Apidays
- Company typePrivate
- Founded2012
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Apidays does
Apidays is a privately held global conference and media company founded in 2012 and headquartered in Denver, USA, focused exclusively on the API economy. The company operates the world's longest-running API conference series, hosting 80+ events across 10+ cities including Paris, London, New York, Singapore, Munich, Toronto, India, Australia, Amsterdam, Helsinki, and Dubai. Over 12+ years it has built a community of 100,000+ past attendees, 7,500+ expert speakers representing 1,000+ companies across 15+ countries, and 300,000+ members across social channels. The portfolio extends beyond conferences to include the apiMasters online learning and certification platform, the APIsscene monthly newsletter (30k+ subscribers), the API Leaders podcast, the API Landscape research platform, gated whitepapers and research reports, and sister events including GenerationAI (generative AI), Green IO (sustainable tech), and the Sustainable Digital Challenge.
The business is monetized primarily through enterprise sponsorship packages — tiered from Bronze/Silver/Gold/Platinum per-event sponsorships at €15k-50k up to annual Strategic Partner packages at €150k/year (capped at 3 partners) — supplemented by paid conference tickets, apiMasters certifications, gated content downloads, and podcast/newsletter sponsorships. Named enterprise sponsors and customers include IBM, Google, Broadcom, Postman, MuleSoft (Salesforce), Solace, Boomi, Swiss RE, Twilio, Docker, Kong, WSO2, Akamai, Google Cloud Apigee, and Treblle. The company is led by Founder & Chairman Mehdi Medjaoui (who previously founded OAuth.io, acquired in 2019) and CEO Baptiste Parravicini. Apidays appears to be bootstrapped with no disclosed venture or private equity funding, 11-50 employees, and operates as a self-sustaining media and events business.
Apidays firmographics
Firmographics- Name
- Apidays
- Legal name
- APIdays, Inc.
- Website
- https://apidays.global
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Apidays industry classification
Industry- Product category
- Technology Conferences and Events
- NAICS
- Professional Organizations (81392)
- SIC
- Services-Advertising Agencies (7311), Services-Educational Services (8200)
- akta.pro primary industry
- API Documentation & Developer Portals (BPAMAOAH)
- akta.pro secondary industries
- API Management Platforms (API Gateways, Developer Portals) (HDAEAIAA), API Management & Gateways (BPAMAOAA)
Keywords
Where Apidays is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
Apidays business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Conference Attendance Revenue: Revenue generated from paid conference attendance, ticket sales, and participant registration fees across global apidays events in 10+ cities annually.
- Sponsorship Packages: Tiered sponsorship offerings including Platinum, Gold, Silver, Bronze, Strategic Partner (€150k/year), Growth Partner (€80k/year), Event Sponsor (€15k-50k/event), Impact Sponsor (€30k-50k/year), and Content Sponsor (€40k/year). Additional add-ons include podcast interviews (€7k), foreword + interviews (€15k), and panel moderation (€5k).
- Educational Programs: Revenue from apiMasters certification platform offering paid courses, learning paths, and professional credentials for API practitioners.
- Research Reports and White Papers: Gated white papers and benchmark reports on API topics including AI-enabled API lifecycle, API Economy in Age of AI, API Security, API State of the Market, and industry-specific reports. Generates leads through gated content downloads.
