HMY Yacht Sales

What HMY Yacht Sales does

HMY Yacht Sales is a US yacht brokerage and authorized new-yacht dealer founded in 1979 and headquartered in Fort Lauderdale, Florida. The company sells both new and pre-owned yachts, operating 15 brokerage offices across Florida, South Carolina, and Rhode Island with 70+ full-time brokers. As an authorized dealer for eight new yacht brands (Viking Yachts, Princess Yachts, Valhalla Boatworks, Eclipse Yachts, Two Oceans Power Catamarans, Nimbus Boats, MJM Yachts, and Steeler Yachts), HMY handles factory orders, new-build allocations, and ready-to-deliver hulls, while also serving as the exclusive distributor for Two Oceans Power Catamarans across the Americas and Caribbean.

Revenue is generated primarily through commission-based brokerage transactions on new yacht sales and a large pre-owned inventory of 5,495+ listings ranging from $85,000 entry-level vessels to $16.9M superyachts. Supporting revenue streams include a trade-in program that facilitates seamless upgrades, yacht charter services across six Mediterranean and Caribbean destinations, and MLS distribution for listing exposure. The company is independently owned and operated, led by owner Steve Moynihan, and is consistently recognized as the #1 North American Princess Yachts Dealer and a Top Viking Yacht Dealer, averaging over 100 Viking Yacht sales per year.

The underlying technology is a web-based yacht listing platform with search filters by brand, model, location, length, year, and price, augmented by virtual tour capabilities and a proprietary central listing badge system. Go-to-market relies on a direct enterprise field-sales motion through the broker network, supplemented by participation in major boat shows, fishing tournaments, email newsletters, and a strong referral network built over nearly five decades. Customer segments include high-net-worth luxury yacht buyers, current boat owners seeking trade-in upgrades, and charter customers, with no material institutional or enterprise customer concentration.

Name

HMY Yacht Sales

Legal name

HMY Yacht Sales

Website

https://hmy.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

HMY Yacht Sales is a privately held US yacht brokerage and authorized dealer founded in 1979, operating 15 offices across Florida, South Carolina, and Rhode Island with 70+ brokers selling new and pre-owned luxury yachts from eight manufacturer brands to high-net-worth individuals.

Ownership category

akta.pro rank

Product category

Yacht Brokerage Services

NAICS

Boat Dealers (441222)

akta.pro primary industry

Luxury Motor Yacht Manufacturing (IMAJAMAD)

akta.pro secondary industries

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE), Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

Keywords

• Yacht brokerage services
• New yacht sales
• Used yacht sales
• Yacht charter booking
• Authorized boat dealer

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Yacht Brokerage Commissions: HMY earns commissions on the sale of both new and pre-owned yachts through their broker network. They serve as authorized dealers for multiple yacht brands and handle the complete sales process from initial consultation through closing and post-sale support.
2. Trade-In Services: HMY accepts trade-ins from customers upgrading to new vessels, with dedicated service teams that maintain each vessel to high standards before resale.
3. Yacht Charter Services: HMY offers yacht charter services across destinations including Italy, Greece, Croatia, Monaco, French Riviera, and Bahamas.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

HMY Yacht Sales is a yacht brokerage and authorized dealer firm that sells new yachts (as authorized dealer for Viking, Princess, Valhalla, Eclipse, Two Oceans, Nimbus, MJM, and Steeler) and pre-owned yachts through a 70+ broker network across 15 offices in Florida, South Carolina, and Rhode Island. It also offers yacht charter booking across Mediterranean and Caribbean destinations and a trade-in program that allows owners to transition between vessels through the brokerage.

