CeDUR
CeDUR is a Colorado-based manufacturer of proprietary polyurethane synthetic cedar shake roofing products, serving contractors, architects, homeowners, HOAs, and builders across North America through national roofing distributors and direct specification support.
- Company typePrivate
- Founded1998
- HeadquartersAurora, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What CeDUR does
CeDUR (legal entity: Elevation Building Products, LLC) is a U.S. manufacturer of synthetic cedar shake roofing products, founded in 1998 and headquartered in Aurora, Colorado. The company operates a single vertically integrated manufacturing facility that produces solid-core polyurethane shakes molded from more than 50 unique natural cedar forms. Its product line comprises four color variants — Live Oak, Shiloh, Golden Cedar (Cool Roof Rated / Title 24 compliant), and Walden — together with three installation components (Starter, Field, and Hip & Ridge material) and a digital roof visualization tool. Technical differentiators include standalone Class A fire rating (without special underlayment), Class 4 impact rating under UL 2218, 115 mph wind certification, 180 lbs/square weight (versus 250+ lbs for natural cedar), R > 2.0 insulation value, and a 50-year limited warranty.
CeDUR sells primarily through a national distributor network that includes ABC Supply, QXO, SRS Distribution, Gulfeagle Supply, and Pacific Coast Supply, with the company operating under the Elevation Building Products, LLC dba. The company directly supports architects, contractors, builders, homeowners, HOAs, and property managers with technical documentation, CAD/BIM files, free samples, and installation guidance. Customer use cases span historic preservation (City of Las Vegas, Huntington Library, East Farmington Schoolhouse), custom residential (Cambridge Home Company, Roofing Artisans), religious institutions (St. Benedict's Monastery), arts venues (Sawdust Art Festival), and large-scale community re-roofing (the 171-home Whitpain Township HOA in Pennsylvania — its first major Northeast installation).
The revenue model is straightforward one-time product sales of premium-priced synthetic roofing shakes; no public pricing is listed and quotes are handled through distributors. The company employs 101–250 people, is privately held with no disclosed institutional capital or funding rounds, and serves markets across Colorado, California, Utah, Montana, Pennsylvania, Washington, Wyoming, and Alberta, Canada. A new CEO, Konrad C. Bolowich, took office on July 1, 2025, with a stated mandate to drive new colors, product line expansion, and growth.
CeDUR firmographics
Firmographics- Name
- CeDUR
- Legal name
- Elevation Building Products, LLC
- Website
- https://cedur.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CeDUR is a Colorado-based manufacturer of proprietary polyurethane synthetic cedar shake roofing products, serving contractors, architects, homeowners, HOAs, and builders across North America through national roofing distributors and direct specification support.
- Ownership category
- akta.pro rank
CeDUR industry classification
Industry- Product category
- Synthetic Roofing Materials
- NAICS
- Asphalt Shingle and Coating Materials Manufacturing (324122)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Wood Shingles & Shakes (IMADAFAE)
Keywords
Where CeDUR is headquartered
LocationHeadquarters
- HQ city
- Aurora
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CeDUR business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Synthetic Roofing Materials Sales: CeDUR generates revenue through the sale of synthetic cedar shake roofing products. The company manufactures and sells three core product components: Starter material, Field material, and Hip & Ridge material. Products are sold through a network of national distributors (ABC Supply, QXO, SRS Distribution, Gulfeagle Supply, Pacific Coast Supply) and directly to contractors, builders, architects, and homeowners. International projects are also supported.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Product samples available at no cost |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
CeDUR product offering
Product offeringCore offering
CeDUR manufactures and sells synthetic cedar shake roofing products made from proprietary solid polyurethane technology. The portfolio includes four color variants (Live Oak, Shiloh, Golden Cedar, Walden) plus three installation components (Starter, Field, and Hip & Ridge), all carrying standalone Class A fire rating, Class 4 impact rating, 115 mph wind certification, and a 50-year limited warranty. Products are sold through national roofing distributors and directly to contractors, builders, architects, HOAs, and homeowners across North America and select international markets.