- Webinar and Podcast Content: Executive API webinar series led by founder Mehdi Medjaoui, plus the API Leaders podcast providing thought leadership content and sponsorship opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Strategic Partner: All-event presence with maximum visibility and executive access |
| Subscription | Annual | Growth Partner: Regional visibility with content presence across 5 events |
| Subscription | Pay-as-you-go | Event Sponsor: Market-specific visibility and lead generation |
| Subscription | Annual | Impact Sponsor: Inclusion and sustainability focused partnerships |
| Subscription | Annual | Content Sponsor: Newsletter and content marketing focus |
| Subscription | Pay-as-you-go | Platinum: Max visibility, stage presence, and top-tier lead gen |
| Subscription | Pay-as-you-go | Gold: Premium event access and strong brand presence |
| Subscription | Pay-as-you-go | Silver: Smart option for presence and lead capture |
| Subscription | Pay-as-you-go | Bronze: Cost-effective presence for local exposure |
| Other | Pay-as-you-go | Add-ons: Standalone sponsorship enhancements |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
Apidays product offering
Product offeringCore offering
Apidays is a global API-focused conference and media company that operates 80+ in-person and virtual events per year across 10+ cities. Its core offering is the apidays global conference series for API leaders, developers, and enterprise technology vendors, complemented by the apiMasters certification platform, APIsce newsletter, API Leaders podcast, Executive API Webinar Series, and gated research reports.
Product overview
Apidays is a global API-focused conference and media company operating since 2012. The core offering is the apidays Events series (80+ annual events across major cities), complemented by content platforms including the Resource Hub (reports, newsletters, podcasts, webinars), research platforms (APIscene, API Landscape), and learning offerings (apiMasters certification). Sister initiatives include the Sustainable Digital Challenge, Women in APIs, GenerationAI, and Green IO events. The portfolio is unified by its focus on the API economy—connecting API professionals through events, education, research, and community-building rather than through a unified software platform.
Differentiator
Problem solved
Functional benefit
Brands
- apiMasters: Certification and learning platform offering expert-led courses for API professionals, including badges and certifications from globally recognized API leaders.
- Women in APIs
- Sustainable Digital Challenge
- Green IO
- GenerationAI
- The API Economy Summit
- Hacking APIs Conference
- APIOps Helsinki
- APIscene
- API Leaders Podcast
- Executive API Webinar Series
Products and services
- apidays Global Conference Series The flagship offering — a global conference series of 80+ annual events held in major cities (Paris, London, New York, Singapore, Munich, Toronto, India, Australia, Amsterdam, Helsinki, Dubai) focused on API strategy, governance, security, AI, and the API economy, targeting enterprise technology vendors, API leaders, developers, and architects.
- apiMasters Learning and Certification Platform
- API Landscape Research Platform A comprehensive research and directory platform tracking the API ecosystem — including ecosystem players, market intelligence, industry analysis, and the annual State of the Market report. Generates 2,500+ leads annually for sponsors.
- APIsence Newsletter and Insights Platform A monthly newsletter and insights platform with 30k+ subscribers covering trends in APIs, GenAI, developer experience, regulation, and industry news for API professionals. Available as a Content Sponsorship channel (€40k/year).
- API Leaders Podcast A podcast featuring conversations with API decision-makers, technologists, and innovators globally, with episodes covering APIOps, GraphQL, gRPC, API governance, and API product management. Available with a podcast interview add-on sponsorship (€7k).
- Executive API Webinar Series A webinar series led by apidays founder Mehdi Medjaoui that equips business and technical leaders with strategic thinking on APIs at scale, covering AI-enabled API lifecycle, multi-vendor API management, API strategy models, API design, and API productization.
- Resource Hub (Research Reports and White Papers) A content platform offering gated white papers and benchmark reports on API strategy, governance, security, AI-enabled APIs, and the API economy, generating leads through gated content downloads (1,000+ downloads annually).
- Sustainable Digital Challenge A 3-month global challenge that helps tech teams understand, measure, and lower the carbon footprint of AI projects and digital products through eco-design practices, expert mentoring, and workshops. Available as an Impact Sponsorship (€30k–€50k/year).
- Women in APIs Initiative An initiative focused on building a more inclusive future in the API industry through speaker support, community building, and mentorship, sponsored via the Impact Sponsorship tier (€30k–€50k/year).
