SLC Activewear
- Company typePrivate
- Founded2011
- HeadquartersWest Valley City, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
SLC Activewear firmographics
Firmographics- Name
- SLC Activewear
- Legal name
- SLC Activewear
- Website
- https://slcactivewear.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where SLC Activewear is headquartered
LocationHeadquarters
- HQ city
- West Valley City
- HQ country
- United States
- HQ region
- North America
Markets served
SLC Activewear business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Apparel Sales: Revenue generated through direct B2B sales of blank apparel and accessories to screen printers, embroidery shops, promotional product companies, and other businesses. Transaction-based wholesale pricing model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing - items under $7 featured section |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
SLC Activewear product offering
Product offeringCore offering
SLC Activewear is a B2B wholesale distributor of blank apparel, sportswear, headwear, and accessories carrying over 30 top brands such as Bella + Canvas, Lane Seven, Gildan, Hanes, and Comfort Colors. The company sells undecorated garments and headwear in bulk to screen printers, embroidery shops, heat press businesses, and promotional product companies for customization and resale. Customers must register a business account on the company's e-commerce website to access wholesale pricing and place orders, with expert account managers assisting with product selection.
Product overview
SLC Activewear is a wholesale distribution platform for blank activewear and sportswear/apparel. The platform offers over 30 top apparel brands including Bella + Canvas, Lane Seven, Gildan, Zapped Headwear, Atlantis Headwear, Independent Trading Co, Adams, Comfort Colors, Decky Headwear, Flexifit/Yupoong, Hanes, and more. The product portfolio spans multiple categories including headwear (caps, beanies, visors, trucker hats), men's apparel (athletic wear, tees, fleece, outerwear), women's apparel (athletic wear, dresses, intimates, curvy styles), youth/children's apparel, unisex apparel, accessories (blankets, scarves, draw cords), dog accessories, and bags/totes. Items are available in various fabric types (100% cotton, 100% polyester, triblend, blends) and include budget-friendly options under $7 as well as premium collections. The company positions itself on hard-to-beat pricing, expert account managers, and a focus on quality blanks for customization.
Differentiator
Problem solved
Functional benefit
Products and services
- SLC Activewear Wholesale Platform
- Headwear
- Men's Apparel
- Women's Apparel
- Youth Apparel
- Unisex Apparel
- Accessories
Companies that use SLC Activewear
Customer profileSegments1 record
Ideal customer profiles1 record
SLC Activewear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SLC Activewear partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered major, core and minor.
- Bella + CanvasmajorMajor brand partner offering premium fleece, tee, and fashion apparel. Products featured prominently with sale pricing at $6.99 for premium fleece items.
- GildanmajorMajor basic apparel brand offering fundamentals including t-shirts, hoodies, and accessories at value price points.
- Lane SevenmajorPremium blank apparel brand featured as a favorite among SLC Activewear representatives. Offers high-quality fashion basics.
- Independent Trading ComajorBrand partner offering French Terry, fleece, and fashion-forward blanks including the popular IND280 oversized hoodie.
- Comfort ColorsmajorPremium garment-dyed apparel brand known for soft-hand feel and vintage aesthetic in fall and casual wear.
- HanescoreMajor basic apparel brand offering foundational t-shirts, underwear, and activewear at wholesale price points.
- UnionwearcoreDomestic USA-made headwear brand offering trucker caps and unstructured dad hats.
- AdamscoreHeadwear brand offering bucket hats, dad hats, safety caps, and performance caps.
- Atlantis HeadwearcoreSustainable headwear brand offering eco-friendly caps, beanies, and trucker hats including recycled mesh options.
- Decky HeadwearcoreHeadwear specialist offering foam truckers, rope hats, 5-7 panel caps, beanies, and bucket hats.
- Flexifit / YupoongcoreHeadwear brand offering adjustable caps, mesh backs, and snapback styles including retro canvas and rope hat variations.
