MagicStore
MagicStore S.r.l. is an Italy-based SaaS company providing a cloud-native omnichannel management platform for fashion retailers, integrating physical stores, e-commerce, and 22+ marketplace channels (Amazon, Zalando, Farfetch, TikTok Shop, and others) with real-time inventory synchronization. It serves 4,000+ SMB, mid-market, and luxury fashion brands across Italy via tiered monthly subscriptions.
- Company typePrivate
- Founded-
- HeadquartersPozzuoli, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MagicStore does
MagicStore S.r.l. is a privately held Italian SaaS company, headquartered in Naples (registered office at Via Alcide de Gasperi 33; share capital €100,000), that operates a cloud-native omnichannel management platform purpose-built for fashion retail. The platform unifies in-store point-of-sale, warehouse, purchasing, and returns with e-commerce storefronts and 22+ marketplace channels (Amazon, eBay, Zalando, Farfetch, TikTok Shop, Spartoo, Miinto, Yoox, Giglio, The List, plus a long tail of Italian luxury marketplaces such as Italist, Baltini, Drestige) and 8 CMS platforms (Shopify, WooCommerce, PrestaShop, OpenCart, Fashop, MaiorCMS, Syfer, TeamSystem Ecommerce), with additional integrations into CRM (Simsol, Keap), POS/payments (Dojo), and B2B wholesale (Fashion Cloud, JOOR). Built on AWS with a serverless, no-install architecture and native API integrations (no HUB systems or plug-ins), the platform delivers real-time inventory synchronization, fashion-specific handling of size/color/seasonality variations, B2B wholesale workflows, and an analytics suite covering Sell-In/Sell-Out, channel/nation sales, and replenishment.
The company serves primarily Italian SMB fashion retailers, structured mid-market fashion companies, and luxury fashion brands, segmented into three product tiers: MagicStore Community (small businesses), MagicStore Club (structured companies), and MagicStore Exclusive (luxury brands), with an additional MagicStore Consulenza consulting practice. The company claims more than 4,000 customers. Revenue is generated via monthly SaaS subscriptions at quote-based pricing, supplemented by a certified partner program (magicstore Experts) of Italian web agencies, consultants, and logistics providers that resell and implement the platform on referral commission. The company is actively investing in product, with consecutive Summer Launch editions in 2025 (TikTok Shop integration, picking lists, advanced analytics) and 2026 (Farfetch/The List integrations, B2B module, multilingual documents, granular reporting). The company has no disclosed external funding, no M&A activity, and a headcount of 11–50.
MagicStore firmographics
Firmographics- Name
- MagicStore
- Legal name
- MagicStore S.r.l.
- Website
- https://magicstore.cloud
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MagicStore S.r.l. is an Italy-based SaaS company providing a cloud-native omnichannel management platform for fashion retailers, integrating physical stores, e-commerce, and 22+ marketplace channels (Amazon, Zalando, Farfetch, TikTok Shop, and others) with real-time inventory synchronization. It serves 4,000+ SMB, mid-market, and luxury fashion brands across Italy via tiered monthly subscriptions.
- Ownership category
- akta.pro rank
Where MagicStore is headquartered
LocationHeadquarters
- HQ city
- Pozzuoli
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
MagicStore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: MagicStore operates as a cloud-based SaaS platform charging subscription fees for access to its management software. Pricing is based on business tier levels (Community for small businesses, Club for structured companies, Exclusive for luxury brands). The subscription model includes onboarding support, training, and ongoing technical assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Community - Entry level for small businesses |
| Subscription | Monthly | Club - Mid-tier for structured companies |
| Subscription | Monthly | Exclusive - Premium tier for luxury brands |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
MagicStore product offering
Product offeringCore offering
MagicStore is a cloud-native SaaS retail management platform built specifically for fashion retailers that unifies physical store operations (POS, warehouse, purchasing, returns) with e-commerce storefronts and 22+ marketplace channels (Amazon, eBay, Zalando, Farfetch, TikTok Shop, The List, and others). The platform enables real-time inventory synchronization across all sales channels, native API integrations without plug-ins or HUB intermediary systems, and provides fashion-specific features including size/color/seasonality inventory handling, B2B wholesale management, and advanced Sell-In/Sell-Out analytics. MagicStore also delivers dedicated onboarding (10 hours of personalized training), a mobile app, a partner/reseller program, and premium consulting services for luxury brands.
Product overview
MagicStore is a cloud-native SaaS retail management platform designed specifically for fashion retail (clothing, footwear, accessories, jewelry, sports, beauty), connecting physical store operations with e-commerce and 35+ marketplace channels. The platform operates across four named product/service tiers: MagicStore Community (for small businesses), MagicStore Club (for structured mid-sized companies), MagicStore Exclusive (for luxury brands), and MagicStore Consulenza (consulting services). Key integrated modules include the MagicStore Mobile App, the MagicStore Onboarding Program, the Partner Program (magicstore Experts), ChannelPlace/Catalog (digital store catalog), B2B/Wholesale Module, Picking List, Report & Dashboard Suite, and Area 365 training platform. The platform integrates natively via API with 8 e-commerce CMS platforms (WooCommerce, Shopify, PrestaShop, OpenCart, Fashop, MaiorCMS, Syfer, TeamSystem Ecommerce), 22+ marketplace channels (Amazon, eBay, Zalando, Farfetch, TikTok Shop, The List, and others), 2 CRM platforms (Simsol, Keap), 2 payment/POS providers (Dojo, Simsol loyalty), and 2 B2B wholesale platforms (Fashion Cloud, JOOR). The product also publishes associated content platforms Nuvoluzione.com and OsservatorioMondoretail.com.
Differentiator
Problem solved
Functional benefit
Products and services
- MagicStore Platform Cloud-native SaaS retail management platform for fashion retailers that integrates physical store operations (POS, warehouse, purchasing, orders, returns) with e-commerce and marketplace channels, providing real-time inventory synchronization and analytics across 35+ connected platforms.
- MagicStore Mobile App Mobile application enabling fashion retailers to check real-time stock availability across store locations, manage warehouse operations, handle orders, and process returns from any mobile device.
- MagicStore Consulenza (Consulting) Dedicated consulting service offering luxury fashion brands expert guidance, strategic support, and specialized services for growth, channel selection, and digital transformation.
- MagicStore ChannelPlace (Digital Catalog) Digital catalog product that transforms the physical store into an online storefront by sharing a link containing all warehouse products with live inventory updates synchronized with MagicStore in real time.
- MagicStore Report & Dashboard Suite Analytics and reporting suite including Sell-In/Sell-Out reports (synthetic and analytical), warehouse movement reports by business unit and product, daily sales/resi/shipment analysis by nation and channel, replenishment and balancing reports, customer and product analysis dashboards, and web order summary reports by channel and payment method.
- MagicStore Partner Program (Experts Network) Certified partner ecosystem enabling web agencies, consultants, and system integrators to resell, implement, and support MagicStore for fashion retail customers with technical support, revenue sharing, and access to the fashion retail customer base.
- MagicStore Onboarding Program Structured onboarding service guiding new customers from day one through full platform autonomy, including 10 hours of personalized training, POS configuration, label setup, and e-commerce integration support.
Quantifiable outcome
- Annual revenue increase of up to 30% for clients
- +2 more outcomes
Companies that use MagicStore
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
MagicStore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration39 records
Feature6 records
MagicStore partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Fashion CloudcoreFashion Cloud is a European B2B platform connecting fashion brands and retailers, centralizing product data, content, and reorder workflows. MagicStore integrates to import products directly from brand catalogs, eliminating manual data entry and streamlining the wholesale ordering process.
- JOORcoreJOOR is a leading wholesale ordering platform for the fashion industry connecting brands and retailers globally. MagicStore integrates to enable product import directly into purchase orders, with automatic size variation creation for efficient wholesale management.
- AmazoncoreAmazon marketplace integration enabling MagicStore users to publish products, synchronize prices and stock levels, and manage orders directly from the management platform without manual intervention.
- eBaycoreeBay global marketplace integration allowing MagicStore retailers to reach millions of international shoppers with automatic price, quantity, and order synchronization.
- ZalandocoreZalando marketplace integration enabling publication, stock management, and automatic order processing for one of Europe's most popular fashion marketplaces.
- FarfetchcoreFarfetch luxury marketplace integration connecting boutique and brand products to the global luxury platform. Automatic catalog and availability synchronization enables seamless international expansion.
- TikTok ShopcoreTikTok Shop integration enabling fashion retailers to sell through video content. MagicStore publishes products directly and automatically updates inventory in real-time from the social commerce channel.
- The ListcoreThe List luxury marketplace platform integration connecting fashion boutiques with international luxury consumers. Stock and orders remain governed by MagicStore while reaching an exclusive audience.
- ShopifycoreShopify e-commerce platform integration via API without plug-ins. MagicStore synchronizes products, stock, prices, and orders automatically. Shopify metafields are automatically updated with product attributes from MagicStore.
- WooCommercecoreWordPress-based e-commerce platform integration via API. MagicStore connects WooCommerce sites enabling automatic synchronization of products, stock, orders, and prices.
- PrestaShopcoreFlexible e-commerce platform integration for managing fashion retail catalogs, orders, and sales. API connection without plug-ins ensures seamless synchronization.
