What Omnius does

Omnius is a B2B SEO and Generative Engine Optimization (GEO) marketing agency founded in 2014 and headquartered in London, with additional offices in Dubai (UAE) and Belgrade (Serbia). The company exclusively serves SaaS and Fintech companies, with a more recent formal extension into AI & LLM software companies, delivering services spanning SEO, GEO, content marketing, programmatic SEO, web development, and conversion rate optimization. Its core differentiator is a multi-channel optimization approach that covers both traditional search engines (Google, Bing) and LLM-generated answers (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews), backed by a proprietary in-house analytics platform called AtomicAGI that tracks brand citations and visibility across AI search engines.

The company operates a consultative direct-sales GTM targeting enterprise and growth-stage clients, with named customers including Nasdaq-listed enterprises (BigCommerce, Payoneer), Series D fintechs (Meniga), and a broad set of startups and mid-market firms across SaaS, Fintech, AI/LLM, and adjacent verticals. Pricing is custom and project-/retainer-based, with contracts structured around project scope, complexity, timeline, and growth objectives, and the GTM motion is supplemented by a dedicated VC Partnerships Program that sources referrals from funds and accelerators including Speedinvest and Entrepreneur First. Revenue mechanics rely on multi-year retainer-style engagements rather than product-led or self-serve distribution.

Omnius is private, founder-led (Mat Golubović as CEO and Founder, Ana Pantić as COO and Co-Founder), with no disclosed institutional funding rounds or parent entity. As of end of 2024, the company attributes 188M+ registered users in client outcomes to its team's work, and in 2026 it was independently recognized by TechBullion as one of the global Top 10 GEO Service Providers and by OpenPR as one of 8 agencies transforming AI brand visibility optimization. No public revenue, headcount, or contract-value disclosures are available, limiting visibility into the company's precise scale.

Name

Omnius

Legal name

Omnius

Website

https://omnius.so

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Omnius is a B2B SEO and Generative Engine Optimization marketing agency founded in 2014 and based in London, serving SaaS, Fintech, and AI/LLM companies with multi-channel search visibility services and proprietary AtomicAGI analytics tooling.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. SEO & Content Marketing Services: Project-based and retainer-based SEO and content marketing services for B2B SaaS and Fintech companies. Pricing is customized based on project scope, complexity, competitive landscape, timeline, growth objectives, and required resources. The company positions itself as a strategic partner rather than a transactional vendor.
2. Generative Engine Optimization (GEO): AI search optimization services to help brands appear in LLM-generated answers and capture zero-click traffic. Part of the integrated multi-channel SEO offering.
3. Programmatic SEO: Large-scale, highly relevant web pages produced through smart automation, research, and company data to accelerate growth for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Omnius is a B2B SEO and Generative Engine Optimization (GEO) marketing agency that helps SaaS and Fintech companies build organic visibility across traditional search engines and LLM-generated answers. Its core offerings include SEO Services, GEO, Content Marketing, Programmatic SEO, and Development & CRO, supported by its proprietary AI-native analytics platform Atomic AGI for tracking AI search visibility and citations across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.

Product overview

Omnius is a B2B SEO and Generative Engine Optimization (GEO) marketing agency for SaaS and Fintech companies, operating as an 'AI-native SEO Agency' that positions companies across both traditional search engines and LLM-generated answers. The core offering consists of SEO Services, GEO (Generative Engine Optimization), Content Marketing, Programmatic SEO, and Development & CRO, supported by Data Analytics and AI Search Audit modules. The company also develops AtomicAGI, an internal AI-native SEO analytics tool for tracking AI search visibility and automating optimization. Services are delivered through multi-channel optimization covering ChatGPT, Google, Claude, Gemini, Perplexity, and Bing.

Differentiator

Problem solved

Functional benefit

Brands

• Atomic AGI: AI-native SEO analytics platform built inside Omnius for tracking AI search visibility, analyzing SEO data, auditing websites, and automating optimization tasks. Designed for tracking brand citations across LLM engines like ChatGPT, Perplexity, and Gemini.

Products and services

• SEO Services Data-driven B2B SEO service for SaaS and Fintech companies covering technical SEO, on-page and off-page optimization, link building, content production, and site architecture, designed to establish topical authority within six months.
• Generative Engine Optimization (GEO) Optimization service for visibility inside AI-generated answers and citations from LLM search engines, including AI crawler optimization, LLM content scoring, source citation monitoring, and zero-click query targeting for B2B SaaS and Fintech clients.
• Content Marketing B2B content cluster service that creates engaging, audience-focused content designed to build topical authority, lasting customer connections, and drive organic user acquisition for SaaS and Fintech clients.
• Programmatic SEO Programmable organic growth service that uses smart automation, research, and company data to produce large-scale, highly relevant web pages designed to accelerate growth beyond industry standards.
• Development & CRO Website development and Conversion Rate Optimization service focused on improving site performance and turning organic traffic into revenue through systematic testing and user journey optimization.
• Atomic AGI AI-native SEO analytics platform built by Omnius for tracking AI search visibility, analyzing SEO data, auditing websites, and automating optimization tasks across LLM search engines such as ChatGPT, Perplexity, and Google AI Overviews.

Quantifiable outcome

• 188M+ registered users attributed to team work from foundation to end of 2024
• +5 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• Atomic AGIcoreTechnology or IntegrationProprietary AI search analytics platform built internally by Omnius for tracking brand citations and visibility across LLM search engines. Provides software for tracking AI search visibility, analyzing SEO data, auditing websites, and automating optimization tasks. Atomic AGI is positioned as an AI-first SEO analytics tool for the multi-engine search ecosystem.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Single Grain: Single Grain is a B2B SaaS-focused digital marketing agency offering SEO, content marketing, and CRO services to software companies — directly comparable to Omnius in vertical specialization and service mix.
• KlientBoost: KlientBoost is a performance marketing agency with deep B2B SaaS expertise spanning SEO, PPC, and CRO, closely mirroring Omnius's SaaS-first positioning and full-funnel approach.
• Directive Consulting: Directive is a B2B SaaS marketing agency specializing in SEO, paid media, and content for enterprise software companies, making it a like-for-like peer to Omnius in target customer and service portfolio.
• NoGood: NoGood is a growth marketing agency that combines SEO, content, and performance marketing for SaaS and tech brands — overlapping with Omnius in channel mix and target verticals including AI-native startups.
• Siege Media: Siege Media is an SEO-focused content marketing agency with strong B2B and SaaS exposure, comparable to Omnius in its content-cluster-driven organic growth approach and SaaS client base.
• Kalungi: Kalungi is a B2B SaaS marketing agency offering SEO, content, and HubSpot-led growth services exclusively to software companies — closely matching Omnius's vertical-only positioning.
• Lean Labs: Lean Labs is a B2B SaaS marketing agency providing SEO, content, and lifecycle marketing to software companies — directly comparable to Omnius in vertical specialization and digital-led GTM.
• Powered by Search: Powered by Search is a B2B SaaS SEO agency focused on organic growth for software companies, making it a direct peer to Omnius in both vertical focus and SEO-led service offering.
• Velocity Partners: Velocity Partners is a B2B tech marketing agency serving SaaS, FinTech, and enterprise software companies with content and SEO services — a direct peer to Omnius in vertical mix and content-driven SEO positioning.

Broad incumbents

• WebFX: WebFX is a large, established full-service digital marketing agency with deep SEO capabilities across many verticals; comparable to Omnius in core SEO offering but operating at much greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/omnius_so
• LinkedInlinkedin.com/company/omnius-so
• Facebookfacebook.com/omniusdev

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnius