LaunchBoom
LaunchBoom is a US-based crowdfunding marketing agency that helps product creators launch and fund campaigns on Kickstarter and Indiegogo through consulting, proprietary LaunchKit software, and a co-developed Learning Lab course with Kickstarter.
- Company typePrivate
- Founded2013
- HeadquartersSan Diego, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What LaunchBoom does
LaunchBoom is a US-based, bootstrapped crowdfunding marketing agency founded in 2013 in San Diego that provides end-to-end consulting, campaign management, and advertising services to product creators launching on Kickstarter and Indiegogo. The company's core offering is a proprietary 7-step system that combines pre-launch funnel building, audience development, advertising strategy, and launch execution; the company claims to have helped product creators raise over $175 million cumulatively across thousands of campaigns, with a self-reported 97.83% campaign success rate and an average time to funding of approximately 15 minutes once launched. The service portfolio spans product categories including board and tabletop games (a flagship vertical with multiple record-setting campaigns such as The Crooked Moon at $4.02M), consumer hardware (Lomi at $7.23M), hospitality and glamping (Kosmos Resort at $1.95M), and design products (Author Clock at $2.15M). Revenue is generated primarily through professional services fees on multi-year consulting engagements, with pricing quote-based via a 'Talk to an Expert' consultation funnel; the company does not publicly disclose pricing.
The company operates a proprietary software platform called LaunchKit that provides a drag-and-drop pre-launch funnel builder and an integrated analytics dashboard for tracking email subscribers, VIP reservations, ad performance, and conversion rates. LaunchKit is being extended through a strategic partnership with SHOPLINE (announced December 2025) to bridge crowdfunding campaigns into post-campaign e-commerce operations. The company also operates a freemium educational channel called Learning Lab, co-developed with Kickstarter itself, offering free 'Crowdfunding 101' and 'Launch Strategy & Production' courses that function as top-of-funnel lead generation for the paid consulting business. Distribution is direct-to-creator via the company website, organic content marketing (blog, case studies, SEO), the Learning Lab partnership, and a global speaking circuit anchored by President Will Ford.
The company is privately held by founders Mark Pecota (CEO) and Will Ford (President), both Certified Experts on Kickstarter and Indiegogo, with a team of 101–250 employees. It has raised no external funding rounds and operates as a founder-led, bootstrapped professional services firm complemented by a growing software component.
LaunchBoom firmographics
Firmographics- Name
- LaunchBoom
- Legal name
- LaunchBoom
- Website
- https://launchboom.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LaunchBoom is a US-based crowdfunding marketing agency that helps product creators launch and fund campaigns on Kickstarter and Indiegogo through consulting, proprietary LaunchKit software, and a co-developed Learning Lab course with Kickstarter.
- Ownership category
- akta.pro rank
LaunchBoom industry classification
Industry- Product category
- Crowdfunding Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industry
- Account-Based Marketing (ABM) Services (BPAFAKAG)
Keywords
Where LaunchBoom is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LaunchBoom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Crowdfunding Consulting & Agency Services: LaunchBoom provides hands-on consulting and agency services to product creators launching on Kickstarter and Indiegogo. Services include pre-launch funnel setup, audience building, campaign advertising strategy, and end-to-end launch management. Clients engage through 'Talk to an Expert' consultation funnel and structured programs. Revenue is generated through service fees for campaign management and consulting.
- Free Educational Content & Learning Lab: LaunchBoom co-created a free crowdfunding course called Learning Lab with Kickstarter. While the course itself is free, it serves as a top-of-funnel lead generation tool to attract product creators who may then engage LaunchBoom's paid consulting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Expert Consultation — custom engagement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
LaunchBoom product offering
Product offeringCore offering
LaunchBoom is a full-service crowdfunding marketing agency that helps product creators plan, build pre-launch audiences, and execute successful Kickstarter and Indiegogo campaigns. The company delivers end-to-end campaign management through a proprietary 7-step system, supported by its LaunchKit software platform, expert consultation, paid advertising strategy, and post-campaign e-commerce transition support.
Product overview
LaunchBoom is a crowdfunding and Kickstarter marketing agency offering a comprehensive suite of services centered around their proprietary crowdfunding system. The core offering is LaunchBoom's agency service, which combines expert consultation with proven marketing strategies to help product creators achieve funding in under 24 hours (averaging ~15 minutes). Supporting the core service are complementary products: LaunchKit (their proprietary SaaS tool for pre-launch audience building and funnel optimization with drag-and-drop builder and integrated analytics), Learning Lab (a free Kickstarter-certified educational course), and supplementary resources including a bestselling book by CEO Mark Pecota and a podcast. The company has helped creators raise over $175 million across campaigns ranging from $40K to $7M+.
Differentiator
Problem solved
Functional benefit
Brands
- LaunchKit: Proprietary software platform for building pre-launch funnels, landing pages, and reservation systems for crowdfunding campaigns
- Learning Lab
Products and services
- LaunchBoom Agency Services Full-service crowdfunding consulting and agency offering covering pre-launch funnel setup, audience building, campaign advertising strategy, creative direction, and launch execution for product creators on Kickstarter and Indiegogo.
- LaunchKit Proprietary software platform that provides a drag-and-drop pre-launch funnel builder, reservation system, integrated analytics dashboard for email subscribers, VIP reservations, and ad performance, plus SHOPLINE integration for crowdfunding-to-e-commerce transitions.
