books & Online Articles)

SECONDARYMPAJAKAB

Subscription & Fulfillment Services (Print & Digital)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print & Digital Distribution (Wholesalers, Subscription/Newsstand)

Keywords

• Real estate content marketing
• Social media automation
• Hyper-local market data
• Agent video marketing
• Subscription marketing platform

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Subscription (Social Edge, Expert, Elite): Monthly or annual subscription-based model for individual real estate agents. Three tiers available: Social Edge, Expert, and Elite with RealTalk. Annual plans offer 2 months free.
2. Team Membership: For teams of 2-24 real estate agents or 2-9 mortgage and title professionals. Custom pricing based on team size.
3. Group Membership: For organizations with 25+ real estate agents or 10+ mortgage and title professionals. Includes personal account manager, exclusive virtual kick-off event, lunch n' learn toolkit, affiliate program (10% monthly commission for year one), market update webinars, and annual keynote. Custom pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Keeping Current Matters (KCM) operates a subscription-based content and marketing platform that provides real estate agents with personalized daily blog posts, social media graphics, videos, market reports, and playbooks branded with each agent's identity. The platform combines national and hyper-local (zip-code-level) housing market data with AI-powered tools for social media scheduling, video creation, and email/newsletter building, sold via tiered individual, team, and group subscriptions.

Product overview

Keeping Current Matters (KCM) operates as a subscription-based platform providing real estate marketing and education content for real estate professionals. The platform offers a tiered membership structure with three main levels: Social Edge (entry-level with social media automation), KCM Expert (mid-tier adding market data and playbooks), and KCM Elite (top-tier including RealTalk video creation). The core portfolio includes Social Edge for AI-powered content creation, Playbooks for sales outreach, RealTalk for video creation, KCM Local for hyper-local market data, and Professional Visuals, Personalized Posts, Social Graphics, Email Builder, and Buyer & Seller Guides as content modules. The platform serves over 20,000 agents and was acquired by HousingWire in June 2026 to integrate with their data and analytics capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• RealTalk by KCM: The first all-in-one video creator for real estate agents, providing mobile recording app with market update scripts, built-in teleprompter, and automatic professional editing.
• Social Edge
• KCM Local
• KCM Playbooks
• KCM Elite

Products and services

• Social Edge AI-powered social media content creation and scheduling tool that helps real estate agents produce and post branded social content efficiently, with daily blog posts, videos, graphics, national market data, and smart posting campaigns.
• KCM Playbooks Done-for-you follow-up system with ready-made scripts, conversation starters, and social posts that help real estate agents confidently follow up with leads around timely topics, backed by market insights and marketing strategy.
• RealTalk by KCM All-in-one video creator for real estate agents that provides a mobile recording app with built-in teleprompter, weekly market update scripts in English and Spanish, automatic branding, and no editing required to produce professional videos.
• KCM Local Hyper-local market data service that provides 10 zip-code-level data points (listing counts, median prices, days on market, etc.) combined with national trendlines and automatically generated professional visuals, sourced from Realtor.com and Altos Research.
• Monthly Market Reports (MMR) Monthly video walkthrough of the most up-to-date housing market information providing a 90-day playbook for the real estate market, along with presentation slides, scripts, and source links.
• KCM Deep Dive Weekly explanation of key real estate market issues providing in-depth analysis and insights to help agents stay informed about critical topics affecting the housing market.
• Group Membership Custom enterprise solution for organizations of 25+ real estate agents or 10+ mortgage and title professionals, with personal account management, virtual kick-off events, lunch n' learn toolkits, an affiliate program offering 10% monthly commission for year one, market update webinars, and an annual keynote.
• Buyer & Seller Guides Done-for-you real estate eGuides that can be given directly to buyers and sellers, personalized with the agent's photo, bio, and contact information, with 8 new guides released per year (2 per season) in English and Spanish.
• Professional Visuals Toolkit of real estate charts, graphs, and visuals to boost presentations and marketing materials, with hundreds of professional visuals released monthly, categorized by audience and topic.
• Personalized Posts (Daily Blog Posts) Daily real estate blog posts personalized with the agent's photo, bio, company logo, brand colors, and contact information, published to the agent's own hosted blog site with 4 new articles and 1 infographic each week.
• Social Graphics Personalized, ready-to-share social media graphics with new releases weekly, square and story layouts optimized for social platforms, and pre-written captions and hashtags.
• Email Builder Drag-and-drop email and newsletter builder with articles and videos powered by the latest market insights, branded with the agent's contact info and colors, and one-click copy/paste into CRM or email platforms.
• Personalized Videos Professionally created 45-60 second videos branded to the agent with name, photo, and contact info, with new releases weekly covering relevant real estate topics, plus pre-written captions and embed codes for websites.

