WEBEYE
WebEye is a digital marketing and advertising technology platform, founded in 2015, that helps enterprises — primarily gaming, cross-border e-commerce, software, and retail/logistics — acquire users and scale globally via its TaurusX mobile ad monetization and analytics product.
- Company typePrivate
- Founded2015
- HeadquartersNanjing, China
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What WEBEYE does
WebEye is a privately held digital marketing and advertising technology company founded in 2015 that helps enterprises acquire high-value users and scale across global markets. The company operates a tri-headquarters structure with its global HQ in Singapore, China HQ in Nanjing, and North America HQ in Silicon Valley, serving clients in four primary verticals: gaming and entertainment, cross-border e-commerce, software and internet, and new retail and logistics. Notable enterprise customers and partners disclosed include IGG, BIGO, Meitu, OpenX, TopOn, Tradplus, Pixalate, and KIKA, with case studies citing outcomes such as 50% user acquisition rate improvement, 30% precise growth, and 40% ROAS growth.
The company's core product is TaurusX, a mobile ad monetization and analytics platform that provides developers with performance data and autonomous budget optimization capabilities. Supporting service lines include traffic growth solutions, creative materials production, and data analytics services. The technical stack integrates global premium traffic networks with proprietary data and algorithm assets, and is delivered through a B2B enterprise sales motion with quote-based, customized pricing. WebEye has built a multi-partner integration ecosystem spanning mediation platforms (TopOn, Tradplus), SSPs (OpenX), fraud protection (Pixalate), and demand-side apps (BIGO, Meitu, KIKA), and holds Google Cloud partner recognition.
WebEye generates revenue through performance-based digital advertising and marketing services on an advertising revenue model. The company is privately held with no public listing, has 51-100 employees, and has one disclosed funding round from Empower Investment in 2018 (amount undisclosed). Founder and CEO Michael Xu co-founded the company with Eric Ren (CTO), Dick Yu (CFO), and Thunder Yuan (President of Game Business). No patents, regulatory actions, M&A activity, or leadership changes are disclosed in the available data.
WEBEYE firmographics
Firmographics- Name
- WEBEYE
- Legal name
- WebEye
- Website
- https://webeyemob.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WebEye is a digital marketing and advertising technology platform, founded in 2015, that helps enterprises — primarily gaming, cross-border e-commerce, software, and retail/logistics — acquire users and scale globally via its TaurusX mobile ad monetization and analytics product.
- Ownership category
- akta.pro rank
WEBEYE industry classification
Industry- Product category
- Mobile Ad Monetization and Digital Advertising Technology
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where WEBEYE is headquartered
LocationHeadquarters
- HQ city
- Nanjing
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
WEBEYE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Advertising and Marketing Services: WebEye generates revenue through digital marketing and advertising services, helping enterprises acquire high-value users, scale their business, and integrate data for improved decision-making efficiency. The platform operates as a performance-based growth solution.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
WEBEYE product offering
Product offeringCore offering
WebEye is a digital marketing and global growth platform that integrates global resources and advanced technologies to help enterprises achieve international growth. Its core product, TaurusX, is a mobile ad monetization and analytics platform delivering accurate performance data and autonomous budget optimization to maximize ad revenue. Supporting offerings include traffic growth services, creative material production, and data analytics solutions targeted at gaming, cross-border e-commerce, software/internet, and new retail/logistics enterprises.
Product overview
WebEye is a digital marketing and global growth platform that integrates global resources and advanced technologies to help enterprises achieve international growth. Its product portfolio centers on TaurusX, a mobile ad monetization and analytics platform, alongside supporting services including traffic growth solutions, creative materials production, and data analytics services. The company serves industries including gaming and entertainment, cross-border e-commerce, software and internet, and new retail and logistics.
Differentiator
Problem solved
Functional benefit
Products and services
- TaurusX TaurusX is a mobile ad monetization and analytics platform that provides developers with accurate performance data and autonomous budget optimization capabilities to maximize ad revenue. It serves as WebEye's core technology offering and integration point for partners including TopOn, BIGO, Meitu, OpenX, Tradplus, and Pixalate.
- Traffic Growth Services Traffic growth services (流量增长) offered as a B2B engagement to help enterprises acquire high-value users and scale business operations across global markets. This service is one of the interest areas captured in WebEye's enterprise contact form.
- Creative Materials Services Creative materials production services (创意素材) offered as a supporting B2B engagement to help enterprises develop advertising creative assets that integrate with global traffic networks and growth campaigns.
- Data Solutions Services Data solutions services (数据解决方案) offered to enterprises to integrate data and improve decision-making efficiency. These solutions are part of WebEye's broader digital marketing and global growth portfolio, supporting performance analytics and global expansion.
Quantifiable outcome
- 50% improvement in user acquisition rate
- +2 more outcomes
Companies that use WEBEYE
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
WEBEYE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
WEBEYE partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- TopOncoreTopOn is an integration partner of WebEye's TaurusX platform, providing accurate performance data and autonomous budget optimization capabilities that help developers achieve impressive revenue growth.
