What D2b Consulting does

D2b Consulting is a French B2B advisory and digital marketing firm incorporated as a SARL and headquartered in Saint-Priest (Lyon), with a secondary office in Seynod (Annecy). Founded in 2013 by Nicolas Bulabois, an engineer and Google AdWords-certified web marketing specialist active online since the late 1990s, the firm employs 7 people and serves roughly 160 active clients — split 80% industrial and 20% tertiary — concentrated in Auvergne-Rhône-Alpes (75%), with remainder across France (20%) and 5% international. The revenue model is professional services, quote-based, combining strategic consulting (Business Model Canvas, Value Proposition, offer positioning), operational digital marketing (SEO, inbound, lead generation, marketing automation, website creation), and commercial training/coaching; training is monetizable separately through DATADOCK certification (n°82 69 13337 69).

The core technical asset is the proprietary DATA2BUILD® algorithm, filed with INPI under n°4384777 (deposit dated August 29, 2017), which continuously monitors BtoB buyer search behavior across 73 verticals and generates recommendations for client content and SEO. The firm supplements the algorithm with Google Analytics integration, IP tracking for B2B lead identification, marketing automation with CRM integration, and WordPress/PrestaShop website builds. Strategic differentiation rests on the DATA2BUILD® IP, the France Num–DGE label (digital transformation activator), Google SENGAGE partner status since 2013, and DATADOCK training credentials, supported by published case studies with industrial customers such as TRIOPTICS, DAYOT Décolletage, and Mécanhor Industrie.

Go-to-market is sales-led and deeply relationship-driven: 450+ face-to-face meetings with business leaders per year across the two physical offices, plus remote phone/email engagement. There is no external venture or private equity funding; the company is founder-operated with €6,450 share capital and no parent entity. Reported renewal performance is 95-97%, and documented client tenure spans 2.5-4+ years, indicative of a stable recurring engagement base.

Name

D2b Consulting

Legal name

D2b Consulting SARL

Website

https://d2bconsulting.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

D2b Consulting is a 7-person French B2B advisory and digital marketing firm, headquartered in Lyon with an Annecy office, that sells SEO, inbound, lead generation, and commercial consulting services to roughly 160 industrial and tertiary TPE-PME clients using its proprietary DATA2BUILD® buyer-intent algorithm.

Ownership category

akta.pro rank

Product category

Business and Digital Marketing Consulting Services

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

akta.pro secondary industries

B2B / Industrial Market Research (MPAAALAA), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• B2B digital marketing
• Commercial consulting services
• Search engine optimization
• Inbound marketing agency
• Lead generation services

Headquarters

HQ city

Saint-priest

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services - Consulting: Strategic business consulting services including business model development, value proposition design, offer positioning, and commercial strategy implementation. The company provides ongoing advisory services to TPE-PME clients for their business development needs.
2. Digital Marketing Services: Digital marketing services including SEO/natural referencing, website creation, inbound marketing, marketing automation, lead generation, and content marketing. These are recurring service engagements with clients.
3. Training and Coaching: Commercial training and coaching services, both in digital and commercial domains. The company is a DATADOCK certified training organization, registered under number 82 69 13337 69.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

D2b Consulting is a B2B consulting and digital marketing firm that helps small and medium-sized industrial and tertiary-sector companies accelerate commercial growth through integrated strategy and digital execution. Services span business strategy consulting (Business Model Canvas, Value Proposition, offer positioning), commercial development (sales action plans, dashboards, argumentation, outsourced sales direction), digital marketing (natural SEO, inbound marketing, lead generation, marketing automation, B2B website creation, e-mail marketing, IP tracking, content marketing), and commercial/digital training and coaching for TPE-PME clients in Auvergne-Rhône-Alpes and beyond. The firm's differentiating asset is the proprietary DATA2BUILD® algorithm (INPI No. 4384777) that maps B2B buyer search behavior to recommend website and content changes that generate qualified inbound leads.

Product overview

D2b Consulting is a B2B consulting firm offering an integrated portfolio of digital marketing and commercial strategy services. The core offering centers on their proprietary Data2build® technology platform (INPI deposit No. 4384777) for data intelligence and buyer search behavior analysis. Services include Natural SEO/Referencement Naturel, Lead Generation, Inbound Marketing, Marketing Automation, B2B Website Creation, Business Strategy Consulting, Commercial Development Consulting, Commercial Training and Coaching, Newsletter/E-mail Marketing, IP Tracking, and Content Marketing. The portfolio combines strategic consulting with operational digital marketing tools, all oriented toward B2B business growth.

