What BlueUp does

BlueUp Srl is an Italian private limited company founded in 2014 and headquartered in Colle Val d'Elsa (Siena, Tuscany) that designs, manufactures, and distributes enterprise-grade Bluetooth Low Energy (BLE) hardware and proprietary Real-Time Locating System (RTLS) software platforms for industrial and institutional customers. Its hardware portfolio spans three protocol stacks, BLE (iBeacon and Eddystone), Wirepas Mesh 2.4GHz, and Quuppa Angle-of-Arrival (AoA), organized into wearable tags, asset tags, fixed beacons, environmental sensors, and gateway devices. The software layer is delivered through three branded platforms: bleenc (BLE RSSI-ranging with bidirectional communication), MeshCube (Wirepas Mesh cable-less infrastructure), and AccuRTLS (high-accuracy direction-finding). BlueUp packages these into turnkey vertical solutions for Manufacturing, Logistics & Warehouses, Healthcare, and Smart Buildings & Construction.

The company monetizes through a mix of hardware unit sales (via direct e-commerce storefront and field sales), subscription/licensed RTLS platform software, and project-based turnkey solution deployments priced on a quote basis with annual billing cadence. Go-to-market combines self-service e-commerce for standardized products, consultative direct enterprise sales for complex deployments, and an integrator/partner channel for embedded distribution within larger IoT or building-management solutions. Marketing is content-led through technical documentation, case studies, and a dedicated support portal, with no public price list.

Notable enterprise customers include Siemens, Bosch Building Solutions, Qualcomm, Vodafone, Vertiv, Unipol, Dussmann, AO Senese, Cogne, RNV, and Centro Chirurgico Toscano, spanning manufacturing, healthcare, insurance, telecommunications, transportation, and technology infrastructure. Core technology alliances are with Quuppa (AoA), Wirepas (Mesh 2.4GHz), and the Bluetooth SIG. The firm operates with 1-10 employees, a 100,000 EUR share capital, no disclosed external funding, and claims a global footprint with primary presence in EMEA.

Name

BlueUp

Legal name

BlueUp Srl

Website

https://blueupbeacons.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

BlueUp Srl is an Italy-based IoT hardware and software company that designs Bluetooth Low Energy beacons, tags, sensors, and gateways, plus three proprietary RTLS software platforms, sold as turnkey tracking solutions to enterprise customers in manufacturing, logistics, healthcare, and smart buildings.

Ownership category

akta.pro rank

Product category

IoT Tracking and RTLS Hardware

NAICS

Wiring Device Manufacturing (33593), Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Computer Peripheral Equipment, Nec (3577), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Asset Tracking, RTLS & Industrial Visibility (IMAIAMAE)

akta.pro secondary industry

Asset Tracking, RTLS & Equipment Monitoring (Facilities) (HSAPAPAJ)

Keywords

• Bluetooth Low Energy beacons
• Real-time locating systems
• IoT asset tracking
• Industrial RTLS solutions
• BLE sensor devices

Headquarters

HQ city

Colle Val D'elsa

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. IoT Hardware Sales: Sale of Bluetooth Low Energy beacons, tags, sensors, and gateways for identification, positioning, tracking and sensing applications. Products include wearable tags, asset tags, fixed beacons, and gateway devices.
2. RTLS Platform Licensing: Software platforms (bleenc, MeshCube, AccuRTLS) for Real-Time Locating Systems that provide localization and tracking capabilities for enterprise deployments.
3. Turnkey Solution Services: Complete solution packages for specific industry verticals including Manufacturing, Logistics, Healthcare, and Smart Buildings, combining hardware and software for specific use cases.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

BlueUp designs, manufactures, and sells enterprise-grade Bluetooth Low Energy (BLE) IoT devices — including beacons, wearable and asset tags, sensors, and gateways — along with three proprietary Real-Time Locating Systems (RTLS) software platforms (bleenc, MeshCube, AccuRTLS). It also delivers pre-configured turnkey solutions tailored to Manufacturing, Logistics, Healthcare, and Smart Building verticals for asset tracking, personnel localization, workforce safety, and environmental monitoring use cases.