- BIGOcoreBIGO partnered with WebEye leveraging TaurusX technology and rich experience to quickly achieve business goals. The WebEye team actively provides suggestions to help improve monetization strategies.
- MeitucoreMeitu works with WebEye's TaurusX team that is proactive in helping them grow and achieve goals. They continuously explore new opportunities together for mutual growth.
- OpenXcoreOpenX collaborated with WebEye experiencing a journey of professional expertise, commitment, trust, and significant results. TaurusX technology and market expertise helped developers achieve high returns at low cost.
- TradpluscoreTradplus integrates with TaurusX platform, helping developers achieve high returns at low cost through WebEye's technology and deep market understanding.
- PixalatecorePixalate provides pre-bid protection and post-bid measurement on WebEye's platform, supporting WebEye's commitment to improving ad traffic safety.
- KIKAcoreKIKA partners with WebEye noting the team has rich experience and strong market insight, with unique perspective to tap market potential and bring broader growth space.
- Google CloudflagshipGoogle Cloud recognized WebEye for remarkable growth in Google Cloud business and commitment to helping customers with digital transformation. WebEye demonstrated excellent technical capabilities in Google Cloud solutions and products, with Bronwyn Hastings (Google Cloud VP of Global ISV Partner and Channel) providing endorsement.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
WEBEYE competitors and assessment
Company assessmentDirect peers
- Moloco: Moloco operates a programmatic ad platform with ML-based optimization for app developers and performance marketers, directly comparable to TaurusX in target customer and core capability.
- TopOn: TopOn is an ad mediation and monetization platform for app developers and is listed as a WebEye integration partner; functionally comparable to TaurusX in mobile monetization tooling.
- ironSource (Unity): ironSource, now part of Unity, provides mobile ad mediation, monetization, and user acquisition tooling for app developers—a direct functional competitor to WebEye's TaurusX in gaming and app monetization.
- Tradplus: Tradplus offers ad mediation, bidding, and monetization analytics for mobile apps—directly comparable to TaurusX—and appears as a named WebEye integration partner.
- AppLovin: AppLovin's AXON-powered mobile ad monetization and user acquisition platform directly competes with WebEye's TaurusX for the same gaming and app developer buyer, offering AI-driven bidding and similar global demand sources.
- Liftoff: Liftoff specializes in performance-driven user acquisition and ad monetization for mobile apps, serving the same gaming and app developer segments WebEye targets with TaurusX.
Emerging players
- Singular: Singular offers marketing attribution, analytics, and ROI optimization for mobile advertisers, comparable to TaurusX's analytics and budget optimization module for performance marketers.
- AppLovin (SparkLabs / Adjust): Adjust (an AppLovin company) provides mobile measurement, analytics, and attribution—a partially overlapping capability with TaurusX's analytics layer, focused more on measurement than bidding.
Broad incumbents
- InMobi: InMobi operates a global programmatic mobile ad platform serving app developers and brand advertisers—a broader incumbent comparable to WebEye's TaurusX in mobile ad monetization.
- Digital Turbine: Digital Turbine provides mobile ad delivery, user acquisition, and media solutions across a broader carrier-integrated stack, overlapping with WebEye's app install and monetization use cases at greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WEBEYE social profiles
Digital presenceWEBEYE financial estimates
Financial estimateRevenue estimate
Valuation estimate
WEBEYE leadership team
Management profileNumber of profiles
Profiles4 records
WEBEYE funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WEBEYE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WEBEYE
What does WEBEYE do?
WebEye is a digital marketing and global growth platform that integrates global resources and advanced technologies to help enterprises achieve international growth. Its core product, TaurusX, is a mobile ad monetization and analytics platform delivering accurate performance data and autonomous budget optimization to maximize ad revenue. Supporting offerings include traffic growth services, creative material production, and data analytics solutions targeted at gaming, cross-border e-commerce, software/internet, and new retail/logistics enterprises.
Is WEBEYE a public or private company?
WEBEYE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WEBEYE founded?
WEBEYE was founded in 2015. It employs 51 to 100 people.
Where is WEBEYE based?
WEBEYE is headquartered in Nanjing, China, in the Asia region.
How does WEBEYE make money?
One revenue line is on record: digital Advertising and Marketing Services.
Who are WEBEYE's main competitors?
Direct peers on record are Moloco, TopOn, ironSource (Unity), Tradplus, AppLovin and Liftoff. Emerging players are Singular and AppLovin (SparkLabs / Adjust). Broad incumbents are InMobi and Digital Turbine.
Does WEBEYE have an API?
No public API is recorded for WEBEYE.
What industry is WEBEYE in?
WEBEYE's product category is Mobile Ad Monetization and Digital Advertising Technology. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 5182 and its SIC code is 7310.