Differentiator

Problem solved

Functional benefit

Brands

• Data2build®: Technologie propriétaire d'intelligence artificielle orientée data et business intelligence pour l'analyse des recherches des acheteurs BtoB. Dépôt INPI n°4384777.

Products and services

• DATA2BUILD® Proprietary AI-oriented data intelligence technology developed in-house by D2b Consulting for market analysis, B2B buyer search behavior analysis, and SEO optimization across 73 activity sectors; identifies buyer search expressions and prescribes website or blog content revisions designed to generate traffic and qualified leads.
• Natural SEO / Référencement Naturel Search engine optimization service designed to position B2B client websites on the first page of Google for targeted buyer searches in order to generate qualified leads.
• Lead Generation Digital action plan for B2B companies that captures buyer attention at the right moment in the purchasing cycle and converts internet visibility into qualified lead generation.
• Inbound Marketing Inbound marketing strategy that attracts B2B buyers by delivering messages aligned to their expectations and implements tools for buyer-company interaction designed to generate qualified leads.
• Marketing Automation Automation of digital prospect/client relationship including website scenario creation, visitor identification, contact retention automation, and CRM integration for lead nurturing.
• B2B Website Creation Website development service aligned with business strategy, optimized for natural SEO and buyer-navigation ergonomics, and built on WordPress or PrestaShop CMS platforms for B2B clients.
• Business Strategy Consulting Enterprise strategy optimization consulting including Business Model Canvas, Value Proposition Canvas, and offer positioning designed to create high-value, differentiated offerings for B2B clients.
• Commercial Development Consulting Commercial performance improvement service through sales force training, commercial coaching, sales tools (dashboard, action plan, commercial argumentation), and outsourced commercial direction for TPE-PME B2B clients.
• Commercial Training and Coaching Sales training and coaching service integrating client offers into training programs, including field coaching and management coaching for commercial effectiveness, delivered by a DATADOCK-certified training organization.

Quantifiable outcome

• 97% client retention rate
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered supporting.

• Google SENGAGEsupportingTechnology or Integration · 5 April 2013D2B Consulting joined Google's innovative SENGAGE program for agencies, with a certified Google AdWords specialist on the team to provide better campaign management services.
• France Num / DGEsupportingOthersPartnered with France Num, a French government initiative managed by DGE (Direction Générale des Entreprises) to support digital transformation of SMEs. D2B Consulting is recognized as a digital transformation activator.
• AURA DigitalsupportingStrategic or Co-development PartnerMember of Auvergne-Rhône-Alpes Digital regional digital ecosystem, participating in the regional digital transformation network.
• DATADOCKsupportingOthersD2B Consulting is a DATADOCK certified training organization, meeting the quality standards required for professional training organizations in France.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Eskimoz: French SEO and inbound-marketing agency serving B2B clients across France; competes head-on with D2b for the same SME buyer-search-intent mandate and uses comparable SEO/content/lead-gen methodologies.
• Yumens: French digital marketing agency offering SEO, SEA, and content marketing services; directly comparable in service mix and target market of growth-seeking French B2B SMEs.
• Effilab: French digital agency specializing in SEO, inbound marketing, and content marketing for B2B clients; matches D2b's combined strategy-plus-execution service model.
• 1min30: French digital marketing agency focused on SEO, SEA, and inbound marketing for SMEs and mid-market; a direct comparison for regional French B2B mandate.
• Junto: French B2B sales and marketing consulting firm focused on demand generation and outbound/inbound strategy for SMEs; overlaps with D2b's strategic consulting and lead-generation offerings.
• Markentive: French B2B marketing agency offering inbound marketing, marketing automation, and lead generation; directly comparable in tech-enabled B2B lead-gen model.
• Insign: French B2B digital marketing agency providing web, content, SEO and lead-generation services; comparable in target customer (industrial/services SMEs) and integrated service offering.

Broad incumbents

• HubSpot: Global CRM/marketing-automation platform that agencies (including D2b) implement for clients; represents the broader incumbent ecosystem against which D2b's marketing-automation and inbound services sit.

Emerging players

• Actito: Belgian/French marketing-automation platform; potential tooling competitor for the marketing automation services D2b delivers to TPE-PME clients.
• Plezi: French B2B marketing-automation and content-marketing platform serving SMEs; competes for the same buyer-intent-driven lead-generation niche D2b targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/d2b-consulting
• Xx.com/d2bconsulting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D2b Consulting