AgileBrain
AgileBrain operates a neuroscience-based SaaS platform that uses a 3-minute image-based exercise and a proprietary 12-cell emotional-needs framework to measure and track emotional states for coaches, organizations, educational institutions, individuals, and AI integration partners.
- Company typePrivate
- Founded2001
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AgileBrain does
AgileBrain (legal entity Leading Indicator Systems, Inc.) is a Boston-based, privately held SaaS company founded in 2001 that operates a neuroscience-based, image-based emotional measurement platform. Its core product is a 3-minute sentence-completion exercise in which users select validated images rather than words, capturing 144 data points before cognitive filtering can intervene. Results are scored against a proprietary 12-cell AgileBrain Framework organized into four life domains (Self, Material, Social, Spiritual) and three levels of striving (Foundational, Experiential, Aspirational), producing Activation, Positivity, and Wellbeing metrics scaled to 100. The platform has accumulated 100,000+ exercises and is supported by 12+ peer-reviewed publications and an APA/Buros Mental Measurements Yearbook listing.
The product portfolio spans individual, team, and organizational profiles; the AgileBrain Coaching Platform for practitioners; AI chatbots Dr. Bill (coach-facing) and JD (client-facing) wired into a Retrieval Augmented Generation pipeline; the Inspo sub-brand for K-12 and higher education student wellbeing; and the AgileBrain Framework taxonomy. Revenue is generated through tiered coach subscriptions ($300-$2,000/year), enterprise business and education agreements, freemium individual self-assessments, and API integration services for AI partners, with a go-to-market that combines self-serve digital sales, inside sales for enterprise demos, community-led distribution through the ICF-affiliated coach network, and an emerging API-first OEM channel via a Sprinklenet co-development partnership. The leadership team includes CEO John Penrose (30+ years in human capital), CIO Dr. J.D. Pincus (226 citations on seminal motivation paper), Chief Scientist Bill Nolen (doctorate in Psychometrics), and a CRO plus VP bench covering technology, client success, and marketing.
AgileBrain firmographics
Firmographics- Name
- AgileBrain
- Legal name
- Leading Indicator Systems, Inc.
- Website
- https://agilebrain.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AgileBrain operates a neuroscience-based SaaS platform that uses a 3-minute image-based exercise and a proprietary 12-cell emotional-needs framework to measure and track emotional states for coaches, organizations, educational institutions, individuals, and AI integration partners.
- Ownership category
- akta.pro rank
AgileBrain industry classification
Industry- Product category
- Emotional Intelligence Assessment Software
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430), Human Resources Consulting Services (541612)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Wellness Program Design & Accountability Coaching (HSADAGAC)
- akta.pro secondary industries
- Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF), Live Polling, Quizzing & Formative Assessment Engagement Tools (EDAFAGAB)
Keywords
Where AgileBrain is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AgileBrain business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Coaching Subscriptions: Subscription-based membership plans for coaches, consultants, and counselors providing access to the AgileBrain technology platform, community membership, resources, and AI chatbot tools. Three tiers ranging from $300 to $2,000 per year.
- Business/Enterprise Solutions: Organizational subscriptions for businesses using AgileBrain to assess employee emotional needs, combined with traditional surveys for greater insight into people, teams, leaders, and culture. Pricing likely quote-based for enterprise.
- Education Solutions: Inspo powered by AgileBrain modules for schools addressing student wellbeing on campus. National launch partner model with pricing for educational institutions.
- Individual Self-Assessment: Individual consumers can take AgileBrain exercises directly, with free trial and subscription options for personal use. Results can be saved or shared with coaches, therapists, family, and friends.
- Partner Support and Implementation Services: Implementation services for embedding AgileBrain's emotional intelligence engine into AI systems, including API integration, partner support, and custom development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Coaching - $300/year |
| Subscription | Annual | Individual + Group Coaching - $1,000 |
| Subscription | Annual | Individual + Group Coaching + Training - $2,000 |
| Freemium | Pay-as-you-go | 30-Day Free Trial |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels12 records
AgileBrain product offering
Product offeringCore offering
AgileBrain provides a neuroscience-based, image-based emotional assessment SaaS platform that captures emotional needs and motivations in a 3-minute exercise, generating individual profiles, team profiles, and organizational analytics. The platform includes a proprietary 12-cell emotional needs framework, AI-powered chatbots (Dr. Bill and JD), and supports use cases for individual self-assessment, coaching practices, organizational culture analysis, and student wellbeing programs.
