What 2Coders Studio S.L. does

2Coders Studio S.L. is a Spanish software development firm founded in 2013 by David Santana and Dailos Medina, headquartered in Las Palmas de Gran Canaria, that specializes exclusively in OTT (over-the-top) streaming front-end development. The company reports 60+ professionals across three offices — Gran Canaria (HQ), Tenerife (on the University of La Laguna campus), and Skopje, North Macedonia (engineering) — and has delivered 180+ streaming front-end projects across 11+ platforms including Samsung Tizen, LG webOS, Android TV, tvOS, Xbox, PlayStation, iOS, Android, web, and Fire TV. Roughly 80% of its work is streaming/video-related, positioning it as a domain specialist rather than a generalist agency. Its core proprietary asset is Velvet, a white-label, multiscreen OTT platform pre-integrated with Bitmovin (encoding), Mux (delivery), NPAW (analytics), Evergent (monetization), castLabs and BuyDRM (DRM), and AWS/Azure (cloud), supporting AVOD/SVOD/TVOD monetization across CTV, mobile, tablet, and web. A second product is the Mux Video Uploader WordPress plugin, distributed via the wordpress.org directory on a freemium model.

Beyond productized offerings, the business operates a professional services practice doing bespoke multiscreen streaming front-end development for sports organizations (Two Circles, MediaPro, IMG Arena), broadcasters and entertainment companies, enterprise video platforms (Vbrick, adopted across Fortune 500 clients), and media-tech SaaS platforms. Custom development projects are scoped via no-commitment assessment engagements (1–2 weeks typical) feeding into multi-year fixed or flexible-budget contracts. The company has expanded its OTT advertising capability through partnerships with Yospace (SSAI), SpotX/Magnite (programmatic), Google IMA, and FreeWheel, and has invested in Vega OS early since Amazon's beta SDK, offering a structured 10–14 week migration service for Fire TV apps moving to the new Linux platform.

The company is privately held, founder-owned, with no disclosed external funding rounds, parent companies, or subsidiaries, and operates from three offices serving global clients via direct enterprise sales and event-led demand generation at IBC (Booth 5.F51 at RAI Amsterdam) and NAB Show. It holds ISO 27001 certification and PYME Innovadora recognition from the Spanish Ministry of Science, Innovation and Universities.

Name

2Coders Studio S.L.

Legal name

2Coders Studio S.L.

Website

https://2coders.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

2Coders Studio S.L. is a Spanish software firm specializing exclusively in OTT streaming front-end development across 11+ platforms, serving sports organizations, broadcasters, and media-tech companies worldwide through the proprietary Velvet white-label platform and bespoke custom development services.

Ownership category

akta.pro rank

Product category

OTT Streaming Platform Development

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

akta.pro secondary industries

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG), Billing, Payments & Subscription Management (MPAHAJAC), Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB)

Keywords

• OTT streaming development
• Multiscreen streaming apps
• White-label OTT platform
• OTT advertising integration
• Custom streaming frontends

Headquarters

HQ city

Las Palmas De Gran Canaria

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Services: Bespoke front-end streaming app development for clients including strategy, design, engineering, and launch. Revenue generated through project-based contracts with scoping assessments feeding into fixed or flexible budget engagements. Long-term client relationships with ongoing delivery sprints.
2. Velvet OTT Platform: Licensing or subscription of the Velvet white-label multiscreen streaming platform. Supports AVOD, SVOD, and TVOD monetization models. Clients customize and deploy on their own brand.
3. Mux Video Uploader WordPress Plugin: Freemium WordPress plugin: free tier for catalog sync, uploads, and shortcode insertion; PRO tier (coming soon) for advanced features. Revenue generated from premium plugin features.
4. OTT Advertising Technology Integration: Integration and consulting services for SSAI, programmatic advertising, and ad analytics implementation within streaming platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

2Coders Studio develops custom front-end streaming applications for OTT platforms across 11+ devices (Samsung TV, LG, Android TV, tvOS, Xbox, PlayStation, iOS, Android, web). It sells its proprietary Velvet white-label multiscreen OTT platform pre-integrated with analytics, DRM, payments, and CMS partners, and offers the Mux Video Uploader WordPress plugin. The company also delivers Amazon Vega OS migration services for Fire TV apps and OTT advertising integration (SSAI, programmatic, ad analytics) for enterprise clients in sports, broadcasting, and media-tech.