Quantifiable outcome

• Agents can earn $193,900 annual GCI while working part-time hours using KCM education-based marketing approach
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• HousingWirecoreStrategic or Co-development Partner · 9 June 2026HousingWire acquired Keeping Current Matters on June 9, 2026, integrating it into HousingWire Solutions alongside Altos and RealTrends under Executive Vice President Mark Adams. This is HousingWire's fifth acquisition since 2020. Transaction advisers: Monhegan Partners LLC and Newport LLC. Legal counsel: The Miller Law Firm PLLC. Goal is to enhance KCM's content with additional local market intelligence and put property-level market data directly through KCM's platform.
• Northern Virginia Association of Realtors (NVAR)coreGTM or Marketing Partner · 14 January 2026NVAR partnership providing its 13,000 Realtor members with complimentary access to KCM's video creation platform (Social Edge) and expert-written monthly market scripts. NVAR members also receive exclusive discount pricing on KCM Elite memberships for full access to housing data and market analysis tools. Designed to help agents educate clients and build brand authority.
• Long Island Board of REALTORS (LIBOR)coreGTM or Marketing Partner · 24 October 2025Flagship partnership providing over 27,000 LIBOR members with access to KCM's marketing tools and market insights. Collaboration aims to enhance REALTORS' confidence in communication and client relationships through co-branded resources and advanced platform options.
• Samson PropertiesmajorGTM or Marketing PartnerPartnership to equip 6,300+ Samson Properties agents with KCM's market insights and growth tools. Agents gain access to KCM's content and market education platform.
• Leading Real Estate Companies of the World (LeadingRE)majorGTM or Marketing PartnerExclusive partnership to deliver an insights and marketing system for LeadingRE members. Provides members with access to KCM's content platform and market analysis tools.
• Tom Ferry InternationalmajorGTM or Marketing PartnerKCM joined Tom Ferry's 2023 Roadmap Tour for agents. Jason Pantana, coach and trainer for Tom Ferry International, publicly endorsed RealTalk as a game-changer for agent video marketing. Strategic alignment in agent training and marketing education.
• Navi Title AgencyminorGTM or Marketing PartnerTestimonial partner using Group Membership solution. Anthony Penna from Navi Title Agency provides testimonial about value of KCM's data-driven market insights and educational resources for their agent partner teams.
• RecurlycoreTechnology or IntegrationKCM uses Recurly for payment processing and subscription management. Credit card data is transmitted via API to Recurly which is PCI-DSS Level 1 compliant. KCM does not store credit card information on its servers.
• Realtor.comcoreTechnology or IntegrationKCM Local data sourced from Realtor.com for hyper-local market data including listing counts, prices, and days on market.
• Altos ResearchcoreTechnology or IntegrationKCM Local data sourced from Altos Research for hyper-local market data and national trendline comparisons.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BombBomb: Video email and personal video messaging platform used heavily by real estate agents for client outreach. Directly comparable to KCM in serving agent marketing workflows with subscription video tools (overlaps with RealTalk).
• CINC (Commissions Inc): All-in-one marketing and lead generation platform for real estate teams and brokerages. Direct competitor offering websites, CRM, and marketing automation to the same agent customer base as KCM.
• Inside Real Estate (kvCORE): Real estate technology platform providing CRM, marketing, and lead generation tools to agents, teams, and brokerages. Closely comparable business model and target customer as KCM's Group Membership offering.
• Real Geeks: Real estate agent website and lead generation platform with IDX, CRM, and marketing tools. Comparable as a subscription marketing platform targeting individual real estate professionals.
• Ylopo: AI-driven real estate marketing platform with lead generation, IDX websites, and AI text/voice products. Comparable as a marketing technology subscription targeting the same agent base.
• Lofty (formerly Chime): AI-powered CRM and marketing platform built for real estate teams and brokerages. Direct competitor with comparable subscription tiers and agent productivity focus.
• Market Leader (Homes.com): Lead generation and marketing automation platform for real estate agents and brokerages, now part of Homes.com. Overlaps with KCM's market data and content offerings for agents.
• ActivePipe: Real estate CRM and email marketing automation platform serving agents and brokerages. Comparable subscription product targeting the same persona with marketing automation.
• Spacio: Open house lead capture and follow-up platform for real estate agents. Comparable as a tool helping agents convert client interactions into relationships, similar to KCM Playbooks.

Broad incumbents

• Tom Ferry International: Real estate coaching, training, and agent education company with strategic partnership with KCM. Comparable as an established player in real estate agent marketing/education but focused on coaching rather than content automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kcmcrew
• YouTubeyoutube.com/user/kcmcrew
• Facebookfacebook.com/kcmcrew
• LinkedInlinkedin.com/company/keepingcurrentmatters
• Instagraminstagram.com/keepingcurrentmatters

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keeping Current Matters