South Texas Youth Soccer Association

What South Texas Youth Soccer Association does

South Texas Youth Soccer Association (STX) is a nonprofit regional youth soccer organization headquartered in Round Rock, Texas, and operating as an official affiliate of US Youth Soccer and US Soccer. Founded in 1964 and governed through 29 member associations and 225+ affiliated clubs, the association serves more than 100,000 members across the South Texas geography spanning from El Paso to Beaumont and from Temple to Brownsville.

STX delivers a portfolio of on-field programs and supporting services. On-field offerings include recreational leagues, competitive travel soccer, the Olympic Development Program (ODP) for elite player identification, the TOPSoccer program for athletes with disabilities, and a Certified Youth Academy. Competitive structures include the State Classic League, Eastern District Players League, State Cup, Presidents Cup, Directors Cup, South Texas Cup, and Fall Championships. Supporting services encompass the U.S. Soccer Coaching License Pathway, United Soccer Coaches Diplomas, grassroots-through-B license courses, risk management and SafeSport compliance, international player clearances, insurance coverage, and member grants. The association has also launched STX Soccer Esports in partnership with ESOGA, extending its product surface to virtual competition. Underlying technology is delivered through SportsEngine's Sports Relationship Management (SRM) platform for website, event, and member management, augmented by integrations with GotSport (registration), Veo (video analysis), Players Health (injury tracking), Perry Weather (event safety), and etrainu (coaching learning).

The central association is funded through membership and registration fees flowing from its 225+ clubs, championship and competition entry fees (for example, the ODP Player ID events priced at $50 for regular and $75 for late registration), coaching education tuition, and modest charitable merchandise revenue such as $5 Gold Laces sold through its LaceUp4Cancer partnership with Go4theGoal. Distribution is federated rather than direct-to-consumer: STX reaches end users through member associations and clubs rather than selling directly to families. Marketing and member engagement are executed across Instagram, TikTok, Facebook, YouTube, the association website (stxsoccer.org), and partner channels including DICK'S Sporting Goods. The organization is governed by a member symposium and board, with Charles Rotramel listed as President.

Name

South Texas Youth Soccer Association

Legal name

South Texas Youth Soccer Association

Website

https://stxsoccer.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

South Texas Youth Soccer Association is a nonprofit, US Youth Soccer-affiliated regional body delivering recreational leagues, competitive travel play, ODP pathways, championship events, coaching licensing, and esports across 29 member associations and 225+ clubs serving 100,000+ youth players in South Texas.

Ownership category

akta.pro rank

Product category

Youth Soccer Association / Youth Sports Governance

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth soccer programs
• Coaching education
• Soccer championships
• Olympic Development Program
• Youth sports association

Headquarters

HQ city

Round Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Registration Fees: Revenue generated from player registrations through member clubs and associations across the 29 member organizations
2. Championship and Competition Fees: Entry fees for State Cup, Presidents Cup, Directors Cup, South Texas Cup, and other championship events
3. Coaching Education Courses: Revenue from U.S. Soccer Coaching License Pathway courses, United Soccer Coaches Diplomas, and grassroots coaching certifications (4v4, 7v7, 9v9, 11v11 formats)
4. Charitable Event Merchandise: Sale of Gold Laces for LaceUp4Cancer pediatric cancer awareness event - $5 per pair with proceeds supporting pediatric cancer programs

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

South Texas Youth Soccer Association is a regional nonprofit youth soccer governing body that delivers club-based soccer programs, competitive leagues, and championship events to youth players across South Texas through 29 member associations and 225+ affiliated clubs. Its offerings span recreational leagues, competitive travel teams, the Olympic Development Program (ODP), coaching education and licensing courses, TOPSoccer for players with disabilities, esports, and member-support services such as grants, risk management, and international clearances.

Product overview

South Texas Youth Soccer is a regional youth soccer organization offering a comprehensive suite of programs through club-based offerings. The portfolio includes recreational and competitive play programs, the Olympic Development Program (ODP) for elite players, championship events (State Cup, Presidents Cup, Directors Cup, South Texas Cup, Fall Championships), and the State Classic League. Additional offerings encompass coaching education (Grassroots through B License courses), TOPSoccer for players with disabilities, a Certified Youth Academy, Esports, and member support services including grants and risk management. The organization serves 100,000 members across 225 clubs through 29 member associations.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Soccer Programs Club-based youth soccer programs serving players at every level—from recreational players who play for fun to accomplished athletes playing at a national level—delivered through 29 member associations and 225+ clubs across South Texas.
• Olympic Development Program (ODP) Competitive program for high-performing youth players to develop and advance to state, regional, and national teams, including ODP Player ID Events and ODP international trips.
• State Cup Spring championship event for youth soccer teams competing at the state level.
• Presidents Cup Championship competition for youth soccer teams feeding the US Youth Soccer Presidents Cup national pathway.
• Directors Cup Championship event for competitive youth soccer teams in South Texas.
• South Texas Cup Regional championship competition for South Texas youth soccer teams.
• Fall Championships Fall season championship events with Division I and Division II competitions across multiple districts in South Texas.
• State Classic League (SCL) Competitive league providing high-level regular-season competition for youth soccer teams in South Texas.
• Eastern District Players League Regional league competition for teams in the Eastern District of South Texas.
• STX Soccer Esports Esports program and virtual competitions for STX Youth Soccer members, delivered in partnership with ESOGA.
• Coaching Education and Licensing Coach education programs including the U.S. Soccer Coaching License Pathway (Grassroots, D, C, and B license courses), United Soccer Coaches Diplomas, US Youth National Youth Certification, and State Educational Clinics.
• TOPSoccer Adapted soccer program designed to teach soccer to children and adults with disabilities, promoting participation and inclusion.
• Certified Youth Academy Program Academy program providing structured player development for young soccer players at member clubs.
• Grant Program Financial grant program supporting member clubs and associations across South Texas.
• Risk Management and SafeSport Background check standards, SafeSport reporting requirements, and participant protection services for member clubs and associations, supported by Players Health.

