Traffic Today
Traffic Today is a Dutch performance marketing agency founded in 2017, operating five self-managing cells of 80-90+ specialists across Deventer, Enschede, and Zwolle. It delivers SEO, SEA, social, content, marketplace, email, and AI-integrated marketing services to 200+ B2B and B2C clients in the Netherlands and select European markets.
- Company typePrivate
- Founded2017
- HeadquartersDeventer, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Traffic Today does
Traffic Today is a Dutch performance marketing agency founded in 2017 in Deventer, Netherlands. The firm operates a celfilosofie (cell philosophy) organizational model, currently comprising five self-managing teams of marketing specialists distributed across three offices in Deventer, Enschede, and Zwolle. Headcount is reported at 80-90+ specialists, and the company states a customer base of more than 200 clients spanning SMB e-commerce, enterprise education, IT, insurance, sports, and automotive segments.
The service portfolio covers the full performance marketing stack: search engine optimization (local, international, technical, on-page), paid search advertising (Google Ads, Microsoft Ads, Shopping, Display, remarketing), linkbuilding (including whitelabel and international), content marketing (ghostwriting, copywriting, content strategy), paid social across Facebook, Instagram, LinkedIn, TikTok, YouTube, Snapchat, and Pinterest, email marketing via Reloadify and Spotler, and marketplace management on Bol.com, Amazon, and Kaufland. An AI-Marketingbureau service line layers third-party AI tools (ChatGPT, Claude, Gemini, CustomGPT, OpenAI 4o) and workflow automation (n8n, Asana, Google Sheets) onto client engagements, alongside proprietary predictive SEO modeling in Google Sheets. Technology partnerships include official Google Premier Partner 2026 status and Meta Business Partner designation, with tooling integrations spanning Semrush, Channable, Lightspeed, Reloadify, Spotler, Airtable, and PIWIK.
The business model combines subscription-style monthly marketing retainers, project-based consulting engagements, and performance-based advertising management with usage-linked ROAS optimization. Pricing is custom/quote-based with annual billing cadence; a free marketing audit serves as the primary lead-generation entry point. Go-to-market is sales-led with a direct consulting motion targeting both B2B and B2C clients across the Netherlands and selected international markets (Belgium, Germany, England, with localized SEO and linkbuilding in French, English, German, and Spanish). The company is privately held and founder/management-owned with no disclosed external institutional backing. Leadership includes co-founder Ivo Elshof and CEO Steven Bodde (appointed September 2025).
Traffic Today firmographics
Firmographics- Name
- Traffic Today
- Legal name
- Traffic Today
- Website
- https://traffictoday.nl
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Traffic Today is a Dutch performance marketing agency founded in 2017, operating five self-managing cells of 80-90+ specialists across Deventer, Enschede, and Zwolle. It delivers SEO, SEA, social, content, marketplace, email, and AI-integrated marketing services to 200+ B2B and B2C clients in the Netherlands and select European markets.
- Ownership category
- akta.pro rank
Traffic Today industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)
Keywords
Where Traffic Today is headquartered
LocationHeadquarters
- HQ city
- Deventer
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Traffic Today business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Marketing Services Retainers: Ongoing marketing service contracts where Traffic Today manages various aspects of client digital marketing including SEO, SEA, content, social media, and marketplaces. Revenue is generated through monthly retainer fees for continuous service delivery.
- Project-Based Consulting: Specific marketing projects and campaigns delivered for clients, including one-time optimization projects, campaign launches, and strategy development engagements.
- Performance-Based Advertising Management: Management of client advertising budgets across platforms like Google Ads and Meta, with focus on ROAS optimization and measurable results.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom pricing based on scope and client needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Traffic Today product offering
Product offeringCore offering
Traffic Today is a Dutch performance marketing agency that helps businesses grow online through SEO, SEA (paid search), linkbuilding, content marketing, social media advertising, email marketing, marketplace advertising, and international marketing. The agency organizes its operations around five self-managing 'cell' teams, each led by a Business Lead, delivering data-driven campaigns for B2B and B2C e-commerce clients.
Product overview
Traffic Today is a performance marketing bureau offering an integrated portfolio of online marketing services organized around a celfilosofie (cell philosophy), with five specialized, self-managing cells located in Deventer, Enschede, and Zwolle. The core offering is performance marketing combining SEO (Zoekmachine optimalisatie), paid search advertising (Zoekmachine adverteren/SEA with Google Ads, Microsoft Ads, Shopping), linkbuilding, content marketing, social media advertising, email marketing (via Reloadify and Spotler), and marketplace management (Bol.com, Amazon, Kaufland). AI integration services (AI-Marketingbureau) are embedded across all disciplines, utilizing ChatGPT, Claude, Gemini, and CustomGPT for automation, predictive analytics, and content generation. International marketing and strategic consulting services extend the reach across Benelux and Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO (Search Engine Optimization) Improves organic search visibility and rankings for client websites through technical SEO, on-page optimization, and content strategy. Designed for businesses seeking long-term, sustainable traffic growth.
- SEA (Search Engine Advertising) Paid search advertising management on platforms such as Google Ads to drive immediate, measurable traffic and conversions. Offered under the agency's Google Premier Partner status.
- Linkbuilding Acquires high-quality backlinks to improve domain authority and search engine rankings for client websites.
- Content Marketing Develops and distributes content (blogs, articles, guides) to attract and engage target audiences, supporting SEO and brand authority.