- Enterprise Sponsorship Packages Tiered enterprise sponsorship packages sold through direct field sales: Strategic Partner (€150k/year, all-event presence, limited to 3 partners), Growth Partner (€80k/year, 5 events), Event Sponsor (€15k–€50k/event, most popular tier), Impact Sponsor (€30k–€50k/year, inclusion/sustainability focus), Content Sponsor (€40k/year, newsletter and content focus), and per-event Platinum, Gold, Silver, Bronze tiers with lead-generation, booth, talk, and pass benefits.
Quantifiable outcome
- 80+ global events annually across 10+ cities
- +4 more outcomes
Companies that use Apidays
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles4 records
Apidays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Apidays partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- Green IOcoreSister event focusing on sustainable tech and climate-conscious digital transformation. Green IO is a media platform for responsible technologists, launched by Gael Duez in 2021. Features podcasts, newsletters, and global conferences. Partners on the Sustainable Digital Challenge initiative.
- GenerationAIcoreSister event exploring the cutting edge of generative AI. Where AI leaders and developers gather to explore GenAI trends and applications.
- Women in APIscoreInitiative focused on building a more inclusive future in the API industry through speaker support, community building, and mentorship. Led by Claire Barrett at apidays.
- apiMasterscoreOnline certification platform partnered with globally recognized API leaders. Offers expert-led courses, badges, and certifications for API professionals.
- APIOps HelsinkiminorCo-branded event in Helsinki focused on APIOps practices. Held June 2-3 annually.
- Hacking APIs ConferenceminorCo-branded conference focused on API security and ethical hacking. Associated event within the apidays ecosystem.
- The API Economy SummitminorCo-branded summit exploring business aspects of the API economy.
- FairnessminorPartner in the Sustainable Digital Challenge, providing expertise in responsible AI and sustainable digital practices. Contributes mentors including Alice Drahon, Directrice de programme IA durable.
- The Green CompagnonminorPartner in the Sustainable Digital Challenge focused on sustainability. Nicolas Drouet, Founder, serves as a mentor.
- Apigee (Google Cloud)minorFounding partner of the Sustainable Digital Challenge 2020, providing expertise and support for eco-design and sustainable digital initiatives.
- Google CloudminorFounding partner of the Sustainable Digital Challenge 2020, supporting sustainable digital practices.
- D2SI/DevoteamminorSupporting partner of the Sustainable Digital Challenge 2020, providing consulting expertise in sustainable digital transformation.
- Tech in FranceminorSupporting partner of the Sustainable Digital Challenge 2020, representing the French tech ecosystem.
- FabernovelminorSupporting partner of the Sustainable Digital Challenge 2020, providing digital transformation expertise.
- MaintainersminorSupporting partner of the Sustainable Digital Challenge 2020, focused on sustainable software maintenance practices.
- Blue ConnectorminorLocal partner for apidays Singapore, connecting the Digital Economy with APIs. Founder Jon Scheele serves on the apidays team.
- OpenminorLocal partner collaborating on apidays events in various regions.
- OsaangominorLocal partner for Nordic events including Helsinki & North. Founding Partner Marjukka Niinioja serves as API expert and Women in APIs lead. Also co-author of API Economy 101 book.
- DeloitteminorLocal partner collaborating on apidays events, bringing consulting expertise to the API ecosystem.
- BenoyetminorLocal partner for apidays events.
- OBP (Open Bank Project)minorLocal partner for apidays events, focused on Open Banking.
- M&AminorLocal partner for apidays events.
- OpenID FoundationminorFeatured speakers from the OpenID Foundation including Nat Sakimura, Chairman of the Board, at apidays events. Expert in identity and privacy standardization.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Apidays competitors and assessment
Company assessmentBroad incumbents
- Money 20/20: Money 20/20 is a flagship fintech conference series with tiered sponsorships targeting financial-services and payments decision-makers. Comparable to apidays in its vertical-specific, sponsor-monetized event model, though much larger and more narrowly focused on financial services.