Product overview
AgileBrain is a neuroscience-based SaaS platform offering an image-based emotional measurement system. The core product is the AgileBrain Exercise (3-minute assessment) that generates individual profiles, team profiles, and organizational insights. The platform includes AI-powered chatbots (JD ChatBot for clients, Dr. Bill AI Chatbot for coaches), a Coaching Platform for practitioners, and Inspo for student wellbeing in education. The AgileBrain Framework provides the theoretical foundation—a 4x3 matrix of 12 emotional needs across Self/Material/Social/Spiritual domains and Foundational/Experiential/Aspirational levels. Solutions span individual coaching, team/leadership development, organizational culture, and student wellbeing, with pricing tiers from $300/year (Individual Coaching) to $2,000/year (Individual + Groups + Training).
Differentiator
Problem solved
Functional benefit
Products and services
- AgileBrain Core Exercise
Quantifiable outcome
- 2-5x more accurate emotional measurement compared to traditional assessments
- +6 more outcomes
Companies that use AgileBrain
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
AgileBrain technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
AgileBrain partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, flagship and core.
- DREAM Venture LabsminorCollaboration to track entrepreneurs in DREAM Venture Labs program over 6-month program. Study examining emotional needs of refugee/immigrant entrepreneurs.
- ICF UkraineflagshipAgileBrain for Ukraine program provides free access to emotional wellbeing assistance for the people of Ukraine. ICF Ukrainian coaches trained and equipped to help. Announced at ICF Converge 2023 Conference in Orlando, FL.
- SprinklenetcoreAI consulting firm focused on strategy, systems integration, and product development. Sprinklenet has partnered with AgileBrain to pioneer emotion-enabled AI systems. Jamie Thompson, Founder & CEO, co-authored the AI Meets EI strategic perspective article with AgileBrain leadership.
- Veterans Coaching ProjectflagshipAgileBrain and the Veterans Coaching Project joined forces to bring cutting-edge emotional measurement to veterans, spouses, and caregivers. Over one year partnership providing AgileBrain tools for veteran resiliency programs.
- Motivation MetricscoreMotivation Metrics partnership provides ethically sourced, zero-party data for use in marketing and business decision applications. AgileBrain's emotional data integrated into marketing analytics.
- International Coaching Federation (ICF)coreICF CCE credits offered for AgileBrain for Coaches members. Partnership enables coaches to receive continuing education units towards ICF Certification with AgileBrain subscription. Monthly coaching forums and community engagement.
- Chapel Hill-Chauncy Hall SchoolflagshipNational launch partner school for student wellness in secondary education space. Partnership includes curriculum development with certified instructors and neuroscientists, student engagement programs, and ongoing feedback loops.
- Dartmouth College / Geisel School of MedicineflagshipPilot study with Dartmouth fraternity showing 37% of students with moderate or extreme wellbeing symptoms. Partnership with Lisa McBride, Associate Dean at Geisel School of Medicine, for mental health initiatives.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
AgileBrain competitors and assessment
Company assessmentBroad incumbents
- Culture Amp: Employee engagement and people analytics platform combining traditional pulse surveys with development tools. Adjacent competitor in the organizational wellbeing/people-insights market, where AgileBrain's aggregated emotional metrics are also positioned.
- BetterUp: Large coaching and wellbeing platform combining 1:1 coaching with AI-driven behavioral assessments. Overlaps with AgileBrain on the emotional/wellness measurement and coach-network distribution model, but operates at vastly broader scale and capital intensity.
