Sales Focus
Sales Focus Inc. is a privately held B2B sales outsourcing firm founded in 1998 in Columbia, SC. It provides dedicated sales teams, lead generation, digital marketing, and recruitment services to enterprise and mid-market clients across energy, telecom, healthcare, pharma, and other verticals using its proprietary S.O.L.D.™ Methodology.
- Company typePrivate
- Founded1998
- HeadquartersColumbia, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Sales Focus does
Sales Focus Inc. (SFI) is a privately held B2B sales outsourcing firm founded in 1998 and headquartered in Columbia, South Carolina. The company provides dedicated outside and inside sales teams, lead generation, SDR outsourcing, appointment setting, cold calling, and lead qualification on a professional services basis, acting as an embedded extension of the client's commercial organization. SFI also offers adjacent digital marketing, sales management consulting, and sales recruitment services. All engagements are delivered through the firm's proprietary S.O.L.D.™ Methodology (STUDY, ORGANIZE, LAUNCH, DIRECT), a four-phase sales process that is trademarked and supported by the SFI Academy training program.
SFI targets enterprise and mid-market buyers across at least ten verticals — including energy, telecommunications, healthcare, IT, manufacturing, pharmaceutical and life sciences, finance, and travel/tourism — with a stated focus on Fortune 500-class clients such as Sprint/T-Mobile, Hitachi USA, HP, Hess, and Aflac. The company differentiates on speed to market via a 45-day launch guarantee and on talent quality by using vetted W-2 employees. Distribution combines direct enterprise sales, an inside sales motion for mid-market accounts, a 2024-launched global Alliance Partner Program, and content-led demand generation including a podcast, blog, SEO, and a free sales performance assessment.
The firm has supported 2,500+ clients and claims to have hired and trained 12,500 sales agents (with a separate source citing 15,000+ professionals trained). SFI reports having generated $1.2B in gross revenue for clients and a 37% average revenue uplift versus clients' prior sales processes. The company is founder-led by Tony Horwath (President, Founder, and CEO), has 251–500 employees, and is recognized by the OA500 Global Outsourcing Firm Index (three consecutive years) and Corporate Vision (Global B2B Outsourced Sales Services Provider of the Year 2025). No external funding, M&A, or institutional investor involvement is disclosed.
Sales Focus firmographics
Firmographics- Name
- Sales Focus
- Legal name
- Sales Focus Inc.
- Website
- https://SalesFocusInc.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sales Focus Inc. is a privately held B2B sales outsourcing firm founded in 1998 in Columbia, SC. It provides dedicated sales teams, lead generation, digital marketing, and recruitment services to enterprise and mid-market clients across energy, telecom, healthcare, pharma, and other verticals using its proprietary S.O.L.D.™ Methodology.
- Ownership category
- akta.pro rank
Sales Focus industry classification
Industry- Product category
- Sales Outsourcing Services
- NAICS
- Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
- akta.pro secondary industries
- Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE), Lead Qualification & Inside Sales Support Services (BPAFAKAK)
Keywords
Where Sales Focus is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Markets served
Sales Focus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Sales Outsourcing Services: B2B outsourced sales services including dedicated sales teams, outside sales, inside sales, lead generation, and sales management. Revenue is generated through professional services engagements with clients ranging from startups to Fortune 500 companies.
- Digital Marketing Services: Content development, SEO, media planning and buying, website development, and strategy consulting services.
- Sales Recruitment Outsourcing: Identification, hiring, and onboarding of high-performing sales talent aligned to client goals.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Sales Focus product offering
Product offeringCore offering
Sales Focus Inc. provides outsourced B2B sales teams and supporting services for clients across multiple industries. Its core offering is dedicated sales teams (outside, inside, lead generation, SDR, appointment setting, cold calling, lead qualification, and lead nurturing) delivered through a proprietary four-phase S.O.L.D.™ Methodology, with a 45-day launch guarantee. Complementary services include digital marketing, sales management consulting, and sales recruitment outsourcing.
Product overview
Sales Focus Inc. (SFI) operates as a B2B sales outsourcing company offering a platform of interconnected services built around its proprietary S.O.L.D.™ Methodology. The core offerings include Sales Outsourcing (handling client sales activities as an extension of their business), Digital Marketing (content, SEO, media, web development), Sales Management (strategic guidance and process optimization), and Sales Recruitment (hiring and onboarding sales talent). The S.O.L.D.™ Methodology serves as the foundational framework underpinning all service delivery, with supporting modules like SFI Academy for training. Sub-products include specialized services such as Outside Sales, Inside Sales, Lead Generation, SDR Outsourcing, Appointment Setting, Cold Calling, Lead Qualification, and B2B Lead Nurturing. The company also offers content through The Sales Focus Podcast and operates an Alliance Partner Program for global collaboration. Industries served include Energy, Telecommunications, Healthcare, IT, Manufacturing, Pharmaceutical, Finance, Tourism, Technology, Advertising, Food & Beverage, Retail, Satellite, Life Science, and EV Charger sectors.
Differentiator
Problem solved
Functional benefit
Brands
- S.O.L.D.™ Methodology: Proprietary sales methodology comprising STUDY, ORGANIZE, LAUNCH, and DIRECT phases for driving revenue through a structured sales process.
- The Sales Focus Podcast
- SFI Academy
Products and services
- Sales Outsourcing Core service in which Sales Focus Inc. builds, launches, and manages dedicated B2B sales teams that act as an extension of the client's business, delivering lead generation, outbound prospecting, and revenue growth across industries.