Product overview

HMY Yacht Sales is a yacht brokerage and authorized dealer firm established in 1979, operating as a unified platform offering both new yacht sales (through authorized dealer relationships) and used yacht brokerage services. The core product portfolio centers on representing eight new yacht brands: Viking Yachts (38-90 ft sportfishing and motor yachts), Princess Yachts (35'9"-95'6" luxury motor yachts), Valhalla Boatworks (28-55 ft center console fishing boats), Eclipse Yachts (50-60 ft outboard express cruisers), Two Oceans Power Catamarans (555/675/870 models), Nimbus Boats (Swedish commuter, coupe, tender vessels), MJM Yachts (Boston express cruisers), and Steeler Yachts (Dutch steel motor yachts). Supporting the new boat sales are used yacht brokerage services offering over 5,495 pre-owned listings across all yacht types and sizes. Additional services include yacht charter booking across Mediterranean and Caribbean destinations, and a trade-in program for customers upgrading vessels. The company operates 15 brokerage offices across Florida, South Carolina, and Rhode Island with 66+ full-time brokers.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Yacht Sales Curated selection of pre-owned yachts across all brands, types (sportfishing, motor yachts, center consoles, express cruisers, catamarans, trawlers), and sizes from 20 feet to 100+ feet superyachts. Inventory spans over 5,495 listings across the US and internationally, served by HMY's 70+ broker network across 15 offices.
• Viking Yachts (Authorized Dealer) Sales of semi-custom fiberglass sportfishing yachts ranging from 38 to 90 feet, including enclosed bridge, open bridge convertible, billfish, and open series models, with flybridges, tuna towers, and outriggers. HMY averages over 100 Viking Yacht sales per year.
• Princess Yachts (Authorized Dealer) Sales of luxury motor yachts built in Plymouth, England, ranging from 35'9" to 95'6", covering F Class (flybridge), S Class (sportbridge), V Class (deep-V sport yachts), X Class (Super Flybridge), Y Class, and C Class (center console) models. HMY is the #1 North American Princess Yachts Dealer.
• Valhalla Boatworks (Authorized Dealer) Sales of high-performance center console outboard boats ranging from 28 to 55 feet, including V-28 Bay, V-29 Hybrid, V-33, V-37, V-41, V-46, V-55, and Sport Yacht models. Backed by Viking Yacht Company, designed for serious anglers and tournament fishing. HMY is a Valhalla dealer in select territories including South Carolina and Ocean Reef.
• Eclipse Yachts (Authorized Dealer) Sales of outboard Express Cruisers including the 505 Shadow (50'10") and 605 Shadow (60'8"), powered by Mercury V12 600hp outboards with Michael Peters' patented SVVT hull. Built by Two Oceans Marine Manufacturing in South Africa with luxury automobile-inspired interiors.
• Two Oceans Power Catamarans (Exclusive Distributor) Exclusive distribution of Two Oceans Power Catamarans including the 555, 675, and 870 models, designed by Du Toit Yacht Design and built by Two Oceans Marine Manufacturing in Cape Town, South Africa. Exclusive territory covers USA, Canada, Central and South America, Caribbean, and Bahamas.
• Nimbus Boats (Authorized Dealer) Sales of Swedish-designed vessels featuring Scandinavian design with twin-stepped hulls. Product lines include Commuter (C8, C9, C11, C12), Coupe Cruiser (305, 365, 405, 495), Day Cruiser (W9, W11, W12, 305 Drophead), and Tender (T9, T11, T12, Sport Tender 42) series.
• MJM Yachts (Authorized Dealer) Sales of express cruiser powerboats built in Boston, Massachusetts, known for their teak decks and classic Downeast styling.
• Steeler Yachts (Authorized Dealer) Sales of Dutch-built motor yachts known for their steel hull construction and displacement cruising capabilities.
• Yacht Charter Services Luxury yacht charter booking across destinations including Italy, Greece, Croatia, Monaco, French Riviera, and Bahamas, providing access to luxury yacht rentals for vacations.
• Trade-In Program Trade-in program that allows yacht owners to exchange their current vessel when purchasing a new or different yacht, leveraging the company's industry experience and networks for a seamless transition process.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Viking YachtscoreChannel Partner/ Reseller/ DistributorHMY is the undisputed leader for Viking Yachts, averaging over 100 Viking Yacht sales each year. They have more Viking Yachts experts on staff and the largest network of Viking customers compared to any other brokerage. HMY is regularly recognized as a Top Viking Yacht dealer.
• Princess YachtscoreChannel Partner/ Reseller/ DistributorHMY has been named the #1 North American Princess Yachts Dealer year after year. They were awarded North American Princess Yachts Dealer of the Year in 2019. The partnership involves both new yacht sales and brokerage services.
• Valhalla BoatworkscoreChannel Partner/ Reseller/ DistributorValhalla Boatworks is an extension of the Viking Yacht Company. HMY is a Valhalla dealer in select territories including South Carolina and Ocean Reef in Key Largo, offering center console outboard boats.
• Eclipse YachtscoreChannel Partner/ Reseller/ DistributorHMY offers ECLIPSE Yachts including the 505 Shadow and 605 Shadow express cruisers. The partnership involves new yacht sales and distribution.
• Two Oceans Marine ManufacturingcoreChannel Partner/ Reseller/ DistributorHMY Yacht Sales is the exclusive distributor of the Two Oceans Power Catamaran line in the USA, Canada, Central and South America, the Caribbean, and the Bahamas. The 555, 675, and 870 models are available through HMY.
• Nimbus BoatscoreChannel Partner/ Reseller/ DistributorHMY is an authorized dealer for Nimbus Boats from Sweden, offering Scandinavian-designed commuter boats, coupe cruisers, day cruisers, and tenders.
• MJM YachtsminorChannel Partner/ Reseller/ DistributorHMY is an authorized dealer for MJM Yachts, offering express cruiser models.
• Steeler YachtsminorChannel Partner/ Reseller/ DistributorHMY is an authorized dealer for Steeler Yachts, offering Dutch-designed displacement motor yachts.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MarineMax: MarineMax is the largest publicly traded recreational boat and yacht dealer in the US (NYSE: HZO), operating across multiple regions with both new and pre-owned sales. It is a broader incumbent that overlaps with HMY in yacht brokerage and dealer services but at significantly larger scale across powerboats, marinas, and finance/insurance products.