- RichardsoncoreHeadwear brand offering 7-panel trucker caps, foamie truckers, and printed 7 panel styles.
- WeldminorBrand offering corduroy dad hats and fashion-forward headwear styles.
- Zapped HeadwearminorHeadwear brand offering 5-panel and 7-panel medium profile snapbacks including BLACKHAWK and OSPREY styles.
- 47 BrandminorSports-licensed headwear and accessories brand including snap slide buckle closures and trawler caps.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
SLC Activewear competitors and assessment
Company assessmentDirect peers
- S&S Activewear: One of the largest wholesale distributors of blank apparel, headwear, and accessories in the U.S., serving screen printers, embroiderers, and promotional product resellers — nearly identical product mix and customer base to SLC Activewear, only at substantially greater scale.
- Hit Promotional Products: Wholesale supplier of promotional products including blank apparel and headwear for decorators, distributors, and resellers; directly comparable to SLC's printwear and promotional-product customer base and core blank-apparel offering.
- alphabroder: Major U.S. wholesale distributor of blank apparel and accessories (formed from the merger of alphabroder and Broder Bros), serving the same printwear, embroidery, and promotional products customers as SLC Activewear with a comparable multi-brand catalog.
- SanMar Corporation: The largest U.S. wholesale distributor of imprintable apparel and accessories, offering brands like Nike, Adidas, Carhartt, and Champion to decorators; competes head-to-head with SLC on assortment depth, pricing, and B2B account-based service.
- Cap America: Wholesale headwear specialist distributing blank and decorated caps, beanies, and visors to screen printers, embroiderers, and promotional resellers — overlaps directly with SLC's substantial headwear catalog across brands like Adams, Decky, Richardson, and Flexifit.
- Staton Wholesale: Family-owned wholesale apparel and accessory distributor serving the imprintable products industry with multiple brands; competes with SLC for the same screen printer and decorator customers on price and assortment.
Others
- BELLA+CANVAS: Premium blank apparel manufacturer that is both a major supplier to SLC and an emerging direct-to-decorator brand; comparable as a benchmark for product positioning, but acts as a supplier rather than a wholesale distributor competing for the same reseller accounts.
Broad incumbents
- PCNA (Polyconcept North America): One of the largest global promotional products distributors supplying decorated apparel, headwear, and hard goods to the promo industry; overlaps with SLC's promotional-product customer segment but operates at much greater scale and across broader product categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SLC Activewear social profiles
Digital presenceSLC Activewear financial estimates
Financial estimateRevenue estimate
Valuation estimate
SLC Activewear leadership team
Management profileNumber of profiles
SLC Activewear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SLC Activewear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SLC Activewear
What does SLC Activewear do?
SLC Activewear is a B2B wholesale distributor of blank apparel, sportswear, headwear, and accessories carrying over 30 top brands such as Bella + Canvas, Lane Seven, Gildan, Hanes, and Comfort Colors. The company sells undecorated garments and headwear in bulk to screen printers, embroidery shops, heat press businesses, and promotional product companies for customization and resale. Customers must register a business account on the company's e-commerce website to access wholesale pricing and place orders, with expert account managers assisting with product selection.
Is SLC Activewear a public or private company?
SLC Activewear is a private company. It is classified as unknown and is currently operating.
When was SLC Activewear founded?
SLC Activewear was founded in 2011. It employs 1 to 10 people.
Where is SLC Activewear based?
SLC Activewear is headquartered in West Valley City, United States, in the North America region.
How does SLC Activewear make money?
One revenue line is on record: wholesale Apparel Sales.
Who are SLC Activewear's main competitors?
Direct peers on record are S&S Activewear, Hit Promotional Products, alphabroder, SanMar Corporation, Cap America and Staton Wholesale. BELLA+CANVAS is listed as an others. PCNA (Polyconcept North America) is listed as a broad incumbent.
Does SLC Activewear have an API?
No public API is recorded for SLC Activewear.