Tourney Machine

What Tourney Machine does

Tourney Machine, now marketed as SportsEngine Tourney, is a cloud-based tournament and league management platform serving youth and amateur sports organizations. The platform enables organizers to create brackets, build schedules, manage team registrations, communicate with participants, and track standings, while a companion free iOS and Android mobile application lets teams and families search for tournaments, follow brackets, access schedules and directions, and monitor standings in real time. The technology stack is a standard cloud-based web application with native mobile clients, monetized via quote-based annual subscriptions to tournament organizers and offered free of charge to participants as a discovery and engagement surface. Tourney Machine operates as SportsEngine, LLC, a wholly-owned subsidiary of Versant Media, and is one of four integrated sub-brands within the SportsEngine youth-sports ecosystem alongside HQ (club/team/league management), Play (livestreaming and program directory), and Motion (class-based sport business and swimming). The combined SportsEngine platform serves 45,000+ organizations globally, with publicly referenced enterprise and mid-market customers including AAU, Ripken Baseball, Triple Crown, and Diamond Allegiance. The company was founded in 2010 by Tom Lynch and Rob Lynch and remains privately held with no external funding rounds disclosed.

Name

Tourney Machine

Legal name

SportsEngine, LLC

Website

https://tourneymachine.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Tourney Machine is a cloud-based tournament management platform serving youth and amateur sports organizers with scheduling, bracket management, standings tracking, and a free mobile app for participants. It operates as part of SportsEngine, LLC under Versant Media.

Ownership category

akta.pro rank

Product category

Sports Management Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amateur & Grassroots Tournament Organizers (MPAKADAH)

akta.pro secondary industries

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Tournament management software
• League management platform
• Youth sports technology
• Bracket scheduling software
• Sports tournament apps

Headquarters

HQ city

Iowa City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Tournament Management Platform: Subscription-based platform access for tournament organizers to schedule, run, and manage tournaments. Pricing is quote-based and not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

SportsEngine Tourney is a cloud-based tournament and league management platform that enables organizers to schedule, run, and manage youth and amateur sports tournaments. The platform provides bracket creation, scheduling with integrated directions, real-time standings tracking, team registration, and participant communication tools. A companion free mobile app for iOS and Android allows participants and fans to search for tournaments, view brackets, schedules, standings, and get directions to venues.

Product overview

SportsEngine Tourney is a unified tournament and league management platform designed for organizing youth and amateur sports events. The core product, SportsEngine Tourney, handles scheduling, bracket management, and communication, while a companion mobile app allows participants and fans to access brackets, schedules, directions, and standings. The platform operates within the broader SportsEngine ecosystem, which includes SportsEngine HQ (clubs/teams/leagues management), SportsEngine Play (livestreaming and program directory), and SportsEngine Motion (class-based sport business and swimming). The ecosystem collectively serves over 45,000 organizations worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• SportsEngine HQ: Clubs, teams & leagues management platform.
• SportsEngine Play
• SportsEngine Motion

Products and services

• SportsEngine Tourney

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Versant Mediaparent companyStrategic or Co-development PartnerVersant Media is the parent company of SportsEngine, LLC, the developer and operator of SportsEngine Tourney (Tourney Machine). The company operates as part of the Versant Media portfolio of youth sports technology products.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• LeagueApps: LeagueApps provides league and tournament management software for youth and adult sports organizers. Directly competes with Tourney Machine in the same customer segment (sports organizers) with overlapping bracket, scheduling, and registration functionality.
• TeamSnap: TeamSnap offers team and league management for youth sports clubs including scheduling, rosters, and communication. A direct peer serving the same youth sports organizer segment with increasingly overlapping tournament features.
• PlayMetrics: PlayMetrics provides club and league management software for youth sports organizations. Competes with SportsEngine HQ and adjacent tournament capabilities, targeting the same youth sports organizer buyer.
• Stack Sports: Stack Sports (formerly Blue Sombrero) is a youth sports management platform offering registration, websites, and tournament tools. Directly comparable to the SportsEngine ecosystem and Tourney in targeting national federations, clubs, and tournament operators.
• Jersey Watch: Jersey Watch provides tournament and league management software for youth sports organizers. Direct peer in the tournament scheduling and bracket management space, often serving smaller and mid-market organizers similar to Tourney's SMB segment.
• Sports Connect: Sports Connect offers online registration and tournament management for youth sports. A direct competitor in the tournament organizer segment with overlapping functionality for brackets, schedules, and registration workflows.
• Bonzi: Bonzi provides tournament management software for sports organizers including brackets, scheduling, and online registration. A direct peer targeting youth and amateur tournament operators with similar feature sets to Tourney Machine.

Broad incumbents

• Active Network: Active Network (now part of Global Payments) provides a broad portfolio of activity registration, league, and event management software. Larger incumbent with overlapping capabilities for sports organizers, serving as a broader alternative rather than a specialist.

Others

• Eventbrite: Eventbrite is a general-purpose event ticketing and registration platform. Adjacent comparison as a self-serve event management solution that some tournament organizers may use instead of a sports-specific platform, though it lacks sports-specific bracket logic.
• Cvent: Cvent provides event management software for meetings, conferences, and large events. An adjacent comparison in event logistics and registration but operating in the broader events space rather than sports-specific tournament workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/tourneymachine
• Facebookfacebook.com/tourneymachine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourney Machine