- Zalando Partner ProgramcoreZalando's dedicated program for brands and stores wanting to expand online sales. MagicStore enables assortment publishing, stock management, and automatic order processing within the partner program framework.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
MagicStore competitors and assessment
Company assessmentDirect peers
- Lengow: Lengow is a French SaaS platform for eCommerce feed management and marketplace integration, helping retailers publish and synchronize catalogs across marketplaces. Highly comparable to MagicStore in serving European SMB and mid-market retailers with multi-channel synchronization.
- ChannelEngine: ChannelEngine is a marketplace integration platform that enables brands and retailers to list, sell, and manage orders across hundreds of marketplaces globally. Directly comparable to MagicStore's core marketplace integration and order centralization offering.
- Linnworks: Linnworks is an inventory and order management SaaS that centralizes stock and orders across multiple sales channels for eCommerce merchants. Comparable to MagicStore's omnichannel inventory sync and marketplace integration focus.
- Shoppingfeed: Shoppingfeed is a French SaaS for omnichannel product feed and order management, helping merchants integrate with marketplaces, comparison engines, and CMS platforms. Closely parallels MagicStore's native API integrations across 35+ channels.
- Expandly: Expandly is a multi-channel eCommerce management platform that integrates inventory, orders, and shipping across marketplaces and webstores. Comparable SaaS for SMB retailers that need centralized stock and listing management.
- StoreAutomator: StoreAutomator is a multi-channel eCommerce automation platform offering marketplace integration, dynamic pricing, and order management for retailers. Comparable in product scope to MagicStore's omnichannel management platform.
Broad incumbents
- Shopify: Shopify is the leading global eCommerce platform and a key integration partner for MagicStore. While broader in scope than MagicStore, Shopify's expansion into POS (Shopify POS) and B2B makes it a strategic incumbent whose evolving product roadmap shapes MagicStore's positioning.
- Lightspeed Commerce: Lightspeed is a large, publicly listed cloud POS and omnichannel commerce platform with strong presence in fashion and apparel SMB retail across North America and Europe. Overlaps significantly with MagicStore's POS, inventory, and multi-channel features but serves a broader retail base.
Emerging players
- CedCommerce: CedCommerce provides marketplace integration extensions and connectors (notably for Shopify, WooCommerce, and Magento) enabling merchants to list on Amazon, eBay, Walmart, etc. Comparable feature overlap with MagicStore's marketplace integrations, positioned as a lighter, plug-in-based alternative.
Others
- Mirakl: Mirakl is a marketplace platform-as-a-service provider that enables retailers and brands to launch their own third-party marketplaces. Adjacent infrastructure in the marketplace ecosystem where MagicStore operates, rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MagicStore social profiles
Digital presenceMagicStore compliance and trust
Trust signalCompliance1 record
MagicStore financial estimates
Financial estimateRevenue estimate
Valuation estimate
MagicStore leadership team
Management profileNumber of profiles
Profiles3 records
MagicStore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MagicStore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MagicStore
What does MagicStore do?
MagicStore is a cloud-native SaaS retail management platform built specifically for fashion retailers that unifies physical store operations (POS, warehouse, purchasing, returns) with e-commerce storefronts and 22+ marketplace channels (Amazon, eBay, Zalando, Farfetch, TikTok Shop, The List, and others). The platform enables real-time inventory synchronization across all sales channels, native API integrations without plug-ins or HUB intermediary systems, and provides fashion-specific features including size/color/seasonality inventory handling, B2B wholesale management, and advanced Sell-In/Sell-Out analytics. MagicStore also delivers dedicated onboarding (10 hours of personalized training), a mobile app, a partner/reseller program, and premium consulting services for luxury brands.
Is MagicStore a public or private company?
MagicStore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MagicStore founded?
MagicStore was founded in -1. It employs 11 to 50 people.
Where is MagicStore based?
MagicStore is headquartered in Pozzuoli, Italy, in the Europe region.
How does MagicStore make money?
One revenue line is on record: saaS Subscription.
Who are MagicStore's main competitors?
Direct peers on record are Lengow, ChannelEngine, Linnworks, Shoppingfeed, Expandly and StoreAutomator. Broad incumbents are Shopify and Lightspeed Commerce. CedCommerce is listed as an emerging player. Mirakl is listed as an others.
Does MagicStore have an API?
Yes. MagicStore offers API-based integration for connecting its management platform with e-commerce CMS platforms (WooCommerce, Shopify, PrestaShop, OpenCart, Fashop, MaiorCMS, Syfer, TeamSystem Ecommerce) and marketplace channels (Amazon, eBay, Zalando, Farfetch, TikTok Shop, Spartoo, and others). The integrations are described as native, without the use of third-party plugins, and occur via API.