Quantifiable outcome
- Creators raise over $175M through LaunchBoom's system
- +3 more outcomes
Companies that use LaunchBoom
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
LaunchBoom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
LaunchBoom partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- SHOPLINEcoreLaunchBoom announced a strategic partnership with SHOPLINE to integrate SHOPLINE's commerce platform into LaunchBoom's LaunchKit technology. The integration enables product creators to seamlessly transition from crowdfunding success to e-commerce operations, bridging the gap between pre-launch and post-campaign sales. The companies planned to promote the partnership at CES in Las Vegas.
- KickstarterflagshipLaunchBoom co-developed Learning Lab — a free, comprehensive crowdfunding course — with Kickstarter. The course consists of two tracks: 'Crowdfunding 101' led by Kickstarter and 'Launch Strategy & Production Essentials' led by LaunchBoom. This partnership positions LaunchBoom as Kickstarter's premier educational partner and provides top-of-funnel lead generation for LaunchBoom's consulting services.
- Kickstarter Expert Directory — Premier PartnercoreLaunchBoom is listed as a Premier Partner in Kickstarter's Expert Directory, reserved for top Kickstarter experts. This designation provides visibility to Kickstarter creators seeking professional campaign management support.
- IndiegogocoreLaunchBoom is a Certified Expert on Indiegogo. The company has run multiple successful campaigns on the platform, including the most successful lodging crowdfunding campaign in Indiegogo history (Kosmos Resort, $1.95M).
- JellopminorJellop handled paid advertising for Blisstil's Serenade campaign during the live phase on Kickstarter. LaunchBoom referred clients to Jellop for specific campaign execution needs, demonstrating a collaborative partner relationship for specialized advertising services.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
LaunchBoom competitors and assessment
Company assessmentDirect peers
- Jellop: Jellop is a crowdfunding advertising agency that runs paid acquisition campaigns for Kickstarter and Indiegogo creators. They are the closest direct competitor to LaunchBoom in the crowdfunding-marketing-services category, and the data even references Jellop as a partner on specific client campaigns.
- Enventys Partners: Enventys Partners is a full-service product launch agency offering industrial design, engineering, and crowdfunding marketing services to creators on Kickstarter and Indiegogo. They overlap directly with LaunchBoom on the marketing and pre-launch strategy layer of crowdfunding campaigns.
- Killer Crowdfunding: Killer Crowdfunding is a marketing and PR agency that runs campaigns specifically on Kickstarter and Indiegogo, with services spanning advertising, PR, and backer outreach. They compete head-to-head with LaunchBoom for the same creator customer base.
- Command Partners: Command Partners is a digital PR and marketing firm specializing in crowdfunding campaigns on Kickstarter and Indiegogo. They are a direct competitor offering PR, advertising, and backer-acquisition services to the same creator audience as LaunchBoom.
- Hyperstarter: Hyperstarter is a PR and marketing agency focused on Kickstarter and Indiegogo campaigns, offering pre-launch publicity and backer outreach. They are a direct peer in the creator-services marketing category.
Emerging players
- BackerKit: BackerKit provides post-campaign backer management, surveys, and fulfillment tools to crowdfunding creators. While not a direct agency competitor, BackerKit is an ecosystem participant that touches the same creators and is now part of the broader BackerKit ecosystem that also runs marketing services.
- Thunderfoot: Thunderfoot is a performance creative and paid-media agency that works with DTC and e-commerce brands. They share LaunchBoom's emphasis on data-driven creative testing and paid social execution, though they are not crowdfunding-specialized.
Broad incumbents
- Disruptive Advertising: Disruptive Advertising is a performance marketing agency specializing in paid media (Meta, Google, programmatic). They are a broader incumbent in the same paid-social / funnel-building discipline LaunchBoom uses for pre-launch reservation campaigns, though without crowdfunding specialization.
- KlientBoost: KlientBoost is a performance marketing agency focused on paid acquisition, conversion rate optimization, and creative services. They compete for the same performance-marketing budgets and use a comparable funnel-and-ads methodology, though they serve a broader SMB/ecommerce mix.
- WebFX: WebFX is a large full-service digital marketing agency offering SEO, paid media, and CRO services. They are a broader incumbent in the marketing-services space and a relevant comparison for agency-scaling dynamics, though they do not specialize in crowdfunding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
LaunchBoom social profiles
Digital presenceLaunchBoom financial estimates
Financial estimateRevenue estimate
Valuation estimate
LaunchBoom leadership team
Management profileNumber of profiles
Profiles4 records
LaunchBoom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LaunchBoom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LaunchBoom
What does LaunchBoom do?
LaunchBoom is a full-service crowdfunding marketing agency that helps product creators plan, build pre-launch audiences, and execute successful Kickstarter and Indiegogo campaigns. The company delivers end-to-end campaign management through a proprietary 7-step system, supported by its LaunchKit software platform, expert consultation, paid advertising strategy, and post-campaign e-commerce transition support.
Is LaunchBoom a public or private company?
LaunchBoom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LaunchBoom founded?
LaunchBoom was founded in 2013. It employs 101 to 250 people.
Where is LaunchBoom based?
LaunchBoom is headquartered in San Diego, United States, in the North America region.
How does LaunchBoom make money?
Two revenue lines are on record. Crowdfunding Consulting & Agency Services are the primary driver. The others are free Educational Content & Learning Lab.
Who are LaunchBoom's main competitors?
Direct peers on record are Jellop, Enventys Partners, Killer Crowdfunding, Command Partners and Hyperstarter. Emerging players are BackerKit and Thunderfoot. Broad incumbents are Disruptive Advertising, KlientBoost and WebFX.
Does LaunchBoom have an API?
No public API is recorded for LaunchBoom.
What industry is LaunchBoom in?
LaunchBoom's product category is Crowdfunding Marketing Services. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of BPAFAKAG, Account-Based Marketing (ABM) Services. Its NAICS code is 54181 and its SIC code is 7311.