Product overview

BlueUp is an IoT hardware and software company offering a comprehensive portfolio of Bluetooth Low Energy (BLE) beacons, tags, sensors, and gateways alongside proprietary RTLS (Real-Time Locating Systems) software platforms. The product portfolio includes three hardware lines: Bluetooth Low Energy devices, Wirepas Mesh 2.4GHz devices, and Quuppa AoA (Angle-of-Arrival) devices. These hardware products are organized into categories of wearable tags, asset tags, fixed beacons, sensors, and gateways. The software layer consists of three RTLS platforms: bleenc (using BLE RSSI-ranging with bidirectional communication), MeshCube (using Wirepas Mesh cable-less infrastructure for centralized beacon management), and AccuRTLS (using Direction-finding AoA for high-accuracy tracking). The company also delivers vertical-specific turnkey solutions for Manufacturing, Logistics and Warehouses, Healthcare, and Smart Buildings and Construction sites, covering use cases from asset tracking and inventory automation to workforce safety and environmental monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• bleenc: BLE localization platform for indoor spaces using RSSI-ranging technology with bidirectional communication
• MeshCube
• AccuRTLS
• TinyGateway Flex

Products and services

• BLE Wearable Tags Battery-powered wearable Bluetooth Low Energy beacon devices worn by personnel or attached to mobile assets for tracking and identification applications.
• BLE Asset Tags Bluetooth Low Energy asset tracking tags attached to equipment, tools, and inventory items to enable real-time visibility and tracking.
• BLE Fixed Beacons Fixed-position Bluetooth Low Energy beacon devices that broadcast signals to establish reference points within BLE-based tracking and proximity systems.
• BLE Sensors BLE-enabled sensor devices for environmental monitoring and data collection, including temperature, humidity, and air quality measurement.
• BLE Gateways Gateway devices that aggregate Bluetooth Low Energy beacon transmissions and forward data to backend systems or the cloud.
• Wirepas Mesh Wearable Tags Wearable tracking tags operating on Wirepas Mesh 2.4GHz protocol for cable-less mesh-based tracking infrastructure.
• Wirepas Mesh Asset Tags Asset tracking tags based on Wirepas Mesh 2.4GHz technology for cable-less infrastructure deployments.
• Wirepas Mesh Anchors Fixed anchor devices for Wirepas Mesh-based localization infrastructure.
• Wirepas Mesh Sensors Environmental and other sensor devices supporting Wirepas Mesh 2.4GHz connectivity.
• Wirepas Mesh Gateways Gateway devices that aggregate and bridge Wirepas Mesh 2.4GHz networks to backend systems.
• Quuppa AoA Wearable Tags Wearable tags compatible with Quuppa Angle-of-Arrival positioning for high-accuracy tracking.
• Quuppa AoA Asset Tags Asset tags designed for Quuppa Angle-of-Arrival-based high-accuracy RTLS tracking deployments.
• TinyGateway Flex Flexible BLE gateway device offering expanded coverage and enhanced functionality for IoT beacon networks.
• bleenc RTLS Platform BLE-based Real-Time Locating System platform using RSSI-ranging technology with bidirectional communication for indoor localization and tracking.
• MeshCube RTLS Platform RTLS platform using Wirepas Mesh 2.4GHz technology enabling centralized management of BLE beacons over cable-less infrastructure.
• AccuRTLS Platform High-accuracy RTLS platform using direction-finding (Angle-of-Arrival) technology for centimeter-level positioning and tracking.
• Manufacturing Turnkey Solution Pre-configured turnkey tracking solution for manufacturing covering asset tracking, automated inventory, workforce safety, personnel localization, forklift tracking, access control, and pick-to-light.
• Logistics and Warehouses Turnkey Solution Turnkey tracking solution for logistics and warehouse operations including asset tracking, forklift tracking, pick-to-light, automated inventory, and outdoor tracking.
• Healthcare Turnkey Solution Healthcare-focused tracking solution covering medical equipment tracking, nurse call, medical staff safety, and contact tracing in hospitals and clinics.
• Smart Building and Construction Sites Turnkey Solution Turnkey IoT solution for commercial buildings and construction sites including air quality monitoring, presence control, access control, and proximity beacons.