Quantifiable outcome

• Since 2018, STX Youth Soccer has raised over $13,500 for pediatric cancer research in Texas through the LaceUp4Cancer event

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• DICK'S Sporting GoodscoreGTM or Marketing PartnerOfficial retail partner providing exclusive 20% discount offers and special promotions for association members. The partnership includes coupon weekends and ongoing member benefits.
• GotSportcoreTechnology or IntegrationRegistration and sports management platform partner providing technology infrastructure for member registrations and event management.
• Wilson TrophyminorGTM or Marketing PartnerTrophy and awards partner for championship events and competitions.
• Sator SoccercoreGTM or Marketing PartnerOfficial Goal Provider for South Texas Youth Soccer, offering special pricing on soccer goals to member clubs and associations.
• Players HealthcoreTechnology or IntegrationInjury tracking and player health technology partner providing risk management solutions.
• The Recruiter (Athletenarrative)minorGTM or Marketing PartnerCollege recruiting platform partner helping connect student-athletes with college programs.
• Fine DesignsminorGTM or Marketing PartnerCustom apparel and merchandise partner for team uniforms and event merchandise.
• World StridesminorGTM or Marketing PartnerTravel and international trip partner for ODP international travel experiences.
• Soccer ResilienceminorGTM or Marketing PartnerPlayer development and mental resilience training partner.
• PRIME (Drink Prime)minorGTM or Marketing PartnerHydration and beverage partner for events.
• ESOGAminorGTM or Marketing PartnerGaming and esports partner for STX Soccer Esports program.
• Go4theGoalcoreStrategic or Co-development PartnerCharitable partner for the annual LaceUp4Cancer pediatric cancer awareness event. Since 2018, STX Youth Soccer has raised over $13,500 for pediatric cancer research in Texas through this partnership.
• US Youth SoccercoreStrategic or Co-development PartnerNational governing body affiliate providing pathways to national championships, the Presidents Cup, and national team development programs.
• US SoccercoreStrategic or Co-development PartnerNational federation affiliate providing coaching education pathways (U.S. Soccer Coaching License Pathway), official certifications, and governance standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• North Texas Soccer: A neighboring US Youth Soccer state association serving the North Texas region with a similarly structured affiliate model, recreational-to-competitive programming, ODP, and coaching education pathways. Highly comparable as a regional USYS affiliate operating in the same state.
• Cal South (California Youth Soccer Association): A large US Youth Soccer state association serving Southern California with hundreds of clubs and tens of thousands of players. Operates the same affiliate-driven programming model (recreational, competitive, ODP, State Cup) as STX.
• American Youth Soccer Organization (AYSO): A national youth soccer organization offering recreational and competitive programs across the U.S. through regional-area structures. Comparable as a parallel youth soccer delivery model competing for the same family/player demographic.
• Eastern New York Youth Soccer Association: A US Youth Soccer state association serving the eastern New York region with a comparable affiliate structure, club network, and programming slate (recreational, competitive, ODP, State Cup). Directly comparable as a peer regional USYS affiliate.

Broad incumbents

• US Club Soccer: The alternative national youth soccer governing body competing with US Youth Soccer for clubs, leagues, and competitive pathways. Directly relevant given recent competitive overlap with STX territory via the National 1 League.
• US Youth Soccer: The national governing body under which STX operates as an affiliate. Provides national championship pathways, ODP governance, and policy framework — making it both the parent organization and the structural model that STX mirrors at the regional level.
• US Soccer Federation: The U.S. national federation and parent of US Youth Soccer. Sets coaching license curriculum, referee standards, and national policy that flow through STX — directly comparable as the apex governing body in the same ecosystem.

Emerging players

• Elite Clubs National League (ECNL): A national youth soccer league platform offering top-tier competitive play for elite girls' and boys' clubs. Comparable as a higher-tier competition layer that operates alongside USYS affiliates like STX for the most competitive club players.

Others

• SportsEngine: The technology platform powering STX's website, registration, and member communications. Relevant as the operational backbone enabling STX's digital scale across 225+ clubs and 100,000+ members.
• GotSport: A youth sports management platform and STX's registration partner. Comparable as a technology vendor enabling member-association-scale operations across clubs, leagues, and tournaments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxaluB9QrNEmVMkOUweEOaw
• Facebookfacebook.com/stxsoccer
• Instagraminstagram.com/stxsoccer
• TikToktiktok.com/@stxsoccer
• Xx.com/stxsoccer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Texas Youth Soccer Association