- Gallup CliftonStrengths: Gallup's flagship strengths-based assessment sold to individuals, coaches, and enterprises for leadership and engagement. Overlaps with AgileBrain on the coach-led distribution channel and enterprise wellbeing narrative, with vastly larger brand and survey-validated footprint.
Emerging players
- CoachHub: Digital coaching platform pairing organizations with certified coaches, using data and AI to match and measure outcomes. Competes for the same enterprise coaching budget and integrates assessments into coaching engagements, similar to AgileBrain's Coach Platform.
Direct peers
- Hogan Assessments: Established provider of personality and leadership assessments used in coaching, talent, and organizational development. Direct competitor to AgileBrain in selling validated behavioral assessments into the same HR/coaching buyer; contrasts with AgileBrain on image-based versus self-report methodology.
- Everything DiSC (Wiley): Wiley-owned behavioral assessment suite widely used in coaching, team development, and leadership programs. Comparable use cases (coaches integrating assessments into client work, enterprise team development) and similar subscription/certification revenue model.
- Insights Discovery: Personality and team-effectiveness assessment sold globally through licensed practitioners to individuals, teams, and enterprises. Same practitioner-network and accreditation-driven GTM that AgileBrain uses for its coach community and ICF partnership.
- EQ-i 2.0 (Multi-Health Systems): Multi-Health Systems' flagship emotional intelligence assessment used by coaches and HR teams. Most direct emotional-intelligence measurement competitor to AgileBrain's emotional-needs framework, with overlapping coaching certification and CCE credit mechanics.
- Predictive Index (PI): Talent optimization platform combining behavioral assessment with SaaS tools for hiring, team design, and leadership development. Direct competitor in the organizational assessment and coaching-adjacent market with a subscription SaaS motion similar to AgileBrain's enterprise tier.
- TTI Success Insights: Behavioral and motivation assessment publisher selling DISC, motivators, and emotional intelligence instruments through a certified consultant network. Closely parallels AgileBrain's coach-certification, subscription tiering, and enterprise add-on model.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AgileBrain social profiles
Digital presenceAgileBrain compliance and trust
Trust signalCompliance4 records
AgileBrain financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgileBrain leadership team
Management profileNumber of profiles
Profiles7 records
AgileBrain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgileBrain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgileBrain
What does AgileBrain do?
AgileBrain provides a neuroscience-based, image-based emotional assessment SaaS platform that captures emotional needs and motivations in a 3-minute exercise, generating individual profiles, team profiles, and organizational analytics. The platform includes a proprietary 12-cell emotional needs framework, AI-powered chatbots (Dr. Bill and JD), and supports use cases for individual self-assessment, coaching practices, organizational culture analysis, and student wellbeing programs.
Is AgileBrain a public or private company?
AgileBrain is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AgileBrain founded?
AgileBrain was founded in 2001. It employs 11 to 50 people.
Where is AgileBrain based?
AgileBrain is headquartered in Boston, United States, in the North America region.
How does AgileBrain make money?
Five revenue lines are on record. Coaching Subscriptions are the primary driver. The others are business/Enterprise Solutions, education Solutions, individual Self-Assessment and partner Support and Implementation Services.
Who are AgileBrain's main competitors?
Broad incumbents on record are Culture Amp, BetterUp and Gallup CliftonStrengths. CoachHub is listed as an emerging player. Direct peers are Hogan Assessments, Everything DiSC (Wiley), Insights Discovery, EQ-i 2.0 (Multi-Health Systems), Predictive Index (PI) and TTI Success Insights.
Does AgileBrain have an API?
Yes. AgileBrain's proprietary algorithms transform user response data into emotional metrics, which are linked via API to a Retrieval Augmented Generation (RAG) pipeline. The emotional data is fed to an LLM or expert system through the RAG layer. This enables context-aware AI chatbot responses and enhanced predictive models for decision-support systems.
What industry is AgileBrain in?
AgileBrain's product category is Emotional Intelligence Assessment Software. Its primary akta.pro industry code is HSADAGAC, Wellness Program Design & Accountability Coaching, with a secondary code of HLALAFAF, Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs). Its NAICS code is 61143 and its SIC code is 7372.