Product overview
CeDUR offers a single unified product line of synthetic cedar shake roofing made from proprietary polyurethane technology. The core portfolio consists of four color variants (Live Oak, Shiloh, Golden Cedar, and Walden) that share identical performance characteristics including Class A fire rating, Class 4 impact rating, and 180 lbs/square weight. Installation requires three components: Starter Material, Field Material, and Hip & Ridge Material. Golden Cedar is a specialized variant with Cool Roof Rating and Title 24 compliance for California markets. The company also provides a digital roof visualizer tool for customer engagement. All products are manufactured in the United States (Colorado) and have been in production since 1998.
Differentiator
Problem solved
Functional benefit
Products and services
- CEDUR Live Oak Synthetic Cedar Shake Synthetic cedar shake roofing product with warm caramel brown tones reminiscent of freshly split natural cedar; Class A fire-rated and Class 4 impact-rated; designed for residential and historic preservation applications where authentic cedar aesthetics are required.
- CEDUR Shiloh Synthetic Cedar Shake Synthetic cedar shake roofing product with dark charcoal gray tones capturing the look of aged cedar exposed to sea moisture; Class A fire-rated and Class 4 impact-rated; suited for modern and contemporary architectural styles.
- CEDUR Golden Cedar Synthetic Cedar Shake Cool Roof Rated and Title 24 compliant synthetic cedar shake with warm golden tones, specifically designed for Los Angeles County and Southern California communities; offers the same Class A fire and Class 4 impact resistance as other CEDUR products.
- CEDUR Walden Synthetic Cedar Shake Synthetic cedar shake roofing product with chocolate brown tones providing CeDUR's most authentic wood shake appearance, complementing most architectural styles; Class A fire-rated and Class 4 impact-rated.
- CEDUR Starter Material Starter course material necessary to begin a CEDUR roof installation, forming the first course of the three-component CeDUR installation system.
- CEDUR Field Material Main shake material for field installation of a CeDUR roof, manufactured in three multi-width sizes (5¼", 7¼", and 12¼") from 50+ unique natural cedar molds randomized daily to deliver authentic wood variation.
- CEDUR Hip & Ridge Material Hip and ridge material for finishing roof edges and ridges of a CeDUR roof installation, available in three sizes as part of the three-component installation system.
- CEDUR Visualizer Online interactive roof visualization tool that allows homeowners and contractors to upload a photo of a home and see how different CeDUR colors and styles would look on the actual structure, supporting pre-purchase decision-making.
Quantifiable outcome
- Class A fire rating achieved without special underlayment (competitors require fire-resistant underlayment)
- +5 more outcomes
Companies that use CeDUR
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles6 records
CeDUR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
CeDUR partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Roofing ArtisanscoreRoofing contractor that completed a complex 4,500 sq ft storybook-style roof project in San Diego using CEDUR products in an Ombre look. The project showcased CeDUR's ability to handle intricate architectural designs with custom detailing including copper accents and whimsical mushroom ornamentation.
- Lesieur RoofingcoreContractor that installed CeDUR Live Oak synthetic shakes on a historic home in the Huntington Library District, Pasadena, California - preserving the 1923 Federalist-style architecture while delivering enhanced durability and fire resistance.
- Cambridge Home CompanyflagshipCustom home builder partnered with CeDUR for the 2019 Utah Valley Parade of Homes, using CEDUR Shiloh on a showcase home that won multiple awards (Best Exterior Design Platinum, Best Interior Design Gold, Best Master Suite Gold, Favorite Home Silver). This partnership elevated CeDUR's visibility in the high-end custom home market.
- Horn Brothers RoofingminorContractor that installed CeDUR synthetic shakes on St. Benedict's Monastery in Snowmass, Colorado, protecting the historic property against extreme mountain weather and fire risk.