- Dreamforce (Salesforce): Dreamforce is Salesforce's annual mega-conference for CRM, integration, and platform buyers, with massive sponsor footprints. Comparable in sponsor-led monetization, but vendor-owned and far larger, posing a competitive threat in the MuleSoft/Integration audience.
- Web Summit: Web Summit operates some of the largest global tech conferences (Web Summit, Collision, RISE). Comparable to apidays as a multi-city, sponsor-driven tech conference business, but operates at materially larger scale across broader tech categories.
- AWS re:Invent: AWS re:Invent is the largest cloud-vendor conference, with extensive sponsor and partner programs. Comparable in scale of audience and sponsor spend, but vendor-owned and could absorb API-themed content that apidays currently monetizes.
- Informa Tech (KNect365, etc.): Informa operates large-scale, sponsor-monetized enterprise tech conference portfolios (including API- and developer-adjacent events). Comparable as an incumbent, multi-city B2B conference operator, but with far broader scope and significantly more capital to acquire niche players like apidays.
Direct peers
- Devoxx: Devoxx is a community-run developer conference series held in multiple countries (Belgium, France, UK, Poland, etc.) with sponsor-supported events. Closely comparable to apidays as a multi-city, sponsor-monetized developer conference brand serving technical practitioners.
- QCon (InfoQ): InfoQ's QCon is a long-running, global software architecture and engineering conference series with tiered sponsorship packages and editorial content. Highly comparable to apidays in its developer/architect audience, sponsor-led revenue model, and global city footprint.
- SaaStr Annual: SaaStr Annual is the largest community-driven B2B SaaS conference, monetized through enterprise sponsorships and community content. Comparable to apidays in its event-driven, sponsor-supported GTM and its mix of in-person events and online content/certification.
- KubeCon + CloudNativeCon (CNCF): Operated by the Cloud Native Computing Foundation, KubeCon is the largest global open-source/developer conference series, with multi-city and global events. Directly comparable to apidays as a multi-city, community-driven developer/infra conference series monetized through tiered sponsorships.
- Nordic APIs: Nordic APIs is an API-focused event and content platform (events, articles, reports) targeting API practitioners. The closest direct competitor to apidays' API-specific content-and-events model, though smaller in scale and historically more regional.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Apidays social profiles
Digital presenceApidays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apidays leadership team
Management profileNumber of profiles
Profiles8 records
Apidays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apidays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apidays
What does Apidays do?
Apidays is a global API-focused conference and media company that operates 80+ in-person and virtual events per year across 10+ cities. Its core offering is the apidays global conference series for API leaders, developers, and enterprise technology vendors, complemented by the apiMasters certification platform, APIsce newsletter, API Leaders podcast, Executive API Webinar Series, and gated research reports.
Is Apidays a public or private company?
Apidays is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apidays founded?
Apidays was founded in 2012. It employs 11 to 50 people.
Where is Apidays based?
Apidays is headquartered in Denver, United States, in the North America region.
How does Apidays make money?
Five revenue lines are on record. Conference Attendance Revenue is the primary driver. The others are sponsorship Packages, educational Programs, research Reports and White Papers and webinar and Podcast Content.
Who are Apidays's main competitors?
Broad incumbents on record are Money 20/20, Dreamforce (Salesforce), Web Summit, AWS re:Invent and Informa Tech (KNect365, etc.). Direct peers are Devoxx, QCon (InfoQ), SaaStr Annual, KubeCon + CloudNativeCon (CNCF) and Nordic APIs.
Does Apidays have an API?
No public API is recorded for Apidays.
What industry is Apidays in?
Apidays's product category is Technology Conferences and Events. Its primary akta.pro industry code is BPAMAOAH, API Documentation & Developer Portals, with a secondary code of HDAEAIAA, API Management Platforms (API Gateways, Developer Portals). Its NAICS code is 81392 and its SIC code is 7311.