Named customers11 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• QuuppacoreTechnology or IntegrationTechnology partnership for Angle-of-Arrival (AoA) direction-finding technology. BlueUp offers Quuppa-compatible wearable tags and asset tags for high-accuracy RTLS deployments requiring centimeter-level positioning precision.
• WirepascoreTechnology or IntegrationTechnology partnership for Wirepas Mesh 2.4GHz technology. BlueUp develops and sells MeshCube platform products including wearable tags, asset tags, anchors, sensors, and gateways based on Wirepas Mesh protocol for cable-less infrastructure deployments.
• Bluetooth SIGcoreTechnology or IntegrationMember of Bluetooth Special Interest Group (SIG) ensuring compliance with BLE standards and protocols including iBeacon and Eddystone specifications.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Estimote: Estimote designs and sells BLE beacons, tags, and a location/IoT platform for indoor positioning and asset tracking. It is a direct competitor to BlueUp across BLE hardware, software/RTLS, and enterprise use cases in retail, healthcare, and smart buildings.
• Kontakt.io: Kontakt.io is a European BLE beacon and RTLS platform provider serving healthcare, manufacturing, and smart building customers. It is highly comparable to BlueUp in product mix (BLE tags, gateways, location software) and vertical go-to-market focus.
• ELA Innovation: ELA Innovation is a French BLE/IoT hardware specialist offering beacons, tags, sensors, and gateways for asset tracking, healthcare, and industrial use cases. Similar to BlueUp, it is a mid-sized European BLE-only vendor competing on multi-protocol flexibility and vertical solutions.
• Minew: Minew is a Chinese BLE beacon, sensor, and gateway manufacturer with a broad hardware portfolio and growing RTLS offerings. It competes head-to-head with BlueUp in BLE asset and personnel tracking hardware, particularly in price-sensitive and high-volume deployments.
• Quuppa: Quuppa provides the Angle-of-Arrival RTLS infrastructure (locators and software) that BlueUp's AccuRTLS platform is built on. It is both a partner and a partial competitor because Quuppa's ecosystem also sells or certifies its own tag vendors, putting it adjacent to BlueUp in the same AoA RTLS market.

Broad incumbents

• Zebra Technologies: Zebra Technologies offers enterprise asset tracking, location, and RTLS solutions (Dart, Savanna, MotionWorks) across retail, manufacturing, and healthcare. As a large incumbent with global services, Zebra is a key competitive alternative to BlueUp in enterprise asset visibility RFPs.
• Aruba (HPE): Aruba Networks (an HPE company) provides Wi-Fi-based and BLE-based location services (Aruba Location Services) as part of its broader enterprise networking stack. It is a broad incumbent competing for the same indoor asset tracking and wayfinding budgets that BlueUp targets.
• Stanley Healthcare (Securitas Healthcare): Securitas Healthcare (formerly Stanley Healthcare) provides enterprise RTLS and asset tracking solutions focused on hospitals, including staff safety, equipment tracking, and patient flow. It is a broad incumbent that overlaps directly with BlueUp's healthcare vertical offerings.
• Cisco (DNA Spaces / IoT Operations): Cisco offers indoor location and IoT services (e.g., DNA Spaces, IoT Operations) integrated with its networking portfolio, including BLE-based asset and people tracking. It is a broad incumbent that competes with BlueUp for enterprise and smart-building tracking budgets.

Others

• Wirepas: Wirepas provides the Mesh 2.4GHz protocol stack that powers BlueUp's MeshCube platform. It is an enabling technology partner and ecosystem peer, working with multiple hardware vendors to deliver cable-less infrastructure for industrial and smart-building RTLS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/blueupbeacons

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueUp