What I-Nurse does

I-Nurse is a private specialist nursing staffing agency founded in 2005 in Melbourne, Australia, operating with 51-100 employees under the Hawthorn-based headquarters of its parent network Lumia Care following a 2024 merger. The company supplies vetted, compliant registered nurses to hospitals and healthcare facilities in Victoria on a casual and contract basis, operating a two-sided marketplace model: it recruits nurses into its roster, manages their compliance and payroll, and places them at client facilities under preferred supplier contracts with major Victorian hospitals.

The technology stack centres on an in-house online portal and members portal (web-based) plus native iOS and Android applications, allowing nurses to update profiles, manage availability, accept shifts, and access rosters in real time. A proprietary Allocations Software layer is cited as the operational backbone, handling shift matching, staff compliance verification, and response times; client-side offerings include online booking forms, account-managed staffing, and performance reporting. Pricing is hourly, usage-based (margin between nurse pay rates and client billing rates) and is not publicly disclosed; nurses receive weekly pay plus bonuses and are promised higher-than-market hourly rates.

I-Nurse serves two primary segments in parallel: enterprise healthcare clients (major Victorian hospitals and healthcare facilities needing emergency, ward, and specialist nursing coverage) and individual nurse practitioners seeking flexible rostering, varied work environments, and higher hourly pay. Distribution is direct-to-client for enterprise work and self-serve via the online portal and mobile apps for nurse acquisition, with social media presence on Facebook, Instagram, LinkedIn, YouTube, TikTok, and X used for top-of-funnel recruiting. The 2024 merger with Lumia Care is positioned as the catalyst for national expansion beyond Victoria; the I-Nurse brand and operating entity remain active as a subsidiary.

Name

I-Nurse

Legal name

I-Nurse

Website

https://inurse.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

I-Nurse is a Melbourne-based specialist nursing staffing agency founded in 2005 that recruits, credentials, and places registered nurses at major hospitals and healthcare facilities across Victoria, Australia, using an online portal and iOS/Android mobile apps for shift matching.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

akta.pro primary industry

Home Care Staffing & Nurse Registry Services (HLAFAEAK)

akta.pro secondary industry

Healthcare Non-Clinical Temp Staffing (BPACACAO)

Keywords

• Nursing staffing services
• Healthcare recruitment
• Agency nursing
• Nurse placement
• Healthcare workforce

Headquarters

HQ city

Hawthorn

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Nursing Staffing Services: I-Nurse supplies qualified nurses to healthcare facilities on a casual/contract basis. The agency employs nurses and provides them to hospitals and other clients, earning revenue through the margin between nurse hourly rates and client billing rates.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

I-Nurse is a specialist nursing staffing agency that supplies vetted, CPE-compliant nurses to hospitals and healthcare facilities in Victoria, Australia on a casual/contract basis. The agency handles compliance, payroll, and matching of nurse availability to client needs, while nurses manage their profiles, rosters, and shifts via an online portal and mobile app. The company holds preferred-supplier contracts with major Victorian hospitals and reports 95%-99% customer satisfaction.

Product overview

I-Nurse operates as a nursing staffing agency platform consisting of multiple integrated components: the core I-Nurse Online Portal and Members Portal for nurse self-service (profile management, availability updates, roster access), the I-Nurse Mobile App (iOS/Android) for on-the-go shift management, I-Nurse Allocations Software for compliance tracking and shift matching, and staffing placement services that connect vetted nurses with healthcare facilities. The company merged with Lumia Care in 2024, becoming part of a larger healthcare staffing network.

Differentiator

Problem solved

Functional benefit

Products and services

• I-Nurse Staffing Services Specialist nursing agency service supplying healthcare facilities with vetted, 100% CPE-compliant nurses on a casual/contract basis, including allocation management, compliance tracking, performance reporting, and preferred-supplier contract support. Targeted at hospitals and healthcare organisations across Victoria requiring emergency staffing, ward coverage, and specialist nursing support.
• I-Nurse Online Portal / Members Portal

Quantifiable outcome

• 95%-99% customer satisfaction scores
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Lumia CarecoreStrategic or Co-development Partner · 1 January 2024I-Nurse announced a merger with Lumia Care, marking a new phase for the company. This collaboration opens opportunities to expand recruitment services nationally and provides access to greater resources. I-Nurse is now part of a larger network of healthcare and staffing organisations under Lumia Care.
• Nursing and Midwifery Health Program Victoria (NMHP)minorStrategic or Co-development PartnerSince 2008, I-Nurse has provided support to the NMHP, an independent support service for nurses and midwives experiencing mental health or substance use concerns. I-Nurse actively promotes this free, confidential service to their nursing staff.
• RCSA (Recruitment, Consulting & Staffing Association)minorOthersI-Nurse is a member of the RCSA and governed by industry codes of conduct, ensuring compliance with professional standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Cross Country Healthcare: Cross Country Healthcare is a US-listed healthcare staffing provider placing nurses and allied health into hospitals nationwide, serving as a comparable incumbent for staffing agency operations and margin structure.
• AMN Healthcare: AMN Healthcare is the largest US healthcare staffing firm offering nurse, allied, and physician staffing to hospitals. It is a broad incumbent benchmark for nurse staffing scale, technology investment, and unit economics.
• Aya Healthcare: Aya Healthcare is a large US-based travel nursing and healthcare staffing firm with a strong technology platform. Comparable to I-Nurse in staffing model, hospital clients, and tech-enabled matching, but at much greater scale.

Direct peers

• Skilled Medical: Skilled Medical is an Australian healthcare staffing agency placing nurses, doctors, and allied health staff into hospitals and aged care, sharing I-Nurse's focus on clinical workforce supply to institutional clients.
• Medacs Healthcare: Medacs Healthcare is a global healthcare staffing firm placing doctors, nurses, and allied health professionals into hospitals. It competes with I-Nurse in the nursing placement category across international markets.
• Healthcare Australia: Healthcare Australia is one of the largest healthcare staffing providers in Australia, placing nurses, allied health, and medical professionals across hospitals nationally. It is the most direct competitor to I-Nurse in nurse placement for hospitals.
• Wavelength International: Wavelength International is an Australian medical and nursing recruitment firm focused on permanent and locum placements for healthcare professionals, directly comparable in target customers (hospitals) and supply (nurses).
• Pulse Australia (Acacium Group): Pulse, part of Acacium Group, is a global healthcare staffing provider with Australian operations placing nurses and allied health into hospitals, comparable in model and customer base to I-Nurse.

Regional players

• Mediserve: Mediserve is an Australian healthcare staffing provider focused on rural and regional placements. It overlaps with I-Nurse in nurse placement to healthcare facilities but operates in different geographies.

Others

• RCSA (Recruitment, Consulting & Staffing Association): RCSA is the peak industry body for recruitment and staffing firms in Australia and New Zealand, of which I-Nurse is a member. It is an ecosystem participant that sets industry standards and is relevant context for competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lumia_care
• YouTubeyoutube.com/@LumiaCare
• Facebookfacebook.com/lumiacare
• LinkedInau.linkedin.com/company/lumiacare
• Instagraminstagram.com/lumiacare
• TikToktiktok.com/@lumiacare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I-Nurse