Product overview

2Coders Studio S.L. offers a dual-product portfolio centered on OTT streaming solutions. The core product is Velvet, a customizable multiscreen streaming platform supporting Connected TV (Samsung, LG, Apple TV, Android TV), Mobile (iOS, Android), Tablet, and Web. Velvet provides monetization through AVOD, SVOD, and TVOD models. The second product is Mux Video Uploader, a WordPress plugin that integrates Mux's video streaming infrastructure into WordPress sites. Both products serve content creators, broadcasters, sports organizations, and media-tech companies, with Velvet targeting entertainment, sports, e-learning, and enterprise streaming use cases.

Differentiator

Problem solved

Functional benefit

Brands

• Velvet: A powerful, fully customizable OTT toolkit that lets you launch your own streaming platform. Multiscreen streaming apps for Connected TV, Mobile, Tablet & Web, pre-integrated with best-of-breed technologies.
• Mux Video Uploader

Products and services

• Velvet OTT Platform A fully customizable white-label multiscreen OTT streaming platform that enables launch of streaming apps across Connected TV (Samsung, LG, Apple TV, Android TV), Mobile (iOS, Android), Tablet, and Web. Pre-integrated with best-of-breed streaming technologies including analytics (NPAW), DRM (BuyDRM, castLabs), payments and subscription management (Evergent), video infrastructure (Mux, Bitmovin), and cloud providers (AWS, Azure). Supports AVOD, SVOD, and TVOD monetization. Targeted at entertainment, sports, e-learning, and enterprise streaming use cases.
• Mux Video Uploader (WordPress Plugin) A WordPress plugin that integrates Mux's streaming platform directly into WordPress sites, enabling drag-and-drop video uploads, automatic Mux catalog synchronization, adaptive HLS streaming, customizable player skins, auto-captions in 22 languages, and MP4 export. Distributed via the WordPress plugin directory on a freemium model with a free tier and an upcoming PRO tier. Targeted at WordPress site owners and content creators.
• Custom Streaming Front-End Development Services Bespoke front-end streaming app development across 11+ platforms (Samsung TV, LG, Android TV, tvOS, Xbox, PlayStation, iOS, Android, Fire TV, web) covering strategy, design, engineering, and launch. Sold as project-based contracts with a 1–2 week no-commitment scoping assessment, leading to fixed or flexible-budget agile engagements. Targeted at sports organizations, broadcasters, enterprise video buyers, and media-tech companies.
• Amazon Vega OS Migration Service End-to-end migration of Fire TV apps from Fire OS to Amazon's new Linux-based Vega OS platform. A defined four-phase process (assessment and audit, architecture and setup, build and migration, QA and launch) over 10–14 weeks, leveraging W3C Media APIs, Shaka Player, and TVFocusGuideView D-pad navigation. Targeted at Fire TV app owners needing to migrate before the platform transition.
• OTT Advertising Technology Integration Services Integration and consulting services for OTT advertising, including Server-Side Ad Insertion (SSAI) via Yospace, programmatic advertising via SpotX/Magnite, Google IMA, and FreeWheel, ad analytics dashboards, and viewer-friendly ad UX design (countdown timers, skip controls, frequency capping). Targeted at streaming platforms seeking monetization through advertising.

Quantifiable outcome

• Over 30% increase in fan engagement for esports streaming platform client
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core.

