What TradPlus does

TradPlus (legal entity: Shanghai Shiquan Network Technology Co., Ltd., 上海世全网络科技有限公司) is a Shanghai-headquartered mobile advertising monetization platform founded in 2020. The company serves mobile app developers and game studios globally, providing a three-product suite: VisiM, an ad mediation platform with granular and customizable monetization features for independent aggregation without traffic bias; VisiX, a SaaS-based ad exchange tool enabling self-directed planning across upstream and downstream operations; and TPX, an ad exchange platform connecting global developers with demand-side platforms (DSPs) for programmatic advertising transactions.

The platform operates on a transaction-fee model, taking a commission on advertising transactions processed through its mediation and exchange infrastructure. Go-to-market combines a self-serve channel — supported by comprehensive platform documentation at docs.tradplusad.com — with dedicated direct sales for enterprise clients requiring custom solutions. The customer base spans gaming (Tencent, Hago, Snow, HippoJoy, Minovate), entertainment (Bilibili, iQIYI, FlexTV), mobile utilities (Kika, Ambermobiie, LvyMobile), communications (JustTalk), and food/lifestyle (DianChu).

TradPlus positions itself as an independent, neutral mediator with authoritative data security certification, and maintains compliance with IAB Tech Lab, IAB Europe, and Google Play SDK Index standards. The company holds privacy certifications across GDPR, CCPA, LGPD, PIPEDA, APPI, and POPI regimes, supporting cross-border developer relationships. The marketing mix emphasizes content marketing via annual benchmark reports on global app advertising and mobile game monetization, plus organic social presence on Zhihu (China), LinkedIn, and Facebook.

Note: The provided firmographics data appears to describe a separate, unrelated entity — a Mumbai-based domain name reseller also operating under the name "TradPlus" with 1-10 employees and founded in 2011. This analysis is grounded in the operational data for the Shanghai mobile advertising platform, which represents the substantive business described in the product, technology, customer, and partnership records.

Name

TradPlus

Legal name

上海世全网络科技有限公司

Website

https://tradplus.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

TradPlus is a Shanghai-headquartered mobile advertising monetization platform offering ad mediation (VisiM), SaaS exchange tooling (VisiX), and programmatic exchange (TPX) to global mobile app developers and game studios, including anchor clients Tencent, Bilibili, and iQIYI.

Ownership category

akta.pro rank

Product category

Mobile Ad Monetization / Ad-Tech

NAICS

Other Services Related to Advertising (54189)

SIC

Services-Advertising (7310)

akta.pro primary industry

In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)

akta.pro secondary industry

App Monetization & Subscription Management Platforms (BPAMADAI)

Keywords

• Mobile ad mediation
• Programmatic ad exchange
• App monetization platform
• Game advertising solutions
• In-app ad revenue

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Advertising Monetization Platform Commission: TradPlus operates as an ad mediation and exchange platform, charging commissions on advertising transactions between app developers and DSPs. The platform facilitates programmatic advertising and takes a take rate on transactions processed through VisiM, VisiX, and TPX products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

TradPlus operates an integrated mobile advertising monetization platform serving app developers and game publishers globally. Its portfolio comprises three products: VisiM (ad mediation platform with granular and customizable monetization features), VisiX (ad exchange SaaS tool for upstream and downstream planning), and TPX (programmatic ad exchange platform connecting global developers with DSPs). The company charges commissions on advertising transactions processed through these products and offers self-serve access alongside enterprise sales support.

Product overview

TradPlus offers a unified platform portfolio comprising three distinct products for mobile advertising monetization. VisiM serves as the ad mediation platform with granular and customizable monetization features. VisiX provides a SaaS-based ad exchange tool enabling self-directed planning across the supply chain. TPX functions as the core ad exchange platform connecting global developers with DSPs. Together, these products address the full spectrum of advertising monetization needs from entry-level to advanced精细化变现.

Differentiator

Problem solved

Functional benefit

Products and services

• VisiM Ad Mediation Platform Ad mediation platform offering granular, customizable monetization features for mobile app and game developers, enabling independent aggregation across ad networks without traffic bias to maximize ad revenue.
• VisiX Ad Exchange SaaS Tool SaaS-based ad exchange tool that enables developers to self-plan upstream and downstream operations, achieving full traffic monetization layout and increasing traffic monetization value.
• TPX TradPlus Ad Exchange Platform Programmatic ad exchange platform that enables deep connections between global mobile app developers and demand-side platforms (DSPs) for buying and selling mobile ad inventory.

Named customers28 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• IAB Tech LabcoreTechnology or IntegrationCompliance partnership ensuring TradPlus meets IAB Tech Lab standards for programmatic advertising. Listed as a compliant company on IAB Tech Lab's registry.
• IAB EuropecoreTechnology or IntegrationCompliance partnership with IAB Europe's Vendor List, ensuring adherence to European programmatic advertising standards and transparency requirements.
• Google Play SDK IndexcoreTechnology or IntegrationListed on Google Play's SDK Index, indicating compliance with Google Play policies and integration standards for Android advertising SDKs.
• GeoEdgecoreTechnology or IntegrationIntegration with GeoEdge for ad quality and security verification, ensuring protection against malicious ads and maintaining inventory quality.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ironSource (Unity): ironSource (now part of Unity) runs a mobile ad mediation platform and LevelPlay exchange serving the same mobile developer and game studio customer base as TradPlus, with overlapping mediation and DSP-connect functionality.
• AppLovin: AppLovin operates AXON-powered mobile ad mediation and exchange (MAX, AppDiscovery) for app developers and DSPs globally — the most direct large-scale competitor to TradPlus's VisiM and TPX.
• Pangle (ByteDance): Pangle is ByteDance's mobile ad exchange and mediation network, primarily serving Chinese and APAC developers — the closest APAC-centric direct competitor to TradPlus's China-rooted exchange and mediation stack.
• Chartboost: Chartboost operates a mobile ad exchange and mediation platform historically focused on gaming — a direct functional analog to TradPlus's TPX exchange and VisiM mediation for the same mobile game developer audience.
• Liftoff: Liftoff provides mobile ad mediation and programmatic advertising solutions for app developers globally, with comparable Vungle-mediated exchange infrastructure competing directly against TradPlus.
• Moloco: Moloco provides a programmatic ad exchange and ML-driven monetization platform for mobile apps and DSPs, directly competing with TradPlus's TPX exchange and VisiM mediation capabilities.
• AdTiming: AdTiming provides mobile ad mediation and programmatic exchange services to app developers, primarily in APAC — a regional direct peer to TradPlus with overlapping product offerings and developer-target GTM.
• TopOn: TopOn is a Chinese-rooted mobile ad mediation and monetization platform serving app developers and game studios globally — a near-identical competitor to TradPlus in positioning, geography, and product scope.
• Mintegral (Mobvista): Mintegral is a mobile ad mediation and programmatic platform owned by Mobvista, serving global app developers and competing head-to-head with TradPlus's VisiM mediation and TPX exchange on neutral aggregation positioning.

Broad incumbents

• Digital Turbine: Digital Turbine owns Chartboost and other mobile ad/monetization assets spanning mediation, exchange, and on-device delivery — a broader portfolio incumbent with overlapping capabilities to TradPlus's three-product stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheTradPlusAd
• LinkedInlinkedin.com/company/tradplus-ad
• Xx.com/tradplus

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TradPlus