- Whitpain Township HOAflagship55-and-older community in Blue Bell, Pennsylvania that selected CeDUR for a 171-home roof replacement project - the first large-scale CeDUR installation in the Northeast. Project expected to take two years.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
CeDUR competitors and assessment
Company assessmentDirect peers
- Enviroshake: Canadian manufacturer of composite shake and slate roofing products. Comparable in product format (composite shake) and customer base, though primarily serving Canadian and select US Northeast markets.
- DaVinci Roofscapes: Manufactures polymer slate and shake roofing tiles targeted at the same premium, authentic-looking, fire- and impact-resistant segment as CeDUR. Closest direct competitor in synthetic shake roofing.
- Brava Roof Tile: Produces composite cedar shake, slate, and Spanish tile roofing. Directly competes with CeDUR in the synthetic cedar shake category serving contractors, architects, and homeowners.
- EcoStar (Carlisle Construction Materials): Makes synthetic slate and shake roofing from recycled rubber and plastic. Direct competitor in the premium synthetic shake space with established distribution and historic preservation focus.
Broad incumbents
- GAF: Largest US roofing manufacturer with extensive asphalt shingle portfolio and growing premium/synthetic offerings. Massive distribution footprint overlaps CeDUR's contractor channel.
- CertainTeed (Saint-Gobain): Large building products manufacturer offering asphalt, polymer, and specialty roofing including synthetic shake lines. Competes broadly with CeDUR but CeDUR's polyurethane platform is more specialized in fire-rated premium shakes.
- Owens Corning: Major building materials manufacturer with significant roofing shingles and components business. Competes indirectly through brand, distribution, and contractor relationships.
- Atlas Roofing Corporation: Manufacturer of residential and commercial roofing shingles and components. Overlaps with CeDUR in contractor-distribution channels and re-roofing segments, though primarily asphalt-focused.
- TAMKO Building Products: US-based roofing and waterproofing manufacturer with broad shingle portfolio. Competes for contractor and builder mindshare in the same channels as CeDUR.
- DECRA Roofing Systems: Stone-coated metal roofing manufacturer serving the same premium re-roofing and WUI markets as CeDUR, with overlapping channel partners and similar aesthetics-versus-durability value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
CeDUR social profiles
Digital presenceCeDUR financial estimates
Financial estimateRevenue estimate
Valuation estimate
CeDUR leadership team
Management profileNumber of profiles
Profiles1 record
CeDUR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CeDUR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CeDUR
What does CeDUR do?
CeDUR manufactures and sells synthetic cedar shake roofing products made from proprietary solid polyurethane technology. The portfolio includes four color variants (Live Oak, Shiloh, Golden Cedar, Walden) plus three installation components (Starter, Field, and Hip & Ridge), all carrying standalone Class A fire rating, Class 4 impact rating, 115 mph wind certification, and a 50-year limited warranty. Products are sold through national roofing distributors and directly to contractors, builders, architects, HOAs, and homeowners across North America and select international markets.
Is CeDUR a public or private company?
CeDUR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CeDUR founded?
CeDUR was founded in 1998. It employs 101 to 250 people.
Where is CeDUR based?
CeDUR is headquartered in Aurora, United States, in the North America region.
How does CeDUR make money?
One revenue line is on record: synthetic Roofing Materials Sales.
Who are CeDUR's main competitors?
Direct peers on record are Enviroshake, DaVinci Roofscapes, Brava Roof Tile and EcoStar (Carlisle Construction Materials). Broad incumbents are GAF, CertainTeed (Saint-Gobain), Owens Corning, Atlas Roofing Corporation, TAMKO Building Products and DECRA Roofing Systems.
Does CeDUR have an API?
No public API is recorded for CeDUR.
What industry is CeDUR in?
CeDUR's product category is Synthetic Roofing Materials. Its primary akta.pro industry code is IMADAFAE, Wood Shingles & Shakes. Its NAICS code is 324122 and its SIC code is 2950.