- Digital Marketing Digital marketing service covering content development, SEO, media planning and buying, website development, and strategy consulting to help clients attract, engage, and convert customers.
- Sales Management Sales management offering providing strategic guidance, sales management support, process optimization, and sales strategy services to client sales organizations.
- Sales Recruitment Recruitment outsourcing service that identifies, hires, and onboards high-performing sales talent aligned to each client's revenue goals and go-to-market plans.
- Outside Sales Dedicated outside sales teams that perform field-based selling activities on behalf of clients, generating new customer acquisition and account expansion.
- Inside Sales Inside sales team outsourcing service delivering remote or phone-based sales operations to support client revenue targets.
- Lead Generation Lead generation service that identifies and qualifies potential customers for clients through outbound and inbound prospecting tactics.
- SDR Outsourcing Outsourced Sales Development Representative (SDR) services that build and qualify early-stage sales pipelines for client go-to-market teams.
- Appointment Setting Appointment setting service that schedules qualified sales meetings on behalf of client sales teams.
- Cold Calling Outsourcing Cold calling service that conducts outbound prospecting campaigns on behalf of clients to generate sales conversations.
- Lead Qualification Lead qualification service that assesses and scores inbound and outbound prospects against client-defined criteria before passing them to sales.
- B2B Lead Nurturing Lead nurturing service that moves B2B prospects through the sales funnel with targeted content, follow-ups, and engagement programs.
- Alliance Partner Program Global partnership program that enables business partners to collaborate with Sales Focus Inc. and expand the reach of its top-tier sales outsourcing services across multiple industries.
Quantifiable outcome
- $1.2B in gross revenue generated for clients
- +4 more outcomes
Companies that use Sales Focus
Customer profileNamed customers15 records
Segments11 records
Ideal customer profiles4 records
Sales Focus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature1 record
Sales Focus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alliance Partner Program MemberscoreGlobal Alliance Partner Program launched in October 2024 to collaborate with various business partners. The program aims to expand sales resources and provide top-tier sales outsourcing services across multiple industries. Strengthens SFI's growth and collaborative efforts with partners worldwide.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Sales Focus competitors and assessment
Company assessmentDirect peers
- SalesRoads: Sales outsourcing and SDR agency offering dedicated outside sales, inside sales, and appointment setting for B2B clients — directly comparable to SFI's core outsourced sales offering.
- Belkins: B2B lead generation, appointment setting, and SDR outsourcing agency with a similar service portfolio targeting mid-market and enterprise clients in overlapping verticals.
- Cience: Outsourced SDR and sales development services provider using a blend of human agents and technology — competes head-to-head with SFI in B2B sales outsourcing engagements.
- Sales Talent Agency: Sales recruitment and outsourced sales team building firm — closely comparable to SFI's Sales Recruitment Outsourcing line of business.
- Operatix: B2B outsourced sales agency focused on SaaS and tech verticals, offering SDR and lead generation services that overlap with SFI's technology and IT industry segments.
Broad incumbents
- MarketStar: Large, established outsourced sales and customer engagement provider serving enterprise and tech clients globally — broader portfolio but overlapping sales outsourcing value proposition.
- TTEC: Public, large-scale CX and sales BPO serving Fortune 500 with inside sales, customer acquisition, and digital engagement — competes with SFI on enterprise inside sales deals.
- Teleperformance: Global BPO leader offering telesales, customer acquisition, and digital integrated business services — overlaps with SFI's inside sales and lead generation offerings at the enterprise tier.
Emerging players
- MemoryBlue (now Sales Talent Pipeline): Outsourced SDR and sales development firm with strong tech vertical focus — competes with SFI specifically in technology and IT services client engagements.
- Outbound Funnel: B2B outbound sales agency providing SDR-as-a-service and appointment setting for SaaS and B2B clients — niche overlap with SFI's lead generation and appointment setting offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Sales Focus social profiles
Digital presenceSales Focus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sales Focus leadership team
Management profileNumber of profiles
Profiles1 record
Sales Focus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sales Focus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sales Focus
What does Sales Focus do?
Sales Focus Inc. provides outsourced B2B sales teams and supporting services for clients across multiple industries. Its core offering is dedicated sales teams (outside, inside, lead generation, SDR, appointment setting, cold calling, lead qualification, and lead nurturing) delivered through a proprietary four-phase S.O.L.D.™ Methodology, with a 45-day launch guarantee. Complementary services include digital marketing, sales management consulting, and sales recruitment outsourcing.
Is Sales Focus a public or private company?
Sales Focus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sales Focus founded?
Sales Focus was founded in 1998. It employs 251 to 500 people.
Where is Sales Focus based?
Sales Focus is headquartered in Columbia, United States, in the North America region.
How does Sales Focus make money?
Three revenue lines are on record. Sales Outsourcing Services are the primary driver. The others are digital Marketing Services and sales Recruitment Outsourcing.
Who are Sales Focus's main competitors?
Direct peers on record are SalesRoads, Belkins, Cience, Sales Talent Agency and Operatix. Broad incumbents are MarketStar, TTEC and Teleperformance. Emerging players are MemoryBlue (now Sales Talent Pipeline) and Outbound Funnel.
Does Sales Focus have an API?
No public API is recorded for Sales Focus.
What industry is Sales Focus in?
Sales Focus's product category is Sales Outsourcing Services. Its primary akta.pro industry code is BPAFAKAD, Appointment Setting & Sales Development (SDR/BDR) Services, with a secondary code of BPAAADAE, Telesales & Inside Sales Outsourcing (B2B/B2C). Its NAICS code is 541890 and its SIC code is 7310.