• EvergentcoreTechnology or Integration · 21 March 2024Partnership integrating Evergent's advanced monetization and subscription management solutions into 2Coders' streaming offerings. Enables flexible subscription management, revenue capabilities, and multi-regional streaming support for Velvet and custom streaming platforms.
• BitmovincoreTechnology or IntegrationIntegration partnership providing Bitmovin's video encoding and streaming infrastructure within 2Coders' Velvet platform and custom streaming solutions. Bitmovin's encoding and delivery technology enhances streaming quality and performance across all supported devices.
• NPAW (Nice People At Work)coreTechnology or IntegrationPre-integrated analytics partnership bringing NPAW's advanced video analytics into 2Coders streaming solutions. Provides real-time dashboards and automated reporting for viewability, completion rates, CPM, and ROAS optimization.
• MuxcoreTechnology or IntegrationStrategic product partnership centered on the Mux Video Uploader WordPress plugin (built and maintained by 2Coders) and Mux's video streaming infrastructure. Plugin provides adaptive streaming, catalog sync, and player customization via Mux's platform.
• PentheracoreTechnology or IntegrationIntegration of Penthera's download SDK enabling offline video viewing on iOS and Android within 2Coders' streaming front-ends. Achieved 94% device coverage with seamless AVPlayer (iOS) and ExoPlayer (Android) integration. SDK supports user authorization and analytics.
• castLabscoreTechnology or IntegrationDRM integration partner providing castLabs' DRM service for content protection within 2Coders' streaming front-ends. Ensures secure video delivery across platforms.
• YospacecoreTechnology or IntegrationIndustry-leading SSAI platform partner for seamless server-side ad insertion and dynamic content insertion. Yospace's technology enables broadcast-quality ad stitching that bypasses ad blockers for seamless, unskippable ad experiences.
• Google IMA (Interactive Media Ads)coreTechnology or IntegrationIntegration with Google Interactive Media Ads SDK supporting VAST, VPAID, and VMAP protocols for web and app ad environments. Part of the OTT advertising stack offered to clients.
• FreeWheelcoreTechnology or IntegrationAdvanced monetization and ad management platform with cross-device campaign orchestration. Integrated as part of 2Coders' programmatic advertising and SSAI/DAI solutions for streaming platforms.
• SpotX (Magnite)coreTechnology or IntegrationProgrammatic video advertising platform connecting ad buyers and sellers in real-time auctions. Integrated for automated, data-driven ad sales with maximized fill rates and CPM optimization.
• FX DigitalcoreTechnology or IntegrationPartnership to deliver unified dual-screen streaming experiences, combining 2Coders' front-end expertise with FX Digital's solutions to meet modern viewers' demand for connected second-screen interactions.
• SynamediacoreTechnology or IntegrationStrategic integration partnership helping deliver high-quality, secure, and personalized streaming on any device. Addresses common OTT delivery challenges through Synamedia's video platform capabilities.
• Amazon (Vega OS)coreTechnology or IntegrationAmazon's new Linux-based Vega OS platform for Fire TV devices. 2Coders has been building on Vega since the beta SDK and offers end-to-end migration services for existing Fire TV apps to the new platform (10–14 weeks).
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure partner integrated into the Velvet platform and custom streaming solutions. AWS provides cloud media streaming workflows and content delivery infrastructure.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure partner integrated into the Velvet platform and custom streaming solutions. Azure provides cloud media workflows for streaming delivery.
• BuyDRMcoreTechnology or IntegrationDRM technology partner providing KeyOS multi-DRM platform integration for content protection across streaming platforms delivered by 2Coders.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Wowza: Wowza provides streaming infrastructure software and services for live and on-demand video delivery. It competes with elements of 2Coders' delivery stack, particularly around custom streaming deployments and live streaming workflows.
• Zype: Zype is an OTT app and platform provider for video streaming businesses. It directly overlaps with 2Coders' Velvet platform in the white-label multiscreen streaming space, targeting content owners, sports organizations, and media companies.
• Dacast: Dacast is a streaming-as-a-service platform offering live and VOD streaming with monetization. It is comparable to 2Coders' Velvet offering for SMB and mid-market customers seeking white-label streaming without custom front-end development.
• JW Player: JW Player is a video player and OTT platform provider integrated with 2Coders' solutions. It serves a similar customer base (broadcasters, media-tech, content owners) with comparable video player, DRM, and ad-tech offerings, and competes for OTT platform deals.
• Bitmovin: Bitmovin is a core technology integration partner of 2Coders, providing video encoding and streaming infrastructure. It is comparable because both serve OTT/streaming front-end and infrastructure needs across devices, with overlapping customers in sports, broadcasting, and media-tech.
• Uscreen: Uscreen is a video monetization and OTT platform for creators and media brands. Comparable to 2Coders' Velvet for SMB/enterprise streaming use cases, particularly in the AVOD/SVOD/TVOD monetization space.
• Mux: Mux is a strategic product partner via the Mux Video Uploader WordPress plugin. Both target developers and media companies building streaming experiences, with overlapping value propositions around video APIs, player technology, and analytics.
• Accedo: Accedo is a specialist OTT video experience and application development company serving broadcasters, operators, and media companies. It is the closest direct services peer to 2Coders, competing for the same enterprise front-end development contracts.

Broad incumbents

• Brightcove: Brightcove is an established, broad incumbent in the OTT video platform market offering end-to-end streaming, monetization, and app solutions. It competes with 2Coders for enterprise OTT buyers but as a much larger, publicly-traded platform with broader functionality and a wider sales footprint.

Regional players

• Velocix: Velocix is a video streaming and CDN technology provider with a strong presence in EMEA markets. Comparable to 2Coders as a regional OTT infrastructure and platform provider, with overlap in live streaming delivery and OTT orchestration capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/2coders
• Facebookfacebook.com/2coders
• LinkedInlinkedin.com/company/2coders

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2Coders Studio S.L.