Direct peers

• Allied Marine: Allied Marine is a Fort Lauderdale-based yacht brokerage and new yacht dealer (Ferretti Group brands) operating across Florida and the Mediterranean. It directly competes with HMY in the luxury motor yacht segment with a similar multi-office Florida footprint and broker-led sales model.
• Denison Yachting: Denison Yachting is a multi-office yacht brokerage with locations across Florida, California, the Northeast, and the Mediterranean. It directly competes with HMY in both new yacht sales and pre-owned brokerage, with a particularly strong sailboat and motor yacht overlap.
• Galati Yacht Sales: Galati Yacht Sales is a long-established Florida yacht brokerage and authorized dealer (Viking, Princess, Hatteras) operating multiple locations along the Gulf Coast and Southeast. It is one of HMY's closest direct competitors, sharing Viking and Princess franchise relationships and overlapping Florida broker territories.
• Worth Avenue Yachts: Worth Avenue Yachts is a Palm Beach-based luxury yacht brokerage and new yacht dealer (Princess, Ferretti, Riva). It competes head-to-head with HMY in the South Florida luxury motor yacht segment with a similar broker-led, multi-brand authorized dealer model.
• Northrop & Johnson: Northrop & Johnson is a global superyacht brokerage with strong Florida and US East Coast presence. It competes with HMY at the upper end of the market (superyachts 80ft+), where HMY also operates through its 100ft+ listings category.
• Camper & Nicholsons: Camper & Nicholsons is an international yacht brokerage and charter specialist with a significant Florida presence. It overlaps with HMY in luxury yacht sales and charter services across Mediterranean and Caribbean destinations.
• Fraser Yachts: Fraser Yachts is a global superyacht sales, charter, and management company with US offices. It competes with HMY in the superyacht and luxury motor yacht segment and also in yacht charter services, making it comparable on multiple revenue streams.
• Burgess: Burgess is a leading international yacht brokerage with a strong superyacht and luxury motor yacht focus and US presence. It overlaps with HMY's superyacht brokerage and Mediterranean charter offerings.

Others

• Boats Group (YachtWorld / Boat Trader): Boats Group operates YachtWorld and Boat Trader, the dominant online yacht listing marketplaces used by HMY and other brokers. It is an ecosystem enabler/infrastructure provider rather than a direct competitor, but its scale and digital trajectory shape the competitive dynamics of the entire brokerage industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hmyyachts
• Facebookfacebook.com/hmyyachtsales
• LinkedInlinkedin.com/company/hmy-yacht-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HMY Yacht Sales