Kata.ai
Kata.ai is an Indonesian conversational AI company that builds enterprise AI agents for customer service, marketing, sales, recruitment, commerce, and claims processing, serving 250+ brands across BFSI, FMCG, healthcare, automotive, and government sectors with proprietary Bahasa Indonesia language capabilities.
- Company typePrivate
- Founded2016
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Kata.ai does
Kata.ai is an Indonesian conversational AI company that builds enterprise AI agents spanning customer service, marketing, sales, HR and recruitment, commerce, loyalty, and health claims processing. The company targets a vertical mix across BFSI (Bank Rakyat Indonesia, Bank BTPN), FMCG and retail, healthcare and insurance (Prixa), automotive, and Indonesian government agencies, with a stated base of 250+ enterprise and government clients and 56 million monthly active users across deployed bots.
The platform is anchored by a proprietary Large Language Model trained for Bahasa Indonesia with 80% reported accuracy on slang and dialects, deployed natively across WhatsApp, LINE, Facebook, Instagram DM, web chat, and in-app channels. The product surface has expanded significantly in 2025 with the launch of KataCX (no-code GenAI chatbot builder, under 5-minute setup), AI Call Agent (voice with 40+ language support, automating 50-80% of calls), AI Commerce (WhatsApp-native conversational commerce with payment integration), Kata Recruiters (GenAI CV screening and interview automation), Kata Health (claims processing trained on 500K-1M medical claims), and a Customer Loyalty Platform branded alaCards. The platform integrates with enterprise systems including Oracle, SAP, Salesforce, Zendesk, and HubSpot.
Kata.ai operates as a private B2B SaaS business (legal entity PT Yesboss Group Indonesia), selling through direct enterprise field sales with quote-based annual subscription pricing. Disclosed revenue mechanics include US$1M cost savings per client, 97% query deflection, 25% CSAT uplift, 70% reduction in health claims processing cost, and 3x conversion improvement on WhatsApp commerce. Headcount is reported at 51-100, headquarters are in South Jakarta, and third-party market reports place the company in Indonesia's top tier of AI firms with valuations cited at $400M-$830M. The company is preparing a Dubai entity to serve Gulf clients, where contract values are reported as 5x-10x higher than Indonesian contracts.
Kata.ai firmographics
Firmographics- Name
- Kata.ai
- Legal name
- PT Yesboss Group Indonesia
- Website
- https://kata.ai
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kata.ai is an Indonesian conversational AI company that builds enterprise AI agents for customer service, marketing, sales, recruitment, commerce, and claims processing, serving 250+ brands across BFSI, FMCG, healthcare, automotive, and government sectors with proprietary Bahasa Indonesia language capabilities.
- Ownership category
- akta.pro rank
Kata.ai industry classification
Industry- Product category
- Conversational AI Platform
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
- akta.pro secondary industries
- Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO), iPaaS (Cloud Integration Platforms) (HDAEAIAB), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Kata.ai is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Kata.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- AI Agent & Chatbot Solutions: Kata.ai provides AI agents and chatbots as a service to enterprise clients across customer service, marketing, sales, and HR functions. Revenue is generated through enterprise licensing and service agreements with B2B clients including banks, financial institutions, FMCG companies, healthcare providers, automotive brands, and government agencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing with custom quotes based on client requirements |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
Kata.ai product offering
Product offeringCore offering
Kata.ai provides an enterprise AI Agents platform that enables businesses to build human-like conversational experiences for customer service, marketing, sales, HR, and operations. Its proprietary Large Language Model is optimized for Bahasa Indonesia (including local slang) and supports multi-channel deployment via WhatsApp, LINE, Facebook, Instagram DM, and web chat. The platform integrates natively with enterprise systems such as Oracle, SAP, Salesforce, Zendesk, and HubSpot, and offers specialized solutions for banking, FMCG, healthcare, automotive, and government clients.
Product overview
Kata.ai is an Indonesian omni-present AI company offering a unified AI Agents platform with multiple specialized modules and solutions. The core platform (AI Agents Platform) enables businesses to build human-like AI connections across every channel. Key products include KataCX for GenAI chatbot building, AI Call Agent for voice automation, AI Commerce for WhatsApp shopping, Kata Recruiters for talent acquisition, Customer Loyalty Platform for engagement programs, and Kata Health for claims processing. These products are complemented by solution-specific AI agents for customer service, marketing, sales, and HR, plus GenAI consulting services. The platform integrates with enterprise systems (Oracle, SAP, Salesforce, Zendesk, HubSpot) and communication channels (WhatsApp, Instagram DM, Web Chat) to serve 250+ leading brands and 56 million monthly active users.
Differentiator
Problem solved
Functional benefit
Brands
- KataCX: GenAI chatbot builder platform that allows businesses to create chatbots in under 5 minutes without coding, featuring WhatsApp integration and multi-channel deployment.
- Kata Health
- Kata Recruiters
- alaCards
- AI Commerce
- AI Call Agent
Quantifiable outcome
- 97% query deflection rate with AI-first automation
- +10 more outcomes
Companies that use Kata.ai
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Kata.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability10 records
Feature10 records
Kata.ai partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- OraclecoreOracle integration enables Kata.ai's AI agents to work seamlessly with Oracle enterprise systems, allowing clients to leverage existing Oracle infrastructure.
- SAPcoreSAP integration allows Kata.ai's AI solutions to connect with SAP enterprise systems for enterprise clients using SAP infrastructure.
- SalesforcecoreSalesforce integration enables Kata.ai's AI agents to work with Salesforce CRM, allowing enterprise clients to leverage their existing Salesforce data and workflows.
- ZendeskcoreZendesk integration allows Kata.ai's AI agents to seamlessly transfer chats from bot to human agents and integrate with existing helpdesk platforms.
- HubSpotcoreHubSpot integration enables Kata.ai's AI solutions to sync with HubSpot CRM and marketing automation platforms for enterprise clients.
Scale indicators31 records
Recent moves8 records
Expansion highlights6 records
Kata.ai competitors and assessment
Company assessmentBroad incumbents
- LivePerson: LivePerson is an established enterprise messaging and conversational AI platform serving large global enterprises. It is a broad incumbent that overlaps with Kata.ai's enterprise CX automation but at much larger scale and geographic breadth.
- Intercom: Intercom offers an AI-first customer service platform with the Fin AI agent, serving SaaS and enterprise customers globally. It is a broad incumbent comparable to Kata.ai's AI Customer Service and Sales agents within a much larger product suite.
Emerging players
- Aisera: Aisera provides an enterprise AI agent platform for customer service, IT support, and HR workflows. It is an emerging player with meaningful overlap to Kata.ai's AI Customer Service and HR/Recruitment Agent offerings, focused on large enterprise.
- Gupshup: Gupshup is a conversational AI and messaging platform widely used across emerging markets for customer engagement and commerce on WhatsApp and other channels. It is an emerging player comparable to Kata.ai's WhatsApp-native commerce and CX stack in similar geographies.
Direct peers
- Yellow.ai: Yellow.ai is a global enterprise conversational AI platform offering AI agents for customer support, sales, and marketing across chat and voice. It is one of the closest direct competitors to Kata.ai in multi-channel, multilingual enterprise CX automation.
- Verloop.io: Verloop.io is an AI-powered customer support automation platform serving enterprises with conversational bots across chat and messaging channels. It overlaps directly with Kata.ai's customer service and support automation offerings for mid-market and enterprise.
- Cognigy: Cognigy provides an enterprise conversational and agentic AI platform for automating customer service across voice and digital channels. It competes with Kata.ai in the enterprise agent automation space with similar deployment and integration profiles.
- Haptik: Haptik (a Reliance Jio company) provides enterprise conversational AI solutions for customer support, sales, and marketing, particularly across messaging channels. It is directly comparable to Kata.ai's AI Customer Service and Marketing Agents for large enterprise clients.
- Ada Support: Ada is an AI-powered customer service automation platform used by enterprises to deflect and resolve customer inquiries across channels. It is directly comparable to Kata.ai's AI Customer Service Agent in functionality and target buyer.
- Wati: Wati is a WhatsApp-native business messaging and automation platform targeting SMB and enterprise customers, with strong overlap to Kata.ai's AI Commerce and WhatsApp-based customer engagement solutions in Southeast Asia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Kata.ai social profiles
Digital presenceKata.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kata.ai leadership team
Management profileNumber of profiles
Profiles3 records
Kata.ai funding detail
Funding detailFunding overview
Funding rounds3 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kata.ai M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kata.ai
What does Kata.ai do?
Kata.ai provides an enterprise AI Agents platform that enables businesses to build human-like conversational experiences for customer service, marketing, sales, HR, and operations. Its proprietary Large Language Model is optimized for Bahasa Indonesia (including local slang) and supports multi-channel deployment via WhatsApp, LINE, Facebook, Instagram DM, and web chat. The platform integrates natively with enterprise systems such as Oracle, SAP, Salesforce, Zendesk, and HubSpot, and offers specialized solutions for banking, FMCG, healthcare, automotive, and government clients.
Is Kata.ai a public or private company?
Kata.ai is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kata.ai founded?
Kata.ai was founded in 2016. It employs 51 to 100 people.
Where is Kata.ai based?
Kata.ai is headquartered in Jakarta, Indonesia, in the Asia region.
How does Kata.ai make money?
One revenue line is on record: AI Agent & Chatbot Solutions.
Who are Kata.ai's main competitors?
Broad incumbents on record are LivePerson and Intercom. Emerging players are Aisera and Gupshup. Direct peers are Yellow.ai, Verloop.io, Cognigy, Haptik, Ada Support and Wati.
Does Kata.ai have an API?
No public API is recorded for Kata.ai.
What industry is Kata.ai in?
Kata.ai's product category is Conversational AI Platform. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI), with a secondary code of HDAAACAO, Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment). Its NAICS code is 541512 and its SIC code is 7373.