- Social Media Advertising Paid social media campaigns across platforms including Meta (Facebook/Instagram) to reach targeted audiences and drive conversions. Delivered under the agency's Meta Business Partner status.
- Email Marketing Email campaign strategy, automation, and execution to nurture leads, retain customers, and drive repeat purchases.
- Marketplace Advertising Advertising and optimization on online marketplaces (e.g., bol.com, Amazon) to increase product visibility and sales for e-commerce clients.
- International Marketing
Quantifiable outcome
- 30% revenue growth for e-commerce clients within one year
- +6 more outcomes
Companies that use Traffic Today
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles1 record
Traffic Today technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature3 records
Traffic Today partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- GooglecoreOfficial Google Premier Partner with access to beta features, latest insights, and priority support. The partnership enables Traffic Today to deliver cutting-edge Google Ads campaigns for clients.
- MetacoreOfficial Meta Business Partner providing access to Facebook, Instagram, and other Meta platform features and support for advertising campaigns.
- Bol.comcoreMarketplace partnership enabling clients to sell products on Bol.com. Traffic Today helped Zuivelhoeve become the first fresh food supplier successfully listing on Bol.com.
- AmazonmajorMarketplace channel partnership for clients selling on Amazon marketplace, including feed management and optimization services.
- SemrushcoreSEO tool partnership providing keyword research, competitor analysis, and ranking tracking capabilities used in client campaigns.
- ChannablecoreFeed management platform partnership used for product feed optimization across marketplaces like Bol.com and Amazon.
- Google AdscoreCore advertising platform for managing pay-per-click campaigns, used in predictive modeling and campaign optimization.
- ReloadifymajorEmail marketing automation platform partnership for client email campaigns and customer journey automation.
- SpotlermajorEmail marketing software partnership offering additional options for client email marketing campaigns.
- LightspeedmajorE-commerce platform integration for client webshops, enabling seamless connection with email marketing and other tools.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Traffic Today competitors and assessment
Company assessmentDirect peers
- OrangeValley: Dutch performance marketing agency offering SEO, SEA, content, and data services. Direct competitor with similar team size and SMB-to-enterprise client focus in the Netherlands market.
- Adwise: Dutch digital performance marketing agency based in Eindhoven. Directly comparable across Google Ads, SEO, social advertising, and marketplace services for Dutch SMB and mid-market segments.
- Dept: Larger Dutch-headquartered digital agency offering end-to-end performance marketing, technology, and creative services. Direct competitor for mid-market and enterprise Dutch clients, with a broader international footprint.
- iO Digital: Benelux digital agency with offices in the Netherlands and Belgium offering marketing technology, performance marketing, and content services. Comparable on both offerings and geographic reach.
- Energize: Dutch digital marketing agency offering performance marketing services in SEO, paid media, and content. Closely comparable in size, positioning, and Dutch-market focus to Traffic Today.
- Stonewall Media: Dutch performance marketing agency specializing in paid media, SEO, and data-driven campaigns. Direct competitor for Dutch SMB and mid-market clients seeking performance-oriented marketing engagements.
Broad incumbents
- Dentsu Creative: Global creative and media network with strong Amsterdam presence offering performance marketing, SEO, and paid media at scale. Competes for Dutch enterprise clients, but operates with a much broader portfolio of services beyond Traffic Today's performance-marketing niche.
- WPP / Ogilvy: Global advertising and marketing-services holding company (owner of Ogilvy, GroupM, VMLY&R). Competes for Dutch and international enterprise performance-marketing budgets via network scale and integrated offerings.
Emerging players
- JungleMinds: Dutch digital agency focused on performance marketing, content, and data-driven campaigns for ambitious brands. Comparable offerings with a slightly smaller scale than Traffic Today.
Others
- Semrush: Marketing-technology vendor Traffic Today partners with for SEO data feeding its predictive revenue model. Not a direct competitor, but an adjacent ecosystem vendor whose pricing, product roadmap, and AI capabilities directly affect Traffic Today's SEO service economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Traffic Today social profiles
Digital presenceTraffic Today financial estimates
Financial estimateRevenue estimate
Valuation estimate
Traffic Today leadership team
Management profileNumber of profiles
Profiles8 records
Traffic Today funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Traffic Today M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Traffic Today
What does Traffic Today do?
Traffic Today is a Dutch performance marketing agency that helps businesses grow online through SEO, SEA (paid search), linkbuilding, content marketing, social media advertising, email marketing, marketplace advertising, and international marketing. The agency organizes its operations around five self-managing 'cell' teams, each led by a Business Lead, delivering data-driven campaigns for B2B and B2C e-commerce clients.
Is Traffic Today a public or private company?
Traffic Today is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Traffic Today founded?
Traffic Today was founded in 2017. It employs 11 to 50 people.
Where is Traffic Today based?
Traffic Today is headquartered in Deventer, Netherlands, in the Europe region.
How does Traffic Today make money?
Three revenue lines are on record. Marketing Services Retainers are the primary driver. The others are project-Based Consulting and performance-Based Advertising Management.
Who are Traffic Today's main competitors?
Direct peers on record are OrangeValley, Adwise, Dept, iO Digital, Energize and Stonewall Media. Broad incumbents are Dentsu Creative and WPP / Ogilvy. JungleMinds is listed as an emerging player. Semrush is listed as an others.
Does Traffic Today have an API?
No public API is recorded for Traffic Today.
What industry is Traffic Today in?
Traffic Today's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAF, Mobile & App Performance Marketing (UA, App Store Ads). Its NAICS code is 54181 and its SIC code is 7311.